Endless Coffee Cup

Endless Coffee Cup is a monthly discussion of marketing news, culture and media for our complex digital lifestyle. Hosted by Matt Bailey, President of SiteLogic Marketing.

The Myth of Micro-Targeting 12/22/2020

The Myth of Micro-Targeting Early this year, Dutch publisher Nederlandse Publieke Omroep stopped using third-party cookies and went to contextual-only advertising on their network of websites. In doing so, they saw a 62% increase in ad revenue compared to the prior year! /episode/index/show/sitelogic/id/17298650

Online News, Clickbait, and Digital Literacy 12/08/2020

Online News, Clickbait, and Digital Literacy Nolan Higdon, author of The Anatomy of Fake News, joins Matt again to talk about the post-election analysis of clickbait, fake news, and issues of digital literacy. This conversation reaches into many related facets, such as critical thinking, content marketing, ad fraud, and logical fallacies. Listen in to hear why Matt speculates that the “straw-man” fallacy no longer exists! /episode/index/show/sitelogic/id/17100275

Free is Bad 11/24/2020

Free is Bad Have you ever stopped to think about all of the “free” things that you use every day? /episode/index/show/sitelogic/id/16937942

Marketing Lacks Empathy in a Pandemic 10/27/2020

Marketing Lacks Empathy in a Pandemic Are marketers and marketing media ignoring the economic realities of the pandemic? At the time of this recording, the United States unemployment rate is 7.9% with 10.7 million jobs lost since the start of the lockdowns. /episode/index/show/sitelogic/id/16565828

How to Spot FAKE News 10/13/2020

How to Spot FAKE News In this podcast, an interview with Nolan Higdon, author of The Anatomy of Fake News. /episode/index/show/sitelogic/id/16383653

Searching for Keywords 09/28/2020

Searching for Keywords Keywords are the foundation for digital marketing. /episode/index/show/sitelogic/id/16183820

Is the Sales Funnel Dead? 09/02/2020

Is the Sales Funnel Dead? Is the Traditional Sales Funnel an Effective Tool in Modern Digital Marketing? /episode/index/show/sitelogic/id/15855419

Decoding Google 08/13/2020

Decoding Google Can we trust studies that claim to decode Google? Many SEO companies employ tests and studies to understand the nuances of Google's algorithm. However, are these studies valid or do they have any statistical significance? /episode/index/show/sitelogic/id/15601076

The Amazing World of Ad Fraud 07/02/2020

The Amazing World of Ad Fraud My guest is Dr Augustine Fou, an Ad Fraud expert. If you don’t follow his updates and content on LinkedIn, then I highly recommend that you do, as it will simply blow your mind how much ad spend is wasted on bots, inflated views, and networks of fraudulent websites. /episode/index/show/sitelogic/id/15063419

The Need for Digital Literacy 06/10/2020

The Need for Digital Literacy Matt and Ashley met up and recorded a socially-distanced podcast a few weeks ago. Of course, the conversation turned to the overwhelming amount of fake news surrounding COVID-19. But beyond fake news, there is a substantial problem in people’s ability to discern what is true and what is false information online. /episode/index/show/sitelogic/id/14769320

How to Create Effective Online Learning Courses 04/09/2020

How to Create Effective Online Learning Courses Classes are moving online! But is that a good thing? Many are complaining that instructors don’t know how to use the technology, and it might be leaving a bad impression of online/distance learning. /episode/index/show/sitelogic/id/13919807

Calculating the Return on Training 04/02/2020

Calculating the Return on Training How does a training manager measure the effectiveness of their training? There are significant obstacles. Most notably competing priorities, lack of data, or simply not knowing where to start. Beyond that, what type of assessments should be used to show that the training was effective? /episode/index/show/sitelogic/id/13820159

Master Personal Presence Through Your Webcam 03/25/2020

Master Personal Presence Through Your Webcam As the world events have forced us to do business through the internet, the only external personal interaction is through our webcams. In this episode, Stewart Bewley joins Matt to talk about how we can master our personal presence through the webcam. /episode/index/show/sitelogic/id/13697261

Tap Into Neuromarketing 03/18/2020

Tap Into Neuromarketing Did you know that there is a part of your brain that makes decisions quicker than your rational, logical thought? Your unconscious mind reacts quickly to stimulus, which then influences our reactions and rational thinking. /episode/index/show/sitelogic/id/13602935

Don't Go Chasing Algorithms 02/20/2020

Don't Go Chasing Algorithms In this episode, Matt and Ashley discuss Google’s latest major algorithm update, Algorithm Bert. Here’s the interesting part: There is nothing that anyone performing search engine optimization can do to optimize for this algorithm. However, if you have been regularly publishing helpful information to educate your audience and provide helpful content, you’ll probably benefit. /episode/index/show/sitelogic/id/13234985

Defining Content Marketing 12/13/2019

Defining Content Marketing Content marketing is a huge buzzword, but what it stands for really isn’t all that new. Strip away the buzz and you have attention-grabbing content. That’s it. As every piece of content, it’s about leveraging marketing channels in a smart and strategic way to make sure that content gets in front of the right people at the right time. So, what is content marketing truly at its core, and why is there so much hype? /episode/index/show/sitelogic/id/12392300

Investigating Influencer Marketing 09/05/2019

Investigating Influencer Marketing Influencer Marketing has heated up over the past years as one of the latest, shiniest objects in marketing. But does it deliver? Matt and Ashley delve into this topic and provide examples of influencer marketing done well and done poorly. /episode/index/show/sitelogic/id/11137103

Business Planning 07/09/2019

Business Planning By nature, the majority of business owners are not marketers. As such, many see taking time to think about marketing the same as going to the dentist. In a recent study, 86% of business owners prefer to spend their time on activities other than marketing! Of course, marketing plans go out the window when stuff it’s the fan. As boxer Mike Tyson famously said, “everyone has a plan until they get hit in the mouth.” When things get tight, busy, or stressful, the plan goes out the window and people rely on their intuition. Ashley Schweigert joins Matt to talk about the importance of planning your marketing. Matt & Ashley break down the most important elements of marketing and how business owners can approach marketing with the least amount of pain possible. /episode/index/show/sitelogic/id/10457516

Straight Talk about Google Ads 04/23/2019

Straight Talk about Google Ads Ashley Schweigert returns to talk through the many details of setting up a Google Ads account. From targeting keywords, understanding keyword match types, setting budgets and then dealing with the Quality Score. There is a lot to unpack when it comes to Google Ads, and Matt and Ashley attempt to help people navigate through the confusing layers of setting up a campaign. /episode/index/show/sitelogic/id/9502853

Digital Accessibility Matters 04/09/2019

Digital Accessibility Matters Kim Krause-Berg joins Matt to talk about recent developments in Accessibility. Past court rulings put websites in the same class as a commercial business; they have to accommodate and provide for anyone to access their store just as much as their website. /episode/index/show/sitelogic/id/9327533

What are the Marketing Skills of the Future? 03/05/2019

What are the Marketing Skills of the Future? Preparing Marketers for the Age of Automation /episode/index/show/sitelogic/id/8886797

Have SEO Best Practices Changed? 02/20/2019

Have SEO Best Practices Changed? Longtime associate Ashley Schweigert joins Matt to talk SEO. Recently, Matt ran across a training video that claimed that SEO Best Practices have changed over the years, and he has some dispute with that claim. /episode/index/show/sitelogic/id/8719115

Make the Perfect Pitch 02/06/2019

Make the Perfect Pitch Sue and Matt wonder if social media and networking technology has reduced the value - and the effort- of making a good pitch. Especially pitches made through Email and LinkedIn Requests. /episode/index/show/sitelogic/id/8546366

Find Your True Voice 01/15/2019

Find Your True Voice Matt is joined by Stewart Bewley of . Stewart helps people to find their true voice. Stewart talks about the power of speaking with “your true voice” and the confidence that it bring to you as the speaker. With non-verbal being the majority of how we communicate, it is so important to focus our expressions, bodies and intonation along with the content of what we are speaking. Stewart end the podcast by walking us through his initial three step process for speaking: Posture, Breathing and Voice. I guarantee you’ll want to follow these steps as Stewart presents them, and see for yourself how effective it is! /episode/index/show/sitelogic/id/8269010

Selling Social Media 09/20/2018

Selling Social Media Sue Grabowski joins Matt to discuss how to approach social media. With all of the negative press about social media, trends and attitudes are changing quickly. So, how can businesses react and approach this dynamic, yet volatile channel? Facebook’s changes have exposed social media for what they are - ad platforms! because they have to make money, their product is people. Of course, people’s data is a significant means to target - and get highly targeted! Finally, how do you create a content strategy that incorporates these dynamic changes, but yet provides valuable information to your customers? Sue and Matt explore practical uses of social media and challenges to agencies providing social media services. /episode/index/show/sitelogic/id/7070743

A Digital Marketing Trainer's Playbook 08/02/2018

A Digital Marketing Trainer's Playbook Matt and audience favorite Mike Stebbins get together and of course, talk training. The passion to train and help organizations is clear as they their behind-the-scenes stories as trainers. /episode/index/show/sitelogic/id/6881457

Disrupting Sports 06/01/2018

Disrupting Sports Matt and Jim discuss the shifting landscapes of technology and how it affects sport marketing. Data has become the new frontier of fan measurement and marketing. /episode/index/show/sitelogic/id/6658851

High Fidelity 04/06/2018

High Fidelity In this episode, Ben joins Matt again as they discuss something that is very dear to many of us - Music. /episode/index/show/sitelogic/id/6453140

Sensational Headlines 11/21/2017

Sensational Headlines Matt and Ben read through the latest marketing headlines and discuss the reality behind the articles. They point out blatant contradictions from the same writers or publishers and guide you as to how to insulate yourself from over-hyped sensationalism. /episode/index/show/sitelogic/id/5967513

Profitable Testing 10/18/2017

Profitable Testing Kim and Matt continue the conversation from the last show, as they delve into further testing and usability concepts. While the obstacles to good usability are well documented, Kim and Matt work through the common objections, difficulties and solutions. While suggesting testing plans and constant reviews, they maintain the focus on the bottom line of testing - improved business. It all comes down to making your website easy to use. If it is easy, people will do more and your business will benefit. Sit back and listen to the instruction, the advice and experiences of two people that have been in the website business for over 20 years - each! We’re sure that you’ll learn something that will benefit your business or that you can put into practice - immediately! /episode/index/show/sitelogic/id/5853239

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