A Masterclass in Storytelling with Craig Wortmann, CEO, Sales Engine
Release Date: 04/29/2025
Scaling AI and Innovation with Tampa General's Chief Digital & Innovation Officer
Bright Spots in Healthcare
In this episode of Bright Spots in Healthcare, recorded live at the HLTH 2025 conference in Las Vegas, Eric Glazer sits down with Scott Arnold from Tampa General Hospital, one of the nation’s leading academic health systems, to explore their ambitious digital transformation journey. The conversation dives deep into how TGH built a unified digital foundation across a large, geographically dispersed system, enabling them to scale AI solutions that deliver measurable impact on operations, patient care, and the clinician experience. Scott shares his blueprint for modernizing a major health...
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Inside Credentialing: Where AI Delivers Measurable ROI for Health Plans
Bright Spots in Healthcare
In this Bright Spots in Healthcare episode, host Eric Glazer brings together health system leaders transforming how care continues beyond the hospital stay—using digital coordination, subspecialization, and AI-enabled virtual care to reduce readmissions and improve patient experience. Our guests include: Matthew Sakumoto, MD, Medical Director, Connected Care Clinic, and Regional Chief Medical Informatics Officer, Sutter Health Sean O’Grady, President of Acute and Ambulatory Operations, Endeavor Health Sarah Schenck, MD, Executive Director, Center for Virtual Health, ChristianaCare ...
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Inside Credentialing: Where AI Delivers Measurable ROI for Health Plans
Bright Spots in Healthcare
In this Bright Spots in Healthcare episode, host Eric Glazer sits down with three leaders reshaping one of healthcare’s most overlooked — yet mission-critical — functions: provider credentialing. Credentialing is the quiet infrastructure of trust in healthcare. When it’s done right, patients get timely access to high-quality care, providers get paid faster, and health plans stay compliant. When it fails, backlogs grow, compliance risk skyrockets, provider satisfaction plummets, and member access suffers. Joining Eric for this discussion: Sandra Clarke, Former CFO & COO, Blue...
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Dr. Kristian Olson, Vice President of Design Impact, Mass General Brigham | Finding Healthcare's Hidden Solutions Through Human-Centered Design
Bright Spots in Healthcare
In this episode of Bright Spots in Healthcare, we explore how human-centered design can uncover breakthrough solutions already hiding in plain sight. Dr. Kristian Olson, Vice President of Design Impact at Mass General Brigham and leader of the Springboard Studio, shares how slowing down to understand problems leads to faster, more effective innovation. The conversation dives into: The four pillars of effective healthcare innovation: design research, prototyping, supported implementation, and impact measurement How "stupidest ideas" exercises and question storming unlock creative solutions...
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How Humana, Blue Shield of CA, and Noom Are Reimagining GLP-1 Integration and Obesity Care
Bright Spots in Healthcare
Host Eric Glazer convenes senior leaders from Humana, Noom, and Blue Shield of California to explore how payers are integrating GLP-1 therapies into comprehensive cardio-metabolic care strategies. The conversation outlines how digital, behavioral, and clinical interventions can align to deliver sustainable outcomes, lower costs, and strengthen member engagement. Panelists share real-world playbooks on scaling GLP-1 programs responsibly—balancing access, affordability, and long-term adherence through consumer-centric design and data-driven clinical support. 📘 What You’ll Learn How...
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Stars, Savings, and Satisfaction with BCBS Michigan, Aetna, MVP & Vori
Bright Spots in Healthcare
In this Bright Spots in Healthcare episode, host Eric Glazer brings together an all-star panel of leaders who are reshaping the future of Medicaid and social care. Our guests include: Vanita Pindolia, Vice President, Medicare Star Ratings, Emergent Holdings (BlueCross BlueShield Michigan) Jason Merola, MD, Chief Medical Officer, MVP Health Care Charlotta Eriksson, Lead Director, National VBC Partnerships (Specialty), Aetna Mary O’Connor, MD, Chief Medical Officer & Co-Founder, Vori Together, they explore: How Medicare Advantage plans are embedding Stars, CAHPS, and adherence...
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Express Scripts SVP Harold Carter on GLP-1s & the Future of Pharmacy Benefits
Bright Spots in Healthcare
GLP-1 therapies are transforming pharmacy benefits, and Express Scripts is leading the way. Harold Carter, PharmD, SVP of Trade Relations, joins host Eric Glazer to discuss how one of the nation’s largest PBMs is navigating this disruptive moment in healthcare. Harold shares how Express Scripts is: Capping costs of GLP-1 therapies to expand patient access while keeping plan spending predictable. Redesigning funding models to strike a balance between affordability, predictability, and outcomes. Leveraging digital tools and AI to reduce friction in the member experience and support...
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Maximizing ROI at HLTH 2025: A Conversation with Rich Scarfo (part 2)
Bright Spots in Healthcare
In Part Two of our special HLTH 2025 series, Bright Spots in Healthcare host Eric Glazer continues his conversation with Rich Scarfo, President of HLTH, to explore how the event has become a true growth engine for healthcare solution providers. Rich shares why HLTH is more than a conference - it’s a platform intentionally designed to foster meaningful connections, drive measurable ROI, and accelerate innovation across the ecosystem. He breaks down how Market Connect and Investor Connect differ from traditional conference networking, best practices for making the most of those high-value...
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Scaling Innovation at HLTH 2025: A Conversation with Rich Scarfo (part 1)
Bright Spots in Healthcare
In this first episode of a special two-part series, Bright Spots in Healthcare host Eric Glazer sits down with Rich Scarfo, President of HLTH, to explore how one of the most influential healthcare events in the world continues to evolve. With HLTH 2025 taking place this October 19–22 in Las Vegas, Rich reveals what’s new this year—from immersive zones on AI and diagnostics, to physician and nurse engagement programs, to the expanded startup pavilions and Investor Connect opportunities. He also shares a blueprint for payers, providers, pharma, and innovators on how to get the most value...
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Don Antonucci, CEO, Providence Health Plan & Ali Diab, CEO, Collective Health | The Next Frontier in Self-Funded Benefits
Bright Spots in Healthcare
In this episode of Bright Spots in Healthcare, we explore The Next Frontier in Self-Funded Benefits. Don Antonucci, CEO of Providence Health Plan and Ali Diab, CEO of Collective Health share how their new partnership is reshaping the employer-sponsored benefits landscape. The conversation dives into: Why aligning provider and member needs is essential for a truly seamless healthcare experience How transparency and simplicity can unlock smarter healthcare decisions The role of innovation and technology in reducing complexity for both employers and employees How strategic partnerships can...
info_outlineThe most powerful person in the world is the storyteller. Steve Jobs believed this, and it's never been more accurate, especially in healthcare.
Renowned storytelling expert Craig Wortmann—Professor at Northwestern’s Kellogg School of Management and CEO of Sales Engine joins Eric Glazer to discuss one of the most underutilized leadership tools in healthcare: storytelling.
During the episode, Craig shares a practical framework—Collect, Categorize, Construct, Convey—to help healthcare leaders use storytelling to drive action, inspire change, and connect more deeply with teams and stakeholders.
You’ll learn:
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Why stories persuade better than data
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The four types of stories every leader should tell
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How to embed storytelling into your leadership routine
Plus, Craig explains how failure stories can actually build trust—and why storytelling is a leadership discipline, not just an art.
About Craig
One of the most respected voices in storytelling and leadership, Craig Wortmann is an award-winning educator, three-time entrepreneur, author and CEO. Craig is also Clinical Professor of Innovation & Entrepreneurship at Northwestern’s Kellogg School of Management and the Founder & Academic Director of the Kellogg Sales Institute.
He founded Sales Engine, a tools and services firm founded on the principle that leaders should treat sales as the engine of their business, in 2009. Craig and his team consult to the world’s largest and most successful companies, as well as some of the world’s fastest-growing entrepreneurial companies.
Craig is author of What’s Your Story™? a book that helps people tell the right story at the right time for the right reasons. You can learn more about Craig here: https://www.linkedin.com/in/craigwortmann/
About Bright Spots in Healthcare
Bright Spots in Healthcare is produced by Bright Spots Ventures
Bright Spots Ventures brings healthcare leaders together to share working solutions or "bright spots" to common challenges. We build valuable and meaningful relationships through our Bright Spots in Healthcare podcast, webinar series, leadership councils, customized peer events, and sales and go-to-market consulting. We believe that finding a bright spot and cloning it is the most effective strategy to improve healthcare in our lifetime.
Visit our website at www.brightspotsinhealthcare.com