#1012: The thrill of the chase: Why replens aren’t the whole story
Release Date: 05/07/2025
Silent Sales Machine Radio
After coaching literally 1,000s of students to success over the past 24+ years, with an emphasis on Amazon the past several years, we've noticed some obvious trends in where especially new sellers go wrong. Today's episode is specifically a list of the most common mistakes you'll make as a newer Amazon seller if you don't get some help and instruction. It's not enough to watch a few youtube videos and start scanning barcodes looking for "flips". You'll wind up losing your account and you'll also find yourself very frustrated at how difficult it all seems to be. DO NOT ignore...
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In this inspiring episode of Silent Sales Machine Radio, coaches Brian and Robin Joy return from a summer break with powerful stories from recent coaching sessions. The message is clear: success doesn't require perfection—just consistent, imperfect action. Whether you're struggling to hit that first stride or doubting your next step, this episode will reignite your motivation. Hear how simple weekly challenges, embracing the "messy middle," and staying in motion can double your business—even through vacations, setbacks, and self-doubt. You'll learn how to: Embrace “good...
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Whether you've been selling on Amazon for 10 days or 10 years, there is a shift happening in how to best succeed with buying and selling products through Amazon arbitrage. Join Jimmy Smith as he discusses how this new change affects sellers and how you can capitalize on this for your business moving forward. If you want to ramp up your sourcing and install over 60 of Jimmy's sourcing systems into your business, then check out the Evergreen Sourcing System program at . Watch this epsiode on our YouTube channel here: Show note LINKS: If you'd like to see Jimmy's 1.5...
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Today we spend time with a great coach on our team Grant Douglas. We recap some of the highlights from the event that just happened and share tips and insights on the state of Amazon selling, the unique strategies that make the so powerful and some new high-impact benefits of being a coaching student in our program. Stay tuned at the end of the episode today to hear from Taylor Thomas of Arbitrage Card ( to learn how using discounted gift cards can be super simple and add loads of margin to your business! If you’d like to get access to all 50 sessions from this conference,...
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On today’s episode we review a great live session from the recent Proven Conference. The presenter Ryan Otwell shares how he grew a seven figure business rapidly purchasing inventory on Amazon and flipping it right back on Amazon at fantastic margins. We call this "Amazon to Amazon" flipping strategy "A2A". The new course that teaches the strategy is available at If you’d like to get access to all 50 sessions from this conference, look for the special deal we have at (deal will be posted soon if you don't see it there yet - we are still editing some of the sessions for you) ...
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Join Brian and Robin Joy as they reflect on their energizing experience at the 2025 Proven Conference. From saltwater adventures in Florida to standing-room-only sessions in Orlando, this episode is packed with both heart and strategy. They unpack the highlights of their powerful two-day workshop, built around the core pillars of predictability, sustainability, and scalability—achieved through consistency, frameworks, and systems. You'll also hear behind-the-scenes insights on impactful tools like QuickFinds, 3P Mercury, and the Arbitrage Card, plus moving stories from coaching...
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Did you miss the conference? Here's a sneak peak at one of our several sessions. Nate and Jim answer questions and talk about exciting upcoming things for Amazon sellers. This is a long and exciting episode which is sure to inspire you. We hope some of the Amazon selling momentum which over 700 conference attendees experienced will rub off on you and you'll consider coming in person to our next live event. If you were with us in Florida, Nate and Jim capture the spirit of the whole event in this Q&A session. Keep an eye out for the recordings available for purchase soon! Watch this...
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There is a GROWING pool of viable, reseller eligible, understocked and ENTIRELY UNSTOCKED products that you could be selling on Amazon. Today I PROVE it and show you how to see it for yourself. In fact - I show you how to go see about 2 - 2.5 million of them ANYTIME YOU'D LIKE. Watch this episode on our YouTube channel here: Show note LINKS: - The comprehensive course that contains ALL our Amazon training modules, recorded events and a steady stream of latest cutting edge training including of course the most popular starting point, the REPLENS selling model. The PAC is updated...
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Did you know that we have a team of VA's running virtually our ENTIRE back end operation for our e-commerce businesses for just a few dollars per hour? They live in the Philippines where the US dollar spends like $5-$6 so we give them fantastic jobs for just a few dollars per hour! They manage all the painful, monotonous aspects of having an online business and they are ESPECIALLY talented and experienced with all aspects of the Amazon seller models we are running (and teaching in the training and our coaching). This includes- replens, RA/OA, wholesale, IP complaint...
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Today's guest is a coaching student who started a few years ago as a student. He now has a very successful business and a flexible schedule and we both agreed, "We want this for other families!" He's got a fantastic system for finding underserved small brands that he can sell on Amazon and he explains all the details. He has a very profitable reselling business and he breaks it all down! He's also in the early stages of launching his own brand although he's in the early stages of that adventure. He's hoping to make it to our event at the end of May as well - we discuss...
info_outlineIn this Coaches Corner episode of Silent Sales Machine Radio, Brian and Robin Joy unpack a surprisingly common challenge among resellers: the obsession with sourcing new ASINs over building sustainable, replenishable inventory. Through humorous anecdotes, practical coaching insights, and relatable metaphors, they explore the psychology behind the "thrill of the chase" and how to shift focus toward long-term e-commerce success.
Whether you're stuck in the cycle of constant test buys or struggling to find "profitable" ASINs, this episode delivers a fresh perspective: it’s not about perfection—it’s about progress.
Learn how building a robust viable ASIN database can be your most powerful strategy, why testing trumps guessing, and how to play the long game without burnout.
Highlights include:
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The difference between viable, testable, and replenishable ASINs
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Why your sourcing mindset matters more than your tools
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How to use Keepa data and sales cycles to your advantage
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The power of “shopping the back of the list”
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Why success in e-commerce is truly a numbers game
Don’t just chase the next shiny ASIN—build your base, trust the process, and test more!
Special guest at the conclusion of today's show, Jeff Schick of JeffSchick.com answers the question: "If I've sold a brand for a long time, can Amazon re-gate me? How can I avoid this risk?"
Watch today's episod eon our YouTube channel here: https://youtu.be/v2b5CLDB8Gw
Show note LINKS:
TheProvenConference.com - Our May 2025 event - plan to join 100s of listeners to this show in Orlando May 29-31st, 2025!
ProvenAmazonCourse.com/100 Our pre-conference workshop titled Path to 100 ASIN's - The Replens Accelerator. Brian and Robin Joy are teaching live in Orlando in May!
SilentJim.com/keepa - Keepa is the only tool you need when starting off selling. Our Keepa podcast episode is number 369 at https://SilentJim.com. It is a great intro to what Keepa is and why it's our recommended tool.
SilentJim.com/360 - The most comprehensive Keepa training course you'll find. Note: This course is now included inside the ProvenAmazonCourse.com library!
ProvenAmazonCourse.com - The comprehensive course that contains ALL our Amazon training modules, recorded events and a steady stream of latest cutting edge training including of course the most popular starting point, the REPLENS selling model. The PAC is updated for free for life!
SilentJim.com/bookacall - Our guest today benefited tremendously from the coaching he's received! Inquire about your coaching options today! Let's connect!
My Silent Team Facebook group. 100% FREE! https://www.facebook.com/groups/mysilentteam - Join 82,000 + Facebook members from around the world who are using the internet creatively every day to launch and grow multiple income streams through our exciting PROVEN strategies! There's no support community like this one anywhere else in the world!
3PMercury - SilentJim.com/thesystem - The seller automation tool that allowed our student Khang to build a $3million REPLENS business using a team of two people that ran his entire business!