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What skateboarding can teach you about marketing - with Newcastle University's Matt Horne
11/05/2025
What skateboarding can teach you about marketing - with Newcastle University's Matt Horne
Head of Digital Media at Newcastle University, Matt Horne joins Tom Ollerton to talk creativity, data-driven marketing… and why his skateboard is a better teacher than most dashboards. In this episode: Why marketing mix modelling and data warehouses help, but aren’t 100% precise Reporting that lands: tailor the numbers to finance, tech, or the C-suite Privacy, under-18 targeting, and the reality of higher-ed marketing Hustle early, balance later: a career path from radio ads to paid and organic “Rate My Skate”: learning in public, experimentation, and finding flow. Listen, learn, and maybe pick up a board.
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