#1165: Reading between the Keepa lines: What the chart isn't showing you
Release Date: 05/20/2026
Silent Sales Machine Radio
AI is here and it's changing Amazon reselling fast by making it possible to know which products you should be selling at any given time! You've heard us talking a lot lately about the NEW way to do Amazon reselling that allows you to track not just dozens or hundreds of products for purchase timing and profitability, but hundreds or even tens of thousands or more products (ASINs). Today we meet with the creator of software that has revolutionized and injected AI into the strategy of 100s of Amazon resellers, forever changing the way they are approaching Amazon selling. We talk...
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Three coaching calls in one week. Three different sellers. Same problem - they were all passing on ASINs because of what Keepa wasn't showing them. In this episode, Brian and Robin Joy unpack the blind spots hiding in plain sight on every Keepa chart: the "dead" listing that's actually just chronically out of stock, the buy box price that changes depending on which region you're standing in, and the sales that happen at prices Keepa never even logs. The old signals, rank drops, offer counts, the national buy box, trained an entire generation of resellers to read the chart one way. Amazon...
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Today we meet a busy father with a full-time corporate job who has managed to build an Amazon reselling business based on strategies - all in his spare time! And get this - he just had his first six figures month so we thought we'd share his story in an interview. He's aiming or seven figures in 2026 and he's well on his way. He shares the difficulties he's faced, his outlook and goals for the future (hoping to go full-time soon) as well as several tips that sellers new and old can appreciate and benefit from! Watch this episode on our YouTube channel here: Relevant...
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New Amazon resellers often report that they struggle to find brands and products that they are eligible (ungated) to sell when they first get started as a new reseller on Amazon. There are incredible tools emerging right now that completely resolve that challenge - today I talk to the creator of a very effective, simple tool called MultiSellerPro - (visit SilentJim.com/msp for a discount). MSP crawls the accounts of other Amazon sellers looking for qualified, ungated products and builds a constantly monitored catalog that over time alerts you as any gated brands/products become ungated...
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You're doing the work. You're following the playbook from the videos, the socials, the group platforms. And something still isn't clicking. Here's what nobody's telling you: a lot of that advice was accurate 5 or 10 years ago. Some of it still is. Some of it isn't. And nobody's sorting it out for you. In the kickoff to a four-part Coach's Corner series, Brian and Robin Joy lay out the four shifts Amazon quietly built into the platform while the older content kept aging in place. None of them are hacks. All of them are visible to anyone paying attention. Why the rank-drop...
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Today we meet a father of two who has a background in ministry who is making his family's financial dreams come true via Amazon reselling. His healthy six figure per month business is primarily a "one man show" run out of his basement operating about 18% margins. He's never been more confident than he is now about the future prospects of the Amazon reselling model. We discuss what tools he uses, the challenges he's faced, how he sources products and his thoughts about the future of Amazon selling. Watch this episode on our YouTube channel here: Show note LINKS: -...
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Some of the smartest people Robin Joy coaches still can't pull the trigger. They're stuck in saver mode when the business needs them in builder mode. Brian and Robin Joy unpack the mindset shift that separates the sellers who get going from the ones who keep studying. Why customers happily pay more on Amazon. Why Brian wouldn't drive to Walmart to save money but goes all day to make money. And the math behind the catalog: out of 1.4 billion ASINs, the sweet spot is the 2.4 million selling 50 to 199 units a month. That's the corner big corporations can't be bothered with. That's where we...
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The tools are getting better, there's fewer sellers, there are more products to sell, Amazon's policies are getting clarified and more consistently enforced and best news yet - the shoppers are spending more than ever and projected to spend more in the future. Clearly, right now and the next few years is a great time to be an Amazon reseller! But what's the best approach, What can we learn from the past? Let's talk about it. Don't forget to check out our episode sponsor Sellerboard, our awesome sponsor - THE accurate profit analytics tool for Amazon sellers that helps you...
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Most new Amazon sellers as well as those investigating the Amazon FBA reselling business model have a handful of misconceptions and false premises about the opportunity. Today we discuss the facts and evidence regarding the most common mistaken assumptions that we see. Saturation Needs sales and discounts Shipping and Shopping inconvenience Suspensions and lost accounts Is it a sophisticated model? "Try 2D Workflow for free and see how much you could save every time you send in an FBA shipment to Amazon!" Check it out at Watch this episode on our YouTube...
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A coaching client messaged us this week ready to abandon his method. A few bad matches, a couple wrong orders, and a new surcharge from Amazon and suddenly the grass looks greener everywhere else. We've seen this movie before. In this episode, we do the math on Amazon's new 3.5% FBA surcharge, show you the free lever most sellers ignore, and talk about why the people who win this game aren't the ones who found the perfect strategy, they're the ones who stopped restarting the clock. Special guest at the conclusion of today's show, Jeff Schick of answers the question: "Can...
info_outlineThree coaching calls in one week. Three different sellers. Same problem - they were all passing on ASINs because of what Keepa wasn't showing them. In this episode, Brian and Robin Joy unpack the blind spots hiding in plain sight on every Keepa chart: the "dead" listing that's actually just chronically out of stock, the buy box price that changes depending on which region you're standing in, and the sales that happen at prices Keepa never even logs. The old signals, rank drops, offer counts, the national buy box, trained an entire generation of resellers to read the chart one way. Amazon changed the building. Keepa is still one window.
This episode is about learning to walk around to the other side.
Special guest at the conclusion of today's show, Jeff Schick of JeffSchick.com answers the question: "What is the inform act and how scary is it? (HINT: It's not scary)" Use coupon code "MISTAKE" to get your first month of services for only $1 with Jeff and his team!
Watch this video on our YouTube channel here: https://youtu.be/sdkDTsCD5IA
Show note LINKS:
3pmercury.com/friends - The best pricing on 3pMercury software!
ProvenAmazonCourse.com - The comprehensive course that contains ALL our Amazon training modules, recorded events and a steady stream of latest cutting edge training including of course the most popular starting point, the REPLENS selling model. The PAC is updated free for life!
SilentJim.com/kickstart - If you want a shortcut to learning all you need to get started, then get the Proven Amazon Course and go through Kickstart.
TheProvenConference.com - Learn more about our upcoming August 2026 event! The longest running annual event for Amazon sellers in the world!
SilentSalesMachine.com - Text the word “free” to 507-800-0090 to get a free copy of Jim’s latest book in audio about building multiple income streams online (US only) or visit SilentJim.com/free11
SilentJim.com/bookacall - Schedule a FREE, customized and insightful consultation with my team or me (Jim) to discuss your e-commerce goals and options.
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Facebook.com/groups/mysilentteam - Join 83,000 + Facebook members from around the world who are using the internet creatively every day to launch and grow multiple income streams through our exciting PROVEN strategies! There's no support community like this one anywhere else in the world!