494: The Event That Gets You Sales in the Room: CEO Summit Breakdown
Release Date: 03/12/2025
511: The Real Reason My Business Got Easier at Multi-Seven Figures
The Shift Show
In this episode of The Shift Show, Iām pulling back the curtain on one of the most important decisions Dan and I have ever made in our business: hiring our Head of Systems and true number two, Katy Widrick. This is the real, behind-the-scenes story of how we found her, why this role changed everything for us, and how having the right person supporting the visionary allowed our business to scale with more ease, stability, and leadership clarity. Katy and I also share our origin story and what itās actually like to work together inside a multi-seven-figure company. We talk about how systems,...
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510: Obsessed Buyers Still Exist...Here's Where They Are
The Shift Show
If youāve been telling yourself āmy audience is quietā¦ I must be f*cked,ā this episode is your wake-up call. Nicole and Dan are pulling back the curtain on one of the biggest misconceptions floating around in 2025: the belief that slow sales are caused by external forces ā the economy, December, the algorithm, audience size, insert-excuse-here. In this raw, cozy, couch-recorded episode, they break down: āØ Why a āquiet audienceā isnāt a sign to panic ā itās a sign to fix your messaging āØ The 3B Problem (boring, bland, or buried) thatās killing your conversions āØ...
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509: The Invisible Funnel: The Fastest Path to 100K Months
The Shift Show
Most CEOs think they have a āfront-endā problemā¦ but the truth is, the biggest revenue leaps come from what no one sees. In this episode, Nicole and Dan break down the Invisible Funnelāthe backend engine that helped them hit 37 straight months of six-figure revenue. Youāll hear how they went from $100 days to $100K months, why most funnels are built for slow buyers, and the backend moves that make scaling to 100K+ not just possible, but predictable. To get the private training on this, DM Nicole the word invisible.
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508: The Confession I Didnāt Expect After Three Years of Six Figure Months
The Shift Show
We have officially held six figure months for 36 months. And it took me until last night to truly acknowledge it. In this episode, we talk about what it really takes to sell the same offer for four years, build a multi seven figure brand with your partner, hold your standards year after year, and still find the joy, magic, and fun in the business. If you ever feel guilty about slowing down or celebrating yourself, this episode is your permission slip.
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507: the obsession effect: how to attract buyers who move fast
The Shift Show
In this episode, Nicole breaks down one of the most important shifts happening in the online space right now: obsession. If you want steady sales, high-quality buyers, and a business that actually feels fun again, you need to understand what your best buyers are obsessed with ā and how to match your messaging to their hyperfixation. Nicole and Dan share whatās trending with their clients right now, why so many CEOs are tired and jaded, and the mistake that keeps so many entrepreneurs selling to people who arenāt willing to do the work. Youāll learn how to shift your focus to your rich...
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506: How to Create a Team Culture People Want to Be Part Of
The Shift Show
Today, we are taking you behind the scenes of Elevated and into the heart of our company. Iām joined by Jess, our client success manager, who has been with us since 2022 and has played a huge role in building the client experience we are known for. Youāll hear: How we hired her and how her role exploded Why our culture keeps clients renewing year after year What support actually looks like at our level How we protect our time and our client results And why every CEO deserves a team that believes in their mission at this level If you want the real story of how a multi seven figure business...
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505: The Hyperfixation Fix: How to Speed Up Your Group Program SalesāFast
The Shift Show
If youāve been refreshing your Stripe account and wondering why sales slowed down, this episode is your wake-up call. Nicole and Dan break down the real reason your group program isnāt sellingāand itās not the economy, your niche, or your funnel. Itās that your offer isnāt the solution to what your buyers are hyperfixated on. In this episode, youāll learn: Why your group program needs to solve one burning obsession (not ten different problems) How to identify what your audience is truly hyperfixated onāand position yourself as the only solution The mindset shift that...
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504: The World-Building Era: How to Build a Brand People Obsess Over.
The Shift Show
This episode is for the CEOs who know theyāre meant to build something bigger. Nicole shares how she turned a āslowā season into her best month of the year by doing one thing differently, creating from joy, not pressure. Youāll learn the world-building mindset that makes your brand unforgettable and the sales system that gets your audience talking back again. Because when you love the world youāre building, everyone else wants in.
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503: Hot Take: Business Should Feel Like Play (Hereās Proof)
The Shift Show
Letās be honest, most people quit before they ever get good. After nearly a decade behind the mic, Nicoleās revealing what it really takes to stay consistent, creative, and obsessed with your business. If youāve been feeling tired, uninspired, or stuck in āwhatās next,ā this episode will remind you: the fun is the strategy.
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502: The problem with $2,000 Offers happening now
The Shift Show
This week, Nicole and Dan are spilling the tea on one of the biggest lies in the online business world: the $2,000 offer. Yep ā the one everyone told you was the āsweet spot.ā The one you built your entire launch plan around. The one that used to print moneyā¦ and now barely moves. In this episode, we break down why the $2,000 offer doesnāt work like it used to, why itās not about the price ā itās about the positioning ā and how to fix it fast. Inside, youāll hear: š„ Why $2,000 offers are the Bermuda Triangle of profit. šø How your āvalue perception gapā is killing...
info_outlineCEO Summit 2024: Sales, Funnels & Live Workshopping for Elevate Clients
šļø Episode Overview
In this episode, Nicole Culver takes you behind the scenes of The CEO Summit, an exclusive, two-and-a-half-day live event designed only for Elevate clients. This isn't just another eventāit's a working event, where sales are made in real-time, leads are generated, and funnels are built right in the room alongside Nicole and her expert team.
From messaging and storytelling to sales mastery and high-converting content, every aspect of this event is designed to create massive transformation on the spotāso attendees walk away with real results instead of just notes.
š What Youāll Learn in This Episode:
- Why The CEO Summit is different from any other event in the industry.
- The power of real-time implementationāget sales while youāre in the room.
- How Nicoleās team of advisors already knows each clientās biggest opportunities before they even walk in.
- Behind-the-scenes insights from Elevateās expert team, including messaging, sales, leadership, and client success strategies.
š„ Meet the Elevate Team & Their Expert-Led Sessions:
š¹ Katie Soy & Lindsay Murray ā Messaging & Storytelling that Sells
- Learn how to craft and refine your brandās most powerful stories to increase engagement and conversions.
- VIP day includes live coaching and real-time feedback on client messaging.
š¹ Kandis ā Sales Mastery & Confident Selling
- How to sell with service and shift your mindset to attract clients rather than chase them.
- Mock sales call session with Candice & Danāwatch live role-playing to handle objections in real-time.
š¹ Jess ā Client Success & Behind-the-Scenes Systems
- How Elevate delivers exceptional client success and retention (and how you can implement the same strategies).
- For the first time ever, Jess will be sharing the systems and frameworks that keep Elevate running at the highest level.
š¹ Katy & Nicole ā Leadership & Scaling Breakout
- Step into CEO-level leadership and understand how to build a team that runs the business with you, not just for you.
- Get real-time feedback on structuring your team, scaling efficiently, and optimizing systems.
āØ BONUS: VIP Experience
- Exclusive VIP Dinner at one of Nicoleās favorite restaurants š
- Special VIP Day designed for next-level scaling with hands-on workshopping and strategy deep dives.
š How to Attend the CEO Summit
- This is an Elevate-only eventāyou must be a part of the program to join.
- Room blocks are maxed out, but a few tickets are still available!
- DM Nicole with the word āElevateā to learn how to attend or apply here.
š Key Takeaways:
ā
Sales happen in the roomāno waiting until you get home.
ā
Elevateās team knows your business before you walk ināno wasted time.
ā
Every session is about implementation, action, and results.
ā
The community, collaboration, and real-time breakthroughs make this event unlike anything else in the industry.
š„ If you're an Elevate client, tell us in the comments if youāre attending! And if you're ready to be in the room, DM Nicole āElevateā to grab your spot before tickets close!