495: Summer Catch Up + Finding Instant Yes Energy and Daily Buyers
Release Date: 09/08/2025
495: Summer Catch Up + Finding Instant Yes Energy and Daily Buyers
The Shift Show
After a summer reset, we’re walking you through the precise moves we’re making to crush Q4: turning ads back on with elevated creative, moving our best offers to the front, selling to the same lead more often, and using a demand-driven ecosystem to catch every “coin” that falls out of a single funnel. We also break down the $30K/month plateau, why one funnel is no longer enough, how to humanize AI-assisted email, and the mindset shift of raising your standards so results match your identity. what you’ll learn Why the $30K mark stalls so many CEOs -- and the exact fix Ecosystem vs...
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494: The Event That Gets You Sales in the Room: CEO Summit Breakdown
The Shift Show
CEO Summit 2024: Sales, Funnels & Live Workshopping for Elevate Clients 🎙️ Episode Overview In this episode, Nicole Culver takes you behind the scenes of The CEO Summit, an exclusive, two-and-a-half-day live event designed only for Elevate clients. This isn't just another event—it's a working event, where sales are made in real-time, leads are generated, and funnels are built right in the room alongside Nicole and her expert team. From messaging and storytelling to sales mastery and high-converting content, every aspect of this event is designed to create massive transformation on...
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493: The Demand Equation: How to Become the Only Choice for Premium Clients
The Shift Show
The Demand Equation – How to Become the Only Choice for Your Premium Clients In this episode of The Shift Show, Nicole and Dan dive into The Demand Equation—the key to setting yourself apart in your niche and creating overwhelming demand for your offers. They break down: ✅ Why demand is more important than lead generation alone ✅ The #1 mistake keeping experts stuck in low-level sales cycles ✅ How to position yourself as the ONLY choice for premium, rich niche clients ✅ The real reason most business owners struggle with sales (and how to fix it) ✅ The demand equation that ensures...
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492: Why Chasing Success Won’t Make You Happy (And What Will) with Andrea Crowder
The Shift Show
What if success didn’t have to come at the cost of your peace? Nicole sits down with Andrea Crowder to explore the Pleasure Model—a framework for redefining business and life so you make money from a place of joy rather than stress. Andrea shares how she went from working tirelessly in network marketing to launching an aligned business that scaled effortlessly. They discuss the fear of letting go of pressure, how to rewire subconscious patterns around money, and why the key to sustainable success is prioritizing pleasure over hustle. Chapters 00:00 Introduction and Excitement for...
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491: Million Dollar Lead Systems: How to Wake Up to New Clients Every Day
The Shift Show
Welcome to The Shift Show! In our first episode of 2025, we’re diving into the biggest challenge experts and service providers face right now: building a predictable, scalable lead system that brings in qualified leads daily—without overwhelming your schedule. Nicole and Dan break down: ✔ The #1 mistake keeping you stuck in inconsistent sales cycles ✔ Why more leads don’t always mean more sales—and what actually moves the needle ✔ The difference between leads that convert and those that waste your time ✔ How to automate and scale your lead generation without adding extra hours...
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490: Sales In Your Sleep: The 3 steps to building your dream sales system
The Shift Show
In this first episode of 2025, Nicole and Dan dive into one of the most sought-after goals for entrepreneurs: making sales in your sleep. They break down their proven system for creating consistent, predictable revenue using four essential funnels. Whether you're just starting to explore evergreen sales or looking to optimize your current approach, this episode is packed with actionable insights and inspiration to help you wake up to daily Stripe notifications. What You’ll Learn in This Episode: Why speaking to your Rich Niche is the foundation of any successful funnel. How to create offers...
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489: Why Low Ticket Offers Are the Key to Quality Leads in 2025
The Shift Show
In this episode of The Shift Show, Nicole and Dan are back with a behind-the-scenes conversation recorded during Nicole’s CEO Day (yes, even getting your hair done counts!). They dive into their predictions for 2025 and the big shifts you need to know to keep your business growing strong. They talk about why predictable sales are non-negotiable for a sustainable business, the massive shift from free lead magnets to low-ticket trust-building offers, and how solving specific problems (not general ones) will help you stand out in 2025. Plus, they break down what it really means to build a...
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488: What No One Tells You About Running a 7-Figure Business
The Shift Show
In this episode of The Shift Show, Nicole and Dan reflect on 2024, sharing lessons learned, strategies that worked, and the mindset shifts that fueled their success. They discuss the realities of scaling a multi-million-dollar business, balancing long-term brand building with short-term revenue goals, and prioritizing freedom and flexibility without sacrificing growth. From navigating hard conversations to redefining standards in their business, this episode dives deep into what it takes to sustain consistent six-figure months while creating a life they love. They also take a moment to talk...
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487: Living room conversations: The #1 change we made this year (selling low ticket) and how it really went
The Shift Show
This is a new style of podcasting Dan + I are trying out to bring you some behind the scenes conversations. We're talking low ticket and how we added that in this year to bring in more revenue and more high ticket buyers.
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Creating an Audience of Buyers on Instagram
The Shift Show
This is a recording from an Instagram Live that Dan and I did. Follow for more live trainings and to learn more about how you can work with us at LVTD!
info_outlineAfter a summer reset, we’re walking you through the precise moves we’re making to crush Q4: turning ads back on with elevated creative, moving our best offers to the front, selling to the same lead more often, and using a demand-driven ecosystem to catch every “coin” that falls out of a single funnel. We also break down the $30K/month plateau, why one funnel is no longer enough, how to humanize AI-assisted email, and the mindset shift of raising your standards so results match your identity.
what you’ll learn
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Why the $30K mark stalls so many CEOs -- and the exact fix
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Ecosystem vs single funnel: how to sell the same lead multiple ways
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The ad quality jump required now (and how we rebuilt our stack)
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How to move your most profitable offer to the front to accelerate sales
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Email that sells in 2025: humanizing AI and writing daily without burnout
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Standards > hustle: scaling by raising your bar, not your hours
timestamps
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00:00 Welcome back + why we paused the pod
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01:45 We turned ads off to zero in August -- here’s why
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03:30 Re-igniting ads in September and the “creator’s high”
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06:45 Quality x quantity: why “good enough” is now expensive
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10:40 Funnels vs ecosystems: catching every coin
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13:15 The $30K plateau: the danger of “just do more”
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16:40 Move your best offer to the front and sell sooner
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19:45 Demand Diagnostics: the 3 patterns we keep seeing
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21:50 Email in 2025: stop writing like it’s 2012
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24:30 Humanizing AI: Nicole’s current process
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27:20 Working less, making more -- identity and standards
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33:00 Raise your standards, raise your sales
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36:20 How to apply + get your Demand Diagnostic
quotables
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“One funnel isn’t enough anymore. Your ecosystem should catch every coin.”
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“Move your most profitable offer to the front so more people can say yes sooner.”
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“Quality and quantity are equally important now -- ‘good enough’ costs you.”
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“Email isn’t dead. Generic email is.”
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“The standard is the standard. Raise it and revenue follows.”
resources mentioned
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Nicole on Instagram: @nicoleculver
Ready to build your demand-driven ecosystem and shift from weekly to daily sales? Apply now for a private Demand Diagnostic and 1:1 support. We’ll identify your biggest sales leak, map the fix, and outline action steps you can execute this week.
👉 Apply here: [nicoleculver.co/lvtd]
Prefer DMs? Message “DEMAND” to @nicoleculver on Instagram.