507: the obsession effect: how to attract buyers who move fast
The Shift Show
In this episode, Nicole breaks down one of the most important shifts happening in the online space right now: obsession. If you want steady sales, high-quality buyers, and a business that actually feels fun again, you need to understand what your best buyers are obsessed with — and how to match your messaging to their hyperfixation. Nicole and Dan share what’s trending with their clients right now, why so many CEOs are tired and jaded, and the mistake that keeps so many entrepreneurs selling to people who aren’t willing to do the work. You’ll learn how to shift your focus to your rich...
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506: How to Create a Team Culture People Want to Be Part Of
The Shift Show
Today, we are taking you behind the scenes of Elevated and into the heart of our company. I’m joined by Jess, our client success manager, who has been with us since 2022 and has played a huge role in building the client experience we are known for. You’ll hear: How we hired her and how her role exploded Why our culture keeps clients renewing year after year What support actually looks like at our level How we protect our time and our client results And why every CEO deserves a team that believes in their mission at this level If you want the real story of how a multi seven figure business...
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505: The Hyperfixation Fix: How to Speed Up Your Group Program Sales—Fast
The Shift Show
If you’ve been refreshing your Stripe account and wondering why sales slowed down, this episode is your wake-up call. Nicole and Dan break down the real reason your group program isn’t selling—and it’s not the economy, your niche, or your funnel. It’s that your offer isn’t the solution to what your buyers are hyperfixated on. In this episode, you’ll learn: Why your group program needs to solve one burning obsession (not ten different problems) How to identify what your audience is truly hyperfixated on—and position yourself as the only solution The mindset shift that...
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504: The World-Building Era: How to Build a Brand People Obsess Over.
The Shift Show
This episode is for the CEOs who know they’re meant to build something bigger. Nicole shares how she turned a “slow” season into her best month of the year by doing one thing differently, creating from joy, not pressure. You’ll learn the world-building mindset that makes your brand unforgettable and the sales system that gets your audience talking back again. Because when you love the world you’re building, everyone else wants in.
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503: Hot Take: Business Should Feel Like Play (Here’s Proof)
The Shift Show
Let’s be honest, most people quit before they ever get good. After nearly a decade behind the mic, Nicole’s revealing what it really takes to stay consistent, creative, and obsessed with your business. If you’ve been feeling tired, uninspired, or stuck in “what’s next,” this episode will remind you: the fun is the strategy.
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502: The problem with $2,000 Offers happening now
The Shift Show
This week, Nicole and Dan are spilling the tea on one of the biggest lies in the online business world: the $2,000 offer. Yep — the one everyone told you was the “sweet spot.” The one you built your entire launch plan around. The one that used to print money… and now barely moves. In this episode, we break down why the $2,000 offer doesn’t work like it used to, why it’s not about the price — it’s about the positioning — and how to fix it fast. Inside, you’ll hear: 🔥 Why $2,000 offers are the Bermuda Triangle of profit. 💸 How your “value perception gap” is killing...
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501: You’re Not Asking for Permission Anymore (here's what we are doing)
The Shift Show
If Taylor Swift can stop asking for permission, so can you. Nicole and messaging coach Katie Soy break down how to stop diluting your message, why trying to “sound smart” is actually hurting your sales, and how to step into your Reputation Era—unfiltered, unapologetic, and magnetic.
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500: Hot Take: Your Group Program Isn’t Scalable Because You Don’t Want It To Be
The Shift Show
If your group program feels like a full-time 1:1 job with extra people… this one’s for you. In this episode, Nicole and Dan get real about why so many experts are exhausted, over-delivering, and under-selling their group programs — and how to fix it fast. You’ll learn why most group offers secretly operate like private coaching (aka the worst of both worlds), what’s actually killing your scalability, and how to rebuild your program so it’s easier to sell and easier to deliver. Plus, they share how they designed Elevate to deliver high-touch results at scale — so clients feel...
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499: I hired a personal assistant...here's what happened
The Shift Show
In this special behind-the-scenes episode, Nicole sits down with her executive assistant, Savannah Cashman, to pull back the curtain on how Elevated runs behind the scenes — from event planning and business operations to birthday parties, travel, and everything in between. They share the real story of how Nicole finally found the right person to help her balance CEO life and motherhood and why hiring before she was ready never worked. You’ll hear how Savannah went from a 10-hour-a-week local assistant to an essential part of the Elevated team, what it’s really like working inside a...
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498: Seeing the Gold in the Dip: The Opportunity Episode
The Shift Show
In this follow-up to “Are You Fcked?”*, Nicole and Dan go deeper into what’s really happening when sales slow and doubt creeps in. Most CEOs mistake opportunity for risk—and that mindset is killing their growth. They break down why seasoned business owners lose their scrappiness, how to rebuild creativity and resilience, and the real difference between a broken system and a broken belief. You’ll learn how to shift from “nothing’s working” to seeing exactly where the next opportunity lies—without rebuilding your entire business. This is the episode to play when you’re...
info_outlineAre you noticing slower than usual sales lately, and more people saying “not now” to your offer? In this episode, I’m bringing you another recent Instagram Live that I did that talks about this, and I share what you need to watch for and be doing right now.
There is no doubt that a shift in the market has happened, and your client has changed. This means what they previously saw as valuable just isn’t the same, so your positioning needs to be updated as well to reflect that.
The good news is that there are people still buying, we see it everyday, and I want this episode to provide you with the actionable steps to take that will have them taking the next step with you too!
Have you heard about our brand new private podcast, EXPAND? These mini-trainings can help you expand, uplevel and elevate to the next level in your business. This is a mini training series unlike anything you’ve ever experienced before, and you can grab it now at https://nicoleculver.co/expand!
In The Cash Conversation Bundle, get the exact steps we use to create an ENGAGED, talking back audience...who are READY to buy. Get it here! https://nicoleculver.co/cashconvosbundle
Get the exact system to get low ticket sales every single day. Learn how to get your DREAM clients to be excited for every offer you drop and enroll quickly!
Access our Low Ticket Daily system. Learn how to create, launch and price your low ticket offers so they sell out every time. https://nicoleculver.co/lowticketdaily
Are you looking to double and triple your revenue in the next three months? If so, make sure to DM me “Double” on Instagram, @nicoleculver, and to get my formal training on how to go evergreen after your launch, DM me “Sales” to get started!
If you want to find out more about working with us 1-on-1 inside Elevate so we can help you scale your business, enjoy life more and run your life like the Elevated CEO you are, DM me “Elevate” on Instagram.
If you’re ready to step into the role of an Elevated CEO, to bring more cash into your business and to discover the #1 thing you should be focusing on, fill out an application for a 1-on-1 Elevated CEO session at https://nicoleculver.co/lvtdceosessionspod and we’ll walk you through it!
Key Highlights:
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A closer look at the value shift that’s been happening and the reason why it’s happened [1:20]
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Why a “kitchen sink offer” won’t work anymore, and the analogy I like to use that demonstrates this [5:03]
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Offer alignment and the importance of focusing on speaking to your rich niche [6:18]
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The trainings inside of Elevate that will help you right now if your sales have slowed [8:29]
For more insights and what’s happening in our business in and in the online space, follow me on Instagram and remember to subscribe to our podcast on your favorite platform. Let’s learn and grow together!