SPOS #908 – Josh Bernoff On The State Of Business Books (And Writing One)
Release Date: 12/03/2023
More Humane Work With Joe O'Connor - TWMJ #1018
Thinking With Mitch Joel
Welcome to episode #1018 of Thinking With Mitch Joel (formerly Six Pixels of Separation). At a moment when burnout is normalized and productivity is still measured by hours rather than impact, the five-day workweek is starting to look less like a foundation of modern life and more like an outdated design choice. is the CEO of and one of the world’s leading architects of the four-day workweek, having designed and led large-scale pilots across multiple countries, industries and organizational types. His work sits at the intersection of labor economics, organizational culture and performance...
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Why We're All Digitally Exhausted With Paul Leonardi - TWMJ #1017
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AI And The Future Of Marketing With Mark Schaefer - TWMJ #1016
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Navigate Hidden Markets With Judd Kessler - TWMJ #1015
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Welcome to episode #1015 of Thinking With Mitch Joel (formerly Six Pixels of Separation). At a moment when scarcity shapes everything from opportunity to attention, understanding who gets what (and why) has become one of the most consequential questions in modern life. is the inaugural Howard Marks Endowed Professor at the , an award-winning economist, and one of the leading thinkers in market design, public policy and behavioral economics. His research examines how rules, incentives, and institutional structures shape outcomes in environments where price alone cannot (or should not) decide...
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Creators And Entrepreneurs With Joe Pulizzi - TWMJ #1014
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Welcome to episode #1014 of Thinking With Mitch Joel (formerly Six Pixels of Separation). At a moment when careers feel increasingly precarious and algorithms quietly dictate how value is created and captured, it’s worth learning from someone who has spent more than two decades helping creators and entrepreneurs reclaim ownership of their work and their futures. is the founder of multiple influential startups, including , the and is widely recognized as the person who first coined the term “content marketing” in 2001, long before it became an industry unto itself. A bestselling...
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Emotionally Intelligent Teams With Vanessa Urch Druskat - TWMJ #1013
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Welcome to episode #1013 of Thinking With Mitch Joel (formerly Six Pixels of Separation). At a time when organizations are wrestling with fractured cultures, hybrid work, and teams struggling to stay connected, it helps to learn from someone who has spent three decades proving that collaboration is not a personality trait but a designed environment, which is why this episode turns to the work of , an award-winning researcher, educator at the , and one of the world’s leading experts on team emotional intelligence. Vanessa has devoted her career to understanding how teams actually function in...
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Facing Fear And Finding Purpose With Ranjay Gulati - TWMJ #1012
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Welcome to episode #1012 of Thinking With Mitch Joel (formerly Six Pixels of Separation). Amid a moment when uncertainty defines every industry and leaders everywhere are confronting fear disguised as strategy, it is worth turning to someone who has spent his career decoding how individuals and organizations find the courage to act, which is why this week’s guest, , offers such rare authority. Ranjay is the Paul R. Lawrence MBA Class of 1942 Professor at , a globally recognized organizational sociologist, bestselling author, and one of the world’s most cited scholars on leadership,...
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Why Great Teams Beat Star Talent With Jon Levy - TWMJ #1011
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Welcome to episode #1009 of Thinking With Mitch Joel (formerly Six Pixels of Separation). The future isn’t something to predict... it’s something to practice. Few people embody that idea more completely than , a designer, futurist and author whose work has quietly influenced some of the most innovative companies on the planet - from , , and to , where he served as head of design. In his new book, , Nick challenges the way we imagine what comes next. Rather than offering forecasts, he explores four mindsets - could, should, might, and don’t - that shape how individuals and organizations...
info_outlineWelcome to episode #908 of Six Pixels of Separation - The ThinkersOne Podcast.
Here it is: Six Pixels of Separation - The ThinkersOne Podcast - Episode #908. When I think about business books... from writing one to the ideas within them, to how the business of writing book works, I think of Josh Bernoff. His latest book, Build a Better Business Book - How to Plan, Write, and Promote a Book That Matters, highlights his deep understanding of the intricate process of crafting impactful business literature, and how to make it successful. His approach is direct, and uniquely hands-on. He dives deep into the creation phase, assisting authors in rapidly defining their book idea and finding the perfect title and subtitle, delivering a one-page book treatment that sets the foundation for their project. His service extends to creating compelling book proposals, including everything from a captivating opening to a detailed promotion plan, ensuring that the manuscript appeals to both publishers and readers. Book projects on which he collaborated have generated more than $20 million for their authors. Before this gig, Josh spent twenty years as the Senior Vice President, Idea Development at Forrester, where he analyzed technology and business. At Forrester (and with co-author, Charlene Li), he published the Businessweek bestseller Groundswell - Winning in a World Transformed by Social Technologies. He has authored, coauthored, or ghostwritten eight business books, including Writing Without Bullshit - Boost Your Career by Saying What You Mean. Prior to Forrester, Josh spent fourteen years in start-up companies in the Boston area. Now, he works closely with nonfiction authors as an advisor, coach, editor, or ghostwriter. He has collaborated on more than 50 nonfiction books. Josh writes a blog post on topics of interest to authors every weekday. Enjoy the conversation...
- Running time: 1:09:44.
- Hello from beautiful Montreal.
- Subscribe over at Apple Podcasts.
- Please visit and leave comments on the blog - Six Pixels of Separation.
- Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
- Check out ThinkersOne.
- or you can connect on LinkedIn.
- ...or on Twitter.
- Here is my conversation with Josh Bernoff.
- Build a Better Business Book - How to Plan, Write, and Promote a Book That Matters.
- Writing Without Bullshit - Boost Your Career by Saying What You Mean.
- Groundswell - Winning in a World Transformed by Social Technologies.
- Josh’s Blog.
- Follow Josh on X.
- Follow Josh on LinkedIn.
- This week's music: David Usher 'St. Lawrence River'.