398: Why Do Internal Customers Matter as Much as External Ones?
Getting Unstuck – Cultivating Curiosity
Release Date: 01/20/2026
Getting Unstuck – Cultivating Curiosity
Today on Getting Unstuck Hi, I’m Jeff Ikler, host of the Cultivating Curiosity podcast. This summer, I’m periodically releasing mini-episodes of “Cultivating Curiosity.” In about 10 minutes, I’ll dive deeper into a key point from a previously broadcast evergreen episode. The content in these mini-episodes is designed to be readily applicable to your life or work. Summary This mini-episode revisits Jeff Ikler's conversation with Dr. Christian Busch, author of Connect the Dots: The Art and Science of Creating Good Luck, to explore why serendipity is far more than simple luck. Dr....
info_outlineGetting Unstuck – Cultivating Curiosity
Guest Dr. Melissa Hughes is a keynote speaker, author, and Human Potential Alchemist who helps people understand how the brain works so they can work, lead, and live better. With a doctorate in Curriculum & Instruction and decades of experience translating neuroscience into practical strategies, Melissa has become a trusted voice for organizations looking to improve leadership, communication, performance, and culture. She is the creator of the Cognitive Blueprint™, a neuroscience-based assessment that reveals how your brain naturally processes information, makes decisions, solves...
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The story behind this episode The story I relate in this episode emerged when, in September 2019, I walked some of the World War I battlefields in Belgium and France with my guide, Iain McHenry. As we walked along where a trench had existed during the war, Iain told me the story of an archaeological dig that recovered and eventually identified the remains of a British soldier who was killed there in November 1914 in a German mortar attack. The story has stayed with me because of how the soldier, Richard Lancaster, was finally identified and because there are literally thousands of other...
info_outlineGetting Unstuck – Cultivating Curiosity
Today on Getting Unstuck Hi, I’m Jeff Ikler, host of the Cultivating Curiosity podcast. This summer, I’m periodically releasing mini-episodes of “Cultivating Curiosity.” In about 10 minutes, I’ll dive deeper into a key point from a previously broadcast evergreen episode. The content in these mini-episodes is designed to be readily applicable to your life or work. At some point during the summer of 2019, I was walking in our nearby forest preserve, listening to a podcast with Tim Ferriss in conversation with Seth Godin. Tim Ferriss always asks his guests during the wrap-up what...
info_outlineGetting Unstuck – Cultivating Curiosity
Guest JoAnne Duncan has had a varied career, from Alaskan fly-fishing guide to elementary teacher and principal, always focused on valuing the strengths of every student and staff member. Though she’s stepped away from her career in public education, she continues to learn, grow, and inspire others. A lifelong learner, she finds joy and insight outdoors, exploring nature and discovering new ideas, always growing, always learning, and always curious. Summary In Part 1 of this episode, JoAnne reflected on her unconventional path into education, her transition into school...
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Guest Elizabeth Weingarten is a journalist and applied behavioral scientist who works at the intersection of science and storytelling. A graduate of Northwestern University’s Medill School of Journalism, she has worked on the editorial staffs of The Atlantic, Slate, and Qatar Today, and was Managing Editor of Behavioral Scientist. Her writing has appeared in publications including The Atlantic, Slate, CNN, The Financial Times, Quartz, Harvard Business Review, and Time. She has led research programs at the think tank New America, the consultancy ideas42, and at tech companies Torch and...
info_outlineGetting Unstuck – Cultivating Curiosity
Hi, I’m Jeff Ikler, host of the Cultivating Curiosity podcast. This summer, I’m periodically releasing mini-episodes of “Cultivating Curiosity.” In about 10 minutes, I’ll dive deeper into a key point from a previously broadcast evergreen episode. The content in these mini-episodes is designed to be readily applicable to your life or work. This week’s mini-episode comes from a May 2023 interview with Dr. Alan Stern. Today, Dr. Stern is an aerospace executive and remains a planetary scientist. In 2015, he was the Principal Investigator on the historic New Horizons mission to Pluto....
info_outlineGetting Unstuck – Cultivating Curiosity
Hi, I’m Jeff Ikler, host of the Getting Unstuck - Cultivating Curiosity podcast. This summer, I’m periodically releasing mini-episodes that, in under 10 minutes, dive into an evergreen idea from a previously broadcast episode. The content in these mini episodes is designed to be readily applicable to your life or work. This week’s episode was inspired by a conversation with educator Dr. Deb Gustafson in December 2019, when she explained how, as a principal, she had applied Jim Collins’ flywheel principle from Good to Great in her elementary school. The idea The flywheel is an...
info_outlineGetting Unstuck – Cultivating Curiosity
Guest Rich Gassen has worked at UW-Madison for over 15 years as Production Manager and, more recently, as Director at Digital Publishing and Printing Services. He focuses on empowerment, autonomy, and process improvements with his team. His work mantra has always been “Show Up and Participate,” which continues to guide him in his lifelong learning. He also leads a community of practice for supervisors at UW-Madison, focusing on training and development. Summary In this episode, Rich discusses his leadership journey and the principles that guide his work. Drawing on more than 35 years in...
info_outlineGetting Unstuck – Cultivating Curiosity
Hi, I’m Jeff Ikler, host of the Cultivating Curiosity podcast. It’s summer, and our thoughts naturally turn to making the most of longer days and warmer weather. We’re desperate to be outside. With that in mind, I’m periodically releasing mini episodes of “Cultivating Curiosity.” In about 10 minutes, I’ll dive deeper into a key point from a previously broadcast evergreen episode. The content in these mini episodes is designed to be readily applicable to your life or work. The idea This week’s mini episode was inspired by a July 2021 interview with Dr. Melissa “Missie”...
info_outlineGuest
April Obersteller is a people-centered leader, operator, and founder of And Not Or, a community and leadership platform built around the belief that we don’t have to choose. She has led customer and employee experience across iconic consumer brands, including YETI and woom, and now leads community and experience at Recess. April also hosts The AND Podcast, where she shares real conversations about leadership, growth, and humanity.
Summary
In this episode, Jeff talks with April Obersteller, co-founder and CEO of And, about what it really takes to build companies that succeed by investing in people as much as products. Drawing on her experience at fast-growing brands like YETI and her work with startups and scale-ups, April challenges the false choice between caring for employees and driving business results. Instead, she advocates for an “and” philosophy—holding space for profitability and people, clarity and uncertainty, action and reflection. April explains why internal customers are often overlooked, how intentional care doesn’t require flashy programs, and why culture can’t be faked with posters or slogans. She also discusses brave leadership, emphasizing awareness, courage, and the willingness to act amid discomfort. Throughout the conversation, April highlights how focusing on employee success ultimately creates better customer experiences, stronger teams, and more resilient organizations. The episode offers a thoughtful exploration of leadership, scalability, and how curiosity and creativity emerge when leaders resist either-or thinking and instead embrace the complexity of building something meaningful.
The Essential Point
Sustainable business success comes from embracing “and” thinking—supporting people and performance together—rather than treating employee care as secondary to growth or profit.