SPOS #908 – Josh Bernoff On The State Of Business Books (And Writing One)
Release Date: 12/03/2023
Thinking With Mitch Joel
Welcome to episode #1022 of Thinking With Mitch Joel (formerly Six Pixels of Separation). At a moment when organizational change is too often treated as a mandate rather than an experience people choose to embrace, has spent his career proving that transformation only sticks when it earns genuine buy-in. Phil is a design executive, transformation leader and former General Manager of Design at , where he architected one of the largest cultural and operational shifts in corporate history, helping nearly 400,000 employees across 180 countries become more entrepreneurial, agile and...
info_outlineThinking With Mitch Joel
Welcome to episode #1021 of Thinking With Mitch Joel (formerly Six Pixels of Separation). At a time when strategy is often confused with forecasting and certainty is mistaken for rigor, the work of insists on a more demanding discipline: making clear, integrated choices under uncertainty. Named the world’s #1 management thinker by in 2017, Roger is a , strategy advisor, and the former Dean at the at the , where he served for fifteen years and reshaped how management education engages with real-world complexity. Over decades, he has advised CEOs at companies including , , , , , and ,...
info_outlineThinking With Mitch Joel
Welcome to episode #1020 of Thinking With Mitch Joel (formerly Six Pixels of Separation). At a time when technology listens more closely than people realize and advertising feels less predictive than presumptive, understanding how culture, data and human behavior collide has become essential. has spent his career at that intersection, shaping how global brands think about creativity, relevance and the emotional consequences of digital systems. Know as the Digital Prophet at (and then ) and a very influential voice in modern branding and innovation, Shingy has advised companies, leaders and...
info_outlineThinking With Mitch Joel
Welcome to episode #1019 of Thinking With Mitch Joel (formerly Six Pixels of Separation). At a time when leadership is being tested less by strategy and more by inner capacity, clarity of judgment and emotional steadiness, the work of stands out for its insistence that progress begins from the inside out. Muriel is an executive coach, CEO of , and a trusted advisor to senior leaders navigating complexity at the highest levels of organizations, drawing on more than two decades of experience working with C-suite executives and high-potential leaders. A graduate with a background in consulting...
info_outlineThinking With Mitch Joel
Welcome to episode #1018 of Thinking With Mitch Joel (formerly Six Pixels of Separation). At a moment when burnout is normalized and productivity is still measured by hours rather than impact, the five-day workweek is starting to look less like a foundation of modern life and more like an outdated design choice. is the CEO of and one of the world’s leading architects of the four-day workweek, having designed and led large-scale pilots across multiple countries, industries and organizational types. His work sits at the intersection of labor economics, organizational culture and performance...
info_outlineThinking With Mitch Joel
Welcome to episode #1017 of Thinking With Mitch Joel (formerly Six Pixels of Separation). At a time when technology promises limitless capability yet leaves so many people mentally depleted, the question is no longer whether digital tools are powerful, but whether we know how to live with them. is a leading expert on digital transformation, the future of work, and organizational networks, with more than two decades of research and advisory work focused on how technology reshapes collaboration, innovation, and human behavior. A professor at the , where he holds the Duca Family Endowed Chair...
info_outlineThinking With Mitch Joel
Welcome to episode #1016 of Thinking With Mitch Joel (formerly Six Pixels of Separation). At a moment when artificial intelligence is reshaping not just how markets operate but how people think, feel, decide and connect, understanding the human consequences of that shift has become essential. is a keynote speaker, educator, strategist, and a voice in modern marketing, with more than three decades of experience spanning global sales, public relations and brand strategy. He is a faculty member at . Mark’s latest book, , extends his body of work by examining how AI is quietly rewiring consumer...
info_outlineThinking With Mitch Joel
Welcome to episode #1015 of Thinking With Mitch Joel (formerly Six Pixels of Separation). At a moment when scarcity shapes everything from opportunity to attention, understanding who gets what (and why) has become one of the most consequential questions in modern life. is the inaugural Howard Marks Endowed Professor at the , an award-winning economist, and one of the leading thinkers in market design, public policy and behavioral economics. His research examines how rules, incentives, and institutional structures shape outcomes in environments where price alone cannot (or should not) decide...
info_outlineThinking With Mitch Joel
Welcome to episode #1014 of Thinking With Mitch Joel (formerly Six Pixels of Separation). At a moment when careers feel increasingly precarious and algorithms quietly dictate how value is created and captured, it’s worth learning from someone who has spent more than two decades helping creators and entrepreneurs reclaim ownership of their work and their futures. is the founder of multiple influential startups, including , the and is widely recognized as the person who first coined the term “content marketing” in 2001, long before it became an industry unto itself. A bestselling...
info_outlineThinking With Mitch Joel
Welcome to episode #1013 of Thinking With Mitch Joel (formerly Six Pixels of Separation). At a time when organizations are wrestling with fractured cultures, hybrid work, and teams struggling to stay connected, it helps to learn from someone who has spent three decades proving that collaboration is not a personality trait but a designed environment, which is why this episode turns to the work of , an award-winning researcher, educator at the , and one of the world’s leading experts on team emotional intelligence. Vanessa has devoted her career to understanding how teams actually function in...
info_outlineWelcome to episode #908 of Six Pixels of Separation - The ThinkersOne Podcast.
Here it is: Six Pixels of Separation - The ThinkersOne Podcast - Episode #908. When I think about business books... from writing one to the ideas within them, to how the business of writing book works, I think of Josh Bernoff. His latest book, Build a Better Business Book - How to Plan, Write, and Promote a Book That Matters, highlights his deep understanding of the intricate process of crafting impactful business literature, and how to make it successful. His approach is direct, and uniquely hands-on. He dives deep into the creation phase, assisting authors in rapidly defining their book idea and finding the perfect title and subtitle, delivering a one-page book treatment that sets the foundation for their project. His service extends to creating compelling book proposals, including everything from a captivating opening to a detailed promotion plan, ensuring that the manuscript appeals to both publishers and readers. Book projects on which he collaborated have generated more than $20 million for their authors. Before this gig, Josh spent twenty years as the Senior Vice President, Idea Development at Forrester, where he analyzed technology and business. At Forrester (and with co-author, Charlene Li), he published the Businessweek bestseller Groundswell - Winning in a World Transformed by Social Technologies. He has authored, coauthored, or ghostwritten eight business books, including Writing Without Bullshit - Boost Your Career by Saying What You Mean. Prior to Forrester, Josh spent fourteen years in start-up companies in the Boston area. Now, he works closely with nonfiction authors as an advisor, coach, editor, or ghostwriter. He has collaborated on more than 50 nonfiction books. Josh writes a blog post on topics of interest to authors every weekday. Enjoy the conversation...
- Running time: 1:09:44.
- Hello from beautiful Montreal.
- Subscribe over at Apple Podcasts.
- Please visit and leave comments on the blog - Six Pixels of Separation.
- Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
- Check out ThinkersOne.
- or you can connect on LinkedIn.
- ...or on Twitter.
- Here is my conversation with Josh Bernoff.
- Build a Better Business Book - How to Plan, Write, and Promote a Book That Matters.
- Writing Without Bullshit - Boost Your Career by Saying What You Mean.
- Groundswell - Winning in a World Transformed by Social Technologies.
- Josh’s Blog.
- Follow Josh on X.
- Follow Josh on LinkedIn.
- This week's music: David Usher 'St. Lawrence River'.