SEO Radio
a discussion on Structured Data and Rich Snippets.
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Aaron Bradley joins Bill Slawski and Terry Van Horne for a discussion on knowledge panels and knowledge graphs that includes what are Knowledge Panels & Graphs, how to claim a Knowledge Panel, how to manage Panels and Information in graphs & assessing sources for knowledge graphs.
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Lily Ray joined Bill Slawski and Terry Van Horne for a discussion on featured Snippets including how to get featured snippets, how to manage no click SERPs and how to increase clicks and traffic from featured snippets. The podcast is full of tips from 3 top SEO's who have had excellent results with featured snippets!
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In many ways the SEO community for the most part has only embraced the "semantic web" in their search engine optimization implementation in the last 2 years.
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This weeks topics included Google Quality Raters Guide Updated; Quality Raters Guide Changes How Local Results are Reviewed; Only 2% Of Users go Past Page 1 in SERPs; No Click Searches Reach 50%; New QRG Seeking More Details; Google Adds Package Tracking to SERP; Google & Genius Litigation and More!
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This week the panel discussed Looking Back on the Early Days of Search; Google Confirms November Local Update; Improving Content Focus; Interstitials Can Block Indexing; How Irrelevant Links can Negatively Affect Content Focus and more.
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This week topics included Local Search Survey; Google Maps Dominant Local Search Tool; SERP Eye Tracking Survey; No Click searches reaches 50%; Benefits of SERP Out Analysis; Are Meta Descriptions Important for SEO?; BBB Bad Reports on SEO discussion and more!
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Today the panel discussed Misquoted And Misunderstood, Why The Search Community Don't Believe The WSJ About Google Search; Local Algo Update; Is Reciprocal Linking Good for SEO?; Disavow; Bing Has Been Doing The BERT Thing Since April and more!
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Topics included What is Semantic Copy for Websites?; Mobile First Indexing Announcement; Are Hamburger Menus UX Friendly?; BERT Indepth and More.
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Topics Included Optimizing for BERT; Google Might Discover Entity Relationships Using 3rd Party Sites; Majestic SEO Topical Trust Flow; Google Taxonomies and Ontologies; Is Google Using Neural Networks to Identify Intent; Difference between RankBrain and BERT; Using Google Trends in Keyword Research; Using Conversion to Prioritize Keywords in Keyword Research; Using PPC Conversion to Prioritize Keywords and more!
info_outlineDirectors Cut: This is another set of marketing topic excerpts from Bill & Ammon's Bogus Hangout where Terry (a regular) has edited the podcast removing the topics that aren't SEO or internet marketing in nature. Topics included:
- What is Semantic Copy for Websites?
- Mobile First Indexing Announcement
- Are Hamburger Menus UX Friendly?
- BERT Indepth
The full video:
Highlights from Audio Version
Introductions: Zara Altair, Bill Slawski blogs on SEO By the SEA and is Director of SEO Research at Go Fish Digital and Doc Sheldon owns Search News Central. Terry Van Horne is the webmaster and content director at SEO Dojo Radio and founder of SEO Prosand Steve Gerencser is owner of Steam Driven Media. 00:26 What is Semantic Copy for Websites?: Zara and Bill discuss semantic copy and appealing to emotions that get reults. 05:42 Mobile First Indexing Announcement: The panel discusses the recent update and how it may affect websites positively or negatively. 13:50 Are Hamburger Menus UX Friendly?: The panel discusses the pros and cons of hamburger menus and some thoughts on UX. 27:47 BERT Indepth: The panel discuss the addition of BERT language processing and more details on how BERT works.
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