The Shift Show
The Shift Show helps entrepreneurs get out of hustle and into alignment. This is the show to help you move beyond the old, outdated business model and into your quantum leap. Nicole shows you how to use the principles of energy, spirituality and marketing to build your business in the most aligned way possible. This is the toolkit to handle what business and life throws at you to get to the other side….if you’re looking for your quantum leap then this is the show for you. Each week listen for tangible advice + growth tips that give you the tools to change your business and your life. Get out your notebook and let's get started.
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494: The Event That Gets You Sales in the Room: CEO Summit Breakdown
03/12/2025
494: The Event That Gets You Sales in the Room: CEO Summit Breakdown
CEO Summit 2024: Sales, Funnels & Live Workshopping for Elevate Clients 🎙️ Episode Overview In this episode, Nicole Culver takes you behind the scenes of The CEO Summit, an exclusive, two-and-a-half-day live event designed only for Elevate clients. This isn't just another event—it's a working event, where sales are made in real-time, leads are generated, and funnels are built right in the room alongside Nicole and her expert team. From messaging and storytelling to sales mastery and high-converting content, every aspect of this event is designed to create massive transformation on the spot—so attendees walk away with real results instead of just notes. 🚀 What You’ll Learn in This Episode: Why The CEO Summit is different from any other event in the industry. The power of real-time implementation—get sales while you’re in the room. How Nicole’s team of advisors already knows each client’s biggest opportunities before they even walk in. Behind-the-scenes insights from Elevate’s expert team, including messaging, sales, leadership, and client success strategies. 🔥 Meet the Elevate Team & Their Expert-Led Sessions: 🔹 Katie Soy & Lindsay Murray – Messaging & Storytelling that Sells Learn how to craft and refine your brand’s most powerful stories to increase engagement and conversions. VIP day includes live coaching and real-time feedback on client messaging. 🔹 Kandis – Sales Mastery & Confident Selling How to sell with service and shift your mindset to attract clients rather than chase them. Mock sales call session with Candice & Dan—watch live role-playing to handle objections in real-time. 🔹 Jess – Client Success & Behind-the-Scenes Systems How Elevate delivers exceptional client success and retention (and how you can implement the same strategies). For the first time ever, Jess will be sharing the systems and frameworks that keep Elevate running at the highest level. 🔹 Katy & Nicole – Leadership & Scaling Breakout Step into CEO-level leadership and understand how to build a team that runs the business with you, not just for you. Get real-time feedback on structuring your team, scaling efficiently, and optimizing systems. ✨ BONUS: VIP Experience Exclusive VIP Dinner at one of Nicole’s favorite restaurants 🍕 Special VIP Day designed for next-level scaling with hands-on workshopping and strategy deep dives. 🎟 How to Attend the CEO Summit This is an Elevate-only event—you must be a part of the program to join. Room blocks are maxed out, but a few tickets are still available! DM Nicole with the word “Elevate” to learn how to attend or 📌 Key Takeaways: ✅ Sales happen in the room—no waiting until you get home. ✅ Elevate’s team knows your business before you walk in—no wasted time. ✅ Every session is about implementation, action, and results. ✅ The community, collaboration, and real-time breakthroughs make this event unlike anything else in the industry. 🔥 If you're an Elevate client, tell us in the comments if you’re attending! And if you're ready to be in the room, DM Nicole “Elevate” to grab your spot before tickets close!
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493: The Demand Equation: How to Become the Only Choice for Premium Clients
03/04/2025
493: The Demand Equation: How to Become the Only Choice for Premium Clients
The Demand Equation – How to Become the Only Choice for Your Premium Clients In this episode of The Shift Show, Nicole and Dan dive into The Demand Equation—the key to setting yourself apart in your niche and creating overwhelming demand for your offers. They break down: ✅ Why demand is more important than lead generation alone ✅ The #1 mistake keeping experts stuck in low-level sales cycles ✅ How to position yourself as the ONLY choice for premium, rich niche clients ✅ The real reason most business owners struggle with sales (and how to fix it) ✅ The demand equation that ensures your audience sees you as the clear next step Nicole and Dan share their own journey of refining their brand, messaging, and positioning—and how these changes helped them scale to seven figures with a smaller audience than most. They also explain why broad messaging leads to weak sales and how to shift to demand-driven messaging that pulls in the right buyers effortlessly. 🔹 Want to learn the Demand Equation and implement it in your business? Join the Demand Shift training fo Work with us for 30 days inside If you’re tired of inconsistent sales and want a repeatable system that brings in premium buyers, this episode is a must-listen! 🎧 📩 Have questions about Elevate? DM Nicole “Elevate” on Instagram or email
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492: Why Chasing Success Won’t Make You Happy (And What Will) with Andrea Crowder
02/10/2025
492: Why Chasing Success Won’t Make You Happy (And What Will) with Andrea Crowder
What if success didn’t have to come at the cost of your peace? Nicole sits down with Andrea Crowder to explore the Pleasure Model—a framework for redefining business and life so you make money from a place of joy rather than stress. Andrea shares how she went from working tirelessly in network marketing to launching an aligned business that scaled effortlessly. They discuss the fear of letting go of pressure, how to rewire subconscious patterns around money, and why the key to sustainable success is prioritizing pleasure over hustle. Chapters 00:00 Introduction and Excitement for Collaboration 02:07 Andrea's Entrepreneurial Journey and Community Building 05:14 The Pressure of Success and Emotional Toll 07:39 The Pleasure Model: A New Approach to Business 12:21 Anxiety, Money, and the Illusion of Success 14:49 Understanding Relationships: Money, Emotions, and Success 19:09 Trust and Acceptance in Relationships 23:01 Identity Upgrades and Emotional Relationships in Business 26:51 Pleasure Over Pressure: A New Perspective 32:09 The Power of Presence and Alignment 37:44 Understanding Alignment: First Bite vs Last Bite Energy 41:33 Unwinding the Stress Response 48:47 The Pleasure Model: Redefining Freedom
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491: Million Dollar Lead Systems: How to Wake Up to New Clients Every Day
02/05/2025
491: Million Dollar Lead Systems: How to Wake Up to New Clients Every Day
Welcome to The Shift Show! In our first episode of 2025, we’re diving into the biggest challenge experts and service providers face right now: building a predictable, scalable lead system that brings in qualified leads daily—without overwhelming your schedule. Nicole and Dan break down: ✔ The #1 mistake keeping you stuck in inconsistent sales cycles ✔ Why more leads don’t always mean more sales—and what actually moves the needle ✔ The difference between leads that convert and those that waste your time ✔ How to automate and scale your lead generation without adding extra hours to your day ✔ The trust-building offer strategy that generated six figures in three months If you’ve ever felt like you’re constantly scrambling for your next client, testing new strategies without results, or attracting the wrong buyers, this episode is for you. 🔥 Ready to fix your lead system? ur 14-day sprint designed to help you generate high-quality leads and close more sales—without the daily hustle. 💬 DM MDM to on Instagram or click the link in the show notes to learn more.
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490: Sales In Your Sleep: The 3 steps to building your dream sales system
01/08/2025
490: Sales In Your Sleep: The 3 steps to building your dream sales system
In this first episode of 2025, Nicole and Dan dive into one of the most sought-after goals for entrepreneurs: making sales in your sleep. They break down their proven system for creating consistent, predictable revenue using four essential funnels. Whether you're just starting to explore evergreen sales or looking to optimize your current approach, this episode is packed with actionable insights and inspiration to help you wake up to daily Stripe notifications. What You’ll Learn in This Episode: Why speaking to your Rich Niche is the foundation of any successful funnel. How to create offers that consistently sell without requiring constant effort. The role of trust-building offers and how they drive qualified leads into your higher-ticket programs. A breakdown of the 4 Funnels that power Nicole and Dan’s Predictable Sales Model: Cash Conversations Funnel: Engage your audience, qualify leads, and sell with ease. Trust-Building Funnel: Use low-ticket offers to nurture buyers and guide them to your bigger programs. One-Hour Launch Funnel: Simplify launches into quick, impactful sessions to nurture and sell. Automated Evergreen Funnel: Scale your offers for consistent daily sales on autopilot. A surprising analogy about coffee beans that illustrates why solving the real problem leads to long-term sales success. Why You’ll Love This Episode: Nicole and Dan share personal stories, relatable analogies, and practical tips to help you transform your sales strategy in 2025. Whether you're tired of exhausting launches or struggling to attract buyers, this episode shows you how to build a system that works for you—even while you sleep. Links & Resources Mentioned: Sales in Your Sleep Training: Get instant access to our in-depth training on creating your own predictable sales system. or click . Rich Niche Training: Learn how to identify and speak directly to your ideal buyers. DM "Rich Niche" or click . Cash Conversations Program: Start engaging your audience and closing sales with this $27 program. Add the Rich Niche training for just $22 more. . Elevate Program: Ready to grow your audience, increase sales, and scale with ease? Apply for Elevate .
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489: Why Low Ticket Offers Are the Key to Quality Leads in 2025
12/11/2024
489: Why Low Ticket Offers Are the Key to Quality Leads in 2025
In this episode of The Shift Show, Nicole and Dan are back with a behind-the-scenes conversation recorded during Nicole’s CEO Day (yes, even getting your hair done counts!). They dive into their predictions for 2025 and the big shifts you need to know to keep your business growing strong. They talk about why predictable sales are non-negotiable for a sustainable business, the massive shift from free lead magnets to low-ticket trust-building offers, and how solving specific problems (not general ones) will help you stand out in 2025. Plus, they break down what it really means to build a strong brand—spoiler alert: it’s not about colors and fonts, it’s about your messaging. If you’re tired of inconsistent sales, want better quality leads, and are ready to attract clients who are already winning but want more, this episode is packed with actionable strategies and insights you can apply right now. Nicole and Dan also share how their Elevate program is helping businesses scale with a predictable sales model, so you can sell more without burning yourself out. Grab your notebook, get cozy, and let’s dig in! Timestamps: 00:00 – CEO Day Insights and 2025 Predictions Nicole shares her “CEO Day” mindset and what led to this conversation. The evolving landscape of lead generation and business strategies. 02:55 – The Shift From Free to Low Ticket Offers Why free lead magnets are losing effectiveness. The rise of low-ticket trust-building offers for better lead quality. Nicole shares a success story from Cash Conversations ($27 offer). 06:09 – Building Trust Through Specificity 2025 will be the “year of specificity” in solving micro problems. The importance of offering quick wins to build trust and credibility. How “Tiny Promise Timelines” drive fast results and trust. 09:00 – The Importance of Brand in 2025 Why a strong brand is about effective messaging, not fancy websites. Balancing branding and selling: when to prioritize cash vs. brand-building. Creating a recognizable brand through repetition of core messaging. 12:04 – Understanding the Rich Niche What is the “rich niche”? Attracting those who are already succeeding but want more. Why focusing on the right audience matters for better results. Avoiding casual consumers who drain energy and undervalue your services. 17:59 – Navigating Low Ticket Offers and Quality Leads The line between being ready for a low-ticket offer or needing immediate cash flow. Why low-ticket offers attract high-quality leads who are ready to take action. 20:54 – The Elevate Program: Support for Growth in 2025 Who Elevate is for: CEOs doing well with clients but struggling with marketing and scaling. The Elevate framework for building predictable sales and scaling sustainably. Key Takeaways: Predictable sales are essential for long-term business success. The shift from free to low-ticket offers builds trust and attracts higher-quality leads. Specificity in solving micro problems will set you apart in 2025. Branding is about effective messaging that engages your rich niche and builds trust. Rich niche clients (those succeeding but wanting more) are your best audience. Low-ticket offers serve as feeders into your high-value programs, improving lead quality. Sound Bites: “2025 is going to be the year of specificity.” “If you’re not showing up for months, your people are going to wonder where you are.” “Trust-building offers give your audience a micro win and build real credibility.” “The best leads come from low-ticket offers, not free PDFs.” If you’re ready to scale with predictable sales and build a business that grows sustainably, DM Nicole "Elevate" on Instagram (@nicoleculver) or email to see if Elevate is the right fit for you.
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488: What No One Tells You About Running a 7-Figure Business
12/05/2024
488: What No One Tells You About Running a 7-Figure Business
In this episode of The Shift Show, Nicole and Dan reflect on 2024, sharing lessons learned, strategies that worked, and the mindset shifts that fueled their success. They discuss the realities of scaling a multi-million-dollar business, balancing long-term brand building with short-term revenue goals, and prioritizing freedom and flexibility without sacrificing growth. From navigating hard conversations to redefining standards in their business, this episode dives deep into what it takes to sustain consistent six-figure months while creating a life they love. They also take a moment to talk about their program, Elevate, which is designed to help entrepreneurs install a predictable sales model for sustainable and scalable growth. What You’ll Learn in This Episode: The lessons and wins from 2024, including hitting consistent six-figure months for over two years. How Nicole and Dan balance business growth with personal freedom. The mindset shifts that transformed their approach to success and money. The importance of setting high standards and evolving as CEOs. Why balancing short-term revenue and long-term brand building is crucial for sustained growth. How they manage hard conversations as partners in life and business. The power of consistent action and finding your "minimum dose" for business success. Work With Us: Are you ready to elevate your business to new heights? Elevate is our signature 6-month program where we work with you to install a predictable sales model into your business. This isn’t just a mastermind—it’s a service where we help you build and optimize a system tailored to your business. If you’re a business owner who’s doing well but knows there’s more potential to unlock, this program is for you. Stop relying on live launches or burning out chasing inconsistent revenue. Elevate will help you: Increase revenue predictably. Balance your time so you can scale without overworking. Create a sustainable, scalable business model that fits your dream life. Apply for Elevate today: DM Nicole on Instagram with the word "Elevate." Connect With Nicole: Follow Nicole on Instagram: Send your questions or feedback via DM! P.S. Nicole’s favorite win this year? A client who said, “I’m genuinely happy.” Ready to create results like this in your business? Apply for Elevate today!
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487: Living room conversations: The #1 change we made this year (selling low ticket) and how it really went
11/04/2024
487: Living room conversations: The #1 change we made this year (selling low ticket) and how it really went
This is a new style of podcasting Dan + I are trying out to bring you some behind the scenes conversations. We're talking low ticket and how we added that in this year to bring in more revenue and more high ticket buyers.
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Creating an Audience of Buyers on Instagram
10/18/2024
Creating an Audience of Buyers on Instagram
This is a recording from an Instagram Live that Dan and I did. Follow for more live trainings and to learn more about how you can work with us at LVTD!
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How Our Clients Get 50% Show Up Rates
10/18/2024
How Our Clients Get 50% Show Up Rates
This is a recording from an Instagram Live that Dan and I did. Follow for more live trainings and to learn more about how you can work with us at LVTD!
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Huge Exciting News for The Shift Show!
10/01/2024
Huge Exciting News for The Shift Show!
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The truth around why launches aren't working anymore + how to fix it
09/06/2024
The truth around why launches aren't working anymore + how to fix it
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486: If summer sales are slow, 3 things to do to fix it!
07/31/2024
486: If summer sales are slow, 3 things to do to fix it!
In this episode I'm sharing how to get out of slow summer sales. Links Mentioned:
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485: Balancing Business Growth and Motherhood with Brandi Mowles
07/15/2024
485: Balancing Business Growth and Motherhood with Brandi Mowles
I’m excited to bring you this conversation I had with my good friend Brandi Mowles, who is an absolute genius when it comes to anything to do with funnels, marketing and online business! One of my favorite things about Brandi, and as you’ll hear, is that she is a straight shooter who tells it like it is - I just love the way that her brain works. In this episode, Brandi and I share our thoughts on not only running a business, but we look at how you can balance business growth and motherhood at the same time. If you’re a mom too, this is an episode that you won’t want to miss! Have you heard about our brand new private podcast, EXPAND? These mini-trainings can help you expand, uplevel and elevate to the next level in your business. This is a mini training series unlike anything you’ve ever experienced before, and you can grab it now at ! In The Cash Conversation Bundle, get the exact steps we use to create an ENGAGED, talking back audience...who are READY to buy. Get it here! Get the exact system to get low ticket sales every single day. Learn how to get your DREAM clients to be excited for every offer you drop and enroll quickly! Access our Low Ticket Daily system. Learn how to create, launch and price your low ticket offers so they sell out every time. Are you looking to double and triple your revenue in the next three months? If so, make sure to DM me “Double” on Instagram, @nicoleculver, and to get my formal training on how to go evergreen after your launch, DM me “Sales” to get started! If you want to find out more about working with us 1-on-1 inside Elevate so we can help you scale your business, enjoy life more and run your life like the Elevated CEO you are, DM me “Elevate” on Instagram. If you’re ready to step into the role of an Elevated CEO, to bring more cash into your business and to discover the #1 thing you should be focusing on, fill out an application for a 1-on-1 Elevated CEO session at and we’ll walk you through it! Key Highlights: Brandi’s mindset as she pushed through the downtimes and how she was able to then see her next steps of growth [3:53] Why you need to be very careful when analyzing the decisions you are making on down months in business [7:24] The way in which Brandi handles her company’s finances and what to understand about making more money [12:11] A look at the filters she runs her business decisions through [13:59] Brandi’s advice to Mom’s with small children who are also running a business [21:14] Her final thoughts and tips for preparing yourself and your business for unplanned changes that may occur [22:23] For more insights and what’s happening in our business in and in the online space, and remember to on your favorite platform. Let’s learn and grow together!
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484: If sales have slowed down, watch this for what to do
07/08/2024
484: If sales have slowed down, watch this for what to do
Are you noticing slower than usual sales lately, and more people saying “not now” to your offer? In this episode, I’m bringing you another recent Instagram Live that I did that talks about this, and I share what you need to watch for and be doing right now. There is no doubt that a shift in the market has happened, and your client has changed. This means what they previously saw as valuable just isn’t the same, so your positioning needs to be updated as well to reflect that. The good news is that there are people still buying, we see it everyday, and I want this episode to provide you with the actionable steps to take that will have them taking the next step with you too! Have you heard about our brand new private podcast, EXPAND? These mini-trainings can help you expand, uplevel and elevate to the next level in your business. This is a mini training series unlike anything you’ve ever experienced before, and you can grab it now at ! In The Cash Conversation Bundle, get the exact steps we use to create an ENGAGED, talking back audience...who are READY to buy. Get it here! Get the exact system to get low ticket sales every single day. Learn how to get your DREAM clients to be excited for every offer you drop and enroll quickly! Access our Low Ticket Daily system. Learn how to create, launch and price your low ticket offers so they sell out every time. Are you looking to double and triple your revenue in the next three months? If so, make sure to DM me “Double” on Instagram, @nicoleculver, and to get my formal training on how to go evergreen after your launch, DM me “Sales” to get started! If you want to find out more about working with us 1-on-1 inside Elevate so we can help you scale your business, enjoy life more and run your life like the Elevated CEO you are, DM me “Elevate” on Instagram. If you’re ready to step into the role of an Elevated CEO, to bring more cash into your business and to discover the #1 thing you should be focusing on, fill out an application for a 1-on-1 Elevated CEO session at and we’ll walk you through it! Key Highlights: A closer look at the value shift that’s been happening and the reason why it’s happened [1:20] Why a “kitchen sink offer” won’t work anymore, and the analogy I like to use that demonstrates this [5:03] Offer alignment and the importance of focusing on speaking to your rich niche [6:18] The trainings inside of Elevate that will help you right now if your sales have slowed [8:29] For more insights and what’s happening in our business in and in the online space, and remember to on your favorite platform. Let’s learn and grow together!
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483: 2 ways to double your sales and it's not what you think
07/01/2024
483: 2 ways to double your sales and it's not what you think
Today I want to share another Instagram Live I recently did, where I shared my proven methods for attracting high-converting clients and making $5K a day without relying on social media or live launches. This episode is all about learning how simplifying your approach and understanding your audience's needs can dramatically boost your conversions and sales, so tune in as I reveal a few ways that you can actually double your sales - and it’s not what you think! Have you heard about our brand new private podcast, EXPAND? These mini-trainings can help you expand, uplevel and elevate to the next level in your business. This is a mini training series unlike anything you’ve ever experienced before, and you can grab it now at ! In The Cash Conversation Bundle, get the exact steps we use to create an ENGAGED, talking back audience...who are READY to buy. Get it here! Get the exact system to get low ticket sales every single day. Learn how to get your DREAM clients to be excited for every offer you drop and enroll quickly! Access our Low Ticket Daily system. Learn how to create, launch and price your low ticket offers so they sell out every time. Are you looking to double and triple your revenue in the next three months? If so, make sure to DM me “Double” on Instagram, @nicoleculver, and to get my formal training on how to go evergreen after your launch, DM me “Sales” to get started! If you want to find out more about working with us 1-on-1 inside Elevate so we can help you scale your business, enjoy life more and run your life like the Elevated CEO you are, DM me “Elevate” on Instagram. If you’re ready to step into the role of an Elevated CEO, to bring more cash into your business and to discover the #1 thing you should be focusing on, fill out an application for a 1-on-1 Elevated CEO session at and we’ll walk you through it! Key Highlights: How it all literally starts by going where your people are and the importance of realizing just how busy everyone is right now [3:03] The power in being incredibly direct and to the point when speaking to your audience [6:01] Why you’ll want to think about what it is your people are experiencing when interacting with you [9:29] How getting out into your community will lead to more sales [10:21] The reasons to remove flowery language in your messaging [12:09] For more insights and what’s happening in our business in and in the online space, and remember to on your favorite platform. Let’s learn and grow together!
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482: The ULTIMATE cheat code to 5k days
06/24/2024
482: The ULTIMATE cheat code to 5k days
I know so many of you are service-driven like I am, and it’s about so much more than the money you make. When you truly connect with the person that you are meant to service, you can live your purpose while also having money flow to you effortlessly. So, in today’s episode I’m bringing you a recent Instagram Live that I did, where I share the ULTIMATE cheat code to 5k days in your business! Also (and most importantly), I want you to know that you don’t have to choose between motherhood and business, and you absolutely can find the beautiful harmony of both. Have you heard about our brand new private podcast, EXPAND? These mini-trainings can help you expand, uplevel and elevate to the next level in your business. This is a mini training series unlike anything you’ve ever experienced before, and you can grab it now at ! In The Cash Conversation Bundle, get the exact steps we use to create an ENGAGED, talking back audience...who are READY to buy. Get it here! Get the exact system to get low ticket sales every single day. Learn how to get your DREAM clients to be excited for every offer you drop and enroll quickly! Access our Low Ticket Daily system. Learn how to create, launch and price your low ticket offers so they sell out every time. Are you looking to double and triple your revenue in the next three months? If so, make sure to DM me “Double” on Instagram, @nicoleculver, and to get my formal training on how to go evergreen after your launch, DM me “Sales” to get started! If you want to find out more about working with us 1-on-1 inside Elevate so we can help you scale your business, enjoy life more and run your life like the Elevated CEO you are, DM me “Elevate” on Instagram. If you’re ready to step into the role of an Elevated CEO, to bring more cash into your business and to discover the #1 thing you should be focusing on, fill out an application for a 1-on-1 Elevated CEO session at and we’ll walk you through it! Key Highlights: My “Eat the Frog First” task and examples of how members of our community are doing this too [1:11] A post I saw that really got me fired up and reminded me of the “cheat code” that I wanted to share with you here [3:55] What the cheat code is and the main things to keep in mind when it comes to showing up for others [7:31] What to do when connecting with the person you are looking to serve and specific questions to always keep in mind [9:53] An update on a few fun things we’re doing here on our team [12:38] For more insights and what’s happening in our business in and in the online space, and remember to on your favorite platform. Let’s learn and grow together!
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481: From Leads to Sales: How to Create Bingeable Content and Instant Audience Connection with Katie Soy
06/17/2024
481: From Leads to Sales: How to Create Bingeable Content and Instant Audience Connection with Katie Soy
I have a real treat for you today, as I share an Instagram Live I did with my friend, and our 7 to 7 Evergreen Formula messaging magician, Katie Soy! Katie has been working inside of our program for years now and she is not only a fan favorite inside of the 7 to 7 and Elevate community, but she knows how to get your messaging out of you so that you will connect with your audience, build trust and convert those leads to sales. This really is a behind-the-scenes of all the work we do together, and if you enjoy this conversation and something we talked about resonates with you, please tag us on Instagram, @nicoleculver and @misskatiesoy! Are you looking to double and triple your revenue in the next three months? If so, make sure to DM me “Double” on Instagram, @nicoleculver, and to get my formal training on how to go evergreen after your launch, DM me “Sales” to get started! If you want to find out more about working with us 1-on-1 inside Elevate so we can help you scale your business, enjoy life more and run your life like the Elevated CEO you are, DM me “Elevate” on Instagram. If you’re ready to step into the role of an Elevated CEO, to bring more cash into your business and to discover the #1 thing you should be focusing on, fill out an application for a 1-on-1 Elevated CEO session at and we’ll walk you through it! Key Highlights: Why it’s so important to not hold back hold back with your content and to say what you mean [4:45] What the main reasons for why people don't say what they want to say to their target audience [8:50] Tips to not “bury your lead” and the benefits you’ll see in getting to the point sooner [13:47] The ways that Katie says you can be a scientist in your business by trying something new and switching it up [17:00] Her thoughts on creating bingeable content by approaching your Instagram and other socials as a search engine that your ideal customers will be using [19:32] For more insights and what’s happening in our business in and in the online space, and remember to on your favorite platform. Let’s learn and grow together!
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480: Elevated CEO Summer Part 2
06/10/2024
480: Elevated CEO Summer Part 2
A few weeks back in , I shared the main reasons why I shift my schedule over the summer here, how I get my team onboard with these shifts, and the ways in which this new revolution is going to lead to the best and most profitable summer ever. In today’s Part 2, I dive deeper into how to optimize your summer schedule as a CEO, and what to do to balance work and family life without sacrificing success. As you’ve heard me say, we’ve activated “Elevated CEO Summer” mode for our company, and if you’d like to do the same, it is so important to define your own version of success. I hope this episode helps you in creating a business that aligns with your personal values as well! Are you looking to double and triple your revenue in the next three months? If so, make sure to DM me “Double” on Instagram, @nicoleculver, and to get my formal training on how to go evergreen after your launch, DM me “Sales” to get started! If you want to find out more about working with us 1-on-1 inside Elevate so we can help you scale your business, enjoy life more and run your life like the Elevated CEO you are, DM me “Elevate” on Instagram. If you’re ready to step into the role of an Elevated CEO, to bring more cash into your business and to discover the #1 thing you should be focusing on, fill out an application for a 1-on-1 Elevated CEO session at and we’ll walk you through it! Key Highlights: Why I want you to give yourself permission to choose what is right for you this summer [2:11] More on how I’m enrolling the team into my vision for the summer [6:27] Content creation mode is in effect and what this looks like for us [7:02] Why I’m hustling for a short period time now that Summer CEO mode is activated in order to reap the benefits these next few months [7:42] The way that I schedule out my summer with my team [9:13] For more insights and what’s happening in our business in and in the online space, and remember to on your favorite platform. Let’s learn and grow together!
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479: The "Aha" Moment With Kat Norton, aka Miss Excel, That Left Me Reeling
06/03/2024
479: The "Aha" Moment With Kat Norton, aka Miss Excel, That Left Me Reeling
In this episode, I interview my friend Kat Norton from Miss Excel, and this conversation could not have come at a better time for me! The start of my week felt sticky and frustrating, and after speaking with Kat , I had such an “aha” moment that it shifted us into a quantum leap that I’m still reeling from. Today, you’ll hear how Kat transformed her love for dancing and spreadsheets into a viral business, the ways she was able to overcome anxiety, the power of taking messy action for quantum leaps in entrepreneurship, and so much more! If you enjoy this conversation and something that we share in it resonates with you, we want to hear about it! Make sure to DM us on Instagram, @miss.excel and @nicoleculver. To get my formal training on how to go evergreen after your launch, DM me “Sales” on Instagram, @nicoleculver! If you want to find out more about working with us 1-on-1 inside Elevate so we can help you scale your business, enjoy life more and run your life like the Elevated CEO you are, DM me “Elevate” on Instagram. If you’re ready to step into the role of an Elevated CEO, to bring more cash into your business and to discover the #1 thing you should be focusing on, fill out an application for a 1-on-1 Elevated CEO session at and we’ll walk you through it! Key Highlights: Kat talks about the intuitive pull she felt that brought her into the wold of entrepreneurship [3:04] How putting a focus on the inner work really prepared her for what was to come [8:28] Kat explains how anxiety affected her, and the ways in which she was able to overcome it [10:18] The role that ongoing body work has played in helping her with anxiety and to enable her to stay in her body when big things happen [14:25] What she says is one of the single biggest gifts that we can give ourselves [18:21] Her thoughts on being patient while balancing the waiting, the trusting and the knowing [24:11] For more insights and what’s happening in our business in and in the online space, and remember to on your favorite platform. Let’s learn and grow together!
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478: Elevated CEO Summer Part 1
05/27/2024
478: Elevated CEO Summer Part 1
A revolution is here, and this is the official first episode of our Elevated Summer Series! I am so excited to be bringing you these episodes where I’ll be talking about all the things that I am so passionate about in life and business. In this first installment today, I share the reasons why I shift my schedule over the summers, how I get my team onboard with these shifts, and the ways in which this new revolution is going to lead to the best and most profitable summer ever. The best part? You are in total control of your business and your life, so you get to design it like this too. What do you want? What is in the way? What is your biggest constraint stopping you? Make sure to watch for future episodes where I’ll be going deeper into how you can fully step into your Elevated CEO summer! To get my formal training on how to go evergreen after your launch, DM me “Sales” on Instagram, @nicoleculver! If you want to find out more about working with us 1-on-1 inside Elevate so we can help you scale your business, enjoy life more and run your life like the Elevated CEO you are, DM me “Elevate” on Instagram. If you’re ready to step into the role of an Elevated CEO, to bring more cash into your business and to discover the #1 thing you should be focusing on, fill out an application for a 1-on-1 Elevated CEO session at and we’ll walk you through it! Key Highlights: Where to start in identifying what is not working right now [3:14] Being joyful in the day-to-day [7:20] How taking CEO time isn’t just a luxury, but a necessity, and the ways you can start doing this too [9:54] Why getting clarity on what you want in your business and life is so critical [10:54] The role that building the right beliefs will play in ensuring you a wildly successful summer [14:28] Tips for getting your team on board [16:18] A reminder to give yourself permission to just go for it [19:56] For more insights and what’s happening in our business in and in the online space, and remember to on your favorite platform. Let’s learn and grow together!
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477: Creating Wealth by Doing Money Differently, with Mel Abraham, Author of Building Your Money Machine
05/20/2024
477: Creating Wealth by Doing Money Differently, with Mel Abraham, Author of Building Your Money Machine
I am so excited to bring you this Instagram Live I did with my friend Mel Abraham, and I strongly believe that this conversation should be required listening for everyone who wants to have a better relationship with money, in a really practical way. Mel was truly one of the first people to help us get our money in order a few years ago, and what we have been able to do because of just one conversation we had with him has absolutely blown my mind, and I am forever grateful for that! In this episode, Mel drops so many practical tips to help you manage your money better, and to know where to start when doing so. Let us know what you thought of this episode over on Instagram, @melabraham9 and @nicoleculver, and I highly recommend you pre-order a copy of Mel’s brand-new book, Building Your Money Machine, and get over $1,300 of free wealth building bonuses, at ! To get my formal training on how to go evergreen after your launch, DM me “Sales” on Instagram, @nicoleculver! If you want to find out more about working with us 1-on-1 inside Elevate so we can help you scale your business, enjoy life more and run your life like the Elevated CEO you are, DM me “Elevate” on Instagram. If you’re ready to step into the role of an Elevated CEO, to bring more cash into your business and to discover the #1 thing you should be focusing on, fill out an application for a 1-on-1 Elevated CEO session at and we’ll walk you through it! Key Highlights: Why Mel says that balance doesn’t really exist, but we do need harmony and intentionality how we spend our time [7:50] The key reasons to have multiple income streams right now and how to starting using this strategy [10:36] How having a job description for every dollar you bring in will help in the process of building your money making machine [13:52] A reminder that financial freedom is possible for everyone, no matter your age or stage of life or circumstances, but you need to start now [19:33] Why you’ll want to make sure that you're running your own race, and not someone else’s [21:36] Time matters, so start exercising these money muscles now [23:15] For more insights and what’s happening in our business in and in the online space, and remember to on your favorite platform. Let’s learn and grow together!
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476: Boost Your Sales Year-Round: The Power in Going Evergreen After a Launch
05/13/2024
476: Boost Your Sales Year-Round: The Power in Going Evergreen After a Launch
It’s my goal with my clients to help them find joy in the journey, to help them find joy in the everyday and to help them feel more alive in their business. I want them to have more abundance, more fun, more pleasure in their business, not less, which is why in today’s episode, I talk about a different way to do things, and that is to go evergreen after your launch. Why is this so important to me? It’s because you deserve to be getting the results that you want to get, to get things working better than they ever have before, all while allowing you freedom, vacations, and the things you enjoy in life. I hope this episode helps show you that not only is it just possible for other people, but you absolutely CAN do it too! To get my formal training on how to go evergreen after your launch, DM me “Sales” on Instagram, @nicoleculver! If you want to find out more about working with us 1-on-1 inside Elevate so we can help you scale your business, enjoy life more and run your life like the Elevated CEO you are, DM me “Elevate” on Instagram. If you’re ready to step into the role of an Elevated CEO, to bring more cash into your business and to discover the #1 thing you should be focusing on, fill out an application for a 1-on-1 Elevated CEO session at and we’ll walk you through it! Key Highlights: Why I believe so strongly that you should have something for sale all of the time [1:55] A look at the energetics behind launching [3:11] Why it is that your launch should be the “cherry on top” [4:46] What I mean when I say that launches are talking to one type of buyer [6:21] The intent behind the live training sign-ups you see [8:14] What’s been happening with show up rates for free live trainings [9:24] The way in which your launch is just the warmup to your evergreen products [11:06] For more insights and what’s happening in our business in and in the online space, and remember to on your favorite platform. Let’s learn and grow together!
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475: Stack the Cash: How to Stack Low, High & Recurring Revenue
05/06/2024
475: Stack the Cash: How to Stack Low, High & Recurring Revenue
In today’s episode, I want to share how we’re building an ecosystem of sales with our offers at different levels of investment. I share why I revisited low-ticket offers, how doing this is helping to build trust and value with our customers, plus allowing for some fun and creativity in my business. I put our clients first, and our number one value at Elevated is service. Remember, when clients come into your business and your world, they naturally stay and ascend, and really the only way to do this is to put your clients first. That is why this is such an important episode and topic to discuss with you today! Build your low, mid and high-ticket sales so they stack up for 5-figure months with Stack the Cash at ! To get my formal training on how to go evergreen after your launch, DM me “Sales” on Instagram, @nicoleculver! If you want to find out more about working with us 1-on-1 inside Elevate so we can help you scale your business, enjoy life more and run your life like the Elevated CEO you are, DM me “Elevate” on Instagram. If you’re ready to step into the role of an Elevated CEO, to bring more cash into your business and to discover the #1 thing you should be focusing on, fill out an application for a 1-on-1 Elevated CEO session at and we’ll walk you through it! Key Highlights: How I am here for the long-term and what having this mindset means for us and our clients [2:30] Introducing the Stack the Cash program and the intent we have with it [4:35] The importance of building up your sales from a place where you feel solid every single month [5:44] The reasons why I revisited low-ticket offers and the ways in which my opinion of them has shifted [7:40] What to know about low-ticket entry points as a business owner [9:33] How to use very specific low-ticket offers to help build massive trust and value [10:46] For more insights and what’s happening in our business in and in the online space, and remember to on your favorite platform. Let’s learn and grow together!
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474: The Most Surprising Thing We’ve Found Through Hosting Live Events
04/29/2024
474: The Most Surprising Thing We’ve Found Through Hosting Live Events
As we’ve been sharing over the last few weeks on the podcast, we recently released a special 3-part series as a live podcast recording we did back in March in Long Beach, New York, where our entire team and clients who wanted to come attended this live podcast recording and our two-day Million Dollar Brand Event. Today, Katy and I want to do a debrief on this amazing experience and share some of our biggest takeaways on how the event went, what worked with our clients, and what maybe needs a bit of adjustment for the next one! If you want to find out more about working with us 1-on-1 inside Elevate so we can help you scale your business, enjoy life more and run your life like the Elevated CEO you are, DM me “Elevate” on Instagram! If you’re ready to step into the role of an Elevated CEO, to bring more cash into your business and to discover the #1 thing you should be focusing on, fill out an application for a 1-on-1 Elevated CEO session at and we’ll walk you through it! Key Highlights: Katy shares about her role in the company and the ways that our team really is a “dream team” [3:25] The most surprising thing we’ve found when bringing people together and masterminding as a group [6:47] Why it’s so important for us to always leave room and space for the magic to happen during these live events [10:39] The power of the live podcast recording and our overall thoughts on this experience [17:04] How our regular communication with clients and knowing them and their businesses paid off when we were all in the same room together [20:40] Some of the most impactful things that happened for our clients during the event [25:04] For more insights and what’s happening in our business in and in the online space, and remember to on your favorite platform. Let’s learn and grow together!
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473: Team Culture + Working With the CEO: Hear the Real Truth From our Team on Working at LVTD (Live Podcast) Part 3
04/22/2024
473: Team Culture + Working With the CEO: Hear the Real Truth From our Team on Working at LVTD (Live Podcast) Part 3
Welcome back to the conclusion of our special 3-part series! This is our brand new live podcast recording we did back in March in Long Beach, New York, where our entire team and clients who wanted to come attended this live podcast recording and our two-day Million Dollar Brand Event. I really wanted this to sound like a conversation with friends, so we pulled back the curtains and shared exactly what it’s like to have a multi-7-figure company, but also what it’s like for our team to work at Elevated. If you want to find out more about working with us 1-on-1 inside Elevate so we can help you scale your business, enjoy life more and run your life like the Elevated CEO you are, DM me “Elevate” on Instagram! If you’re ready to step into the role of an Elevated CEO, to bring more cash into your business and to discover the #1 thing you should be focusing on, fill out an application for a 1-on-1 Elevated CEO session at and we’ll walk you through it! Key Highlights: A crossroads we’re at right now as a company and what the next uplevel for Elevate looks like [3:18] How we’re using data tracking to evaluate which team member is the best fit for a particular role, among other things [7:58] What we do as a team to acknowledge and celebrate the wins along the way [9:19] Jess’s experiences since joining the team and her thoughts on maintaining a healthy work/life balance [12:09] A look at the systems we’ve put in place to maximize effective communication as a team [17:31] For more insights and what’s happening in our business in and in the online space, and remember to on your favorite platform. Let’s learn and grow together!
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472: Building a Team That is Excited to Be Part of the BIG Vision (Live Podcast) Part 2
04/18/2024
472: Building a Team That is Excited to Be Part of the BIG Vision (Live Podcast) Part 2
We’re back today with Part 2 of our exciting 3-part series! This is our brand new live podcast recording we did back in March in Long Beach, New York, where our entire team and clients who wanted to come attended this live podcast recording and our two-day Million Dollar Brand Event. I really wanted this to sound like a conversation with friends, so we pulled back the curtains and shared exactly what it’s like to have a multi-7-figure company, but also what it’s like for our team to work at Elevated. Make sure to stay tuned for Part 3 of the conversation coming this coming Monday, April 22nd, and if you want to find out more about working with us 1-on-1 inside Elevate so we can help you scale your business, enjoy life more and run your life like the Elevated CEO you are, DM me “Elevate” on Instagram! We also have Wake Up Week for you, which is our special 5-part training where we are teaching you exactly how to get your audience to wake up and show up! To learn how to make your audience go crazy for what you have, then DM me “wake up” and I’ll tell you exactly how to get it, or go to . If you’re ready to step into the role of an Elevated CEO, to bring more cash into your business and to discover the #1 thing you should be focusing on, fill out an application for a 1-on-1 Elevated CEO session at and we’ll walk you through it! Key Highlights: My insights from building a team and a big myth around hiring I want to dispel [2:35] Katie’s experience in entering her “permission granted era” and how she is seeing this in our clients that she’s working with right now [6:44] What Kandis wants our community to understand about taking authority and powerful messaging [11:36] How I’ve learned to step into the CEO as time has gone and why often 80 percent is enough - it doesn’t always have to be perfect [15:25] Actionable steps you can take to build your own dream team [21:39] What to do when, despite your best checks, things just don’t work out with the person you hire [31:00] Kandis and Katie’s perspectives on evolving and growing while bringing their existing identities to the company [34:05] How we view letting go of perfectionism and the fear of making mistakes on our team [54:21] For more insights and what’s happening in our business in and in the online space, and remember to on your favorite platform. Let’s learn and grow together!
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471: How We Failed Our Way to 7 Figures (Live Podcast) Part 1
04/15/2024
471: How We Failed Our Way to 7 Figures (Live Podcast) Part 1
Today we have the first of an exciting 3-part series that we’ll be releasing over the next week. This is our brand new live podcast recording we did back in March in Long Beach, New York, where our entire team and clients who wanted to come attended this live podcast recording and our two-day Million Dollar Brand Event. I really wanted this to sound like a conversation with friends, so we pulled back the curtains and shared exactly what it’s like to have a multi-7-figure company, but also what it’s like for our team to work at Elevated. Make sure to stay tuned for Part 2 of the conversation coming this Thursday, April 18th, and if you want to find out more about working with us 1-on-1 inside Elevate so we can help you scale your business, enjoy life more and run your life like the Elevated CEO you are, DM me “Elevate” on Instagram! We also have Wake Up Week for you, which is our special 5-part training where we are teaching you exactly how to get your audience to wake up and show up! To learn how to make your audience go crazy for what you have, then DM me “wake up” and I’ll tell you exactly how to get it, or go to . If you’re ready to step into the role of an Elevated CEO, to bring more cash into your business and to discover the #1 thing you should be focusing on, fill out an application for a 1-on-1 Elevated CEO session at and we’ll walk you through it! Key Highlights: Where the idea of this live podcast originally came from and why doing different things like this is such a big part of our plan for 2024 [2:23] A look at how we’ve got here today and the magic that happens when you zoom out from the day-to-day activities in a business [3:50] The significant shifts I’ve gone through to start granting myself permission and Dan’s experience in watching this play out [6:26] What I am doing right now to live in integrity with my word and draw boundaries as a CEO [12:08] A tough conversation that we needed to have in 2018 about our past business and what we realize we would have done different now as we have evolved and elevated [14:12] The decision we made to talk about money with others in order to truly own being marketers and serve who we are meant to serve [19:08] For more insights and what’s happening in our business in and in the online space, and remember to on your favorite platform. Let’s learn and grow together!
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470: How to Transform Your Team Into Sales Superstars
04/08/2024
470: How to Transform Your Team Into Sales Superstars
The more people we talk to, the more people are saying that things don't quite work the way they used to, but how does doubling your evergreen sales and maintaining a 50 percent-plus profit margin sound? In today’s episode, Dan joins me to talk about how more leads don’t equal more sales and we share a different approach that focuses on profit margins. We also reveal how we’ve gotten our business to a place where we have our team optimized to run smoothly. What we share will not only make your business profitable, but more enjoyable, as you learn how a focused approach on quality over quantity can totally transform your revenue and team dynamics! To get our free training on the three funnels that we use to have sales every single week, our new evergreen model, then DM me the word “evergreen” on Instagram, @nicoleculver, and I will send it to you. As well, to learn more about Elevate and to see if you’re a good fit, send a DM with the word “Elevate” and we’ll get you the info! I’ll see you next week with a brand-new episode! If you’re ready to step into the role of an Elevated CEO, to bring more cash into your business and to discover the #1 thing you should be focusing on, fill out an application for a 1-on-1 Elevated CEO session at and we’ll walk you through it! Key Highlights: How to double your revenue without getting more leads [2:35] Our advice if you’re just coming off the heels of your launch [8:08] Where people are going wrong in their approach to a launch, and what to do with qualified, quality leads that will change everything [11:37] The way in which the variety of the leads you get can be a fake number for your business [13:51] Why it’s so important to leave the emotions behind when having business conversations with your team as the CEO [19:07] A look at how we have built and optimized our team, one by one [23:12] Where to spend your time and money when hiring that makes sense the most sense for your business [28:12] For more insights and what’s happening in our business in and in the online space, and remember to on your favorite platform. Let’s learn and grow together!
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469: Feeling Pressure In Your Business? Here’s How to Let Go of It
04/01/2024
469: Feeling Pressure In Your Business? Here’s How to Let Go of It
Chances are you didn't start your business to make it stressful, and chances are you didn't start your business because you wanted to be overwhelmed or burned out or exhausted. The truth is, there are probably other reasons why you started your business, like the impact you wanted to have, how you wanted to be in control of your schedule and how you wanted to make the money to live your dream life. So why do we let pressure take over? Today I’m bringing you another Instagram Live that I recently did, and in this episode, I'm talking about how we can let go of pressure and how we can truly step into our elevated CEO, so we can get back to the place in our business where it's feeling good. To get our free training on the three funnels that we use to have sales every single week, our new evergreen model, then DM me the word “evergreen” on Instagram, @nicoleculver, and I will send it to you. As well, to learn more about Elevate and to see if you’re a good fit, send a DM with the word “Elevate” and we’ll get you the info! I’ll see you next week with a brand-new episode! If you’re ready to step into the role of an Elevated CEO, to bring more cash into your business and to discover the #1 thing you should be focusing on, fill out an application for a 1-on-1 Elevated CEO session at and we’ll walk you through it! Key Highlights: What’s behind the pressure of attachment, or being tied to your goal or dream happening as soon as possible [6:18] The importance of defining what success looks like to you [11:42] How the pressure to succeed because of the responsibility to support a household often arises in many businesses [16:38] The way to reframe or shift the common tendency to “beat ourselves up” over our goals and dreams [20:48] For more insights and what’s happening in our business in and in the online space, and remember to on your favorite platform. Let’s learn and grow together!
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