Will AI change the future of the Super Bowl?
Shifting Schools: Conversations for K12 Educators
Release Date: 02/02/2026
The Questions Students Are Asking About AI: and the Mindsets that help Answer Them
Shifting Schools: Conversations for K12 Educators
Tricia and Jeff talk about what AI literacy actually looks like in K-12 — past the policy memos, past the vendor pitches, past the "ban it or adopt it" debate that keeps stalling schools out. They were very excited to receive questions from a student, and they used those as the structure for this conversation. The conversation uses the Shifting Schools as a loose map: Balance, Adaptability, Knowledge-sharing, Empathy. A mindset-first approach for leaders who want to think clearly instead of react fast. What Jeff and Tricia get into: How to explain AI to a 10-year-old without...
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Great gifts for Teacher Appreciation Week
Shifting Schools: Conversations for K12 Educators
This week Jeff and Tricia share their five top gifts to celebrate the special educator in your life. They take you through why these five gifts celebrate creativity, learning, wellness, and show personal recognition during Teacher Appreciation Week. Featured on the show: WoofPack SketchBox PlantWave Back To The Roots Waking Up App
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What we learn when we listen to students
Shifting Schools: Conversations for K12 Educators
What happens when you stop talking about students and start talking with them? In this episode, Jeff Utecht sits down with high schoolers and asks a question most adults skip: what do you actually need from school right now? Not what teachers think they need. Not what the policy documents say. What the students themselves would name if someone gave them the mic. What they share is honest, specific, and worth slowing down for. Some of it will confirm what you already suspected. Some of it will catch you off guard. All of it is a reminder that the people closest to the experience of learning...
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The Business of You with Marnie Stockman and Nick Coniglio
Shifting Schools: Conversations for K12 Educators
This week Jeff talks with Nick and Marnie about why we want to help students stop waiting for permission and start building a bridge to a career on your their own terms. In this episode, Jeff Utecht is joined by Marnie Stockman and Nick Coniglio, authors of The Business of You, a book that reframes career growth, personal branding, and leadership through a simple but demanding idea: you are already running a business, and that business is you. Using the story of Sydney, a young professional trying to stand out in a crowded job market, Marnie and Nick explore what it means to move from passive...
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Sara Amini: The Stories We Carry and the Friends Who See Them
Shifting Schools: Conversations for K12 Educators
What can a graphic novel teach educators about belonging, friendship, and the inner lives of young people? Sara Amini is an actor and author whose semi-autobiographical middle grade graphic novel Mixed Feelings started as a collection of essays before finding its real form. In this conversation, she and Tricia dig into why the graphic novel gave her a sharper way to tell a story about not fitting neatly into any one category, and what that means for the kids (and adults) who read it. They talk about humor as a way into hard topics like racism, xenophobia, puberty, and loneliness. Sara...
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Why Friendship Is Serious Business for Kids and Adults
Shifting Schools: Conversations for K12 Educators
Alyson Gerber joins Tricia Friedman to talk about The Liar Society, why friendship is serious business, and what mystery stories can teach young readers and adults about belonging, trust, competition, and connection. In this conversation, Alyson shares why friendship sits at the center of her work, how middle grade fiction can help readers think more deeply about loneliness and identity, and why the best friends are the ones who cheer for your growth. They also go behind the scenes of writing a mystery series. Alyson explains how she outlines her novels, why she uses the Save the Cat beat...
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Living at the edge of emerging technology
Shifting Schools: Conversations for K12 Educators
What happens when we stop asking AI to do everything faster and start asking how it might help us understand people better? In this episode, Jeff sits down with Andy Sitison, CTO of , for a conversation about empathetic AI, story collection, and why trust may be the real differentiator in the next phase of technology. Andy shares how his work uses AI not just as a productivity tool, but as a way to surface patterns in human experience by gathering and analyzing stories from real people. Together, they explore what gets lost when efficiency becomes the main goal, why intent matters so much in...
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Human Still Required: out now!
Shifting Schools: Conversations for K12 Educators
Jeff Utecht is back with a brand new book for schools looking to understand what to prioritize in the era of AI. Human Still Required is available for purchase, and you can get chapter one free: Learn all about it in this special bonus episode.
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Billy Ray on Writing Hope in Dark Times, and Building Future Worlds
Shifting Schools: Conversations for K12 Educators
What does it take to write a story that faces darkness without surrendering to it? In this episode, Tricia speaks with acclaimed screenwriter Billy Ray about his move into YA fiction with Burn the Water, a future-set story shaped by Shakespeare, political urgency, and a deep belief in young people’s capacity to lead us forward. Their conversation explores community, imagination, hope, and the discipline of creating when the world feels bleak. Billy also offers a sharp look at his writing process, including what changed when he moved from screenwriting to novel writing, and why he sees...
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Why Kids Need Stories About Belonging and Friendship Right Now | Jasmine Warga
Shifting Schools: Conversations for K12 Educators
What can a cheetah and a rescue dog teach us about trust, friendship, and belonging? In this episode, Tricia Friedman sits down with bestselling author Jasmine Warga to talk about her newest book and the powerful themes at its heart: vulnerability, unlikely friendships, and the courage it takes to let someone truly see you. Inspired by a real program in zoos where rescue dogs are paired with anxious cheetahs, Warga’s story explores how connection can help both animals—and humans—feel less alone. Through the voices of a cheetah and a dog, the book opens up conversations about anxiety,...
info_outlineHow is artificial intelligence being used in the NFL today?
In this solo episode of Shifting Schools, Tricia Friedman explores how AI is already shaping professional football, with a special focus on Super Bowl Sunday. Rather than speculation, this episode looks at concrete, current examples of how AI is influencing advertising, predictions, player safety, and fan experience.
Get the free conversation guide to share with friends and family:
This episode is designed as a conversation resource for educators, families, and anyone gathering around the Super Bowl, offering five clear lenses for discussing AI’s role in sports and society.
What role does AI play in Super Bowl commercials?
Major brands, including OpenAI, are now using the Super Bowl to tell stories about AI itself, while many non-AI companies are using generative tools to shape persuasive advertising. Tricia invites listeners to compare past and present Super Bowl ads and consider how the rise of AI-driven storytelling may change the creative skills schools should prioritize.
What is the AI Influence Index and why does it matter?
For the first time, startup Emberos is tracking which Super Bowl ads are most visible inside large language models during the game. Instead of asking people at the watercooler which ads were memorable, this index asks which brands “win” inside AI systems like ChatGPT.
Can AI really predict Super Bowl winners?
Recent reporting from USA Today and CNET shows how generative AI models are being used to forecast playoff outcomes, Super Bowl scores, and even halftime show cameos. As these models improve, Tricia raises questions about how fans may rethink expertise, intuition, and luck in sports forecasting, and whether some fans will resist consulting AI altogether.
Why this episode matters for educators and families
This conversation goes beyond football. It models how adults can talk with one another about AI’s influence in everyday life, notice differing attitudes toward technology, and ask longer-term questions about which changes are likely to last over the next decade.
Key discussion questions listeners can use on Super Bowl Sunday
– Does AI enhance or diminish creativity in advertising?
– Should brands optimize for human memory or AI visibility?
– If AI predictions outperform humans, how does that change our view of expertise?
– Where should decision-making authority sit when AI informs player safety?
– Does AI-driven commentary deepen or reduce the joy of debate in sports?
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https://k12aileadershipbrief.substack.com/
Email thoughts or additional angles to Tricia at Tricia@shiftingschools.com.