488: What No One Tells You About Running a 7-Figure Business
Release Date: 12/05/2024
511: The Real Reason My Business Got Easier at Multi-Seven Figures
The Shift Show
In this episode of The Shift Show, I’m pulling back the curtain on one of the most important decisions Dan and I have ever made in our business: hiring our Head of Systems and true number two, Katy Widrick. This is the real, behind-the-scenes story of how we found her, why this role changed everything for us, and how having the right person supporting the visionary allowed our business to scale with more ease, stability, and leadership clarity. Katy and I also share our origin story and what it’s actually like to work together inside a multi-seven-figure company. We talk about how systems,...
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510: Obsessed Buyers Still Exist...Here's Where They Are
The Shift Show
If you’ve been telling yourself “my audience is quiet… I must be f*cked,” this episode is your wake-up call. Nicole and Dan are pulling back the curtain on one of the biggest misconceptions floating around in 2025: the belief that slow sales are caused by external forces — the economy, December, the algorithm, audience size, insert-excuse-here. In this raw, cozy, couch-recorded episode, they break down: ✨ Why a ‘quiet audience’ isn’t a sign to panic — it’s a sign to fix your messaging ✨ The 3B Problem (boring, bland, or buried) that’s killing your conversions ✨...
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509: The Invisible Funnel: The Fastest Path to 100K Months
The Shift Show
Most CEOs think they have a “front-end” problem… but the truth is, the biggest revenue leaps come from what no one sees. In this episode, Nicole and Dan break down the Invisible Funnel—the backend engine that helped them hit 37 straight months of six-figure revenue. You’ll hear how they went from $100 days to $100K months, why most funnels are built for slow buyers, and the backend moves that make scaling to 100K+ not just possible, but predictable. To get the private training on this, DM Nicole the word invisible.
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508: The Confession I Didn’t Expect After Three Years of Six Figure Months
The Shift Show
We have officially held six figure months for 36 months. And it took me until last night to truly acknowledge it. In this episode, we talk about what it really takes to sell the same offer for four years, build a multi seven figure brand with your partner, hold your standards year after year, and still find the joy, magic, and fun in the business. If you ever feel guilty about slowing down or celebrating yourself, this episode is your permission slip.
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507: the obsession effect: how to attract buyers who move fast
The Shift Show
In this episode, Nicole breaks down one of the most important shifts happening in the online space right now: obsession. If you want steady sales, high-quality buyers, and a business that actually feels fun again, you need to understand what your best buyers are obsessed with — and how to match your messaging to their hyperfixation. Nicole and Dan share what’s trending with their clients right now, why so many CEOs are tired and jaded, and the mistake that keeps so many entrepreneurs selling to people who aren’t willing to do the work. You’ll learn how to shift your focus to your rich...
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506: How to Create a Team Culture People Want to Be Part Of
The Shift Show
Today, we are taking you behind the scenes of Elevated and into the heart of our company. I’m joined by Jess, our client success manager, who has been with us since 2022 and has played a huge role in building the client experience we are known for. You’ll hear: How we hired her and how her role exploded Why our culture keeps clients renewing year after year What support actually looks like at our level How we protect our time and our client results And why every CEO deserves a team that believes in their mission at this level If you want the real story of how a multi seven figure business...
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505: The Hyperfixation Fix: How to Speed Up Your Group Program Sales—Fast
The Shift Show
If you’ve been refreshing your Stripe account and wondering why sales slowed down, this episode is your wake-up call. Nicole and Dan break down the real reason your group program isn’t selling—and it’s not the economy, your niche, or your funnel. It’s that your offer isn’t the solution to what your buyers are hyperfixated on. In this episode, you’ll learn: Why your group program needs to solve one burning obsession (not ten different problems) How to identify what your audience is truly hyperfixated on—and position yourself as the only solution The mindset shift that...
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504: The World-Building Era: How to Build a Brand People Obsess Over.
The Shift Show
This episode is for the CEOs who know they’re meant to build something bigger. Nicole shares how she turned a “slow” season into her best month of the year by doing one thing differently, creating from joy, not pressure. You’ll learn the world-building mindset that makes your brand unforgettable and the sales system that gets your audience talking back again. Because when you love the world you’re building, everyone else wants in.
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503: Hot Take: Business Should Feel Like Play (Here’s Proof)
The Shift Show
Let’s be honest, most people quit before they ever get good. After nearly a decade behind the mic, Nicole’s revealing what it really takes to stay consistent, creative, and obsessed with your business. If you’ve been feeling tired, uninspired, or stuck in “what’s next,” this episode will remind you: the fun is the strategy.
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502: The problem with $2,000 Offers happening now
The Shift Show
This week, Nicole and Dan are spilling the tea on one of the biggest lies in the online business world: the $2,000 offer. Yep — the one everyone told you was the “sweet spot.” The one you built your entire launch plan around. The one that used to print money… and now barely moves. In this episode, we break down why the $2,000 offer doesn’t work like it used to, why it’s not about the price — it’s about the positioning — and how to fix it fast. Inside, you’ll hear: 🔥 Why $2,000 offers are the Bermuda Triangle of profit. 💸 How your “value perception gap” is killing...
info_outlineIn this episode of The Shift Show, Nicole and Dan reflect on 2024, sharing lessons learned, strategies that worked, and the mindset shifts that fueled their success. They discuss the realities of scaling a multi-million-dollar business, balancing long-term brand building with short-term revenue goals, and prioritizing freedom and flexibility without sacrificing growth. From navigating hard conversations to redefining standards in their business, this episode dives deep into what it takes to sustain consistent six-figure months while creating a life they love.
They also take a moment to talk about their program, Elevate, which is designed to help entrepreneurs install a predictable sales model for sustainable and scalable growth.
What You’ll Learn in This Episode:
- The lessons and wins from 2024, including hitting consistent six-figure months for over two years.
- How Nicole and Dan balance business growth with personal freedom.
- The mindset shifts that transformed their approach to success and money.
- The importance of setting high standards and evolving as CEOs.
- Why balancing short-term revenue and long-term brand building is crucial for sustained growth.
- How they manage hard conversations as partners in life and business.
- The power of consistent action and finding your "minimum dose" for business success.
Work With Us:
Are you ready to elevate your business to new heights? Elevate is our signature 6-month program where we work with you to install a predictable sales model into your business. This isn’t just a mastermind—it’s a service where we help you build and optimize a system tailored to your business.
If you’re a business owner who’s doing well but knows there’s more potential to unlock, this program is for you. Stop relying on live launches or burning out chasing inconsistent revenue. Elevate will help you:
- Increase revenue predictably.
- Balance your time so you can scale without overworking.
- Create a sustainable, scalable business model that fits your dream life.
Apply for Elevate today: Click here to apply or DM Nicole on Instagram with the word "Elevate."
Connect With Nicole:
- Follow Nicole on Instagram: @nicoleculver
- Send your questions or feedback via DM!
P.S. Nicole’s favorite win this year? A client who said, “I’m genuinely happy.” Ready to create results like this in your business? Apply for Elevate today!