Internet Marketing Excerpts From Bill & Ammon's Bogus Hangout #217
Release Date: 10/08/2019
Structured Data for Rich Snippets w/Mark and Martha van Berkel
SEO Radio
a discussion on Structured Data and Rich Snippets.
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Knowledge Panels & Knowledge Graphs w/ Aaron Bradley
SEO Radio
Aaron Bradley joins Bill Slawski and Terry Van Horne for a discussion on knowledge panels and knowledge graphs that includes what are Knowledge Panels & Graphs, how to claim a Knowledge Panel, how to manage Panels and Information in graphs & assessing sources for knowledge graphs.
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Featured Snippets with Lily Ray
SEO Radio
Lily Ray joined Bill Slawski and Terry Van Horne for a discussion on featured Snippets including how to get featured snippets, how to manage no click SERPs and how to increase clicks and traffic from featured snippets. The podcast is full of tips from 3 top SEO's who have had excellent results with featured snippets!
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The Entity Hour with Bill & Terry
SEO Radio
In many ways the SEO community for the most part has only embraced the "semantic web" in their search engine optimization implementation in the last 2 years.
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SEO Tips for Using Google Quality Raters Guide Update and Local Search
SEO Radio
This weeks topics included Google Quality Raters Guide Updated; Quality Raters Guide Changes How Local Results are Reviewed; Only 2% Of Users go Past Page 1 in SERPs; No Click Searches Reach 50%; New QRG Seeking More Details; Google Adds Package Tracking to SERP; Google & Genius Litigation and More!
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BAB-224-1
SEO Radio
This week the panel discussed Looking Back on the Early Days of Search; Google Confirms November Local Update; Improving Content Focus; Interstitials Can Block Indexing; How Irrelevant Links can Negatively Affect Content Focus and more.
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SEO Tips on Local & Mobile Search, No Click Searches SERP Out Analysis and more!
SEO Radio
This week topics included Local Search Survey; Google Maps Dominant Local Search Tool; SERP Eye Tracking Survey; No Click searches reaches 50%; Benefits of SERP Out Analysis; Are Meta Descriptions Important for SEO?; BBB Bad Reports on SEO discussion and more!
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SEO Tips on Reciprocal Link Building, Understanding BERT NLP & Disavow Tool.
SEO Radio
Today the panel discussed Misquoted And Misunderstood, Why The Search Community Don't Believe The WSJ About Google Search; Local Algo Update; Is Reciprocal Linking Good for SEO?; Disavow; Bing Has Been Doing The BERT Thing Since April and more!
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BABH-221-1
SEO Radio
Topics included What is Semantic Copy for Websites?; Mobile First Indexing Announcement; Are Hamburger Menus UX Friendly?; BERT Indepth and More.
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Internet Marketing Excerpts From Bill & Ammon's Bogus Hangout #220
SEO Radio
Topics Included Optimizing for BERT; Google Might Discover Entity Relationships Using 3rd Party Sites; Majestic SEO Topical Trust Flow; Google Taxonomies and Ontologies; Is Google Using Neural Networks to Identify Intent; Difference between RankBrain and BERT; Using Google Trends in Keyword Research; Using Conversion to Prioritize Keywords in Keyword Research; Using PPC Conversion to Prioritize Keywords and more!
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Directors Cut: This is another set of marketing topic excerpts from Bill & Ammon's Bogus Hangout where Terry (a regular) has edited the podcast removing the topics that aren't SEO or internet marketing in nature. Topics included:
- Paid Links Still Going Strong
- Voice Search Past and Present
- Universal Search Patent Updated
- Search Patent
- Personal Assistant Announcement at Google IO
- Google GMB Listing Verification
- Google GMB Listing Service Area
- Google Reviews
The full video:
Highlights from Audio Version
Introductions: Bill Slawski blogs on SEO By the SEA and is Director of SEO Research at Go Fish Digital and Doc Sheldon owns Search News Central. Terry Van Horne is the webmaster and content director at SEO Dojo Radio and founder of SEO Pros and Steve Gerencser is owner of Steam Driven Media. 00:52 SEO Myths and Critical Thinking: Bill started the discussion off the by mentioning his post A Guide to the Biggest SEO Myths on The Web. For the most part this was a theme throughout most of the show. Doc also has written a book about critical thinking. 2:45 More on LSI Keywords Bill?: As part of the SEO myths discussion Bill again touched on why LSI Keywords Tools and posts are mostly made up nonsense 08:40 The SEO Skills Debate Continues: As the discussion turned to some of the myths Terry expressed his feeling that part of the problem with critical thinking about SEO is that many do not really understand much about computers, HTML and how a search engine works. Part of the knowledge problem is unlike the early days of SEO where there was very little specialization so a broad knowledge of many things was required. In the modern era there is far more specialization so a little understanding of these skills goes a long ways since specialists often implement the SEO's plan and recommendations. 14:59 Value of Hiring an SEO Agency: It was noted during the discussion of specialists that this was one of the benefits to hiring an SEO agency. 17:53 SEO Myths and Critical Thinking: Back to critical thinking discussion. 27:37 Twitter Chat: Next Bill asked the group about their experiences with Twitter chats. 31:08 NoFollow was Always a Hint not a Command: Bill asked the group their thoughts on the changes to Nofollow and it's replacement. 37:00 YouTube Channel Subscription Program: Steve talked about the subscription service provided by YouTube. 39:52 Contacting Paid Platforms: Discussion about contacting Adwords and Facebook. 43:35 Google's October Core Update: Bill asked if anyone was seeing flux from the October Core update. This update can be expected every year until Google tells us differently. The panel spent most of this discussion about why this should be expected. 50:40 Value of Ranking Report: Terry and Doc continue the discussion of the value of ranking reports. Terry detailed his method which removes many of the variables that can affect the reports.
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