The Myth of Micro-Targeting
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Early this year, Dutch publisher Nederlandse Publieke Omroep stopped using third-party cookies and went to contextual-only advertising on their network of websites. In doing so, they saw a 62% increase in ad revenue compared to the prior year!
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Online News, Clickbait, and Digital Literacy
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Nolan Higdon, author of The Anatomy of Fake News, joins Matt again to talk about the post-election analysis of clickbait, fake news, and issues of digital literacy. This conversation reaches into many related facets, such as critical thinking, content marketing, ad fraud, and logical fallacies. Listen in to hear why Matt speculates that the “straw-man” fallacy no longer exists!
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Free is Bad
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Have you ever stopped to think about all of the “free” things that you use every day?
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Marketing Lacks Empathy in a Pandemic
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Are marketers and marketing media ignoring the economic realities of the pandemic? At the time of this recording, the United States unemployment rate is 7.9% with 10.7 million jobs lost since the start of the lockdowns.
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How to Spot FAKE News
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In this podcast, an interview with Nolan Higdon, author of The Anatomy of Fake News.
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Searching for Keywords
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Keywords are the foundation for digital marketing.
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Is the Sales Funnel Dead?
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Is the Traditional Sales Funnel an Effective Tool in Modern Digital Marketing?
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Decoding Google
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Can we trust studies that claim to decode Google? Many SEO companies employ tests and studies to understand the nuances of Google's algorithm. However, are these studies valid or do they have any statistical significance?
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The Amazing World of Ad Fraud
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My guest is Dr Augustine Fou, an Ad Fraud expert. If you don’t follow his updates and content on LinkedIn, then I highly recommend that you do, as it will simply blow your mind how much ad spend is wasted on bots, inflated views, and networks of fraudulent websites.
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The Need for Digital Literacy
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Matt and Ashley met up and recorded a socially-distanced podcast a few weeks ago. Of course, the conversation turned to the overwhelming amount of fake news surrounding COVID-19. But beyond fake news, there is a substantial problem in people’s ability to discern what is true and what is false information online.
info_outlineHow important is Accessibility in Digital Marketing? Honestly, most have never thought about that question, so you may not be alone.
Kim Krause-Berg joins Matt to talk about recent developments in Accessibility. First, companies that do not have accessible websites are being sued. Past court rulings put websites in the same class as a commercial business; they have to accommodate and provide for anyone to access their store just as much as their website.
Fortunately, accessibility is just good business practice. Why would you limit the people that would purchase or access your information? Many times, adding accessible features enhances the experience for all users.
However, for some, they choose not to invest in accessibility and take their chances. There is a sentiment that reprogramming a website for accessibility is a large expense that isn’t worth the effort. But, as Matt and Kim go through this conversation, they show that accessibility is a much larger issue than screen readers. Making a website or application accessible and easier to use is far-reaching and actually benefits more people in more ways than the intended target.