Structured Data for Rich Snippets w/Mark and Martha van Berkel
SEO Radio
a discussion on Structured Data and Rich Snippets.
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Knowledge Panels & Knowledge Graphs w/ Aaron Bradley
SEO Radio
Aaron Bradley joins Bill Slawski and Terry Van Horne for a discussion on knowledge panels and knowledge graphs that includes what are Knowledge Panels & Graphs, how to claim a Knowledge Panel, how to manage Panels and Information in graphs & assessing sources for knowledge graphs.
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Featured Snippets with Lily Ray
SEO Radio
Lily Ray joined Bill Slawski and Terry Van Horne for a discussion on featured Snippets including how to get featured snippets, how to manage no click SERPs and how to increase clicks and traffic from featured snippets. The podcast is full of tips from 3 top SEO's who have had excellent results with featured snippets!
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The Entity Hour with Bill & Terry
SEO Radio
In many ways the SEO community for the most part has only embraced the "semantic web" in their search engine optimization implementation in the last 2 years.
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SEO Tips for Using Google Quality Raters Guide Update and Local Search
SEO Radio
This weeks topics included Google Quality Raters Guide Updated; Quality Raters Guide Changes How Local Results are Reviewed; Only 2% Of Users go Past Page 1 in SERPs; No Click Searches Reach 50%; New QRG Seeking More Details; Google Adds Package Tracking to SERP; Google & Genius Litigation and More!
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BAB-224-1
SEO Radio
This week the panel discussed Looking Back on the Early Days of Search; Google Confirms November Local Update; Improving Content Focus; Interstitials Can Block Indexing; How Irrelevant Links can Negatively Affect Content Focus and more.
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SEO Tips on Local & Mobile Search, No Click Searches SERP Out Analysis and more!
SEO Radio
This week topics included Local Search Survey; Google Maps Dominant Local Search Tool; SERP Eye Tracking Survey; No Click searches reaches 50%; Benefits of SERP Out Analysis; Are Meta Descriptions Important for SEO?; BBB Bad Reports on SEO discussion and more!
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SEO Tips on Reciprocal Link Building, Understanding BERT NLP & Disavow Tool.
SEO Radio
Today the panel discussed Misquoted And Misunderstood, Why The Search Community Don't Believe The WSJ About Google Search; Local Algo Update; Is Reciprocal Linking Good for SEO?; Disavow; Bing Has Been Doing The BERT Thing Since April and more!
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BABH-221-1
SEO Radio
Topics included What is Semantic Copy for Websites?; Mobile First Indexing Announcement; Are Hamburger Menus UX Friendly?; BERT Indepth and More.
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Internet Marketing Excerpts From Bill & Ammon's Bogus Hangout #220
SEO Radio
Topics Included Optimizing for BERT; Google Might Discover Entity Relationships Using 3rd Party Sites; Majestic SEO Topical Trust Flow; Google Taxonomies and Ontologies; Is Google Using Neural Networks to Identify Intent; Difference between RankBrain and BERT; Using Google Trends in Keyword Research; Using Conversion to Prioritize Keywords in Keyword Research; Using PPC Conversion to Prioritize Keywords and more!
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Anne led off the hangout talking about Yelp. She mentioned using Yelp wifi to increase reviews. The jury is out on that as it has not been in long enough to evaluate it. The group went on to discuss the difference between the number of Yelp reviews in the US and Canada Google results. It seems far fewer are in Canadian results. Tim went on to add that Yelp is in many of his clients knowledge panels, to which, some others added they have the same problem. Tim was able to improve his Yelp visibility with a time consuming audit of Yelp reviews and he was kind enough to share some of the ways he was able to not only remove negative reviews on his clients but also get positive reviews for competitors removed. Steve was bringing on a new SEO client which turned the conversation to using co-occurrence analysis as a way to optimize a page. Terry discussed his method of using the top 10 results for a query as the record set for the analysis. The discussion then turned to using SEMrush to increase visibility and finding new audiences. Terry suggested that using Google Trends is a good way to discover new audiences because it measures interest across many industries. Next Tim discussed putting short videos on client sites. Terry continued the discussion discussing what the plans are for SEO Dojo Radio and how he has used Libsyn as a low cost host and distributor. Terry then went on to describe how a strong content strategy can utilize Video productions can be used for images, slide-shares and videos. 
The panel went on to discuss the Local SEO Ranking Factors post on Whitespark.ca. Terry mentioned that there was some information in the post on Googles guidelines for use of virtual offices that was misleading. Tim went on to discuss the use of the Service Area option which is a way to not disclose address. The panel went on to discuss some thoughts Terry had on changes in the blending of Universal Search results in particular. Next we discussed Building Links in Boring Industries. The consensus was that it comes down to the creativity of the SEO or marketer. Next Terry introduced a Post by Barry Adams Mobile SERP survival: Technical SEO checklist which brings the point home that a responsive design is not necessarily Mobile Friendly. We went on to Related Articles & Internal Linking: Will It Help Your SEO Results? where the consensus was that they can help if the articles are closely related, however, in most cases the choices made by plugins are not the best with the other issue being that often the images are not mobile friendly.
The Hosts
iTunes and the Dojo Radio iPhone App!