494: The Event That Gets You Sales in the Room: CEO Summit Breakdown
Release Date: 03/12/2025
507: the obsession effect: how to attract buyers who move fast
The Shift Show
In this episode, Nicole breaks down one of the most important shifts happening in the online space right now: obsession. If you want steady sales, high-quality buyers, and a business that actually feels fun again, you need to understand what your best buyers are obsessed with — and how to match your messaging to their hyperfixation. Nicole and Dan share what’s trending with their clients right now, why so many CEOs are tired and jaded, and the mistake that keeps so many entrepreneurs selling to people who aren’t willing to do the work. You’ll learn how to shift your focus to your rich...
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506: How to Create a Team Culture People Want to Be Part Of
The Shift Show
Today, we are taking you behind the scenes of Elevated and into the heart of our company. I’m joined by Jess, our client success manager, who has been with us since 2022 and has played a huge role in building the client experience we are known for. You’ll hear: How we hired her and how her role exploded Why our culture keeps clients renewing year after year What support actually looks like at our level How we protect our time and our client results And why every CEO deserves a team that believes in their mission at this level If you want the real story of how a multi seven figure business...
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505: The Hyperfixation Fix: How to Speed Up Your Group Program Sales—Fast
The Shift Show
If you’ve been refreshing your Stripe account and wondering why sales slowed down, this episode is your wake-up call. Nicole and Dan break down the real reason your group program isn’t selling—and it’s not the economy, your niche, or your funnel. It’s that your offer isn’t the solution to what your buyers are hyperfixated on. In this episode, you’ll learn: Why your group program needs to solve one burning obsession (not ten different problems) How to identify what your audience is truly hyperfixated on—and position yourself as the only solution The mindset shift that...
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504: The World-Building Era: How to Build a Brand People Obsess Over.
The Shift Show
This episode is for the CEOs who know they’re meant to build something bigger. Nicole shares how she turned a “slow” season into her best month of the year by doing one thing differently, creating from joy, not pressure. You’ll learn the world-building mindset that makes your brand unforgettable and the sales system that gets your audience talking back again. Because when you love the world you’re building, everyone else wants in.
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503: Hot Take: Business Should Feel Like Play (Here’s Proof)
The Shift Show
Let’s be honest, most people quit before they ever get good. After nearly a decade behind the mic, Nicole’s revealing what it really takes to stay consistent, creative, and obsessed with your business. If you’ve been feeling tired, uninspired, or stuck in “what’s next,” this episode will remind you: the fun is the strategy.
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502: The problem with $2,000 Offers happening now
The Shift Show
This week, Nicole and Dan are spilling the tea on one of the biggest lies in the online business world: the $2,000 offer. Yep — the one everyone told you was the “sweet spot.” The one you built your entire launch plan around. The one that used to print money… and now barely moves. In this episode, we break down why the $2,000 offer doesn’t work like it used to, why it’s not about the price — it’s about the positioning — and how to fix it fast. Inside, you’ll hear: 🔥 Why $2,000 offers are the Bermuda Triangle of profit. 💸 How your “value perception gap” is killing...
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501: You’re Not Asking for Permission Anymore (here's what we are doing)
The Shift Show
If Taylor Swift can stop asking for permission, so can you. Nicole and messaging coach Katie Soy break down how to stop diluting your message, why trying to “sound smart” is actually hurting your sales, and how to step into your Reputation Era—unfiltered, unapologetic, and magnetic.
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500: Hot Take: Your Group Program Isn’t Scalable Because You Don’t Want It To Be
The Shift Show
If your group program feels like a full-time 1:1 job with extra people… this one’s for you. In this episode, Nicole and Dan get real about why so many experts are exhausted, over-delivering, and under-selling their group programs — and how to fix it fast. You’ll learn why most group offers secretly operate like private coaching (aka the worst of both worlds), what’s actually killing your scalability, and how to rebuild your program so it’s easier to sell and easier to deliver. Plus, they share how they designed Elevate to deliver high-touch results at scale — so clients feel...
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499: I hired a personal assistant...here's what happened
The Shift Show
In this special behind-the-scenes episode, Nicole sits down with her executive assistant, Savannah Cashman, to pull back the curtain on how Elevated runs behind the scenes — from event planning and business operations to birthday parties, travel, and everything in between. They share the real story of how Nicole finally found the right person to help her balance CEO life and motherhood and why hiring before she was ready never worked. You’ll hear how Savannah went from a 10-hour-a-week local assistant to an essential part of the Elevated team, what it’s really like working inside a...
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498: Seeing the Gold in the Dip: The Opportunity Episode
The Shift Show
In this follow-up to “Are You Fcked?”*, Nicole and Dan go deeper into what’s really happening when sales slow and doubt creeps in. Most CEOs mistake opportunity for risk—and that mindset is killing their growth. They break down why seasoned business owners lose their scrappiness, how to rebuild creativity and resilience, and the real difference between a broken system and a broken belief. You’ll learn how to shift from “nothing’s working” to seeing exactly where the next opportunity lies—without rebuilding your entire business. This is the episode to play when you’re...
info_outlineCEO Summit 2024: Sales, Funnels & Live Workshopping for Elevate Clients
🎙️ Episode Overview
In this episode, Nicole Culver takes you behind the scenes of The CEO Summit, an exclusive, two-and-a-half-day live event designed only for Elevate clients. This isn't just another event—it's a working event, where sales are made in real-time, leads are generated, and funnels are built right in the room alongside Nicole and her expert team.
From messaging and storytelling to sales mastery and high-converting content, every aspect of this event is designed to create massive transformation on the spot—so attendees walk away with real results instead of just notes.
🚀 What You’ll Learn in This Episode:
- Why The CEO Summit is different from any other event in the industry.
- The power of real-time implementation—get sales while you’re in the room.
- How Nicole’s team of advisors already knows each client’s biggest opportunities before they even walk in.
- Behind-the-scenes insights from Elevate’s expert team, including messaging, sales, leadership, and client success strategies.
🔥 Meet the Elevate Team & Their Expert-Led Sessions:
🔹 Katie Soy & Lindsay Murray – Messaging & Storytelling that Sells
- Learn how to craft and refine your brand’s most powerful stories to increase engagement and conversions.
- VIP day includes live coaching and real-time feedback on client messaging.
🔹 Kandis – Sales Mastery & Confident Selling
- How to sell with service and shift your mindset to attract clients rather than chase them.
- Mock sales call session with Candice & Dan—watch live role-playing to handle objections in real-time.
🔹 Jess – Client Success & Behind-the-Scenes Systems
- How Elevate delivers exceptional client success and retention (and how you can implement the same strategies).
- For the first time ever, Jess will be sharing the systems and frameworks that keep Elevate running at the highest level.
🔹 Katy & Nicole – Leadership & Scaling Breakout
- Step into CEO-level leadership and understand how to build a team that runs the business with you, not just for you.
- Get real-time feedback on structuring your team, scaling efficiently, and optimizing systems.
✨ BONUS: VIP Experience
- Exclusive VIP Dinner at one of Nicole’s favorite restaurants 🍕
- Special VIP Day designed for next-level scaling with hands-on workshopping and strategy deep dives.
🎟 How to Attend the CEO Summit
- This is an Elevate-only event—you must be a part of the program to join.
- Room blocks are maxed out, but a few tickets are still available!
- DM Nicole with the word “Elevate” to learn how to attend or apply here.
đź“Ś Key Takeaways:
✅ Sales happen in the room—no waiting until you get home.
✅ Elevate’s team knows your business before you walk in—no wasted time.
âś… Every session is about implementation, action, and results.
âś… The community, collaboration, and real-time breakthroughs make this event unlike anything else in the industry.
🔥 If you're an Elevate client, tell us in the comments if you’re attending! And if you're ready to be in the room, DM Nicole “Elevate” to grab your spot before tickets close!