SPOS #926 – Joanna Robinson Unmasks Marvel’s Superhero Business
Release Date: 04/07/2024
Making The Internet Suck Less With Cory Doctorow - TWMJ #1024
Thinking With Mitch Joel
Welcome to episode #1024 of Thinking With Mitch Joel (formerly Six Pixels of Separation). At a time when the digital infrastructure that underpins modern life feels increasingly hostile, few voices have been as prescient... or as relentless... as . A science fiction novelist, journalist and technology activist, Cory serves as Special Advisor to the and has long stood at the intersection of storytelling, policy and power. Over the course of a prolific career (one that includes bestselling fiction, influential tech policy books like and , and his widely read blog) Cory has chronicled how...
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Distrust, Polarization And Hypocrisy With Michael Hallsworth - TWMJ #1023
Thinking With Mitch Joel
Welcome to episode #1023 of Thinking With Mitch Joel (formerly Six Pixels of Separation). In an era where outrage travels faster than reflection, few accusations carry as much moral force as the charge of hypocrisy… and yet few concepts are as misunderstood. is Chief Behavioral Scientist at the and a leading voice in behavioral economics, with academic appointments at the and a career devoted to understanding how real people actually think and act in complex systems. His research spans public policy, organizational behavior and social judgment, examining how incentives, norms, and...
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Real Transformations With Phil Gilbert - TWMJ #1022
Thinking With Mitch Joel
Welcome to episode #1022 of Thinking With Mitch Joel (formerly Six Pixels of Separation). At a moment when organizational change is too often treated as a mandate rather than an experience people choose to embrace, has spent his career proving that transformation only sticks when it earns genuine buy-in. Phil is a design executive, transformation leader and former General Manager of Design at , where he architected one of the largest cultural and operational shifts in corporate history, helping nearly 400,000 employees across 180 countries become more entrepreneurial, agile and...
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Navigating Strategy In The Age Of AI With Roger Martin - TWMJ #1021
Thinking With Mitch Joel
Welcome to episode #1021 of Thinking With Mitch Joel (formerly Six Pixels of Separation). At a time when strategy is often confused with forecasting and certainty is mistaken for rigor, the work of insists on a more demanding discipline: making clear, integrated choices under uncertainty. Named the world’s #1 management thinker by in 2017, Roger is a , strategy advisor, and the former Dean at the at the , where he served for fifteen years and reshaped how management education engages with real-world complexity. Over decades, he has advised CEOs at companies including , , , , , and ,...
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Boundless Creativity And Design Mastery With David "Shingy" Shing - TWMJ #1020
Thinking With Mitch Joel
Welcome to episode #1020 of Thinking With Mitch Joel (formerly Six Pixels of Separation). At a time when technology listens more closely than people realize and advertising feels less predictive than presumptive, understanding how culture, data and human behavior collide has become essential. has spent his career at that intersection, shaping how global brands think about creativity, relevance and the emotional consequences of digital systems. Know as the Digital Prophet at (and then ) and a very influential voice in modern branding and innovation, Shingy has advised companies, leaders and...
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Leadership Unblocked With Muriel Wilkins - TWMJ #1019
Thinking With Mitch Joel
Welcome to episode #1019 of Thinking With Mitch Joel (formerly Six Pixels of Separation). At a time when leadership is being tested less by strategy and more by inner capacity, clarity of judgment and emotional steadiness, the work of stands out for its insistence that progress begins from the inside out. Muriel is an executive coach, CEO of , and a trusted advisor to senior leaders navigating complexity at the highest levels of organizations, drawing on more than two decades of experience working with C-suite executives and high-potential leaders. A graduate with a background in consulting...
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More Humane Work With Joe O'Connor - TWMJ #1018
Thinking With Mitch Joel
Welcome to episode #1018 of Thinking With Mitch Joel (formerly Six Pixels of Separation). At a moment when burnout is normalized and productivity is still measured by hours rather than impact, the five-day workweek is starting to look less like a foundation of modern life and more like an outdated design choice. is the CEO of and one of the world’s leading architects of the four-day workweek, having designed and led large-scale pilots across multiple countries, industries and organizational types. His work sits at the intersection of labor economics, organizational culture and performance...
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Why We're All Digitally Exhausted With Paul Leonardi - TWMJ #1017
Thinking With Mitch Joel
Welcome to episode #1017 of Thinking With Mitch Joel (formerly Six Pixels of Separation). At a time when technology promises limitless capability yet leaves so many people mentally depleted, the question is no longer whether digital tools are powerful, but whether we know how to live with them. is a leading expert on digital transformation, the future of work, and organizational networks, with more than two decades of research and advisory work focused on how technology reshapes collaboration, innovation, and human behavior. A professor at the , where he holds the Duca Family Endowed Chair...
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AI And The Future Of Marketing With Mark Schaefer - TWMJ #1016
Thinking With Mitch Joel
Welcome to episode #1016 of Thinking With Mitch Joel (formerly Six Pixels of Separation). At a moment when artificial intelligence is reshaping not just how markets operate but how people think, feel, decide and connect, understanding the human consequences of that shift has become essential. is a keynote speaker, educator, strategist, and a voice in modern marketing, with more than three decades of experience spanning global sales, public relations and brand strategy. He is a faculty member at . Mark’s latest book, , extends his body of work by examining how AI is quietly rewiring consumer...
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Navigate Hidden Markets With Judd Kessler - TWMJ #1015
Thinking With Mitch Joel
Welcome to episode #1015 of Thinking With Mitch Joel (formerly Six Pixels of Separation). At a moment when scarcity shapes everything from opportunity to attention, understanding who gets what (and why) has become one of the most consequential questions in modern life. is the inaugural Howard Marks Endowed Professor at the , an award-winning economist, and one of the leading thinkers in market design, public policy and behavioral economics. His research examines how rules, incentives, and institutional structures shape outcomes in environments where price alone cannot (or should not) decide...
info_outlineWelcome to episode #926 of Six Pixels of Separation - The ThinkersOne Podcast.
Here it is: Six Pixels of Separation - The ThinkersOne Podcast - Episode #926. A titan of pop culture commentary and a guiding voice in the realm of fandom is the best way to describe Joanna Robinson. With her profound insights into the Marvel Cinematic Universe (MCU) and a finger firmly on the pulse of the entertainment industry, Joanna's expertise is unparalleled. Her recent book, co-authored with Dave Gonzales and Gavin Edwards, MCU - The Reign of Marvel Studios, offers a deep dive into the phenomenon that has reshaped global cinema... and turned nerds into the cool kids. Joanna's journey from a senior writer at Vanity Fair to becoming the "Queen of Game of Thrones," as dubbed by SyFy, showcases her unique ability to dissect and discuss complex cultural narratives, making her a beloved figure among fans and critics alike. Her transition to The Ringer, where she appears on shows like The Ringer-Verse and Trial By Content, further solidifies her status as a cultural critic par excellence. I am a comic book collector and lover of all things pop culture. This has not only become big business but a smart industry for all professionals to spend some time thinking about. Our conversation spans the intricate web of strategic decisions that led to the MCU's unprecedented success. From Marvel's acquisition by Disney to the delicate balance of interconnected storytelling and standalone tales, Joanna sheds light on the elements that keep audiences hooked. She also explores the MCU's cultural impact, particularly post-9/11, where a surge in superhero popularity reflected a collective yearning for escapism and heroism. Joanna points out the potential for content fatigue as Marvel's expansive universe grows ever larger across movies, TV shows, and streaming platforms. Beyond the MCU, Joanna and I delve into the broader comic book industry, contrasting Marvel's success with DC's franchise-building struggles and discussing the power of nostalgia in reigniting interest in iconic characters. Joanna emphasizes the untapped potential within Marvel's vast catalog, hinting at exciting directions the studio could explore in the future. MCU - The Reign of Marvel Studios is more than just a recounting of Marvel's rise to dominance - it's an invitation to understand the strategic, cultural, and creative forces behind one of the most influential entities in modern entertainment. Joanna's contribution, alongside her co-authors, offers invaluable insights for fans, aspiring creators, and industry observers alike. Enjoy the conversation...
- Running time: 59:46.
- Hello from beautiful Montreal.
- Subscribe over at Apple Podcasts.
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- or you can connect on LinkedIn.
- ...or on Twitter.
- Here is my conversation with Joanna Robinson.
- MCU - The Reign of Marvel Studios.
- Joanna’s amazing podcasts.
- Follow Joanna on X.
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- This week's music: David Usher 'St. Lawrence River'.
Takeaways
- The success of the Marvel Cinematic Universe is a result of strategic decisions made by Marvel and Disney, including the acquisition of Marvel by Disney and the interconnected storytelling approach.
- The cultural shift towards superheroes can be attributed to a desire for escapism and heroism, particularly in the aftermath of 9/11.
- Marvel faces the challenge of content fatigue as it expands its universe across movies, TV shows, and streaming platforms.
- DC has faced challenges in building successful franchises, while Marvel has excelled in creating interconnected storylines.
- Nostalgia plays a significant role in the success of superhero movies, as audiences connect with iconic characters and stories from their childhood.
- There are untapped potential assets in the Marvel catalog that could be explored in future projects.
- Comic books offer a diverse range of storytelling beyond superheroes and can be a gateway to discovering new genres and perspectives.
Chapters:
- 00:00 - Introduction
- 01:07 - The Love for Comic Books
- 03:13 - The Rise of the Marvel Cinematic Universe
- 06:12 - The Cultural Shift towards Superheroes
- 08:57 - The Acquisition of Marvel by Disney
- 11:25 - The Marvel Studios Inception Story
- 15:06 - The Challenge of Licensing Characters
- 19:23 - The Marvel Cinematic Universe Expansion
- 23:08 - The Challenge of Content Fatigue
- 28:28 - The Need for Change in Marvel's Strategy
- 30:33 - The Difficulty of Replicating Kevin Feige
- 36:27 - The Haunting History of Marvel's Business Model
- 38:08 - The Potential of Secret Wars
- 39:50 - Serialized Movies vs. TV Shows
- 45:21 - DC's Struggles with Franchise Building
- 50:30 - The Power and Pull of Nostalgia
- 54:33 - Unused Assets in the Marvel Catalog
- 55:51 - Changing Perspectives on Comic Books