Ep 82 - Do You Know Your Cost of Conversion Acquisition?
Release Date: 01/03/2022
EP 284 - The Man Who Invented Skippable Ads | Walter Geer: Stroke, Success, & VML
Let's Talk Marketing w/NDUB
Nathan invites Walter T Geer III, Chief Creative Officer at VML who shares his extensive career in advertising, a life-altering experience he had with a stroke, diversity in advertising and the need for community support, particularly for Black and Brown talent. LinkedIn: Watch the full episode on . Watch the playlist.
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EP 283 - Marketing Lessons From Unexpected Places
Let's Talk Marketing w/NDUB
Feeling stuck? Nathan shares the (3) unexpected places to help you break through the noise. 1. Promotion: Get aggressive! Tweak your approach to push your brand to new heights. 2. Advertisement: Utilize both your time and your money to get noticed in people's feeds. 3. Social Media: Use the free platform data (views, retention, engagement) to measure success and make simple, effective adjustments. Watch the full episode on . Watch the playlist.
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EP 282 - Deploying B2B Sales Strategy with Kevin Downey
Let's Talk Marketing w/NDUB
Nathan invited sales expert Kevin M. Downey to share his B2B lead generation problem. Kevin explains the difference between a Sales Rep and a Business Development Rep. Learn how he created a solution for businesses to stop relying on referrals and build a scalable system using cost-effective, full-time reps, including outsourcing to Latin America, to book more qualified calls for your business. Watch the full episode on . Guest Name: Kevin Downey Title: Strategic Advisor Company: Kevin M Downey Expertise: a sales consultant running a premier recruitment firm providing a faster...
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EP 281 - What Happens When You IGNORE Marketing (2 of 2)
Let's Talk Marketing w/NDUB
Nathan is joined once again by the incredibly authentic and vulnerable business owner, Crystal, as they go into why marketing shouldn't be ignored and focus on the personal benefits. Crystal shares personal stories, including a hilarious exchange with her engineer husband, that reveal how embracing marketing has helped her in her personal life as well. Watch the full episode on . Guest Name: Crystal Haight | Title: Fractional CFO Company: NW Book Pros Expertise: she helps business owners produce positive recurring revenue. Website: Workshops: Watch the playlist. Watch the...
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EP 280 - What Happens When You IGNORE Marketing? (1 of 2)
Let's Talk Marketing w/NDUB
Nathan invites Crystal back on, but this time to share about her marketing journey. She shares the importance of self-investment and personal branding as crucial elements for growth and success in her business, as she helps other businesses. They discuss how authenticity plays a significant role in building a brand and the necessity of having coaches to provide honest feedback. The conversation highlights the journey of personal development and the positive outcomes that can arise from investing in oneself. Watch the full episode on . Guest Name: Crystal Haight | Title:...
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EP 279 - Is Your Brands Vibe Actually Visible?
Let's Talk Marketing w/NDUB
Nathan brings back his besties, Jay and Rae. They discuss the importance of brand visibility and messaging consistency. The topic was on focused on the visibility of a Brand's vibe, and the conversation was on how AI can assist in branding, the significance of storytelling, and the need for trust in the branding process. They shared personal stories on the necessity of having a clear brand presence and the challenges faced by businesses in achieving this. Watch the full video . #branding #messaging #storytelling Guest Name: Réland Logan Title: Branding Expert Company: Gray Digital Marketing...
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EP 278 - What Makes a HISTORIC Marketing Agency Struggle
Let's Talk Marketing w/NDUB
Nathan welcomes back Don Elliott from Gravitate. They discuss the challenges and changes in the marketing industry over the past few years, including the impact of the COVID-19 pandemic and the recent economic downturn. Don shares how his agency adapted its business model, pivoting from tech startups to nonprofits, improved client management, the effects of AI on marketing, new tax regulations in Washington state, and the importance of maintaining a healthy work-life balance as an entrepreneur. Watch the . Guest Name: Don Elliot Title: CEO | Co-Founder | Writer Company: Gravitate | Pour...
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EP 277 - Whats Up with the LinkedIn Ad and Algorithm
Let's Talk Marketing w/NDUB
Nathan brought Jay back to dive deeper into the intricacies of LinkedIn advertising, discussing the challenges and strategies involved in B2B marketing. From the differences between B2B and B2C marketing, the significance of budget allocation in ad campaigns, and best practices for optimizing LinkedIn profiles, Jay shares his journey into digital marketing, emphasizing the role of targeted messaging and audience understanding in successful campaigns. They also chat about AI. Watch the . Guest Name: Jay Rathell Title: LinkedIn Ad Expert Company: Yamaro 83 Expertise: Building successful...
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EP 276 - The Balance between Entrepreneurship and Self-care
Let's Talk Marketing w/NDUB
Nathan brought back Keith to discuss the challenges faced by purpose-driven entrepreneurs, including the importance of serving others while maintaining personal well-being. The conversation was about balance in entrepreneurship, the significance of letting go of certain expectations, and the value of authentic networking at conferences. Watch the full video, click . Guest Name: Keith Sconiers Title: Payment Consultant Company: PaySuite Expertise: provides entrepreneurs, software providers, and associations with the payment processing technology they need to easily manage payments....
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EP 275 - Aren't Marketing Agencies all the Same? (Watch Video to know Why they're NOT)
Let's Talk Marketing w/NDUB
Nathan had Jay and Réland back to cover all things marketing. They discuss various aspects of marketing, personal experiences, and the intersection of life and work. They emphasize the importance of specialization in marketing, share personal stories about family life, and explore innovations in marketing tools. Watch the full video . #marketing #marketingagency #worklifebalance Guest Name: Réland Logan Title: Branding Expert Company: Gray Digital Marketing Expertise: Woman-owned consultant agencies hire them to perfect their brand message in 1-3 business days so they can easily land...
info_outlineThe marketing funnel doesn’t work if you don’t know your conversion.
- Tactics are temporary
- Create Content for your Avatar
- Launch Your Campaign
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