489: Why Low Ticket Offers Are the Key to Quality Leads in 2025
Release Date: 12/11/2024
507: the obsession effect: how to attract buyers who move fast
The Shift Show
In this episode, Nicole breaks down one of the most important shifts happening in the online space right now: obsession. If you want steady sales, high-quality buyers, and a business that actually feels fun again, you need to understand what your best buyers are obsessed with — and how to match your messaging to their hyperfixation. Nicole and Dan share what’s trending with their clients right now, why so many CEOs are tired and jaded, and the mistake that keeps so many entrepreneurs selling to people who aren’t willing to do the work. You’ll learn how to shift your focus to your rich...
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506: How to Create a Team Culture People Want to Be Part Of
The Shift Show
Today, we are taking you behind the scenes of Elevated and into the heart of our company. I’m joined by Jess, our client success manager, who has been with us since 2022 and has played a huge role in building the client experience we are known for. You’ll hear: How we hired her and how her role exploded Why our culture keeps clients renewing year after year What support actually looks like at our level How we protect our time and our client results And why every CEO deserves a team that believes in their mission at this level If you want the real story of how a multi seven figure business...
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505: The Hyperfixation Fix: How to Speed Up Your Group Program Sales—Fast
The Shift Show
If you’ve been refreshing your Stripe account and wondering why sales slowed down, this episode is your wake-up call. Nicole and Dan break down the real reason your group program isn’t selling—and it’s not the economy, your niche, or your funnel. It’s that your offer isn’t the solution to what your buyers are hyperfixated on. In this episode, you’ll learn: Why your group program needs to solve one burning obsession (not ten different problems) How to identify what your audience is truly hyperfixated on—and position yourself as the only solution The mindset shift that...
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504: The World-Building Era: How to Build a Brand People Obsess Over.
The Shift Show
This episode is for the CEOs who know they’re meant to build something bigger. Nicole shares how she turned a “slow” season into her best month of the year by doing one thing differently, creating from joy, not pressure. You’ll learn the world-building mindset that makes your brand unforgettable and the sales system that gets your audience talking back again. Because when you love the world you’re building, everyone else wants in.
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503: Hot Take: Business Should Feel Like Play (Here’s Proof)
The Shift Show
Let’s be honest, most people quit before they ever get good. After nearly a decade behind the mic, Nicole’s revealing what it really takes to stay consistent, creative, and obsessed with your business. If you’ve been feeling tired, uninspired, or stuck in “what’s next,” this episode will remind you: the fun is the strategy.
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502: The problem with $2,000 Offers happening now
The Shift Show
This week, Nicole and Dan are spilling the tea on one of the biggest lies in the online business world: the $2,000 offer. Yep — the one everyone told you was the “sweet spot.” The one you built your entire launch plan around. The one that used to print money… and now barely moves. In this episode, we break down why the $2,000 offer doesn’t work like it used to, why it’s not about the price — it’s about the positioning — and how to fix it fast. Inside, you’ll hear: 🔥 Why $2,000 offers are the Bermuda Triangle of profit. 💸 How your “value perception gap” is killing...
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501: You’re Not Asking for Permission Anymore (here's what we are doing)
The Shift Show
If Taylor Swift can stop asking for permission, so can you. Nicole and messaging coach Katie Soy break down how to stop diluting your message, why trying to “sound smart” is actually hurting your sales, and how to step into your Reputation Era—unfiltered, unapologetic, and magnetic.
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500: Hot Take: Your Group Program Isn’t Scalable Because You Don’t Want It To Be
The Shift Show
If your group program feels like a full-time 1:1 job with extra people… this one’s for you. In this episode, Nicole and Dan get real about why so many experts are exhausted, over-delivering, and under-selling their group programs — and how to fix it fast. You’ll learn why most group offers secretly operate like private coaching (aka the worst of both worlds), what’s actually killing your scalability, and how to rebuild your program so it’s easier to sell and easier to deliver. Plus, they share how they designed Elevate to deliver high-touch results at scale — so clients feel...
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499: I hired a personal assistant...here's what happened
The Shift Show
In this special behind-the-scenes episode, Nicole sits down with her executive assistant, Savannah Cashman, to pull back the curtain on how Elevated runs behind the scenes — from event planning and business operations to birthday parties, travel, and everything in between. They share the real story of how Nicole finally found the right person to help her balance CEO life and motherhood and why hiring before she was ready never worked. You’ll hear how Savannah went from a 10-hour-a-week local assistant to an essential part of the Elevated team, what it’s really like working inside a...
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498: Seeing the Gold in the Dip: The Opportunity Episode
The Shift Show
In this follow-up to “Are You Fcked?”*, Nicole and Dan go deeper into what’s really happening when sales slow and doubt creeps in. Most CEOs mistake opportunity for risk—and that mindset is killing their growth. They break down why seasoned business owners lose their scrappiness, how to rebuild creativity and resilience, and the real difference between a broken system and a broken belief. You’ll learn how to shift from “nothing’s working” to seeing exactly where the next opportunity lies—without rebuilding your entire business. This is the episode to play when you’re...
info_outlineIn this episode of The Shift Show, Nicole and Dan are back with a behind-the-scenes conversation recorded during Nicole’s CEO Day (yes, even getting your hair done counts!). They dive into their predictions for 2025 and the big shifts you need to know to keep your business growing strong.
They talk about why predictable sales are non-negotiable for a sustainable business, the massive shift from free lead magnets to low-ticket trust-building offers, and how solving specific problems (not general ones) will help you stand out in 2025. Plus, they break down what it really means to build a strong brand—spoiler alert: it’s not about colors and fonts, it’s about your messaging.
If you’re tired of inconsistent sales, want better quality leads, and are ready to attract clients who are already winning but want more, this episode is packed with actionable strategies and insights you can apply right now.
Nicole and Dan also share how their Elevate program is helping businesses scale with a predictable sales model, so you can sell more without burning yourself out.
Grab your notebook, get cozy, and let’s dig in!
Timestamps:
00:00 – CEO Day Insights and 2025 Predictions
- Nicole shares her “CEO Day” mindset and what led to this conversation.
- The evolving landscape of lead generation and business strategies.
02:55 – The Shift From Free to Low Ticket Offers
- Why free lead magnets are losing effectiveness.
- The rise of low-ticket trust-building offers for better lead quality.
- Nicole shares a success story from Cash Conversations ($27 offer).
06:09 – Building Trust Through Specificity
- 2025 will be the “year of specificity” in solving micro problems.
- The importance of offering quick wins to build trust and credibility.
- How “Tiny Promise Timelines” drive fast results and trust.
09:00 – The Importance of Brand in 2025
- Why a strong brand is about effective messaging, not fancy websites.
- Balancing branding and selling: when to prioritize cash vs. brand-building.
- Creating a recognizable brand through repetition of core messaging.
12:04 – Understanding the Rich Niche
- What is the “rich niche”? Attracting those who are already succeeding but want more.
- Why focusing on the right audience matters for better results.
- Avoiding casual consumers who drain energy and undervalue your services.
17:59 – Navigating Low Ticket Offers and Quality Leads
- The line between being ready for a low-ticket offer or needing immediate cash flow.
- Why low-ticket offers attract high-quality leads who are ready to take action.
20:54 – The Elevate Program: Support for Growth in 2025
- Who Elevate is for: CEOs doing well with clients but struggling with marketing and scaling.
- The Elevate framework for building predictable sales and scaling sustainably.
Key Takeaways:
- Predictable sales are essential for long-term business success.
- The shift from free to low-ticket offers builds trust and attracts higher-quality leads.
- Specificity in solving micro problems will set you apart in 2025.
- Branding is about effective messaging that engages your rich niche and builds trust.
- Rich niche clients (those succeeding but wanting more) are your best audience.
- Low-ticket offers serve as feeders into your high-value programs, improving lead quality.
Sound Bites:
- “2025 is going to be the year of specificity.”
- “If you’re not showing up for months, your people are going to wonder where you are.”
- “Trust-building offers give your audience a micro win and build real credibility.”
- “The best leads come from low-ticket offers, not free PDFs.”
If you’re ready to scale with predictable sales and build a business that grows sustainably, DM Nicole "Elevate" on Instagram (@nicoleculver) or email hi@nicoleculver.co to see if Elevate is the right fit for you.