Case Study with Veronika Trufanova at the Emerald Necklace Conservancy: Preparing to Fully Fund your New Strategic Plan

Veronika Trufanova always had a passion for environmental sustainability, making her the perfect fit for her role as Director of Development at the Emerald Necklace Conservancy, a historic linear park system in Boston that introduced one the first example of green infrastructure in the nation. Nika now works to sustain the parks impact on the city while growing awareness for its rich history, a huge task in a city with over 650,000 residents. 

Nika discusses how Sherry’s fresh perspective has revamped her team’s strategic plan while generating morale throughout her organization. The two share about the power of curiosity in young fundraisers, and how that energy can translate to your relationships with donors.

 

What You Will Discover: 

✔️ A well-thought-out, purpose driven strategic plan can unlock the spark your organization needs to take on that big capital campaign

✔️ It’s important to take a step back from the everyday grind and celebrate wins, even the smallest victories, to boost morale in your staff and donors

✔️ The most important trait a young fundraiser can have is a curiosity for understanding their organization’s mission

✔️ By truly understanding the needs of your organization, you can create a personal and generous atmosphere that allows your donors to really feel like they’re making an impact

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Veronika (Nika) directs the Conservancy’s fundraising program, including individual, corporate, foundation and government grants, the annual giving program, and other special fundraising initiatives. Nika previously worked at the Asian Art Museum of San Francisco, where she led the Institutional Giving program for over six years, raising unrestricted, project-based and campaign support from corporations, foundations and government granting agencies. She also held several roles on the development team at the Harvard Art Museums, encompassing database management, development operations and donor and member events. Nika holds a bachelor’s degree in Art History from Haverford College. She is an avid tea drinker and an unabashed Italophile.

LinkedIn: https://www.linkedin.com/in/veronika-trufanova-5770bb8/

Website: https://www.emeraldnecklace.org/

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Welcome to the Business Behind Fundraising podcast, where you’ll discover how to raise the kind of money your big vision requires without adding more events, appeals, or grant applications. Learn how to stop blocking overall revenue growth and start attracting investment-level donors with Sherry Quam Taylor.

Sherry Quam Taylor’s unique approach and success combine her background of scaling businesses with her decade-long experience advising nonprofit leadership teams. With out-of-the-box principles and a myth-busting methodology, proven results, and an ability to see solutions to revenue problems that others overlook, her clients regularly add 7-figures of revenue to their bottom line.

If you need a true partner to show you how to fully finance your entire mission, both programs, AND overhead, year after year… You’re in the right place!

 

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