667. How to Implement an Effective PR Strategy for Your Home Service Business w Heather Ripley
Service Business Mastery for Skilled Trades: Unlocking HVAC, Plumbing & Electrical Success
Release Date: 08/10/2022
AI Transforming Trades Tap Into Tomorrow with Amanda Triolo & Bri Skiffington
Service Business Mastery for Skilled Trades: Unlocking HVAC, Plumbing & Electrical Success
Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! In this episode, we're thrilled to welcome #AmandaTriolo and #BriannaSkiffington, Co-founders of #CxC, a pioneering company in AI-powered contracting solutions. 🚀 In this episode, here's what you can expect to learn: The importance of building a company culture centered around transparency, trust, and growth. The process of developing CXC into an AI tool to streamline customer interactions. Strategies for simplifying bureaucratic processes and paperwork. The importance of...
info_outline
Exploring Cutting-Edge Technology in Residential Energy Efficiency with Shelby Breger
Service Business Mastery for Skilled Trades: Unlocking HVAC, Plumbing & Electrical Success
Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! In this episode, we're thrilled to welcome Shelby Breger, Co-Founder of Conduit Tech, recognized as a thought leader in the HVAC technology space.💡 In this episode, here's what you can expect to learn: 1. The importance of feedback in software development and continuous improvement. 2. Challenges and considerations in sharing load calculations with clients. 3. How LiDAR technology facilitates quick and accurate load calculations. 4. Considerations for energy efficiency and equipment...
info_outline
Understanding HVAC Regulations with Chris Forth
Service Business Mastery for Skilled Trades: Unlocking HVAC, Plumbing & Electrical Success
Welcome to the Service Business Mastery Podcast!
info_outline
How Looking Inward Is The Key To Unlocking Entrepreneurial Freedom With Rob Dube
Service Business Mastery for Skilled Trades: Unlocking HVAC, Plumbing & Electrical Success
Welcome to the Service Business Mastery Podcast!
info_outline
Driving Marketing Success and Customer Retention Strategies with Billy Stevens
Service Business Mastery for Skilled Trades: Unlocking HVAC, Plumbing & Electrical Success
Welcome to the Service Business Mastery Podcast!
info_outline
AI or Authentic? Pierce Birkhold's Tech-Savvy Insights!
Service Business Mastery for Skilled Trades: Unlocking HVAC, Plumbing & Electrical Success
Welcome to the Service Business Mastery Podcast!
info_outline
Insider Knowledge For Optimizing HVAC Efficiency With Lilah Jones
Service Business Mastery for Skilled Trades: Unlocking HVAC, Plumbing & Electrical Success
Welcome to the Service Business Mastery Podcast!
info_outline
How To Enhance HVAC Operations With Stronger Strategies & Faster Results With Mary Kelly
Service Business Mastery for Skilled Trades: Unlocking HVAC, Plumbing & Electrical Success
Welcome to the Service Business Mastery Podcast!
info_outline
Transforming Challenges into Opportunities for Women in HVACR With Amberley Snyder
Service Business Mastery for Skilled Trades: Unlocking HVAC, Plumbing & Electrical Success
Welcome to the Service Business Mastery Podcast!
info_outline
Winning Sales Tactics for HVAC And Plumbing with Justin Riley and Noah Carter
Service Business Mastery for Skilled Trades: Unlocking HVAC, Plumbing & Electrical Success
Welcome to the Service Business Mastery Podcast!
info_outlineKEY TOPICS & SUBTOPICS FOR THIS EPISODE
- Public Relations for Home Service Business
- Should you implement PR strategies as a small contracting business?
- The purpose and benefits of working with a PR firm.
- When and how to create and scale new PR opportunities for your home service company.
- The difference between public relations, advertising, branding, and marketing.
- How to implement an effective PR strategy based on your business goals.
Why should contractors care about public relations? To scrape the surface, PR can help you get new customers, reach your business goals, create goodwill in your local community, and even help you sell when you want to retire! So, why wait until a major accident happens to develop a relationship with a PR firm? Let’s dive into it!
Meet Heather Ripley (LinkedIn), CEO and Founder of RipleyPR (Website) & Author of "Next Level Now, PR Secrets to Drive Explosive Growth for Your Home Service Business."
In this episode, we discuss:
- The difference between public relations, advertising, branding, and marketing.
- When and how to create and scale new PR opportunities for your contracting company.
- Implementing an effective PR strategy based on your business goals.
Check out these resources we mentioned during the podcast:
- Buy Heather Ripley’s book, Next Level Now
Meet the Hosts:
Tersh Blissett is a serial entrepreneur who has created and scaled multiple profitable home service businesses in his small town market. He’s dedicated to giving back to the industry that has provided so much for him and his family. Connect with him on LinkedIn.
Joshua Crouch has been in the home services industry, specifically HVAC, for 8+ years as an Operations Manager, Branch Manager, Territory Sales Manager, and Director of Marketing. He’s also the Founder of Relentless Digital, where his focus is on dominating your local market online. Connect with him on LinkedIn.
Tune in to hear the latest and greatest in business services trends on Service Business Mastery on Apple Podcasts, Spotify, and our website.
Listening on a desktop & can’t see the links? Just search for Service Business Mastery in your favorite podcast player.
--- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support