The Shift Show

The Shift Show helps entrepreneurs get out of hustle and into alignment. This is the show to help you move beyond the old, outdated business model and into your quantum leap. Nicole shows you how to use the principles of energy, spirituality and marketing to build your business in the most aligned way possible. This is the toolkit to handle what business and life throws at you to get to the other side….if you’re looking for your quantum leap then this is the show for you. Each week listen for tangible advice + growth tips that give you the tools to change your business and your life. Get out your notebook and let's get started.

Sales In Your Sleep: The 3 steps to building your dream sales system 01/08/2025

Sales In Your Sleep: The 3 steps to building your dream sales system In this first episode of 2025, Nicole and Dan dive into one of the most sought-after goals for entrepreneurs: making sales in your sleep. They break down their proven system for creating consistent, predictable revenue using four essential funnels. Whether you're just starting to explore evergreen sales or looking to optimize your current approach, this episode is packed with actionable insights and inspiration to help you wake up to daily Stripe notifications. What You’ll Learn in This Episode: Why speaking to your Rich Niche is the foundation of any successful funnel. How to create offers that consistently sell without requiring constant effort. The role of trust-building offers and how they drive qualified leads into your higher-ticket programs. A breakdown of the 4 Funnels that power Nicole and Dan’s Predictable Sales Model: Cash Conversations Funnel: Engage your audience, qualify leads, and sell with ease. Trust-Building Funnel: Use low-ticket offers to nurture buyers and guide them to your bigger programs. One-Hour Launch Funnel: Simplify launches into quick, impactful sessions to nurture and sell. Automated Evergreen Funnel: Scale your offers for consistent daily sales on autopilot. A surprising analogy about coffee beans that illustrates why solving the real problem leads to long-term sales success. Why You’ll Love This Episode: Nicole and Dan share personal stories, relatable analogies, and practical tips to help you transform your sales strategy in 2025. Whether you're tired of exhausting launches or struggling to attract buyers, this episode shows you how to build a system that works for you—even while you sleep. Links & Resources Mentioned: Sales in Your Sleep Training: Get instant access to our in-depth training on creating your own predictable sales system. or click . Rich Niche Training: Learn how to identify and speak directly to your ideal buyers. DM "Rich Niche" or click . Cash Conversations Program: Start engaging your audience and closing sales with this $27 program. Add the Rich Niche training for just $22 more. . Elevate Program: Ready to grow your audience, increase sales, and scale with ease? Apply for Elevate . /episode/index/show/shiftshow/id/34779970

489: Why Low Ticket Offers Are the Key to Quality Leads in 2025 12/11/2024

489: Why Low Ticket Offers Are the Key to Quality Leads in 2025 In this episode of The Shift Show, Nicole and Dan are back with a behind-the-scenes conversation recorded during Nicole’s CEO Day (yes, even getting your hair done counts!). They dive into their predictions for 2025 and the big shifts you need to know to keep your business growing strong. They talk about why predictable sales are non-negotiable for a sustainable business, the massive shift from free lead magnets to low-ticket trust-building offers, and how solving specific problems (not general ones) will help you stand out in 2025. Plus, they break down what it really means to build a strong brand—spoiler alert: it’s not about colors and fonts, it’s about your messaging. If you’re tired of inconsistent sales, want better quality leads, and are ready to attract clients who are already winning but want more, this episode is packed with actionable strategies and insights you can apply right now. Nicole and Dan also share how their Elevate program is helping businesses scale with a predictable sales model, so you can sell more without burning yourself out. Grab your notebook, get cozy, and let’s dig in! Timestamps: 00:00 – CEO Day Insights and 2025 Predictions Nicole shares her “CEO Day” mindset and what led to this conversation. The evolving landscape of lead generation and business strategies. 02:55 – The Shift From Free to Low Ticket Offers Why free lead magnets are losing effectiveness. The rise of low-ticket trust-building offers for better lead quality. Nicole shares a success story from Cash Conversations ($27 offer). 06:09 – Building Trust Through Specificity 2025 will be the “year of specificity” in solving micro problems. The importance of offering quick wins to build trust and credibility. How “Tiny Promise Timelines” drive fast results and trust. 09:00 – The Importance of Brand in 2025 Why a strong brand is about effective messaging, not fancy websites. Balancing branding and selling: when to prioritize cash vs. brand-building. Creating a recognizable brand through repetition of core messaging. 12:04 – Understanding the Rich Niche What is the “rich niche”? Attracting those who are already succeeding but want more. Why focusing on the right audience matters for better results. Avoiding casual consumers who drain energy and undervalue your services. 17:59 – Navigating Low Ticket Offers and Quality Leads The line between being ready for a low-ticket offer or needing immediate cash flow. Why low-ticket offers attract high-quality leads who are ready to take action. 20:54 – The Elevate Program: Support for Growth in 2025 Who Elevate is for: CEOs doing well with clients but struggling with marketing and scaling. The Elevate framework for building predictable sales and scaling sustainably. Key Takeaways: Predictable sales are essential for long-term business success. The shift from free to low-ticket offers builds trust and attracts higher-quality leads. Specificity in solving micro problems will set you apart in 2025. Branding is about effective messaging that engages your rich niche and builds trust. Rich niche clients (those succeeding but wanting more) are your best audience. Low-ticket offers serve as feeders into your high-value programs, improving lead quality. Sound Bites: “2025 is going to be the year of specificity.” “If you’re not showing up for months, your people are going to wonder where you are.” “Trust-building offers give your audience a micro win and build real credibility.” “The best leads come from low-ticket offers, not free PDFs.” If you’re ready to scale with predictable sales and build a business that grows sustainably, DM Nicole "Elevate" on Instagram (@nicoleculver) or email to see if Elevate is the right fit for you. /episode/index/show/shiftshow/id/34400820

488: What No One Tells You About Running a 7-Figure Business 12/05/2024

488: What No One Tells You About Running a 7-Figure Business In this episode of The Shift Show, Nicole and Dan reflect on 2024, sharing lessons learned, strategies that worked, and the mindset shifts that fueled their success. They discuss the realities of scaling a multi-million-dollar business, balancing long-term brand building with short-term revenue goals, and prioritizing freedom and flexibility without sacrificing growth. From navigating hard conversations to redefining standards in their business, this episode dives deep into what it takes to sustain consistent six-figure months while creating a life they love. They also take a moment to talk about their program, Elevate, which is designed to help entrepreneurs install a predictable sales model for sustainable and scalable growth. What You’ll Learn in This Episode: The lessons and wins from 2024, including hitting consistent six-figure months for over two years. How Nicole and Dan balance business growth with personal freedom. The mindset shifts that transformed their approach to success and money. The importance of setting high standards and evolving as CEOs. Why balancing short-term revenue and long-term brand building is crucial for sustained growth. How they manage hard conversations as partners in life and business. The power of consistent action and finding your "minimum dose" for business success. Work With Us: Are you ready to elevate your business to new heights? Elevate is our signature 6-month program where we work with you to install a predictable sales model into your business. This isn’t just a mastermind—it’s a service where we help you build and optimize a system tailored to your business. If you’re a business owner who’s doing well but knows there’s more potential to unlock, this program is for you. Stop relying on live launches or burning out chasing inconsistent revenue. Elevate will help you: Increase revenue predictably. Balance your time so you can scale without overworking. Create a sustainable, scalable business model that fits your dream life. Apply for Elevate today: DM Nicole on Instagram with the word "Elevate." Connect With Nicole: Follow Nicole on Instagram: Send your questions or feedback via DM! P.S. Nicole’s favorite win this year? A client who said, “I’m genuinely happy.” Ready to create results like this in your business? Apply for Elevate today! /episode/index/show/shiftshow/id/34302740

487: Living room conversations: The #1 change we made this year (selling low ticket) and how it really went 11/04/2024

Creating an Audience of Buyers on Instagram 10/18/2024

How Our Clients Get 50% Show Up Rates 10/18/2024

Huge Exciting News for The Shift Show! 10/01/2024

The truth around why launches aren't working anymore + how to fix it 09/06/2024

486: If summer sales are slow, 3 things to do to fix it! 07/31/2024

485: Balancing Business Growth and Motherhood with Brandi Mowles 07/15/2024

485: Balancing Business Growth and Motherhood with Brandi Mowles I’m excited to bring you this conversation I had with my good friend Brandi Mowles, who is an absolute genius when it comes to anything to do with funnels, marketing and online business! One of my favorite things about Brandi, and as you’ll hear, is that she is a straight shooter who tells it like it is - I just love the way that her brain works. In this episode, Brandi and I share our thoughts on not only running a business, but we look at how you can balance business growth and motherhood at the same time. If you’re a mom too, this is an episode that you won’t want to miss! Have you heard about our brand new private podcast, EXPAND? These mini-trainings can help you expand, uplevel and elevate to the next level in your business. This is a mini training series unlike anything you’ve ever experienced before, and you can grab it now at ! In The Cash Conversation Bundle, get the exact steps we use to create an ENGAGED, talking back audience...who are READY to buy. Get it here! Get the exact system to get low ticket sales every single day. Learn how to get your DREAM clients to be excited for every offer you drop and enroll quickly! Access our Low Ticket Daily system. Learn how to create, launch and price your low ticket offers so they sell out every time. Are you looking to double and triple your revenue in the next three months? If so, make sure to DM me “Double” on Instagram, @nicoleculver, and to get my formal training on how to go evergreen after your launch, DM me “Sales” to get started! If you want to find out more about working with us 1-on-1 inside Elevate so we can help you scale your business, enjoy life more and run your life like the Elevated CEO you are, DM me “Elevate” on Instagram. If you’re ready to step into the role of an Elevated CEO, to bring more cash into your business and to discover the #1 thing you should be focusing on, fill out an application for a 1-on-1 Elevated CEO session at and we’ll walk you through it! Key Highlights: Brandi’s mindset as she pushed through the downtimes and how she was able to then see her next steps of growth [3:53] Why you need to be very careful when analyzing the decisions you are making on down months in business [7:24] The way in which Brandi handles her company’s finances and what to understand about making more money [12:11] A look at the filters she runs her business decisions through [13:59] Brandi’s advice to Mom’s with small children who are also running a business [21:14] Her final thoughts and tips for preparing yourself and your business for unplanned changes that may occur [22:23] For more insights and what’s happening in our business in and in the online space, and remember to on your favorite platform. Let’s learn and grow together! /episode/index/show/shiftshow/id/32114227

484: If sales have slowed down, watch this for what to do 07/08/2024

484: If sales have slowed down, watch this for what to do Are you noticing slower than usual sales lately, and more people saying “not now” to your offer? In this episode, I’m bringing you another recent Instagram Live that I did that talks about this, and I share what you need to watch for and be doing right now. There is no doubt that a shift in the market has happened, and your client has changed. This means what they previously saw as valuable just isn’t the same, so your positioning needs to be updated as well to reflect that. The good news is that there are people still buying, we see it everyday, and I want this episode to provide you with the actionable steps to take that will have them taking the next step with you too! Have you heard about our brand new private podcast, EXPAND? These mini-trainings can help you expand, uplevel and elevate to the next level in your business. This is a mini training series unlike anything you’ve ever experienced before, and you can grab it now at ! In The Cash Conversation Bundle, get the exact steps we use to create an ENGAGED, talking back audience...who are READY to buy. Get it here! Get the exact system to get low ticket sales every single day. Learn how to get your DREAM clients to be excited for every offer you drop and enroll quickly! Access our Low Ticket Daily system. Learn how to create, launch and price your low ticket offers so they sell out every time. Are you looking to double and triple your revenue in the next three months? If so, make sure to DM me “Double” on Instagram, @nicoleculver, and to get my formal training on how to go evergreen after your launch, DM me “Sales” to get started! If you want to find out more about working with us 1-on-1 inside Elevate so we can help you scale your business, enjoy life more and run your life like the Elevated CEO you are, DM me “Elevate” on Instagram. If you’re ready to step into the role of an Elevated CEO, to bring more cash into your business and to discover the #1 thing you should be focusing on, fill out an application for a 1-on-1 Elevated CEO session at and we’ll walk you through it! Key Highlights: A closer look at the value shift that’s been happening and the reason why it’s happened [1:20] Why a “kitchen sink offer” won’t work anymore, and the analogy I like to use that demonstrates this [5:03] Offer alignment and the importance of focusing on speaking to your rich niche [6:18] The trainings inside of Elevate that will help you right now if your sales have slowed [8:29] For more insights and what’s happening in our business in and in the online space, and remember to on your favorite platform. Let’s learn and grow together! /episode/index/show/shiftshow/id/31963332

483: 2 ways to double your sales and it's not what you think 07/01/2024

483: 2 ways to double your sales and it's not what you think Today I want to share another Instagram Live I recently did, where I shared my proven methods for attracting high-converting clients and making $5K a day without relying on social media or live launches. This episode is all about learning how simplifying your approach and understanding your audience's needs can dramatically boost your conversions and sales, so tune in as I reveal a few ways that you can actually double your sales - and it’s not what you think! Have you heard about our brand new private podcast, EXPAND? These mini-trainings can help you expand, uplevel and elevate to the next level in your business. This is a mini training series unlike anything you’ve ever experienced before, and you can grab it now at ! In The Cash Conversation Bundle, get the exact steps we use to create an ENGAGED, talking back audience...who are READY to buy. Get it here! Get the exact system to get low ticket sales every single day. Learn how to get your DREAM clients to be excited for every offer you drop and enroll quickly! Access our Low Ticket Daily system. Learn how to create, launch and price your low ticket offers so they sell out every time. Are you looking to double and triple your revenue in the next three months? If so, make sure to DM me “Double” on Instagram, @nicoleculver, and to get my formal training on how to go evergreen after your launch, DM me “Sales” to get started! If you want to find out more about working with us 1-on-1 inside Elevate so we can help you scale your business, enjoy life more and run your life like the Elevated CEO you are, DM me “Elevate” on Instagram. If you’re ready to step into the role of an Elevated CEO, to bring more cash into your business and to discover the #1 thing you should be focusing on, fill out an application for a 1-on-1 Elevated CEO session at and we’ll walk you through it! Key Highlights: How it all literally starts by going where your people are and the importance of realizing just how busy everyone is right now [3:03] The power in being incredibly direct and to the point when speaking to your audience [6:01] Why you’ll want to think about what it is your people are experiencing when interacting with you [9:29] How getting out into your community will lead to more sales [10:21] The reasons to remove flowery language in your messaging [12:09] For more insights and what’s happening in our business in and in the online space, and remember to on your favorite platform. Let’s learn and grow together! /episode/index/show/shiftshow/id/31865392

482: The ULTIMATE cheat code to 5k days 06/24/2024

482: The ULTIMATE cheat code to 5k days I know so many of you are service-driven like I am, and it’s about so much more than the money you make. When you truly connect with the person that you are meant to service, you can live your purpose while also having money flow to you effortlessly. So, in today’s episode I’m bringing you a recent Instagram Live that I did, where I share the ULTIMATE cheat code to 5k days in your business! Also (and most importantly), I want you to know that you don’t have to choose between motherhood and business, and you absolutely can find the beautiful harmony of both. Have you heard about our brand new private podcast, EXPAND? These mini-trainings can help you expand, uplevel and elevate to the next level in your business. This is a mini training series unlike anything you’ve ever experienced before, and you can grab it now at ! In The Cash Conversation Bundle, get the exact steps we use to create an ENGAGED, talking back audience...who are READY to buy. Get it here! Get the exact system to get low ticket sales every single day. Learn how to get your DREAM clients to be excited for every offer you drop and enroll quickly! Access our Low Ticket Daily system. Learn how to create, launch and price your low ticket offers so they sell out every time. Are you looking to double and triple your revenue in the next three months? If so, make sure to DM me “Double” on Instagram, @nicoleculver, and to get my formal training on how to go evergreen after your launch, DM me “Sales” to get started! If you want to find out more about working with us 1-on-1 inside Elevate so we can help you scale your business, enjoy life more and run your life like the Elevated CEO you are, DM me “Elevate” on Instagram. If you’re ready to step into the role of an Elevated CEO, to bring more cash into your business and to discover the #1 thing you should be focusing on, fill out an application for a 1-on-1 Elevated CEO session at and we’ll walk you through it! Key Highlights: My “Eat the Frog First” task and examples of how members of our community are doing this too [1:11] A post I saw that really got me fired up and reminded me of the “cheat code” that I wanted to share with you here [3:55] What the cheat code is and the main things to keep in mind when it comes to showing up for others [7:31] What to do when connecting with the person you are looking to serve and specific questions to always keep in mind [9:53] An update on a few fun things we’re doing here on our team [12:38] For more insights and what’s happening in our business in and in the online space, and remember to on your favorite platform. Let’s learn and grow together! /episode/index/show/shiftshow/id/31799257

481: From Leads to Sales: How to Create Bingeable Content and Instant Audience Connection with Katie Soy 06/17/2024

481: From Leads to Sales: How to Create Bingeable Content and Instant Audience Connection with Katie Soy I have a real treat for you today, as I share an Instagram Live I did with my friend, and our 7 to 7 Evergreen Formula messaging magician, Katie Soy! Katie has been working inside of our program for years now and she is not only a fan favorite inside of the 7 to 7 and Elevate community, but she knows how to get your messaging out of you so that you will connect with your audience, build trust and convert those leads to sales. This really is a behind-the-scenes of all the work we do together, and if you enjoy this conversation and something we talked about resonates with you, please tag us on Instagram, @nicoleculver and @misskatiesoy! Are you looking to double and triple your revenue in the next three months? If so, make sure to DM me “Double” on Instagram, @nicoleculver, and to get my formal training on how to go evergreen after your launch, DM me “Sales” to get started! If you want to find out more about working with us 1-on-1 inside Elevate so we can help you scale your business, enjoy life more and run your life like the Elevated CEO you are, DM me “Elevate” on Instagram. If you’re ready to step into the role of an Elevated CEO, to bring more cash into your business and to discover the #1 thing you should be focusing on, fill out an application for a 1-on-1 Elevated CEO session at and we’ll walk you through it! Key Highlights: Why it’s so important to not hold back hold back with your content and to say what you mean [4:45] What the main reasons for why people don't say what they want to say to their target audience [8:50] Tips to not “bury your lead” and the benefits you’ll see in getting to the point sooner [13:47] The ways that Katie says you can be a scientist in your business by trying something new and switching it up [17:00] Her thoughts on creating bingeable content by approaching your Instagram and other socials as a search engine that your ideal customers will be using [19:32] For more insights and what’s happening in our business in and in the online space, and remember to on your favorite platform. Let’s learn and grow together! /episode/index/show/shiftshow/id/31748782

480: Elevated CEO Summer Part 2 06/10/2024

480: Elevated CEO Summer Part 2 A few weeks back in , I shared the main reasons why I shift my schedule over the summer here, how I get my team onboard with these shifts, and the ways in which this new revolution is going to lead to the best and most profitable summer ever. In today’s Part 2, I dive deeper into how to optimize your summer schedule as a CEO, and what to do to balance work and family life without sacrificing success. As you’ve heard me say, we’ve activated “Elevated CEO Summer” mode for our company, and if you’d like to do the same, it is so important to define your own version of success. I hope this episode helps you in creating a business that aligns with your personal values as well! Are you looking to double and triple your revenue in the next three months? If so, make sure to DM me “Double” on Instagram, @nicoleculver, and to get my formal training on how to go evergreen after your launch, DM me “Sales” to get started! If you want to find out more about working with us 1-on-1 inside Elevate so we can help you scale your business, enjoy life more and run your life like the Elevated CEO you are, DM me “Elevate” on Instagram. If you’re ready to step into the role of an Elevated CEO, to bring more cash into your business and to discover the #1 thing you should be focusing on, fill out an application for a 1-on-1 Elevated CEO session at and we’ll walk you through it! Key Highlights: Why I want you to give yourself permission to choose what is right for you this summer [2:11] More on how I’m enrolling the team into my vision for the summer [6:27] Content creation mode is in effect and what this looks like for us [7:02] Why I’m hustling for a short period time now that Summer CEO mode is activated in order to reap the benefits these next few months [7:42] The way that I schedule out my summer with my team [9:13] For more insights and what’s happening in our business in and in the online space, and remember to on your favorite platform. Let’s learn and grow together! /episode/index/show/shiftshow/id/31615712

479: The "Aha" Moment With Kat Norton, aka Miss Excel, That Left Me Reeling 06/03/2024

479: The "Aha" Moment With Kat Norton, aka Miss Excel, That Left Me Reeling In this episode, I interview my friend Kat Norton from Miss Excel, and this conversation could not have come at a better time for me! The start of my week felt sticky and frustrating, and after speaking with Kat , I had such an “aha” moment that it shifted us into a quantum leap that I’m still reeling from. Today, you’ll hear how Kat transformed her love for dancing and spreadsheets into a viral business, the ways she was able to overcome anxiety, the power of taking messy action for quantum leaps in entrepreneurship, and so much more! If you enjoy this conversation and something that we share in it resonates with you, we want to hear about it! Make sure to DM us on Instagram, @miss.excel and @nicoleculver. To get my formal training on how to go evergreen after your launch, DM me “Sales” on Instagram, @nicoleculver! If you want to find out more about working with us 1-on-1 inside Elevate so we can help you scale your business, enjoy life more and run your life like the Elevated CEO you are, DM me “Elevate” on Instagram. If you’re ready to step into the role of an Elevated CEO, to bring more cash into your business and to discover the #1 thing you should be focusing on, fill out an application for a 1-on-1 Elevated CEO session at and we’ll walk you through it! Key Highlights: Kat talks about the intuitive pull she felt that brought her into the wold of entrepreneurship [3:04] How putting a focus on the inner work really prepared her for what was to come [8:28] Kat explains how anxiety affected her, and the ways in which she was able to overcome it [10:18] The role that ongoing body work has played in helping her with anxiety and to enable her to stay in her body when big things happen [14:25] What she says is one of the single biggest gifts that we can give ourselves [18:21] Her thoughts on being patient while balancing the waiting, the trusting and the knowing [24:11] For more insights and what’s happening in our business in and in the online space, and remember to on your favorite platform. Let’s learn and grow together! /episode/index/show/shiftshow/id/31541542

478: Elevated CEO Summer Part 1 05/27/2024

478: Elevated CEO Summer Part 1 A revolution is here, and this is the official first episode of our Elevated Summer Series! I am so excited to be bringing you these episodes where I’ll be talking about all the things that I am so passionate about in life and business. In this first installment today, I share the reasons why I shift my schedule over the summers, how I get my team onboard with these shifts, and the ways in which this new revolution is going to lead to the best and most profitable summer ever. The best part? You are in total control of your business and your life, so you get to design it like this too. What do you want? What is in the way? What is your biggest constraint stopping you? Make sure to watch for future episodes where I’ll be going deeper into how you can fully step into your Elevated CEO summer! To get my formal training on how to go evergreen after your launch, DM me “Sales” on Instagram, @nicoleculver! If you want to find out more about working with us 1-on-1 inside Elevate so we can help you scale your business, enjoy life more and run your life like the Elevated CEO you are, DM me “Elevate” on Instagram. If you’re ready to step into the role of an Elevated CEO, to bring more cash into your business and to discover the #1 thing you should be focusing on, fill out an application for a 1-on-1 Elevated CEO session at and we’ll walk you through it! Key Highlights: Where to start in identifying what is not working right now [3:14] Being joyful in the day-to-day [7:20] How taking CEO time isn’t just a luxury, but a necessity, and the ways you can start doing this too [9:54] Why getting clarity on what you want in your business and life is so critical [10:54] The role that building the right beliefs will play in ensuring you a wildly successful summer [14:28] Tips for getting your team on board [16:18] A reminder to give yourself permission to just go for it [19:56] For more insights and what’s happening in our business in and in the online space, and remember to on your favorite platform. Let’s learn and grow together! /episode/index/show/shiftshow/id/31443457

477: Creating Wealth by Doing Money Differently, with Mel Abraham, Author of Building Your Money Machine 05/20/2024

477: Creating Wealth by Doing Money Differently, with Mel Abraham, Author of Building Your Money Machine I am so excited to bring you this Instagram Live I did with my friend Mel Abraham, and I strongly believe that this conversation should be required listening for everyone who wants to have a better relationship with money, in a really practical way. Mel was truly one of the first people to help us get our money in order a few years ago, and what we have been able to do because of just one conversation we had with him has absolutely blown my mind, and I am forever grateful for that! In this episode, Mel drops so many practical tips to help you manage your money better, and to know where to start when doing so. Let us know what you thought of this episode over on Instagram, @melabraham9 and @nicoleculver, and I highly recommend you pre-order a copy of Mel’s brand-new book, Building Your Money Machine, and get over $1,300 of free wealth building bonuses, at ! To get my formal training on how to go evergreen after your launch, DM me “Sales” on Instagram, @nicoleculver! If you want to find out more about working with us 1-on-1 inside Elevate so we can help you scale your business, enjoy life more and run your life like the Elevated CEO you are, DM me “Elevate” on Instagram. If you’re ready to step into the role of an Elevated CEO, to bring more cash into your business and to discover the #1 thing you should be focusing on, fill out an application for a 1-on-1 Elevated CEO session at and we’ll walk you through it! Key Highlights: Why Mel says that balance doesn’t really exist, but we do need harmony and intentionality how we spend our time [7:50] The key reasons to have multiple income streams right now and how to starting using this strategy [10:36] How having a job description for every dollar you bring in will help in the process of building your money making machine [13:52] A reminder that financial freedom is possible for everyone, no matter your age or stage of life or circumstances, but you need to start now [19:33] Why you’ll want to make sure that you're running your own race, and not someone else’s [21:36] Time matters, so start exercising these money muscles now [23:15] For more insights and what’s happening in our business in and in the online space, and remember to on your favorite platform. Let’s learn and grow together! /episode/index/show/shiftshow/id/31306742

476: Boost Your Sales Year-Round: The Power in Going Evergreen After a Launch 05/13/2024

476: Boost Your Sales Year-Round: The Power in Going Evergreen After a Launch It’s my goal with my clients to help them find joy in the journey, to help them find joy in the everyday and to help them feel more alive in their business. I want them to have more abundance, more fun, more pleasure in their business, not less, which is why in today’s episode, I talk about a different way to do things, and that is to go evergreen after your launch. Why is this so important to me? It’s because you deserve to be getting the results that you want to get, to get things working better than they ever have before, all while allowing you freedom, vacations, and the things you enjoy in life. I hope this episode helps show you that not only is it just possible for other people, but you absolutely CAN do it too! To get my formal training on how to go evergreen after your launch, DM me “Sales” on Instagram, @nicoleculver! If you want to find out more about working with us 1-on-1 inside Elevate so we can help you scale your business, enjoy life more and run your life like the Elevated CEO you are, DM me “Elevate” on Instagram. If you’re ready to step into the role of an Elevated CEO, to bring more cash into your business and to discover the #1 thing you should be focusing on, fill out an application for a 1-on-1 Elevated CEO session at and we’ll walk you through it! Key Highlights: Why I believe so strongly that you should have something for sale all of the time [1:55] A look at the energetics behind launching [3:11] Why it is that your launch should be the “cherry on top” [4:46] What I mean when I say that launches are talking to one type of buyer [6:21] The intent behind the live training sign-ups you see [8:14] What’s been happening with show up rates for free live trainings [9:24] The way in which your launch is just the warmup to your evergreen products [11:06] For more insights and what’s happening in our business in and in the online space, and remember to on your favorite platform. Let’s learn and grow together! /episode/index/show/shiftshow/id/31230337

475: Stack the Cash: How to Stack Low, High & Recurring Revenue 05/06/2024

475: Stack the Cash: How to Stack Low, High & Recurring Revenue In today’s episode, I want to share how we’re building an ecosystem of sales with our offers at different levels of investment. I share why I revisited low-ticket offers, how doing this is helping to build trust and value with our customers, plus allowing for some fun and creativity in my business. I put our clients first, and our number one value at Elevated is service. Remember, when clients come into your business and your world, they naturally stay and ascend, and really the only way to do this is to put your clients first. That is why this is such an important episode and topic to discuss with you today! Build your low, mid and high-ticket sales so they stack up for 5-figure months with Stack the Cash at ! To get my formal training on how to go evergreen after your launch, DM me “Sales” on Instagram, @nicoleculver! If you want to find out more about working with us 1-on-1 inside Elevate so we can help you scale your business, enjoy life more and run your life like the Elevated CEO you are, DM me “Elevate” on Instagram. If you’re ready to step into the role of an Elevated CEO, to bring more cash into your business and to discover the #1 thing you should be focusing on, fill out an application for a 1-on-1 Elevated CEO session at and we’ll walk you through it! Key Highlights: How I am here for the long-term and what having this mindset means for us and our clients [2:30] Introducing the Stack the Cash program and the intent we have with it [4:35] The importance of building up your sales from a place where you feel solid every single month [5:44] The reasons why I revisited low-ticket offers and the ways in which my opinion of them has shifted [7:40] What to know about low-ticket entry points as a business owner [9:33] How to use very specific low-ticket offers to help build massive trust and value [10:46] For more insights and what’s happening in our business in and in the online space, and remember to on your favorite platform. Let’s learn and grow together! /episode/index/show/shiftshow/id/31103063

474: The Most Surprising Thing We’ve Found Through Hosting Live Events 04/29/2024

473: Team Culture + Working With the CEO: Hear the Real Truth From our Team on Working at LVTD (Live Podcast) Part 3 04/22/2024

472: Building a Team That is Excited to Be Part of the BIG Vision (Live Podcast) Part 2 04/18/2024

472: Building a Team That is Excited to Be Part of the BIG Vision (Live Podcast) Part 2 We’re back today with Part 2 of our exciting 3-part series! This is our brand new live podcast recording we did back in March in Long Beach, New York, where our entire team and clients who wanted to come attended this live podcast recording and our two-day Million Dollar Brand Event. I really wanted this to sound like a conversation with friends, so we pulled back the curtains and shared exactly what it’s like to have a multi-7-figure company, but also what it’s like for our team to work at Elevated. Make sure to stay tuned for Part 3 of the conversation coming this coming Monday, April 22nd, and if you want to find out more about working with us 1-on-1 inside Elevate so we can help you scale your business, enjoy life more and run your life like the Elevated CEO you are, DM me “Elevate” on Instagram! We also have Wake Up Week for you, which is our special 5-part training where we are teaching you exactly how to get your audience to wake up and show up! To learn how to make your audience go crazy for what you have, then DM me “wake up” and I’ll tell you exactly how to get it, or go to . If you’re ready to step into the role of an Elevated CEO, to bring more cash into your business and to discover the #1 thing you should be focusing on, fill out an application for a 1-on-1 Elevated CEO session at and we’ll walk you through it! Key Highlights: My insights from building a team and a big myth around hiring I want to dispel [2:35] Katie’s experience in entering her “permission granted era” and how she is seeing this in our clients that she’s working with right now [6:44] What Kandis wants our community to understand about taking authority and powerful messaging [11:36] How I’ve learned to step into the CEO as time has gone and why often 80 percent is enough - it doesn’t always have to be perfect [15:25] Actionable steps you can take to build your own dream team [21:39] What to do when, despite your best checks, things just don’t work out with the person you hire [31:00] Kandis and Katie’s perspectives on evolving and growing while bringing their existing identities to the company [34:05] How we view letting go of perfectionism and the fear of making mistakes on our team [54:21] For more insights and what’s happening in our business in and in the online space, and remember to on your favorite platform. Let’s learn and grow together! /episode/index/show/shiftshow/id/30778463

471: How We Failed Our Way to 7 Figures (Live Podcast) Part 1 04/15/2024

471: How We Failed Our Way to 7 Figures (Live Podcast) Part 1 Today we have the first of an exciting 3-part series that we’ll be releasing over the next week. This is our brand new live podcast recording we did back in March in Long Beach, New York, where our entire team and clients who wanted to come attended this live podcast recording and our two-day Million Dollar Brand Event. I really wanted this to sound like a conversation with friends, so we pulled back the curtains and shared exactly what it’s like to have a multi-7-figure company, but also what it’s like for our team to work at Elevated. Make sure to stay tuned for Part 2 of the conversation coming this Thursday, April 18th, and if you want to find out more about working with us 1-on-1 inside Elevate so we can help you scale your business, enjoy life more and run your life like the Elevated CEO you are, DM me “Elevate” on Instagram! We also have Wake Up Week for you, which is our special 5-part training where we are teaching you exactly how to get your audience to wake up and show up! To learn how to make your audience go crazy for what you have, then DM me “wake up” and I’ll tell you exactly how to get it, or go to . If you’re ready to step into the role of an Elevated CEO, to bring more cash into your business and to discover the #1 thing you should be focusing on, fill out an application for a 1-on-1 Elevated CEO session at and we’ll walk you through it! Key Highlights: Where the idea of this live podcast originally came from and why doing different things like this is such a big part of our plan for 2024 [2:23] A look at how we’ve got here today and the magic that happens when you zoom out from the day-to-day activities in a business [3:50] The significant shifts I’ve gone through to start granting myself permission and Dan’s experience in watching this play out [6:26] What I am doing right now to live in integrity with my word and draw boundaries as a CEO [12:08] A tough conversation that we needed to have in 2018 about our past business and what we realize we would have done different now as we have evolved and elevated [14:12] The decision we made to talk about money with others in order to truly own being marketers and serve who we are meant to serve [19:08] For more insights and what’s happening in our business in and in the online space, and remember to on your favorite platform. Let’s learn and grow together! /episode/index/show/shiftshow/id/30769543

470: How to Transform Your Team Into Sales Superstars 04/08/2024

470: How to Transform Your Team Into Sales Superstars The more people we talk to, the more people are saying that things don't quite work the way they used to, but how does doubling your evergreen sales and maintaining a 50 percent-plus profit margin sound? In today’s episode, Dan joins me to talk about how more leads don’t equal more sales and we share a different approach that focuses on profit margins. We also reveal how we’ve gotten our business to a place where we have our team optimized to run smoothly. What we share will not only make your business profitable, but more enjoyable, as you learn how a focused approach on quality over quantity can totally transform your revenue and team dynamics! To get our free training on the three funnels that we use to have sales every single week, our new evergreen model, then DM me the word “evergreen” on Instagram, @nicoleculver, and I will send it to you. As well, to learn more about Elevate and to see if you’re a good fit, send a DM with the word “Elevate” and we’ll get you the info! I’ll see you next week with a brand-new episode! If you’re ready to step into the role of an Elevated CEO, to bring more cash into your business and to discover the #1 thing you should be focusing on, fill out an application for a 1-on-1 Elevated CEO session at and we’ll walk you through it! Key Highlights: How to double your revenue without getting more leads [2:35] Our advice if you’re just coming off the heels of your launch [8:08] Where people are going wrong in their approach to a launch, and what to do with qualified, quality leads that will change everything [11:37] The way in which the variety of the leads you get can be a fake number for your business [13:51] Why it’s so important to leave the emotions behind when having business conversations with your team as the CEO [19:07] A look at how we have built and optimized our team, one by one [23:12] Where to spend your time and money when hiring that makes sense the most sense for your business [28:12] For more insights and what’s happening in our business in and in the online space, and remember to on your favorite platform. Let’s learn and grow together! /episode/index/show/shiftshow/id/30623763

469: Feeling Pressure In Your Business? Here’s How to Let Go of It 04/01/2024

469: Feeling Pressure In Your Business? Here’s How to Let Go of It Chances are you didn't start your business to make it stressful, and chances are you didn't start your business because you wanted to be overwhelmed or burned out or exhausted. The truth is, there are probably other reasons why you started your business, like the impact you wanted to have, how you wanted to be in control of your schedule and how you wanted to make the money to live your dream life. So why do we let pressure take over? Today I’m bringing you another Instagram Live that I recently did, and in this episode, I'm talking about how we can let go of pressure and how we can truly step into our elevated CEO, so we can get back to the place in our business where it's feeling good. To get our free training on the three funnels that we use to have sales every single week, our new evergreen model, then DM me the word “evergreen” on Instagram, @nicoleculver, and I will send it to you. As well, to learn more about Elevate and to see if you’re a good fit, send a DM with the word “Elevate” and we’ll get you the info! I’ll see you next week with a brand-new episode! If you’re ready to step into the role of an Elevated CEO, to bring more cash into your business and to discover the #1 thing you should be focusing on, fill out an application for a 1-on-1 Elevated CEO session at and we’ll walk you through it! Key Highlights: What’s behind the pressure of attachment, or being tied to your goal or dream happening as soon as possible [6:18] The importance of defining what success looks like to you [11:42] How the pressure to succeed because of the responsibility to support a household often arises in many businesses [16:38] The way to reframe or shift the common tendency to “beat ourselves up” over our goals and dreams [20:48] For more insights and what’s happening in our business in and in the online space, and remember to on your favorite platform. Let’s learn and grow together! /episode/index/show/shiftshow/id/30440703

468: Beyond Traditional Launches: Strategies for Daily Sales and Sustainable Growth 03/25/2024

468: Beyond Traditional Launches: Strategies for Daily Sales and Sustainable Growth For years now we’ve been talking about the climate of launches, why they are not working like they used to and what we should be doing instead. In this episode, Dan and I reveal why traditional launches are faltering and we share how you can adapt to this new landscape by fostering direct, impactful connections with your audience. We want you to embrace the strategies that will create demand, drive daily sales, and construct a business model that's not just widely profitable, but also widely enjoyable for you! You may have noticed that we got a new logo and have new music to celebrate as we have upleveled and are in our elevated era and I wanted to bring new energy to the podcast. We would be so grateful if you would take a second to rate and review the show on , and stay tuned for more great content we have coming to you right here each week! To get our free training on the three funnels that we use to have sales every single week, our new evergreen model, then DM me the word “evergreen” on Instagram, @nicoleculver, and I will send it to you. As well, to learn more about Elevate and to see if you’re a good fit, send a DM with the word “Elevate” and we’ll get you the info, and to see how we can help you scale, DM the word “Scale”! If you’re ready to step into the role of an Elevated CEO, to bring more cash into your business and to discover the #1 thing you should be focusing on, fill out an application for a 1-on-1 Elevated CEO session at and we’ll walk you through it! Key Highlights: Some of the ways we’ve seen the online business and launching situation evolve since 2020 [3:43] How people are now spending their money differently as their buying habits have changed [6:26] The model change that’s required for online experts and what this looks like for most of our clients [12:25] Why it’s so important for us to be talking openly about the new reality that launches just aren’t working the way they used to [16:47] How to determine if you are operating from this old business model and what you can do to adapt to the new times we find ourselves in [20:35] For more insights and what’s happening in our business in and in the online space, and remember to on your favorite platform. Let’s learn and grow together! /episode/index/show/shiftshow/id/30482323

BONUS: How to Triple Show Up Rates NOW 03/21/2024

467: The #1 Thing Preventing You From Scaling and How to Fix It 03/18/2024

467: The #1 Thing Preventing You From Scaling and How to Fix It What is the number one thing that is preventing you from scaling? I have another Instagram Live I recently did and this time, and to help me answer this question I brought on our head of systems, Katy Widrick. As you’ll hear, usually the number one thing that's preventing us from scaling is ourselves, and if I’m being completely honest, this is something that I know all too well. Katy and I get to work not only inside of our company, but we get to see inside a lot of other businesses every single week. So in this episode, we wanted to have a very real conversation on how you can get out of your own way. As we say inside of our company Elevate, we have an entire team, and we got you. So, if what you are doing has felt like a grind has felt exhausting, we want to get you back to the place where the money's coming in, the service is scalable, and you are feeling good about every single thing that you're doing. We have amazing things coming up this month, including live podcast recording, the CEO Sessions Live. This is gonna be like an unplugged in-person roundtable discussion with me and our entire team showing you the behind the scenes of what it's taken to get here and also what attracts our team to want to work in our company. We also have our live event in Long Beach, New York, this month, so if you’d like to attend and get more info on these events, then DM me with the word “Live” and I will send you the info on how you can join our program and get access to our live events. To get our free training on the three funnels that we use to have sales every single week, our new evergreen model, then DM me the word “evergreen” on Instagram, @nicoleculver, and I will send it to you. I’ll see you next week with a brand-new episode! If you’re ready to step into the role of an Elevated CEO, to bring more cash into your business and to discover the #1 thing you should be focusing on, fill out an application for a 1-on-1 Elevated CEO session at and we’ll walk you through it! Key Highlights: A simple exercise you can do for a healthy scaling process inside your company [6:33] The next step to take when cash is coming in steadily and your client list is growing [10:57] What we did when we brought Katy onto the team and the questions we asked ourselves to make sure we were ready to make this move and scale [14:57] A look at the idea of being proactive when scaling and the importance of always having clear expectations during this process [20:51] For more insights and what’s happening in our business in and in the online space, and remember to on your favorite platform. Let’s learn and grow together! /episode/index/show/shiftshow/id/30345488

466: How I’m Getting Majorly Uncomfortable This Year 03/11/2024

466: How I’m Getting Majorly Uncomfortable This Year As with our episode last week, I want to share another Instagram Live I recently did as a way to connect with you and develop relationships with you on that platform. Doing these live broadcasts is definitely not something that I am accustomed to, and this is actually the very first one I did when stepping out of my comfort zone at the start of this year, so you’ll hear the stumbles and a bit of nervousness on my part. However, in 2024 I am going to lean into this discomfort, and I invite you to come along for the journey and do this as well, so we can do it together. By committing together to doing the uncomfortable, this is where we’ll all see the momentum and growth come from. Make sure to listen to the podcast over the next few weeks as I bring you more of these “Pass the Mic” Instagram Live episodes, in the hopes that they will inspire and motivate you too! To get our free training on the three funnels that we use to have sales every single week, our new evergreen model, then DM me the word “evergreen” on Instagram, @nicoleculver, and I will send it to you. I’ll see you next week with a brand-new episode! If you’re ready to step into the role of an Elevated CEO, to bring more cash into your business and to discover the #1 thing you should be focusing on, fill out an application for a 1-on-1 Elevated CEO session at and we’ll walk you through it! Key Highlights: A bit about my personal and business goals for 2024 [2:29] The ways that I’ve been focusing on speaking, “passing myself the mic” and creating my own platforms [3:20] How I made the realization that my big message doesn’t need to be perfectly curated [4:59] What I did to lean into the uncomfortable [8:59] More on the real intention and purpose I have for doing these Instagram Lives [11:53] For more insights and what’s happening in our business in and in the online space, and remember to on your favorite platform. Let’s learn and grow together! /episode/index/show/shiftshow/id/30274038

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