Case Study with Tre Moore: How he's reached his annual fundraising goals early every year (while working less hours)
The Business Behind Fundraising
Release Date: 02/27/2023
Learning to Lead Investment-Level Conversations: A Case Study with Melissa at Illinois Stewardship Alliance
The Business Behind Fundraising
As the Director of Development at the Illinois Stewardship Alliance, Melissa Frueh helps center the voices of farmers and workers in the food system to champion impactful changes and create a system that works for and feeds everyone. This crucial community work requires consistent funding, and consistent funding requires belief in your cause from your donors. With a sales background in hand, Melissa has gotten seriously good at helping donors take the leap to greater investment opportunities. Sherry and Melissa discuss the skills that translate from sales to the nonprofit world, building...
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Next-Leveling a High-Performing Development Team: A Case Study with Drew Moran at Nourishing Hope
The Business Behind Fundraising
Drew Moran knows the importance of culture in an organization, and to understand that culture requires an understanding of your mission. Through 12 years of growth at Nourishing Hope, Drew has gotten hands on every aspect. Now, as the Chief Development Officer, his vast insight allows Nourishing Hope to operate as more than just a food pantry, providing additional mental health and social services that address the needs of the whole individual to offer a generous and friendly helping hand. Sherry and Drew discuss his journey to the Chief Development Officer role, his emphasis on developing a...
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The Slow & Steady Path to Large Gifts: A Case Study with Lauren M. Scott at Foundation for Fresh Produce
The Business Behind Fundraising
Lauren M. Scott is working on growing a healthier world to help change the trajectory of human health. Such a task might seem daunting, but the President of the Foundation for Fresh Produce has used her prior experience in crucial ways to help bridge the gap between sharing their big vision and providing tangible results. The process has not always moved at a rapid pace, but Lauren's patience is paying off in a big way for her organization. Sherry and Lauren discuss the importance of clear and effective communication - not just with your donors, but throughout the entire organization. There...
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Diversifying Your Human Service Org's Revenue: A Case Study with Carina Santa Maria at Shelter, Inc.
The Business Behind Fundraising
Carina Santa Maria is a first time ED making veteran moves at her organization. At Shelter Inc., Carina helps youth experiencing homelessness find emergency shelter, transitional housing, and clinical care, filling a crucial need for a vulnerable population within her community. Such a need requires great funding, and when Carina stepped into the role, things weren't where they needed to be. Fast forward to today - Shelter Inc. has seen their revenue grow nearly 5x thanks to changes in strategy implemented by Carina. Sherry and Carina discuss the growth and challenges faced by...
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Pressing Pause on Your Gala: A Case Study with Janelle Miller Moravek at Youth & Family Counseling
The Business Behind Fundraising
Janelle Miller Moravek describes herself as an "accidental" nonprofit employee, but when you see the thought and care she puts into her organization, the results are no accident at all! As the Executive Director at Youth & Family Counseling, Janelle works on providing and educating her community on affordable mental health care. She has done a bit of everything at the organization, and that experience has proven useful for understanding the needs of her team during a time of change and growth. Janelle and Sherry discuss the bold act of cutting her organization's gala out of the budget and...
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Cultivating & Captivating Next Gen Board Members with Julia Patrick of American Nonprofit Academy
The Business Behind Fundraising
Julia Patrick exemplifies that it’s never too late in your career to make an impact on the world around you. After a career in media covering social, political, and cultural issues in Arizona, Julia pivoted and dedicated her life to helping the nonprofit sector through the American Nonprofit Academy. As the CEO and Founder, as well as being the co-host of The Nonprofit Show, Julia allows nonprofit professionals to engage in discussions on problem-solving, innovation, and change within the sector. Sherry and Julia discuss how growing up in Arizona influenced her passion for nonprofit work....
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Fall Funder Series: A Discussion with Aba Taylor Brookline Community Foundation
The Business Behind Fundraising
On the final episode of this year’s Fall Funder Series, Sherry Quam Taylor speaks with Aba Taylor of the Brookline Community Foundation. Located in the immediate suburbs of Boston, BCF partners with nearly 50 organizations, seeking to improve the financial equity and economic growth of vulnerable populations in their area. As Executive Director, Aba not only cultivates relationships with organizations seeking their assistance, but also fundraises on her own, helping secure the money from private donors that will then flow to community partners that align with BCF’s values. The importance...
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Fall Funder Series: A Discussion with John Tracey, Program Director of the Simons Foundation
The Business Behind Fundraising
In the next edition of the Fall Funder Series, John Tracey of the Simons Foundation joins the show. As the Program Director managing the Science Sandbox, an incubatory portfolio focused on funding science communication practitioners, John helps organizations emphasize the importance of science in our everyday lives, helping build trust in modern practices and expanding access into new communities. Sherry and John dive into how organizations can get their foot in the door with larger funding operations. Spoiler alert: it’s not as hard or scary as you may think! Similar to working with the...
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Fall Funder Series: A Discussion with Shireen Zaman, Program Officer, BUILD // Ford Foundation
The Business Behind Fundraising
Welcome to the Fall Funder Series, where Sherry Quam Taylor demystifies common misconceptions about how organizations can secure general operating revenue. First up is Shireen Zaman of the BUILD program at the Ford Foundation. As a Program Officer, Shireen works directly with organizations in identifying their greatest fundraising needs and preparing a funding strategy that best supports those efforts. Shireen gets real about what she looks for when choosing organizations to support. It's important to remember that there are real people behind these funding efforts who are eager to...
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Case Study with Eve Turow-Paul of Food for Climate League: Creating Sustainability after extreme launch success
The Business Behind Fundraising
Eve Turow-Paul didn’t set out to start a nonprofit, but once she identified a crucial need in her community, the pieces quickly fell into place. As the founder and Executive Director of Food for Climate League, she’s helping change the narrative of sustainable food systems by addressing the emotional underpinnings that drive people’s food choices. The women-led team is influencing culinary workers to reduce emissions, embrace plant-based options, and increasing biodiversity. Sherry and Eve discuss starting a nonprofit with little planning behind it, growing your organization...
info_outlineEveryone knows that the way to fundraising growth is by putting relationship-building with donors first.
After accepting a role as a fundraising director without prior experience, Tre Moore reached out to me, followed my advice, and has reached his organization’s revenue goals every year since.
Freeing your organization from the spin cycle is possible if you know what to stop doing to align your hours with dollars.
Tune in to The Business Behind Fundraising — Case Study with Tre Moore.
What You Will Discover:
✔️ People won’t give their best gifts through transactions. The individuals you’re serving and your donors are human beings. Remind them what you’re advocating for and encourage them to make an impact with you.
✔️ Use the P-E-O model. This stands for “participant, engagement, and owner”. It’s a system Tre uses that allows his donors to grow at unique levels.
✔️ Play the long game. It takes time to cultivate relationships with donors and get to know them on a deeper level. Prioritize your time on the relational activities that bring more revenue down the road
✔️ Aim for sustainable growth. Hire people who can free your time and focus on the tasks that are keeping you from high-ROI revenue generation.
✔️ Invest in a mentor or expert. Knowledge brings self-confidence. The energy you carry attracts the donors you need when you’re confident in your skillset
✔️ Give ownership of what you do to your donors. This encourages them to share the organization’s cause among their network because they are excited about it.
Tre Moore is the Executive Director for India Rural Evangelical Fellowship (IREF), a faith-based nonprofit working to break the cycle of poverty in South India. With a background in church ministry, Tre wasn’t sure he could transition to a career in fundraising and development. For Tre, fundraising success came quickly after working with Sherry. Within the first year of coaching, the nonprofit's charitable revenue nearly doubled from $700K to over $1.2M.
Through years of coaching with Quam Taylor, IREF has found growth and sustainability. At the core of this growth is a desire to build deep relationships with partners while also creating intentional donor experiences. You can connect with Tre on Linkedin here.
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Download White Paper
The Big Fundraising Secret (How Traditional Nonprofit Fundraising blocks your overall growth and keeps you from fully funding your organization every year) https://mailchi.mp/a533c0ab59cf/2021-whitepaper
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