495: Summer Catch Up + Finding Instant Yes Energy and Daily Buyers
Release Date: 09/08/2025
507: the obsession effect: how to attract buyers who move fast
The Shift Show
In this episode, Nicole breaks down one of the most important shifts happening in the online space right now: obsession. If you want steady sales, high-quality buyers, and a business that actually feels fun again, you need to understand what your best buyers are obsessed with — and how to match your messaging to their hyperfixation. Nicole and Dan share what’s trending with their clients right now, why so many CEOs are tired and jaded, and the mistake that keeps so many entrepreneurs selling to people who aren’t willing to do the work. You’ll learn how to shift your focus to your rich...
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506: How to Create a Team Culture People Want to Be Part Of
The Shift Show
Today, we are taking you behind the scenes of Elevated and into the heart of our company. I’m joined by Jess, our client success manager, who has been with us since 2022 and has played a huge role in building the client experience we are known for. You’ll hear: How we hired her and how her role exploded Why our culture keeps clients renewing year after year What support actually looks like at our level How we protect our time and our client results And why every CEO deserves a team that believes in their mission at this level If you want the real story of how a multi seven figure business...
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505: The Hyperfixation Fix: How to Speed Up Your Group Program Sales—Fast
The Shift Show
If you’ve been refreshing your Stripe account and wondering why sales slowed down, this episode is your wake-up call. Nicole and Dan break down the real reason your group program isn’t selling—and it’s not the economy, your niche, or your funnel. It’s that your offer isn’t the solution to what your buyers are hyperfixated on. In this episode, you’ll learn: Why your group program needs to solve one burning obsession (not ten different problems) How to identify what your audience is truly hyperfixated on—and position yourself as the only solution The mindset shift that...
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504: The World-Building Era: How to Build a Brand People Obsess Over.
The Shift Show
This episode is for the CEOs who know they’re meant to build something bigger. Nicole shares how she turned a “slow” season into her best month of the year by doing one thing differently, creating from joy, not pressure. You’ll learn the world-building mindset that makes your brand unforgettable and the sales system that gets your audience talking back again. Because when you love the world you’re building, everyone else wants in.
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503: Hot Take: Business Should Feel Like Play (Here’s Proof)
The Shift Show
Let’s be honest, most people quit before they ever get good. After nearly a decade behind the mic, Nicole’s revealing what it really takes to stay consistent, creative, and obsessed with your business. If you’ve been feeling tired, uninspired, or stuck in “what’s next,” this episode will remind you: the fun is the strategy.
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502: The problem with $2,000 Offers happening now
The Shift Show
This week, Nicole and Dan are spilling the tea on one of the biggest lies in the online business world: the $2,000 offer. Yep — the one everyone told you was the “sweet spot.” The one you built your entire launch plan around. The one that used to print money… and now barely moves. In this episode, we break down why the $2,000 offer doesn’t work like it used to, why it’s not about the price — it’s about the positioning — and how to fix it fast. Inside, you’ll hear: 🔥 Why $2,000 offers are the Bermuda Triangle of profit. 💸 How your “value perception gap” is killing...
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501: You’re Not Asking for Permission Anymore (here's what we are doing)
The Shift Show
If Taylor Swift can stop asking for permission, so can you. Nicole and messaging coach Katie Soy break down how to stop diluting your message, why trying to “sound smart” is actually hurting your sales, and how to step into your Reputation Era—unfiltered, unapologetic, and magnetic.
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500: Hot Take: Your Group Program Isn’t Scalable Because You Don’t Want It To Be
The Shift Show
If your group program feels like a full-time 1:1 job with extra people… this one’s for you. In this episode, Nicole and Dan get real about why so many experts are exhausted, over-delivering, and under-selling their group programs — and how to fix it fast. You’ll learn why most group offers secretly operate like private coaching (aka the worst of both worlds), what’s actually killing your scalability, and how to rebuild your program so it’s easier to sell and easier to deliver. Plus, they share how they designed Elevate to deliver high-touch results at scale — so clients feel...
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499: I hired a personal assistant...here's what happened
The Shift Show
In this special behind-the-scenes episode, Nicole sits down with her executive assistant, Savannah Cashman, to pull back the curtain on how Elevated runs behind the scenes — from event planning and business operations to birthday parties, travel, and everything in between. They share the real story of how Nicole finally found the right person to help her balance CEO life and motherhood and why hiring before she was ready never worked. You’ll hear how Savannah went from a 10-hour-a-week local assistant to an essential part of the Elevated team, what it’s really like working inside a...
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498: Seeing the Gold in the Dip: The Opportunity Episode
The Shift Show
In this follow-up to “Are You Fcked?”*, Nicole and Dan go deeper into what’s really happening when sales slow and doubt creeps in. Most CEOs mistake opportunity for risk—and that mindset is killing their growth. They break down why seasoned business owners lose their scrappiness, how to rebuild creativity and resilience, and the real difference between a broken system and a broken belief. You’ll learn how to shift from “nothing’s working” to seeing exactly where the next opportunity lies—without rebuilding your entire business. This is the episode to play when you’re...
info_outlineAfter a summer reset, we’re walking you through the precise moves we’re making to crush Q4: turning ads back on with elevated creative, moving our best offers to the front, selling to the same lead more often, and using a demand-driven ecosystem to catch every “coin” that falls out of a single funnel. We also break down the $30K/month plateau, why one funnel is no longer enough, how to humanize AI-assisted email, and the mindset shift of raising your standards so results match your identity.
what you’ll learn
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Why the $30K mark stalls so many CEOs -- and the exact fix
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Ecosystem vs single funnel: how to sell the same lead multiple ways
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The ad quality jump required now (and how we rebuilt our stack)
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How to move your most profitable offer to the front to accelerate sales
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Email that sells in 2025: humanizing AI and writing daily without burnout
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Standards > hustle: scaling by raising your bar, not your hours
timestamps
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00:00 Welcome back + why we paused the pod
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01:45 We turned ads off to zero in August -- here’s why
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03:30 Re-igniting ads in September and the “creator’s high”
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06:45 Quality x quantity: why “good enough” is now expensive
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10:40 Funnels vs ecosystems: catching every coin
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13:15 The $30K plateau: the danger of “just do more”
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16:40 Move your best offer to the front and sell sooner
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19:45 Demand Diagnostics: the 3 patterns we keep seeing
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21:50 Email in 2025: stop writing like it’s 2012
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24:30 Humanizing AI: Nicole’s current process
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27:20 Working less, making more -- identity and standards
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33:00 Raise your standards, raise your sales
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36:20 How to apply + get your Demand Diagnostic
quotables
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“One funnel isn’t enough anymore. Your ecosystem should catch every coin.”
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“Move your most profitable offer to the front so more people can say yes sooner.”
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“Quality and quantity are equally important now -- ‘good enough’ costs you.”
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“Email isn’t dead. Generic email is.”
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“The standard is the standard. Raise it and revenue follows.”
resources mentioned
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Nicole on Instagram: @nicoleculver
Ready to build your demand-driven ecosystem and shift from weekly to daily sales? Apply now for a private Demand Diagnostic and 1:1 support. We’ll identify your biggest sales leak, map the fix, and outline action steps you can execute this week.
👉 Apply here: [nicoleculver.co/lvtd]
Prefer DMs? Message “DEMAND” to @nicoleculver on Instagram.