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Shiny New Object - a Marketing Podcast

Shiny New Object is a podcast about the future of data driven marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of www.automatedcreative.net

info_outline Smart marketers make small bets - ft. Jimdo's Justinas Vaičiulis 03/25/2026
info_outline Moving from marketing as solo heroics to teamwork & trust with Swapfiets' Anna Soldatova 03/19/2026
info_outline ROAS as a watermelon & optimising your tool stack with Bissell's Antoine Deventer 03/12/2026
info_outline What if retail media & e-commerce shared an AI brain? - ft Constructor's Jason Zollan 03/03/2026
info_outline Brilliant & difficult & not just one person's preserve: How to get GEO right 02/25/2026
info_outline Failing on the way to getting it right - ft ex-GoDaddy's Fara Howard 02/18/2026
info_outline How to stop AI from sucking the soul out of your content - with Philips' Sneha Mittal 02/10/2026
info_outline Stop putting band aids on injuries that need stitches - with Reckitt's Tamara El Jurdi 02/04/2026
info_outline Organic reach to paid success with Gorilla 76's Kevin McClary 01/27/2026
info_outline All marketing is meant to perform, or it's just noise - ft. MilliporeSigma's Nick Figueiredo 01/16/2026
info_outline Finding adaptability & resilience in today's data driven marketing - ft. TikTok's Adriane Goetz 01/06/2026
info_outline Cultural marketing lessons from Perfetti Van Melle's Martin Höfling 12/18/2025
info_outline Focusing on humans in the AI era - with Microsoft's Carly Morris 12/09/2025
info_outline Getting in a scrum with Golfbreaks' Bee Craft 12/03/2025
info_outline Moving fast by going slow - ft. VML's Kiesse Lamour 11/25/2025
info_outline Why use your people for authentic marketing: Charlotte Tilbury's Sian Nicholas 11/18/2025
info_outline Taking the "me" out of media with SharkNinja's Nick Cedar 11/13/2025
info_outline What skateboarding can teach you about marketing - with Newcastle University's Matt Horne 11/05/2025
info_outline Co-creation for meaningful marketing - with HP's Pepe Gorbea 10/28/2025
info_outline Turning customer data into commercial decision making - with Ruggable's Kajal Patel 10/22/2025
info_outline Even the best hotels have empty beds - Secret Escapes' Pete Durant on lines AI can't write 10/16/2025
info_outline Episode 318 / Jason Hartley / PMG / Head of Media Innovation and Trust 10/09/2025
info_outline Episode 317 / Mark Cochrane / T&P / Head of Media Strategy 10/07/2025
info_outline Episode 316 / Kyle Shields / Wealthsimple / Growth Creative Lead (Art Director) 09/30/2025
info_outline Episode 315 / Molly Peel / The Red Carnation Hotel Collection / Head of Social Media 09/25/2025
info_outline Episode 314 / Beril Aydingor Yunusoglu / ClassPass / Acquisition Marketing Manager 09/23/2025
info_outline Episode 313 / Julie Pender / Pernod Ricard / UK Creative Content Manager, Havana Club 09/18/2025
info_outline Episode 312 / Richard Lee / Google / Global Head of Marketing, Games and Media & Entertainment Industries 09/16/2025
info_outline Episode 311 / Hernando Ruiz-Jimenez / Geisinger Health / Chief Marketing and Communications Officer 09/10/2025
info_outline Episode 310 / Jayne Andrews / Fentimans Ltd / Marketing Director 09/03/2025
 
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