Structured Data for Rich Snippets w/Mark and Martha van Berkel
SEO Radio
a discussion on Structured Data and Rich Snippets.
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Knowledge Panels & Knowledge Graphs w/ Aaron Bradley
SEO Radio
Aaron Bradley joins Bill Slawski and Terry Van Horne for a discussion on knowledge panels and knowledge graphs that includes what are Knowledge Panels & Graphs, how to claim a Knowledge Panel, how to manage Panels and Information in graphs & assessing sources for knowledge graphs.
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Featured Snippets with Lily Ray
SEO Radio
Lily Ray joined Bill Slawski and Terry Van Horne for a discussion on featured Snippets including how to get featured snippets, how to manage no click SERPs and how to increase clicks and traffic from featured snippets. The podcast is full of tips from 3 top SEO's who have had excellent results with featured snippets!
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The Entity Hour with Bill & Terry
SEO Radio
In many ways the SEO community for the most part has only embraced the "semantic web" in their search engine optimization implementation in the last 2 years.
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SEO Tips for Using Google Quality Raters Guide Update and Local Search
SEO Radio
This weeks topics included Google Quality Raters Guide Updated; Quality Raters Guide Changes How Local Results are Reviewed; Only 2% Of Users go Past Page 1 in SERPs; No Click Searches Reach 50%; New QRG Seeking More Details; Google Adds Package Tracking to SERP; Google & Genius Litigation and More!
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BAB-224-1
SEO Radio
This week the panel discussed Looking Back on the Early Days of Search; Google Confirms November Local Update; Improving Content Focus; Interstitials Can Block Indexing; How Irrelevant Links can Negatively Affect Content Focus and more.
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SEO Tips on Local & Mobile Search, No Click Searches SERP Out Analysis and more!
SEO Radio
This week topics included Local Search Survey; Google Maps Dominant Local Search Tool; SERP Eye Tracking Survey; No Click searches reaches 50%; Benefits of SERP Out Analysis; Are Meta Descriptions Important for SEO?; BBB Bad Reports on SEO discussion and more!
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SEO Tips on Reciprocal Link Building, Understanding BERT NLP & Disavow Tool.
SEO Radio
Today the panel discussed Misquoted And Misunderstood, Why The Search Community Don't Believe The WSJ About Google Search; Local Algo Update; Is Reciprocal Linking Good for SEO?; Disavow; Bing Has Been Doing The BERT Thing Since April and more!
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BABH-221-1
SEO Radio
Topics included What is Semantic Copy for Websites?; Mobile First Indexing Announcement; Are Hamburger Menus UX Friendly?; BERT Indepth and More.
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Internet Marketing Excerpts From Bill & Ammon's Bogus Hangout #220
SEO Radio
Topics Included Optimizing for BERT; Google Might Discover Entity Relationships Using 3rd Party Sites; Majestic SEO Topical Trust Flow; Google Taxonomies and Ontologies; Is Google Using Neural Networks to Identify Intent; Difference between RankBrain and BERT; Using Google Trends in Keyword Research; Using Conversion to Prioritize Keywords in Keyword Research; Using PPC Conversion to Prioritize Keywords and more!
info_outlineTesting is a time honored tradition with SEO's from the days when infoseek provided the exact point at which the repetition of phrases, keyword stuffing images and other spamilicious activity would get you penalized and the penalty was simply it did not accept the submission! That's a test.... some "testing" is based on correlation and conjecture as to causation or an SEO theory and verification of the theory by reaching a benchmark or goal indicating verification of the theory.
SEO tools and Organizations like the Moz can do the big "tests" determine correlations between ranking and SEO techniques but in the end.... testing "the pack" means the correlation found is determined by the skill of the SEO and web development implementers in the pack.
If a design trend (like big asse sliders and images at the top of home pages and blog posts) is a "page quality" and/or a conversion menace everyone following that trend is being affected the same way so the data is to some extent skewed by everyone making the same mistake.
The Hangout Video:
Highlights
Introductions: Bill Slawski blogs on SEO By the SEA and is Director of SEO Research at Go Fish Digital, Eric Enge General Manager of Perficient Digital is and Dr. Pete/ Pete Myers Marketing Scientist at the Moz and Steve Plunkett an SEO for hire in Dallas.
Deconstructing Google Algos 3:33: Dave kicked the debate off with a quick descriptions of testing that deconstructing of a Google algo and why and how these tests can be skewed by query space and classification. The panel covered correlation studies and other large scale tests/studies.
SEO Private Testing 23:50: Dave started this segment with a discussion of testing on a single site, split testing on a page, and annotating all activity on a site as other methods of testing.
SEO Testing 39:45: Dave asked the panel what have they learned about how to do SEO testing and/or learned about SEO from doing SEO testing.