Warranty Strategy for HVAC Contractors to Build Wealth, Cut Risk & Boost Exit Value with Jacob & Wil
Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
Release Date: 06/11/2025
Stop Hiding Your Prices: The Real ROI of Transparent Contractor Pricing
Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
Most contractors are still hiding their prices. But customers are already finding that information somewhere else. In this episode of Service Business Mastery, Tersh Blissett and Joshua Crouch sit down with Paul Redman, President of Contractor Commerce, to break down the real impact of transparent pricing in home service businesses. They discuss why pricing transparency is no longer optional, how AI search and Google are already surfacing pricing data, and why contractors who don’t adapt risk losing control of the customer conversation. Paul shares how online pricing tools,...
info_outline
AI Employee: How Home Service Businesses Are Scaling Without More Staff
Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
AI is no longer just automation or chatbots. It’s becoming a real employee for service businesses. In this episode of Service Business Mastery, recorded live at AHR Expo 2026, Tersh Blissett sits down with Dennis Steele, co-founder of Podium, to talk about the rise of AI agents and how they’re transforming HVAC and plumbing companies. From answering calls and booking jobs to handling angry customers and following up on estimates, AI agents are beginning to perform real work that previously required multiple team members. Dennis shares how Podium started by helping contractors get more...
info_outline
The Future of Marketing for Home Service Businesses
Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
Marketing for home service businesses is evolving faster than ever. Rising lead costs, private equity competition, new AI-driven ad platforms, and changing consumer behavior are forcing contractors to rethink how they attract customers. In this episode of Service Business Mastery, Tersh Blissett sits down with Justin Riley, founder of UpFrog, to talk about what the future of marketing really looks like for HVAC, plumbing, and other home service companies. If you want to understand where marketing for home service businesses is heading and how to stay competitive in the years ahead, this...
info_outline
How Dual Fuel Heat Pumps Are Changing the Game for HVAC Contractors
Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
Electrification is accelerating across North America. Rebates are expanding. Regulations are tightening. And HVAC contractors are being asked to deliver higher efficiency, lower emissions, and better comfort all at the same time. So where does dual fuel fit in? In this episode of Service Business Mastery, recorded live at AHR Expo, Tersh Blissett sits down with Matt Schlegel and Charles Hurd to break down how dual fuel heat pumps are becoming a powerful solution for commercial and residential contractors. If you’re trying to navigate electrification, cold climate performance, rebate...
info_outline
How HVAC Contractors Are Making More Money with Duct Sealing Technology
Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
Most HVAC contractors focus on equipment upgrades, but one of the biggest opportunities for better installs and higher profit is hiding in the ductwork. In this episode of Service Business Mastery, recorded live at AHR 2026 in Las Vegas, Tersh Blissett sits down with Jarrod Scott from Aeroseal to explain how duct sealing from the inside works, why it is different from traditional mastic and tape, and how contractors can use it to improve comfort, increase system efficiency, reduce callbacks, and create a real competitive advantage. They also discuss commercial and multifamily applications,...
info_outline
How Service Businesses Can Use AI to Convert More Leads
Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
AI is moving faster than most service businesses can keep up with. Voice agents. Text automation. Follow-up systems. AI sales emails. Predictive messaging. But here’s the real question: How do you use AI to convert more leads without losing the human touch? In this episode of Service Business Mastery, Tersh Blissett and Joshua Crouch sit down with Ryan Fenn, CEO at CHIIRP, to break down what’s actually working in AI-driven lead conversion right now. They dive into: Why speed to lead still wins (and why seconds matter) How one word in your follow-up could be killing 90 percent of your...
info_outline
Scaling Your Home Service Business with Jen McKee
Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
Scaling a home service business is not just about running more ads or getting more leads. It is about building a real company with the right marketing strategy, the right people, and a presence that customers trust. In this episode of Service Business Mastery, Tersh Blissett sits down with Jen McKee, founder of Kee Hart Marketing, to break down what it really takes to grow and scale in today’s market. Jen shares why video is now one of the most overlooked opportunities in home services, how Google is indexing videos across platforms, and why contractors must stop treating social media like...
info_outline
Why AI Won’t Replace Your Leadership Skills in the Trades
Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
AI is transforming home services. It is changing dispatching, marketing, scheduling, follow-ups, and even customer communication. But there is one thing AI still cannot do. Build a real team. In this episode of Service Business Mastery, Tersh Blissett and Joshua Crouch sit down with Scott Stolze, from GrwX Labs, to break down the human side of leadership and communication. These are the skills that separate average service businesses from elite ones. You’ll learn why authenticity is becoming the new competitive advantage, why leaders must create psychological safety, why quiet technicians...
info_outline
Why Contractors Who Don’t Own Their Customer List Will Lose
Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
Contractors who do not own their customer list will lose. As AI, search, and digital platforms continue to change, relying on Google, ads, or third party platforms puts your business at risk. In this episode of Service Business Mastery, we break down why owning your customer list is no longer optional for contractors and service business owners who want to survive and scale in the next decade. Joshua Crouch and Tersh Blissett sit down with , founder of , to explain how contractors can protect their business by building direct relationships with their audience, increasing client loyalty, and...
info_outline
How Contractors Can Automate Their Business Without Losing Control
Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
In this episode of the Service Business Mastery Podcast, host Tersh Blissett sits down with Ari Meisel, Founder of Less Doing and creator of the Optimize, Automate, Outsource framework. Ari is a globally recognized expert in business automation, productivity systems, and operational efficiency, with deep hands-on experience in the construction and skilled trades. Ari shares how extreme burnout and a Crohn’s disease diagnosis forced him to redesign how he worked, leading to a system that allowed him to reclaim time, reduce stress, and build a business that runs without constant owner...
info_outlineLearn how to automate tasks, save time, and increase your profit. No Coding required!
👉 Enroll Today - https://bit.ly/3CZTDte
----------------------------------------------------
Welcome to the Service Business Mastery Podcast!
Visit our website for more episodes and insights! https://www.servicebusinessmastery.com
In this episode of the Service Business Mastery podcast, hosts Tersh Blissett and Josh Crouch chat with Jacob Gee, Chief Financial Officer at Gee Heating and Air, and Wil Kinsey, Director of Sales at Conduit WC. They discuss how HVAC businesses can boost profits through extended warranties and reinsurance. Jacob and Wil explain how setting up a warranty company can help contractors keep more of the premium money and reduce risks. They also share how simple warranty plans improve customer trust and financial security, leading to steady business growth without extra complexity.
This conversation focuses on using extended warranties and reinsurance to grow HVAC businesses. Jacob and Wil explain how setting up a warranty company helps contractors keep more money and lower risks. They share how simple warranty plans improve customer trust and financial stability. The talk emphasizes how clear goals and offering peace of mind can lead to steady growth and fewer complications in business.
In this episode, here's what you can expect to learn:
-
How Extended Warranties and Reinsurance Help HVAC Businesses: Jacob and Wil explain how offering warranties can keep more money in contractors' hands and reduce risks.
-
Why Simple Plans Lead to Success: Learn how simple warranty structures and clear goals can improve financial security and customer trust.
-
Using Smart Strategies for Growth: Jacob and Wil share how focusing on warranties and reinsurance can help businesses grow without unnecessary complications.
-
Improving Customer Satisfaction: Hear how offering warranties gives customers peace of mind and boosts their experience.
-
Growing Through Strong Foundations: Understand why staying consistent with warranty programs and setting clear goals leads to long-term business growth.
Timestamps ⏰
00:00 - Episode Recap
02:33 - Meet Justin Riley and What UpFrog Does
04:41 - Market Trends: Soft Demand and Smart Advertising
07:06 - Why Timing and Lead Cycle Matter for Marketing
09:41 - Simple Installs vs. Complex Systems: What Sells Best
12:48 - Building a Better Booking System and Lead Follow-Up
16:08 - The Semper Fi Story: Scaling from $5K to $80M
19:48 - Lower Job Costs and Better Financing Options
23:40 - Challenges of Communicating Systems and Callbacks
28:35 - Selling the Service, Not Just the Equipment
30:40 - Focusing on Strengths to Grow Your Business
34:21 - When and Why to Invest in Branding
37:20 - Data-Driven Marketing: Tracking Every Dollar
40:36 - The Role of Grassroots and Social Media Content
49:10 - Justin on Balancing Business and Family Life
53:46 - New Tools Coming Soon for Small Contractors
If you enjoy the episode, please don’t hesitate to leave us a review (5 stars preferably 😉)
Links & References:
LinkedIn:
Website:
This episode is kindly sponsored by:
-
CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months!
Connect with us!
-
Join the Service Business Mastery Facebook group for more updates!
-
Visit our website: www.servicebusinessmastery.com
Affiliate links: