EP 266 - Niche Expertise: Finding Your Unique Selling Proposition
Release Date: 07/14/2025
Let's Talk Marketing w/NDUB
Nathan brings Crystal back on to discuss the importance of financial literacy and the role of a fractional CFO in helping businesses understand their financial health. The conversation emphasizes the need for business owners to be proactive in managing their finances and the value of coaching in achieving business success. Guest Name: Crystal Haight | Title: Fractional CFO Company: NW Book Pros Expertise: she helps business owners produce positive recurring revenue. Website: Workshops: Watch the episode on .
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Nathan brings on fellow marketing expert Laurier Mandin, who shares his extensive experience in the field. Laurier shares the significance of creativity and resilience in business, recounting personal stories of overcoming obstacles and the loneliness that often accompanies the entrepreneurial journey. Guest Name: Laurier Mandin Title: President & Principal Consultant Company: Graphos Expertise: He's a thought leader in product marketing, entrepreneurship, and brand strategy. Website: https://graphosproduct.com/ Podcast: @https://www.youtube.com/channel/UC8YCNz0cDXhZyRorkiLBuQQ Watch the...
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Nathan invites Lindsey Busfield, the Vice President and Partner at Optimize My Firm, a company specializing in SEO for law firms. Lindsey shares her unique journey into the niche of legal marketing, emphasizing the importance of niching down, becoming an expert in SEO, and understanding market needs. The conversation covers common mistakes businesses make in SEO, DIY strategies for beginners, and the significance of building trust and authority in business. Guest Name: Lindsey Busfield Title: Vice President/Partner Company: Optimize My Firm Website: https://optimizemyfirm.com/ ...
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Nathan brings Chris Magaña, the Money Nerd, back on to talk about the intricacies of capital investment, the evolving landscape of IPOs, and creative financing solutions for entrepreneurs. Also, Chris's experiences with one's business model and exploring non-dilutive funding options to ensure sustainable growth. Guest Name: Chris Magaña Title: Private Wealth Manager Company: IMS Capital Company Website: https://imscapital.com/ Personal Website: https://chrismagana.com/ LinkedIn: Watch the full . Watch the .
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Nathan invites Jason Henneberry to discuss the importance of digital avatars in marketing, the real estate evolution of the industry with AI, and strategies for building a brand on social media. They chat about the challenges in Canada's real estate and conversion strategies for leads. Guest Name: Jason Henneberry Title: Real Estate Marketing Coach Company: Strategy Hub Expertise: Focused training designed to help mortgage brokers in Canada build and execute winning strategies. Website: https://linktr.ee/jasonhenneberry Instagram: Watch the full Watch the . ...
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Nathan brings Emmanuel back to the show to discuss the journey of emerging entrepreneurs, the mental challenges they face, and the importance of understanding the difference between self-employment and true entrepreneurship. Guest Name: Emmanuel Williams Title: Economic Justice & Development Director Company: Black United Fund of Oregon Expertise: The Emerging Entrepreneur Program (EEP) is a transformative 9-month initiative designed to equip and empower entrepreneurs. Website: https://bufor.org Email: Watch the full Watch the .
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Nathan speaks with Joe Kimemia from Nairobi, Kenya, about the evolving landscape of marketing in Africa, and the impact of AI. Joe shares on how AI is transforming marketing strategies, enabling faster content production, and leveling the playing field for smaller agencies. Guest Name: Joe Kimemia Title: CEO & Marketing Expert Company: Shupav Expertise: Shupav Group is supporting business owners to build and scale successful brands in Africa. We do this through pioneering Digital Marketing, PR & Communications, and Sales Enablement solutions. Website: Social: all platforms (see...
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Nathan and Rae focus on how people often create comforting stories to stay within their comfort zones, hindering their financial success, but you can achieve #financialfreedom with the right #mindset. The video is to help the viewers they're not alone and to confront these self-made fears, recognizing they are not real obstacles, and to embrace #personaldevelopment and #motivation. Therefore, let's focus on #positivemindset. Website: Social:
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Nathan (NDub) invites childhood friend and entrepreneur Dan Whiteley to chat about building a profitable niche while sharing their childhood memories. Dan shares insights from his experience running A.L. Merryman Company, a specialized executive search firm in the construction industry, and discusses the impact of AI on the sector. He also covers the challenges of affordable housing and innovative construction solutions through the Community Roots Collaborative. Guest Name: Dan Whiteley Title: Executive Recruiter & President Business: A.L. Merryman () LinkedIn:
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Nathan (aka, NDUB) invites back on the show to discuss the steps to building wealth for beginners. Chris, the money nerd, talks on the importance of assessing one's current financial situation, understanding spending habits, and the significance of discipline in wealth building. He also touches on the need to embrace struggles and the evolving definition of wealth over time. #wealthbuilding #financialliteracy #investmentstrategies #marketing #marketing #budgeting #financialgoals
info_outlineNathan (NDub) invites childhood friend and entrepreneur Dan Whiteley to chat about building a profitable niche while sharing their childhood memories. Dan shares insights from his experience running A.L. Merryman Company, a specialized executive search firm in the construction industry, and discusses the impact of AI on the sector. He also covers the challenges of affordable housing and innovative construction solutions through the Community Roots Collaborative.
Guest Name: Dan Whiteley
Title: Executive Recruiter & President
Business: A.L. Merryman (https://merrymanco.com)
LinkedIn: https://www.linkedin.com/in/constructionrecruiting/