Getting Unstuck – Cultivating Curiosity
Curiosity sits at the intersection of creativity, effective human interactions, problem-solving and purposeful change. Unfortunately, the pace of life — at home, work, and school — often sidetracks our natural curiosity. So, let’s see the familiar from a different angle or something new as a possibility to consider.
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380: Digging Deeper to Find the Heart of the Story
09/16/2025
380: Digging Deeper to Find the Heart of the Story
Guest None today; just me reflecting. Summary In this episode, I reflect on lessons I’ve drawn from Robert Redford’s film adaptation of A River Runs Through It and how they support my growth as a writer. At first, I loved the film for its beauty, but as a writer, I later returned to it as an instructional tool: how to go beyond the surface story of familial love to convey Maclean’s more profound meaning. The scene where Norman Maclean’s father insists he cut his drafts in half taught me that “thrift” is about essence, not just length. Like Norman, I struggle in my early drafts to move past surface storytelling and uncover what I am truly trying to say. With encouragement from my writing coach, Cindy House, and insights from writing instructor Jeannine Ouillette, I’ve learned to revise until I reach “aboutness”—the story’s heart that sits between the story’s plot and its themes. For me, digging deeper means discovering not just what happens, but what emotions I’m feeling that I want my readers to feel. The Bob Ross painting I refer to in the essay. Related Media In of the podcast, “Teaching—The River That Runs Through A Life,” I speak with John Dietsch, who choreographed all the fly fishing scenes in the film. Watch where young Norman learns to write. Watch the emotional in the film. Read this beautifully constructed of Norman’s teaching and writing. For a related and highly informative podcast, listen to April Vokey’s with Rebecca McCarthy, who wrote an intimate of Norman.
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379: Lessons in Curiosity and Storytelling
09/09/2025
379: Lessons in Curiosity and Storytelling
Guest Sarah Elkins is a keynote speaker, , and the author and podcast host of Your Stories Don’t Define You, How You Tell Them Will. She is the principal at Elkins’ Consulting. She is the organizing genius behind the annual a small business summit for those looking for a community of professionals to grow with - personally, professionally, and thoughtfully. In her work with coaching clients, Sarah guides individuals to enhance their communication by using storytelling as the foundation of their collaboration. What she’s realized over years of coaching and podcasting is that the majority of people don’t realize the impact of the stories they share - on their internal messages, and on the people they’re sharing them with. Her work with leaders and people who aspire to be leaders follows a similar path to the interviews on her podcast, uncovering pivotal moments in their lives and learning how to share them to connect more authentically with others, to make their presentations and speaking more engaging, to reveal patterns that have kept them stuck or moved them forward, and to improve their relationships at work and at home. Summary In this episode, Sarah and I discuss our key takeaways from her recent "No Longer Virtual Summit." We reflect on sessions that focused on finding a target audience and identifying one's "content personality type." We also explore how they've applied these concepts to their work. I share how I’ve narrowed the focus of my podcast to center on curiosity and innovation, while Sarah talks about incorporating storytelling and the StrengthsFinder assessment into her public speaking coaching. We both emphasize the importance of vulnerability, personal stories, and targeting a specific audience to build authentic connections and achieve career clarity. Key Takeaways Narrow your focus to find your target audience. Instead of trying to appeal to a broad market, solopreneurs should "shoot with a rifle, not with a shotgun" by focusing on a specific audience based on their values and the problems they solve for clients. Embrace your "content personality type" for business development. Identifying how you work best, such as in-person or through reflection, can guide how you build your business and get people to care about your services. Use storytelling to build authentic connections. Sharing personal stories that demonstrate your skills and values can create a deeper, more memorable connection with others. This is particularly effective for leaders and professionals in networking situations. Social Media: Your Stories Don’t Define You, How You Tell Them Will Book: To support your local bookstore, visit Podcast: https://podcasts.apple.com/us/podcast/your-stories-dont-define-you-how-you-tell-them-will/id1329558957
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378: Leading with Purpose—Reforming Locally Within an Antiquated National Public School System
09/02/2025
378: Leading with Purpose—Reforming Locally Within an Antiquated National Public School System
Guest Dr. Constantino “Costa” Aguilar is a distinguished educational leader with over 29 years of transformative service in public education. Throughout his dynamic career, Dr. Aguilar has demonstrated extraordinary commitment to student success and organizational excellence, serving in a wide range of leadership roles, including Spanish Teacher, Head Baseball Coach, Associate Principal, Principal, Executive Director of Technology and Innovation, and Assistant Superintendent of Educational Services in the Merced Union High School District. He currently serves as the Superintendent of Riverbank Unified School District, where he continues to lead with strategic vision, innovation, and a relentless focus on equity and achievement for all students. Dr. Aguilar’s exceptional leadership has been recognized at the state level. He is a proud recipient of the prestigious “Honoring Our Own” award from the California Association of Latino Superintendents and Administrators (CALSA) and has been named Mentoring Minds California Administrator of the Year. His accolades also include ACSA Region 9 Principal of the Year, Career Technical Education (CTE) Administrator of the Year, and District Principal and Co-Administrator of the Year—testaments to his ability to inspire teams, elevate learning environments, and drive sustainable change. Summary Dr. Constantino “Costa” Aguilar is a superintendent in his third year at Riverbank Unified School District. Costa shares his journey from being a Spanish teacher to becoming a superintendent and discusses his vision for educational reform. He highlights the importance of social-emotional learning and dual enrollment programs—high school and college—and emphasizes the need to teach students how to be productive members of society. Costa outlines the challenges facing education today, including social disengagement, mental health issues, and the integration of artificial intelligence. He also stresses the need for community engagement, parent involvement, and a shift away from antiquated, adult-centric school systems. Key Takeaways Educational Purpose and Reform: According to Costa, the current national K12 school system is "incredibly antiquated" and no longer serves students' needs. He believes the purpose of schooling should be to provide every student with the opportunity to pursue their dreams, regardless of what they are. Costa advocates for changes like different scheduling and focusing on mastery learning over traditional grading. The Role of Community and Social-Emotional Learning: Costa emphasizes the importance of unifying the community and building trust between parents and the school system. He believes social-emotional learning (SEL) is a foundational and essential component of education, helping students develop emotional intelligence and learn how to be productive social members of society. Challenges of Modern Education: The biggest challenges Costa faces include how to use artificial intelligence, improving literacy skills, and student mental health. Social Media
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377: Sitting Across From An Empty Chair
08/26/2025
377: Sitting Across From An Empty Chair
In this episode, I reflect on some of the "No" responses I receive from potential guests. I have hosted this show for seven years and 376 episodes, yet some of my most popular episodes are about guests who declined to be on the show. I discuss three types of "Nos": a direct "No," an initial "Yes" followed by silence, and no response at all. I note that the rejections that linger with me are from guests I desperately wanted to host. I explain that I sometimes share these stories with my listeners to create something out of nothing and to explain what sparked my curiosity in the first place. I conclude that while a "No" still stings, I have learned not to take it personally; it is a fact of podcast life.
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376: Leading in the Wild—Cultivating Resilience, Customer Service, and Environmental Stewardship
08/19/2025
376: Leading in the Wild—Cultivating Resilience, Customer Service, and Environmental Stewardship
Guest Nanci Morris Lyon is a long-time resident of Bristol Bay, Alaska, living in King Salmon, where she owns Bear Trail Lodge on the famed Naknek River. She is a long-time leader in Bristol Bay conservation and has been an essential voice in the fight against the Pebble Mine. As the first female guide in Bristol Bay and one of the first in Alaska, she is an inspiration for many young women pursuing careers in the sport-fishing world. She was instrumental in the creation of the Bristol Bay Guide Academy, and 14 years later, she continues to be the lead instructor at the Academy, currently guiding some of her past students into roles as academy instructors. She is also a role model for guides throughout the country, demonstrating and emphasizing the importance of getting involved in fisheries management and conservation as a sport-fishing professional. She has donated her time to several important Bristol Bay fisheries documents, including the Southwest Alaska Rainbow Trout management plan and the Nushagak King Salmon Management plan. Among the Bristol Bay guide circle, she is known as the “Queen of the Naknek.” Summary Nanci discusses her unique path to becoming a fishing guide and lodge operator. She shares her personal history, including graduating from high school at 16, working in veterinary medicine, and then building homes in Anchorage before a personal loss led her to a new career in guiding. Nanci highlights the importance of cultivating a strong customer service culture at the lodge, where employees are treated like family and encouraged to go beyond their basic duties. She also talks about her involvement in environmental issues, particularly her opposition to the proposed Pebble Mine, and her role in establishing a fly fishing guide academy for local youth. Key Takeaways Exceptional Customer Service is a Taught Culture: Nanci emphasizes that outstanding customer service is not accidental but a deliberate part of the company culture. She leads by example, showing employees that no task is too small, and she hires people who are genuinely interested in connecting with guests rather than just performing a job. She looks for individuals who want to "meet people where they're at" and make a positive impact on their day. Environmental Advocacy is Crucial in Remote Areas: The interview highlights the fragility of Alaska's natural resources and the importance of protecting them. Nanci's involvement in fighting against projects like the Pebble Mine, which threatened the entire Bristol Bay ecosystem, demonstrates how individuals and businesses in remote locations can become key advocates for environmental preservation and the subsistence lifestyles that depend on them. Challenges Foster Resilience: Nanci's life story, from losing her brother to adapting to the demands of a remote Alaskan lifestyle, illustrates how adversity can build resilience. She believes that stepping out of one's comfort zone, especially in an environment where self-reliance is essential, makes people better. This mentality is a core part of her character, as she views challenges as opportunities rather than insults Social Media
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375: Hiring Staff for What Matters Most
08/12/2025
375: Hiring Staff for What Matters Most
Today on Getting Unstuck—Cultivating Curiosity One of the many problems that plague U.S. businesses, not-for-profits, and our U.S. education system is when and how to change. For many institutions, the process can look like fruit-of-the-month club: they try “this” until a new “this” comes along. A new something – process, way of thinking, way of leading etc. – is seen as the answer to all organizational ills . . . until a new, shinier something takes its place. As a result, employees are whipped-sawed by an unending stream of changes, and sustained results are rarely achieved. One who wrote at length about this problem was Jim Collins in his landmark book, Good to Great. There he looked at what great performing organizations do that good performing organizations typically don’t do. One of the habits that great organizations instinctively employ is something Collins called “the flywheel” – a process involving 4-6 elements with each element impacting / driving the next. The thinking went: “If we do “A,” then “B” will happen, which will cause “C” to happen, which will cause “D” and so on. Each element is a consequence of the element that came before it. As Collins wrote: “Pushing with great effort, you get the flywheel to inch forward. You keep pushing, and with persistent effort, you get the flywheel to complete on entire turn. You don’t stop. You keep pushing. The flywheel moves a bit fast. Then as some point —breakthrough! The flywheel flies forward with almost unstoppable momentum.” Guest The book was written about U.S. business, but the question was quickly asked, “Would this thinking work for not-for-profits and specifically, education?” One educator who was immediately intrigued is Dr. Deb Gustafson. Now retired, at the time of this interview, Deb was the Executive Director of Student Services for the Geary County Unified School District 475 based in Junction City, KS. She is the former principal of Ware Elementary School, and that’s where she started turning a flywheel that still turns today. Listen for • What the situation like at Ware Elementary when Deb became principal. • What it was about Collins’ book that most impacted Deb. • Why the first practice Deb installed as part of her flywheel – see the illustration – was “select teachers infused with passion.” • What Deb saw as the ultimate goal – the why, the purpose, the cause – behind what they we’re trying to accomplish at Ware. • The distinction we draw in the interview around “urgency.” There was “urgency” in needing to do something to resolve the pain that students and teachers are experiencing, but it wasn’t an urgency of pace or timing; it was an urgency around the imperative to take the right action where none had been taken before. • How Deb saw it as critical to “align, apply and enhance” any new initiatives and practices to the existing ones. • The impact the flywheel experience had as Deb trained new administrators. For reflection At one point in the interview, Deb noted “You just have to get to the root causes of what you need in your environment to sustain performance.” How often does your current organization actually identify root causes or the real problem to be solved? For more information by Jim Collins
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374: Choosing America: A Discussion on Citizenship and Our Historical Paradox
08/05/2025
374: Choosing America: A Discussion on Citizenship and Our Historical Paradox
Guest Hannah Bratterud is a Norwegian-born writer, consultant, and real estate advisor living in Montana. Through her Substack “Finding Home,” she explores themes of identity, belonging, and transformation, particularly in times of personal or political upheaval. A leadership strategist by trade and a curious wanderer at heart, Hannah recently shared her journey of becoming an American citizen amid rising national uncertainty. Her work invites readers to question assumptions, embrace complexity, and keep choosing where and how they belong. Summary Hannah, who has now lived in the U.S. for 30 years, explains her decision to seek American citizenship now. She discusses the "paradox of America" – a nation founded on freedom but marked by historical injustices and inequality. Hannah is drawn to the U.S. for its opportunities and individual freedom, yet acknowledges the need to address systemic inequities and support marginalized groups. Her desire for civic engagement and to actively contribute to a more inclusive society drives her decision. Key Takeaways: Hannah's decision to seek U.S. citizenship now was, in part, influenced by the strong anti-immigration sentiment so prevalent today. If she were to leave the U.S. to visit relatives in Norway, would she be able to re-enter if she were not a citizen? She describes America as a paradox, valuing its promise of freedom and opportunity while acknowledging its historical foundations of genocide and slavery, and ongoing inequality. Hannah's motivation for becoming a U.S. citizen stems from a desire for civic engagement and to actively work towards creating freedom and opportunity for historically oppressed groups in America. Social Media Previous interview on Getting Unstuck: Substack article:
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373: Managing Brand Touch Points to Meet the Organization's and Customers' Goals
07/29/2025
373: Managing Brand Touch Points to Meet the Organization's and Customers' Goals
Guest None today; just me reflecting on recent events. Summary In this episode, I recount my recent fly fishing trip to Alaska, reflecting on how various organizations shaped my experience. Delta Airlines impressed him with personalized service and proactive rebooking. In contrast, an overpriced and unwelcoming airport hotel in Detroit left a negative impression. The Bear Trail Lodge in Alaska, however, stood out for its commitment to guest experience, environmental consciousness, and celebration of local culture, reinforcing the idea that a brand is defined by a series of customer touch points, not just its primary service. Key Points: A successful vacation, and by extension, a positive organizational experience, depends on mindset, handling unexpected issues, and interactions with external organizations. Organizations like Delta Airlines and the Bear Trail Lodge demonstrate an understanding that their overall brand and reputation are built upon numerous customer touch points, not just their core service. Personalized service, attention to detail (like a handwritten note or addressing customers by name), and embodying a brand's values contribute significantly to customer loyalty and satisfaction.
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372: Living Your "Super Objective": Unlocking the Potential for Authentic Leadership
07/21/2025
372: Living Your "Super Objective": Unlocking the Potential for Authentic Leadership
Guest “Brave Leadership” founder Kimberly Davis champions emerging leaders and senior managers navigating today’s workplace and partners with HR professionals looking to develop talent. She shares her inspirational message of personal power, responsibility, and impact with organizations nationwide and teaches leadership programs worldwide. Kimberly is a TEDx speaker whose 2018 book, Brave Leadership, was named one of Inc. Magazine’s most impactful books, became an Amazon bestseller in the Business Leadership and Motivation category, and received the Benjamin Franklin Silver Award. She lives in San Diego, CA, with her husband, Tim, and cat, Sulley Magee, while their son, Jeremy, is living his brave in college. Summary Kimberly asserts that effective business leadership is inextricably linked to strong personal leadership, emphasizing that individuals must first believe they are leaders. She emphasizes the crucial importance of understanding one's impact on others and being intentional in interactions. A key tool she introduces is the "super objective," which, in part, emerged from her training in the theater. The super objective helps leaders clarify the desired outcome—what they want others to do, think, feel, say, or believe. By applying these techniques, individuals can develop self-belief, cultivate the potential for authentic leadership, and consciously shape their influence, ultimately transforming their impact on both their professional and personal worlds. Three Important Takeaways Personal Leadership is Foundational: True leadership begins with self-awareness and self-belief; without personal leadership, effective business leadership is unattainable. Intentional Impact: Leaders must be acutely aware of the impact they have on others through their energy and actions, and should define a "super objective" to intentionally guide their desired influence. Unconventional Development: Leveraging techniques from outside the traditional business environment, such as theater's "super objective," provides powerful, unique tools for cultivating self-belief and the potential for authentic leadership. Social Media/Referenced https://brave-leadership.com/ https://www.linkedin.com/in/kimberlydavisonstage/ https://www.youtube.com/watch?v=PgCBVGBHGx4
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371: From Emotional Eating to Eating for Nutrition: A Journey of Self-Discovery
07/15/2025
371: From Emotional Eating to Eating for Nutrition: A Journey of Self-Discovery
Guest Michelle Petties is a TEDx speaker, Food Story coach, and author of the award-winning memoir Leaving Large: The Stories of a Food Addict. She reveals how emotional wounds, cultural expectations, and personal history—not hunger—often shape our relationship with food. After battling emotional overeating for decades and gaining and losing over 700 pounds, Michelle discovered that the key to lasting weight loss wasn’t another diet—it was rewriting the stories behind her eating. With a background in media sales and leadership at companies like Radio One, Disney/ABC, and NPR/PBS member stations, Michelle now uses storytelling as a tool for transformation. Through workshops, retreats, and her ebook Mind Over Meals, she helps others uncover their food truths, rewire their thinking, and create lasting change from the inside out. Summary Michelle’s pivotal "watershed moment" occurred when she realized, after decades of struggling, that food's true purpose is nourishment, not fulfilling emotional needs. This insight, coupled with a powerful family story about inherited food memories, profoundly transformed her relationship with eating. Michelle emphasizes that sustainable weight loss stems from deep internal, mental work—unpacking thoughts, emotions, and beliefs—rather than focusing solely on diet or exercise. Three Important Takeaways Processed Food Addiction: Processed foods are deliberately designed to be addictive, making it extremely challenging for individuals to exert willpower against their engineered palatability and leading to cycles of overeating and weight gain. Beyond Emotional Eating: Eating can be driven by a wide array of emotions beyond stress or comfort, including curiosity, jealousy, the desire for status, or people-pleasing, which often go unrecognized as triggers for unhealthy food choices. Mental Work for Lasting Change: True and sustainable transformation in one's relationship with food and weight loss comes from addressing underlying thoughts, emotions, and beliefs, and viewing food as a source of nutrition. Social Media/Referenced Website: https://michellepetties.com/ TEDx Talk, A Food Addict's Lesson: Confusion. Clarity. Recovery. Portfolio: YouTube: Instagram: Facebook: LinkedIn: Essays: Tiktok
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370: Walking Where History Happened: A Daughter's Holocaust Journey
07/08/2025
370: Walking Where History Happened: A Daughter's Holocaust Journey
Guest Irene Stern Frielich is the daughter of a German Jewish Holocaust survivor—but for much of her life, the story remained unspoken. In 2017, after rediscovering her father’s testimony, Irene set out to physically retrace his escape route from Nazi Germany through his survival in Holland. The result was a journey of reconciliation and healing. Her award-winning memoir, Shattered Stars, Healing Hearts, explores trauma, courage, and connection across generations. Why This Episode Matters In this deeply moving conversation, Irene discusses the memoir that retraces her father's footsteps across Germany and Holland during World War II. Sparked by the 2017 Charlottesville rally, she embarked on multiple research trips to understand her father's wartime experience, including his escape during Kristallnacht at age 12 and being hidden for two-and-a-half years in an attic. Through visiting actual locations and meeting descendants of both rescuers and perpetrators, Irene discovered the concept of inherited family trauma and began her own healing process. The conversation explores themes of courage, historical memory, and the power of standing where history happened. Three Important Takeaways Inherited family trauma affects multiple generations - Both descendants of Holocaust victims and perpetrators carry psychological impacts from their family histories, often without fully understanding these influences until later in life. Physical presence at historical sites creates a profound connection - Standing where events occurred provides emotional and spiritual experiences that reading about history cannot replicate, offering deeper understanding and healing opportunities. Human connection transcends historical divisions - Meeting descendants of both rescuers and those who harmed her family allowed Irene to find common ground and begin healing conversations across historical divides. Referenced Website, including available presentations: About the book: Follow the journey: Stolpersteine laying video with English subtitles: Chapter-by-chapter Book Notes, including photos:
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369: From Heart Attack to Health: A Plant-Based Transformation
07/01/2025
369: From Heart Attack to Health: A Plant-Based Transformation
Guest Byron Edgington is a retired commercial helicopter pilot, writer, a graduate of The Ohio State University, and a dedicated cook using only plants. His other interests include a daily crossword puzzle, meditation, and a four-year association with BizCatalyst 360 and its weekly Friendship Bench. Edgington lives with his wife Mariah in North Florida. His Substack essays, titled "Passing Thoughts,” can be found at . Summary: Why this discussion matters Byron shares his journey to a whole food, plant-based diet after a heart attack and a life-changing exposure to nutritional research. He and his wife transitioned overnight and experienced dramatic health improvements, including weight loss and the elimination of prescription medications. The conversation expands to explore the environmental impact of meat production, animal cruelty in factory farming, and how food choices can shape personal health and global sustainability. Three Takeaways A plant-based diet can lead to significant health improvements, including weight loss and the reversal of chronic conditions such as heart disease. Animal agriculture has a substantial negative impact on the environment, including excessive water usage and land occupation. Many common misconceptions about diet, such as the necessity of meat for protein or milk for strong bones, are challenged by scientific research. Social Media Substack: The we reference. This is a 7-page doc that Byron created that fleshes out various benefits of moving to a plant-based diet.
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368: What We Make of Them
06/24/2025
368: What We Make of Them
Guest None today; just me reflecting on recent events. Summary After participating in New York City's "No Kings" march, I reflect on the urgency of defending democracy, drawing parallels between the current political climate and 1930s Germany. A conversation sparked by a protest sign leads me to contemplate his father’s World War II contributions. Later, a chance visit to a bookstore uncovers Remember Us by Robert M. Edsel, deepening my appreciation for those buried at Margraten Cemetery in the Netherlands. The essay ultimately underscores how freedom is built on sacrifice—and how remembering the dead is a civic responsibility, not just a historical ritual. As you'll hear, this episode is a wonderful example of serendipity. Three Important Takeaways: Historical Memory Is a Call to Action: The march and its signs, especially those invoking fascism, reveal the importance of remaining vigilant against authoritarianism by remembering history and those who resisted it. Freedom Is Not Just a Word: The author challenges the overuse of “freedom,” urging a deeper understanding of its cost—measured not only in lives lost but in the potential and beauty those lives might have created. Remembrance Is a Moral Duty: Inspired by Dutch citizens who adopt and care for the graves of fallen American soldiers, the author reaffirms the responsibility of the living to honor those sacrifices through both remembrance and action.
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367: You Have a Story to Tell: The Art of Memoir Writing
06/17/2025
367: You Have a Story to Tell: The Art of Memoir Writing
Guest Cindy House is the author , a memoir in essays and a regular opener for David Sedaris on his tours across the country. She teaches nonfiction in the Lesley University MFA program and memoir writing at the Gotham Writers Workshop. She also offers private writing classes. Summary This podcast episode explores the art of memoir writing with Cindy House, my memoir writing coach. My conversation with Cindy delved into the memoir’s rising popularity and its essential elements. Cindy emphasizes curiosity as the foundation of writing—be still my curious soul!—and how memoir differs from autobiography by focusing on specific aspect of one’s life rather than a comprehensive account. Our conversation also covers the major elements of memoirs, including the importance of a central dramatic question, its supporting thematic framework, and the structure that holds everything together. Cindy shares insights on overcoming writer's resistance and self-doubt, offering practical strategies for perseverance. The episode also tackles the complex nature of truth in memoir writing, highlighting the significance of personal perspective over historical accuracy. Three Key Takeaways: Curiosity drives the writing process and is essential for personal and creative growth. Memoir writing focuses on specific life aspects and requires a central dramatic question and thematic framework. Truth in a memoir is often subjective, relying on personal experience and memory rather than historical accuracy. Social Media
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366: What's Your Recipe for Writing Success?
06/10/2025
366: What's Your Recipe for Writing Success?
Guest Bill Whiteside is a sales and marketing executive turned software salesman turned lay historian turned writer of narrative non-fiction, specifically a forthcoming book about an incident in Winston Churchill’s tenure as Britain’s Prime Minister during World War II. Summary In this episode of “Getting Unstuck—Cultivating Curiosity,” I talk with Bill about the process of writing the book on Churchill, which he’s detailed in a new book, Everybody Knows a Salesman Can’t Write a Book. As Bill has written, “My book is for anyone who dreams of turning a creative idea into commercial reality, especially anyone who wonders how to manage the intellectual and the business challenges of writing a book while working a traditional job.” Bill was a previous guest in , where we discussed the forthcoming Churchill book. Takeaways √ Bill’s forthcoming book is a story about Winston Churchill and a deadly incident in the early days of World War II of which most people are not aware; a clash between the British and French, who up to the time of the incident, had been allies. √ The book is an intersection of “how to write,” the content of the incident between Britain and France, and a memoir of Bill’s life during a specific period. √ One of the key questions an aspiring writer has to ask themselves is “Do I have a deep enough passion for this topic to sustain me over a long period of time?” √ In addition to passion, to motivate your readers, it’s important to have a sense that you can bring something different to your account of the story, especially with nonfiction. √ One of the challenges of writing is deciding what to leave in, what to leave out. √ There's always a reason not to do something. And most people find that reason and embrace that reason not to do something And it's the people who ignore that and say, I'm going to find the reasons to do something for the people who break through who are successful. Links/References Website: Sign up for Bill’s monthly newsletter: LinkedIn: Twitter: @PerfAdequate Email: [email protected]
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365: How Can You Reframe Your Inner Story to Create a Healthier Reality?
06/03/2025
365: How Can You Reframe Your Inner Story to Create a Healthier Reality?
Guest Valerie Gordon is a 10-time Emmy-winning television producer with over 20 years of producing and overseeing award-winning content for HBO, ESPN, CBS, and the Olympic Games. She knows what makes a story meaningful and memorable and the incredible power of stories to engage, educate and entertain. An engaging speaker with innovative programming, Valerie offers audiences and individuals the storytelling strategies to stand out, whether they want to land a job, secure a promotion, nail the presentation, close the sale, or plan their next chapter. Summary Valerie and I discuss the importance of storytelling in leadership and how to improve storytelling skills. We dive into her highly readable book FIRE YOUR NARRATOR: A Storyteller’s Guide to Getting Out of Your Head and Into Your Life, which explores the impact of our internal communications on external communications. Valerie shares her own internal voice, "Squash," and how it hindered her growth. We explore a few of the ten narrator archetypes and some strategies for reshaping personal narratives and achieving healthier perspectives. The book also combines personal stories, neuroscience, and humor to help readers improve their storytelling skills. References/Links Website: More on the book: (Available on Amazon and ) Connect with Valerie on LinkedIn: Follow The Storytelling Strategist on Facebook: on Instagram:
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364: From Prison Cell to CEO Coach – The Wisdom of Accountability
05/27/2025
364: From Prison Cell to CEO Coach – The Wisdom of Accountability
Guest Paul Glover is the No B.S. Executive Leadership Coach, assisting leaders in organizations with revenue up to one billion dollars. He’s a Tedx speaker, an approved Vistage and YPO Speaker on leadership in the Post-Pandemic work environment, the author of WorkQuake™: Making the Seismic Shift to a Knowledge Economy, a Forbes contributor, a "recovering” federal trial lawyer, an ex-felon, a Starbucks addict, and a Chicago Bears fanatic. Summary: Why this discussion matters In this candid and compelling conversation, Paul Glover shares his journey from successful labor lawyer to convicted felon and how a transformative prison experience led him to embrace vulnerability, personal accountability, and leadership coaching. Drawing on the metaphor of the "medieval fool," Glover emphasizes the value of truth-telling advisors and the importance of self-care and legacy in leadership. His coaching philosophy demands commitment, honesty, and hard work. Three Takeaways The Power of a "Fool": Inspired by the medieval fool who had the psychological safety to tell the king hard truths, Glover advocates for everyone to have a "fool" in their life – someone who provides honest, unfiltered feedback to expose blind spots and ensure accountability. His wife played this critical role during his imprisonment and continues to do so. Accountability as a Catalyst for Change: Glover's own profound transformation was rooted in taking full responsibility for his illegal actions and the devastating impact on his family. He emphasizes that true change and growth, both personally and in leadership, require unwavering personal accountability. Legacy and Self-Care in Leadership: Glover's coaching philosophy prioritizes building a lasting legacy—improving an organization for future leaders—over short-term, ego-driven gains. He also stresses that dedicated self-care is non-negotiable for effective leadership. Social Media TEDx Talk: https://www.youtube.com/watch?v=vsVweR4yXz4
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363: Decoding LinkedIn–Optimizing Your Digital First Impression
05/20/2025
363: Decoding LinkedIn–Optimizing Your Digital First Impression
Guest Tony K Silver is a multi-award-winning LinkedIn expert, who has been helping people on the platform since 2008. He works with individuals and teams. He also presents on LinkedIn at conferences, expos, and company events, live and Online. Because LinkedIn is the preferred platform of professionals, he can work across many different industries, which include professional services, financial, coaches, and speakers, and has clients worldwide. Summary – Why this discussion matters In this episode, I speak with Tony K. Silver, known as "the LinkedIn profiler," about how to optimize LinkedIn profiles for maximum impact. He emphasizes the importance of understanding users' limited attention spans (the "seven-second syndrome"), strategic keyword placement for improved searchability, and creating valuable, consistent content. Tony stresses the importance of a strong "top card" (banner, headshot, headline) and the “About” section with a clear call-to-action. Takeaways You Have 7 Seconds: LinkedIn users judge profiles quickly—your banner, photo, and headline must clearly communicate what you do and why you matter. Use Keywords Strategically: Being found on LinkedIn depends on having the right keywords strategically embedded throughout your profile. Content Quality and Consistency Matter: Posting informative and engaging content regularly (even just biweekly) builds visibility and trust. Social Media
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362: Invisible Worlds Made Visible: Transforming Chemistry Education for Young Minds
05/13/2025
362: Invisible Worlds Made Visible: Transforming Chemistry Education for Young Minds
Guest Colleen Kelley Creating fun and accessible chemistry stories has been a labor of love for Colleen, as a retired chemistry professor and author of a series of . In 2023, the PBS short documentary, was awarded an Emmy. Colleen holds a Ph.D. in chemistry from Penn State University and was a tenured professor with research expertise in environmental toxicology, medicinal chemistry, and chemistry education. Why This Episode Matters In this interview, Dr. Colleen discusses her journey from teaching college chemistry to developing "molecular literacy" programs for children ages 4-10. Inspired by her childhood experience with the Three Mile Island incident and challenges teaching college students, she created comic books with character-based storytelling to make chemistry accessible. She believes building neural pathways for understanding chemistry symbols early helps overcome traditional learning barriers and promotes lifelong scientific curiosity. Three Important Takeaways Chemistry education faces significant challenges, with a 50% failure rate among college students, often because they lack foundational understanding of molecular symbols and concepts. Teaching "molecular literacy" through storytelling and character-based learning engages young learners and creates neural pathways that make advanced chemistry concepts more accessible later in life. Chemistry education should extend beyond traditional classroom settings to help people of all ages (8-108) understand scientific concepts relevant to climate change, health issues, and daily life. Referenced
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361: Journalism at a Crossroads—How to Save the Beast
05/06/2025
361: Journalism at a Crossroads—How to Save the Beast
Guest In a career that spanned a quarter-century, Ted Czech covered crime for newspapers in three states. Disenchanted with how journalism was taught and practiced, Czech launched a second career in public relations in 2021 and began work on Saving the Beast: A Recovering Reporter Reflects on America's Broken Media and How to Fix It. Why This Episode Matters This episode explores the state of American journalism with Ted Czech, a former newspaper reporter and author of Saving the Beast. Czech critiques the decline of objective reporting, attributing it to sensationalism, ideological bias, and personality-driven news. He advocates for a return to balanced, fact-based journalism. Key takeaways: Journalism must separate fact from opinion to maintain credibility. Media polarization feeds public echo chambers. Restoring trust will require structural and cultural change. Referenced / Social Media LinkedIn: YouTube: Facebook: X: About Jeff Jeff Ikler is the Director of . “Quetico” (KWEH-teh-co). He works with leaders in all aspects of life to identify and overcome obstacles in their desired future. He came to the field of coaching after a 35-year career in educational publishing. Prior to his career in educational publishing, Jeff taught high school U.S. history and government. Jeff has hosted the “Getting Unstuck—Cultivating Curiosity” podcast for 5 years. The guests and topics he explores are designed to help listeners think differently about the familiar and welcome the new as something to consider. He is also the co-host of the , which promotes mental health and overall wellness. Jeff co-authored Shifting integrates leadership development and change mechanics in a three-part change framework to help guide school leaders and their teams toward productive change. Show Credits "Getting Unstuck" is commercial-free. It’s brought to you by Jeff Ikler, his amazing guests, and Neil Hughes, the best engineer a podcaster could ask for. "Getting Unstuck" theme music: Original composition of "Allegro ben ritmato e deciso" by George Gershwin. Arrangement and recording courtesy of Bruno Lecoeur.
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360: Arctic Thaw—Today's Canary in the Coal Mine
04/29/2025
360: Arctic Thaw—Today's Canary in the Coal Mine
Guest Jon Waterman’s immersive explorations of wilderness and environmental issues are distilled within his 17 books, in a mission to inspire readers to protect the planet’s natural wonders. His book Into the Thaw: Witnessing Wonder Amid the Arctic Climate Crisis is drawn from some of his life’s most profound journeys. By taking risks and tackling difficult issues, his work transcends traditional outdoor yarns and has garnered numerous awards, such as a Literary Fellowship from the National Endowment of the Arts. Summary In this episode, writer and Arctic explorer Jon Waterman shares insights from his decades-long journeys across Alaska’s Arctic wilderness. He paints a sobering picture of climate change’s accelerating impact—melting permafrost, vanishing sea ice, shifting wildlife patterns, and imperiled native villages. As the Arctic warms nearly four times faster than the rest of the planet, Jon calls it “the canary in the coal mine” and urges us to recognize the global implications—and take action. Three Important Takeaways The Arctic Is Warming Rapidly The region is experiencing climate change nearly four times faster than the rest of the globe, leading to permafrost melt, disrupted ecosystems, and rising sea levels. Local Impacts Have Global Consequences Thawing permafrost releases greenhouse gases like methane, while diminished sea ice alters ocean currents and contributes to extreme weather patterns far beyond the Arctic. Witnessing Wilderness Fuels Urgency and Hope Despite alarming trends, Jon emphasizes the importance of experiencing nature firsthand to foster a sense of wonder, connection, and responsibility to protect it.
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359: Teaching the Unthinkable: A Classroom Approach to Holocaust Education
04/22/2025
359: Teaching the Unthinkable: A Classroom Approach to Holocaust Education
Guest Matt Ence is a teacher at Bountiful High School in Bountiful, UT. Matt retired from the military in 2017, when he began his teaching career. He teaches a course on the Holocaust, as well as courses in AP World History and US History. Matt became a Museum Teacher Fellow at the U.S. Holocaust Memorial Museum in 2023. Summary Matt discusses teaching a dedicated Holocaust course. He covers the chronology of events from Hitler's rise to post-liberation challenges using survivor testimonies, primary sources, and interactive activities. Matt emphasizes personalizing the Holocaust beyond statistics, exploring collaborators and bystanders alongside perpetrators, and connecting this history to other genocides to help students recognize warning signs and develop empathy for different groups. Three Important Takeaways Teaching chronologically helps students understand cause-and-effect relationships in Holocaust history, while personal testimonies humanize the statistics of 6 million victims. Holocaust education should include an examination of four groups: perpetrators, collaborators, bystanders, and rescuers, showing the complexity of human choices during this period. Connecting Holocaust history to other genocides helps students recognize warning signs and potentially prevent future atrocities through informed action. Contact/Social Media Matt’s email: U.S. Holocaust Museum’s website: Matt featured in Museum’s Social media:
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358: Rewriting the Peopling of the Americas: A Genetic Journey Through Time
04/15/2025
358: Rewriting the Peopling of the Americas: A Genetic Journey Through Time
Guest Jennifer Raff is an Associate Professor of Anthropology at the University of Kansas. She works with Indigenous communities and tribes across North America who wish to use DNA as a tool for investigating questions of recent and more distant histories. Her first book, “Origin: A Genetic History of the Americas,” is a New York Times bestseller and has won multiple awards, including the Phi Beta Kappa book award in science. In 2024 she was awarded a Guggenheim Fellowship (General Nonfiction) to support work on her second book. Why This Episode Matters Professor Raff discusses how genetic evidence has changed our understanding of the peopling of the Americas. Rather than a simple crossing of the Bering Land Bridge 13,000 years ago, DNA research suggests a more complex story involving population isolation during the Last Glacial Maximum (26,000-20,000 years ago), followed by multiple migration waves. Recent discoveries, like footprints at White Sands dating to 25,000+ years ago, continue to challenge existing theories. Three Important Takeaways Genetic evidence shows the ancestors of indigenous Americans descended from an isolated East Asian population that experienced gene flow with ancient North Siberians around 25,000 years ago. Beringia wasn't just a narrow "land bridge" but a lost continent twice the size of Texas, with its southern coast relatively habitable during the Last Glacial Maximum. Research in this field requires a multidisciplinary approach that respectfully incorporates indigenous knowledge and perspectives alongside scientific methods. Referenced https://anthropology.ku.edu/people/jennifer-raff
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356: Find Your Niche and Your Secret—The Power of Differentiation
04/01/2025
356: Find Your Niche and Your Secret—The Power of Differentiation
Guest Reuben Swartz is the founder of , the fun, anti-CRM for independent consultants. He founded Mimiran out of his experience as a sales and marketing consultant for the Fortune 500 who struggled with his own business development efforts. He's also the host and chief nerd on the . Summary – Why this discussion matters This episode explores how solopreneurs can effectively differentiate themselves, refine their niche, and build meaningful relationships. Reuben shares insights on the importance of defining a unique "secret" that sets a business apart, the power of genuine conversations in client relationships, and why narrowing one's focus leads to greater success. He also discusses overcoming sales and marketing challenges, particularly for introverts, and how technology should support, rather than replace, human connection in business growth. Takeaways Solopreneurs Need a Unique "Secret" – Clearly defining what makes you different helps cut through the noise and attract the right clients. Conversations, Not Just Technology, Build Relationships – While digital tools help, authentic human interaction remains the foundation of trust and business growth. Narrowing Your Niche Increases Success – Instead of trying to appeal to everyone, focusing on a specific audience makes sales and marketing easier and more effective. Social Media Founder, : the fun, "anti CRM" for solo consultants who love serving clients but hate "selling" Host & Chief Nerd, | Free Training: About Jeff Jeff Ikler is the Director of . “Quetico” (KWEH-teh-co). He works with leaders in all aspects of life to identify and overcome obstacles in their desired future. He came to the field of coaching after a 35-year career in educational publishing. Prior to his career in educational publishing, Jeff taught high school U.S. history and government. Jeff has hosted the “Getting Unstuck—Cultivating Curiosity” podcast for 5 years. The guests and topics he explores are designed to help listeners think differently about the familiar and welcome the new as something to consider. He is also the co-host of the , which promotes mental health and overall wellness. Jeff co-authored Shifting integrates leadership development and change mechanics in a three-part change framework to help guide school leaders and their teams toward productive change. Show Credits "Getting Unstuck" is commercial-free. It’s brought to you by Jeff Ikler, his amazing guests, and Neil Hughes, the best engineer a podcaster could ask for. "Getting Unstuck" theme music: Original composition of "Allegro ben ritmato e deciso" by George Gershwin. Arrangement and recording courtesy of Bruno Lecoeur.
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355: Unlocking the World of Recipes and Cooking Through Technology
03/25/2025
355: Unlocking the World of Recipes and Cooking Through Technology
Guests Jane Kelly founded Eat Your Books in 2009 with her sister Fiona Nugent because she wanted to easily find recipes in her extensive cookbook collection, and reasoned there are other cooks with the same need. She has spent the past 15 years building the site into a search engine for 2.6 million recipes found in cookbooks, food magazines, and online. Previously, she held senior roles in television and music for the Virgin Group in the UK. Katie Thacher leads CookShelf, which now manages Eat Your Books and is building the next iteration of the product. A lifelong cook and cookbook lover, Katie spent most of her career in product management for consumer tech products, most recently spending 6 years at Amazon working on Kindle and Amazon Music. After leaving Amazon, she wanted to combine her love of cooking with her love of building great tech products, which led her to reach out to Jane about working together on Eat Your Books. In addition, she co-owns a wine bar called Little Thing in Seattle's Beacon Hill neighborhood. Episode Summary This episode explores how technology bridges the gap between physical cookbooks and digital resources by making more recipes available to cooks. Jane and Katie discuss their journey with Eat Your Books, a platform that helps home cooks easily find and utilize recipes from their personal cookbook collections and an almost endless array of digital resources. They also discuss the role of technology in reducing food waste and how their forthcoming app, CookShelf, will foster a deeper connection to cooking and culinary exploration. Social Media/Referenced About Jeff Jeff Ikler is the Director of . “Quetico” (KWEH-teh-co). He works with leaders in all aspects of life to identify and overcome obstacles in their desired future. He came to the field of coaching after a 35-year career in educational publishing. Prior to his career in educational publishing, Jeff taught high school U.S. history and government. Jeff has hosted the “Getting Unstuck—Cultivating Curiosity” podcast for 5 years. The guests and topics he explores are designed to help listeners think differently about the familiar and welcome the new as something to consider. He is also the co-host of the , which promotes mental health and overall wellness. Jeff co-authored Shifting integrates leadership development and change mechanics in a three-part change framework to help guide school leaders and their teams toward productive change. Show Credits "Getting Unstuck" is commercial-free. It’s brought to you by Jeff Ikler, his amazing guests, and Neil Hughes, the best engineer a podcaster could ask for. "Getting Unstuck" theme music: Original composition of "Allegro ben ritmato e deciso" by George Gershwin. Arrangement and recording courtesy of Bruno Lecoeur.
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354: So, You Want to Be a Writer
03/18/2025
354: So, You Want to Be a Writer
Guest Deborah Sosin, MSW, is a writer, editor, psychotherapist, and an instructor at GrubStreet, the Center for Creative Writing. Her essays have appeared in the New York Times, Boston Globe, Salon, Cognoscenti, Brevity Blog, and several literary magazines. She wrote the award-winning picture book Charlotte and the Quiet Place; and a workbook, Sober Starting Today. Debbie just completed This Is 70, a linked set of 70 micro-memoirs of 70 words each, written to mark her 70th birthday. She lives outside of Boston. Summary This episode explores Deborah’s journey of writing, creativity, and self-expression. She discusses her path to becoming a writer, the role of curiosity in storytelling, and the value of writing as both a personal and professional endeavor. She shares insights on diary writing, publishing challenges, and the significance of mindfulness in the creative process. Additionally, she reflects on her experiences with Substack, micro memoirs, and her children's book Charlotte and the Quiet Place, emphasizing how writing can be a tool for connection and personal growth. Three Takeaways The Power of Writing as Self-Discovery – Writing, whether through diaries, memoirs, or creative storytelling, serves as a means of exploring identity, emotions, and personal history. Mindfulness and Creativity – Mindfulness plays a critical role in writing by helping authors stay present and engage deeply with their thoughts, which can enhance storytelling. Overcoming Writing Resistance – Writers often struggle with self-doubt and perfectionism, but embracing the messiness of early drafts and writing without rigid expectations can unlock creativity. Social Media @deborahsosin.bsky.social https://deborahs27.substack.com/ About Jeff Jeff Ikler is the Director of . “Quetico” (KWEH-teh-co). He works with leaders in all aspects of life to identify and overcome obstacles in their desired future. He came to the field of coaching after a 35-year career in educational publishing. Prior to his career in educational publishing, Jeff taught high school U.S. history and government. Jeff has hosted the “Getting Unstuck—Cultivating Curiosity” podcast for 5 years. The guests and topics he explores are designed to help listeners think differently about the familiar and welcome the new as something to consider. He is also the co-host of the , which promotes mental health and overall wellness. Jeff co-authored Shifting integrates leadership development and change mechanics in a three-part change framework to help guide school leaders and their teams toward productive change.
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353: The Power of Objects—Sharing Stories and Creating Connections
03/11/2025
353: The Power of Objects—Sharing Stories and Creating Connections
Guest Sarah Elkins is your guide to uncovering the right personal stories for the right audiences so executives, leaders, public speakers, and job seekers can clearly and effectively demonstrate their character, values, and vision. She is a storyteller, communication coach, author, and professional musician. As a Gallup-certified StrengthsFinder coach, Sarah uses that tool and story-sharing strategies as the foundation of her work with teams, improving communication to reduce tension and stress in the workplace. Why this episode matters This co-produced episode of “Getting Unstuck-Cultivating Curiosity” and “Your Stories Don’t Define You, How You Tell Them Will” explores the power of objects to reduce division and foster connection. Podcast hosts Jeff Ikler and Sarah Elkins share the mic to discuss how objects hold deep personal significance, unlocking stories that help people relate to one another on a human level. They highlight how storytelling can be a tool for understanding and empathy, particularly in polarized times. Objects Hold Stories – Personal items often carry deep meaning and can serve as prompts for sharing stories that build connection and understanding. Storytelling Reduces Division – Sharing personal stories with the intention of connecting rather than persuading helps bridge divides in a polarized world. Listening is Key to Connection – Actively listening to others’ stories fosters deeper relationships and a greater appreciation for different perspectives. Social Media/Referenced
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352: Navigating the Challenges Facing U.S. Public Education
03/04/2025
352: Navigating the Challenges Facing U.S. Public Education
Guest Julie A. Vitale, Ph.D. is the Superintendent of the Oceanside Unified School District. Her educational journey includes a Ph.D. in Urban Educational Administration from Claremont Graduate University, a Master of Arts in Educational Administration, and a Masters and Bachelor of Arts from the University of LaVerne. Dr. Vitale has been a faculty member at Concordia University since 2007, contributing to the development of their Ed.D. Program. Her dedication to education has earned her prestigious recognitions, including the Western Riverside County Association of School Managers Superintendent of the Year and the Urban Leadership Alumni Achievement Award from Claremont Graduate University. Notably, she was honored with the Lighthouse Award by the San Diego County Office of Education for her commitment to equity and inclusivity. Actively engaged in educational leadership beyond her district, Dr. Vitale serves on the Governing Boards for AASA. She also served on the governing board for the Association of California School Administrators (ACSA), where she played a pivotal role in organizing the Lead with Pride Summit, focusing on LGBTQ+ inclusivity in schools. Why This Episode Matters This episode matters because it illuminates various challenges facing public education in the United States, including the: • push for patriotic-structured U.S. History lessons • de-emphasis/elimination of DEI and the restrictions of gender definitions • continued move toward the privatization of schools • escalation of gun violence • dislike in some political circles of social-emotional learning programs and • low morale among teachers and administrators Referenced CASEL website: https://casel.org/ Human Rights Campaign: https://www.hrc.org/ About Jeff Jeff Ikler is the Director of . “Quetico” (KWEH-teh-co). He works with leaders in all aspects of life to identify and overcome obstacles in their desired future. He came to the field of coaching after a 35-year career in educational publishing. Prior to his career in educational publishing, Jeff taught high school U.S. history and government. Jeff has hosted the “Getting Unstuck—Cultivating Curiosity” podcast for 5 years. The guests and topics he explores are designed to help listeners think differently about the familiar and welcome the new as something to consider. He is also the co-host of the , which promotes mental health and overall wellness. Jeff co-authored Shifting integrates leadership development and change mechanics in a three-part change framework to help guide school leaders and their teams toward productive change.
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351: Looking Differently at Cattle Grazing, Soil Health, and Climate Change
02/25/2025
351: Looking Differently at Cattle Grazing, Soil Health, and Climate Change
Peter Byck is an award-winning documentary film director helping to lead a $10 million research project comparing Adaptive Multi-Paddock grazing with conventional grazing. He is the director of the docuseries , which is all about inventive farmers and maverick scientists building a path to solving climate change with hooves, hearts, and soil. Byck is a professor at Arizona State University, where he teaches students to make short documentary films about sustainability solutions. Summary Peter Byck discusses the potential of regenerative agriculture, specifically multi-paddock grazing, to combat climate change. He explores how improving soil health benefits farmers, consumers, and the planet. Peter shares insights from his research and documentaries, highlighting the role of cattle in soil regeneration and debunking common myths about sustainable farming. The conversation underscores the urgent need for systemic change in food production and how collective action can drive meaningful environmental improvements. Three Takeaways Regenerative cattle grazing—adaptive multi-paddock grazing—enhances soil health, leading to carbon sequestration and improved biodiversity. The common misconception that cattle grazing always harms the environment needs reevaluation. Sustainable food production requires collaboration between farmers, businesses, and policymakers. Social Media (paste these urls into your browser) Facebook, Instagram and Youtube: @carboncowboys
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350: Repurposing Video and Podcast Content to Build Business Relationships
02/18/2025
350: Repurposing Video and Podcast Content to Build Business Relationships
Guest Paul Banks is an ADHD father and husband who broke out of corporate life and spent 5 years in complex SaaS sales, understanding how to create meaningful connections through the power of video content. The former retail manager and volunteer police officer now spends his days combining technology, AI, and expertise to help his clients attract and convert premium clients. His ‘Why’ is to help people make better decisions so they can live their most fulfilling lives. Summary In this episode, Jeff and Paul discuss curiosity, relationship-building, and ethical sales and marketing strategies. Paul discusses how behavioral science influences customer engagement, the importance of authenticity in content creation, and how businesses can shift from transactional to trust-based sales. He also explores the impact of neurodiversity on career paths, the role of sonic branding, and why companies should prioritize long-term connections over immediate conversions. Three Takeaways Authenticity Builds Relationships—Trust is the foundation of sales and marketing. Authentic content and genuine engagement strengthen long-term customer relationships. Understanding Behavioral Science Improves Engagement—Emotions, not logic drive human decisions. Businesses should tap into behavioral science to communicate effectively without manipulation. Quality Over Quantity in Sales Outreach – Personalized, thoughtful engagement outperforms high-volume, automated outreach, leading to better conversion rates and deeper client trust. Social Media LinkedIn: https://www.linkedin.com/in/paul-banks007/ email: Company: Please copy and paste the links in your browser. Podcast:
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