Cultural marketing lessons from Perfetti Van Melle's Martin Höfling
Shiny New Object - a Marketing Podcast
Release Date: 12/18/2025
AI makes human relationships the real advantage - ft. Kenvue's Mark Cibort
Shiny New Object - a Marketing Podcast
AI can make you faster. But can it make you memorable? Mark Cibort, Global Head of Marketing Operations at Kenvue, joins the #ShinyNewObjectPodcast to discuss agentic employees, data overload, the AI bubble, and why the real competitive advantage is becoming the most human person in the room. Tune in to learn how to make more space for what matters, while still making the most of the tech revolution.
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Stop just accepting what AI gives you - Havas Media's Des Bateman
Shiny New Object - a Marketing Podcast
Data gives us answers, but not the whole truth. Des Bateman, SVP Growth at Havas Media Network, draws an interesting parallel between using AI and the process that went into the book "Breath" by James Nestor. In this latest episode of the #ShinyNewObjectPodcast, we look at what the outcome looks like when you research and back up your hunches... instead of just saying "just breathe through your nose." Tune in to discover: • Why digital data is not the same as objective truth • How AI can make audience research more scalable • Why friction can sometimes improve conversion • What...
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Read, Listen & Filter: Thinking clearly in the age of AI with Booking.com's Corina Bordeianu
Shiny New Object - a Marketing Podcast
Marketers need strong logic, clear reasoning, and an identity of their own before turning to AI to enhance or speed up their work. That's why Corina Bordeianu, Social Media Insights Principal at Booking.com, urges them to Read. Listen. Filter. For Corina, education is paramount to her career progression. And her view of the future of marketing: going beyond social listening to understand video intelligence and what consumers say about your brand. Tune in to hear her #ShinyNewObject and get some great #marketinginsights #shinynewobjectpodcast
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Stop using AI for everything - Finding the best use cases with UserTesting CMO Johann Wrede
Shiny New Object - a Marketing Podcast
Most people are overusing AI and not making the most of it for the things that really matter. Johann Wrede, CMO at UserTesting, is teaching us to go beyond simple tasks and use Claude Code and Codex - his Shiny New Objects for data driven marketers. Learn why building the right tools, independent of the AI agent used, will improve your marketing. We also discuss the power of moving quickly, testing often, and keeping the human in the process.
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You can't fake taste - with Charlotte Tilbury's Marukh Budhraja
Shiny New Object - a Marketing Podcast
It's now easier than ever to copy content until all digital marketing starts to look the same - this is where taste becomes a shiny new object, says Marukh Budhraja, Global Head of Social Media Marketing at Charlotte Tilbury. What really differentiates brands and how can you use today's tools, without your content looking copied? She tells us more on this episode of the Shiny New Object podcast.
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Throwing tokens in a Virtual Trevi Fountain with Tim Sparke
Shiny New Object - a Marketing Podcast
For Tim Sparke, feedback is something marketers should seek relentlessly, but one thing companies and people aren't really set up to receive. And that includes data in... data driven marketing. On the Shiny New Object Podcast latest episode, he explains why relentlessly seeking feedback is key to developing, and how to set up a system for this rather than simply thinking about gathering data as a goal. But most importantly, we talk about his and Congregation Partners' ambitious new project: the Trevi app. A safe sandbox for marketers to test ideas, explore data, and compare different...
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Cutting through podcast overwhelm with BT Group's Nevra Yagmur
Shiny New Object - a Marketing Podcast
Drowning in content? Nevra has a solution. With vibe coding and bridging gaps between sources, BT Group's Digital Performance Manager, Nevra Yagmur, shares her "podsome" project. Plus, find out her skills of choice to make it in data driven marketing when depth alone isn't enough and performance stops happening in isolation.
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Avoid data paralysis & embrace performance AI - Evergreen Finance's Dan Saunders
Shiny New Object - a Marketing Podcast
Dan Saunders is the Head of Performance Marketing at Evergreen Finance London and our latest guest on the #ShinyNewObjectPodcast. He swears by "The Way of the Wolf" to teach us why everything we do is ultimately, a sales job. He believes the best thing to do with data is get stuck in, finding your starting point and just using it - not being paralysed by how much of it you've got. And he tells us why the future of marketing sits with Performance AI that quantifies everything we used to look at as subjective. As long as humans are at the helm, that can yield highly effective conversion results....
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Productive curiosity keeps shopper marketing relevant - learn how with Jack Link's' Vanessa Atanasov
Shiny New Object - a Marketing Podcast
Data is never static - just like people and the world as a whole. Vanessa Atanasov, Shopper and Trade Marketing Manager at Jack Link's and BiFi Benelux, tells us how she uses the "before & after" of banana bread during Covid lockdowns to illustrate how things can change, including our understanding of them. We talk about shopper vs consumer marketing and how to use productive curiosity to make your in-store campaigns stand out. Tune in to the #ShinyNewObjectPodcast to get some of the worst, and best, marketing advice ever. #marketingpodcast #datadrivenmarketing
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The future of marketing: Predicting why, and how people feel | Vella Bioscience's Joy Allen-Altimare
Shiny New Object - a Marketing Podcast
What if the future of marketing is not just knowing what people will do, but understanding why they feel the way they do? In this episode, Joy Allen-Altimare unpacks predictive emotional modelling, and why the next leap in data driven marketing will come from combining behaviour, context and human emotion.
info_outlineThe biggest currency is attention, and we as marketeers we're fighting for attention, not only from other brands, but from all these other stimuli.
For Martin Höfling, Global Marketing Manager Chupa Chups at Perfetti Van Melle - Brasil, cultural marketing is the way forward for brands who want to capture consumers' ever fleeting attention.
On this latest episode, we talk about the pillars of cultural marketing, the importance of curiosity in data driven marketing, and his "Miracle Morning" routine. Inspirational tips to boost creative effectiveness and everyday life at the same time.