SPOS #984 – Steve Pratt On Podcasting And Unconventional Marketing
Release Date: 05/18/2025
Developing A Vital Voice With Carmine Gallo - TWMJ #1039
Thinking With Mitch Joel
Welcome to episode #1039 of Thinking With Mitch Joel (formerly Six Pixels of Separation). I believe that communication has always been one of the most valuable skills in business. But in an era of AI-generated content, algorithmic feeds, podcasts, newsletters, keynote stages, short-form video and endless digital noise, it may be becoming even more important. Few people have spent more time studying what makes ideas resonate than . A communication coach, author, and instructor in executive education at , Carmine is best known for bestselling books including , , and . His latest project, , is...
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Human Agency With Marcus Fontoura - TWMJ #1038
Thinking With Mitch Joel
Welcome to episode #1038 of Thinking With Mitch Joel (formerly Six Pixels of Separation). At a time when technology feels simultaneously more powerful and more opaque than ever, is making a case for something many people feel they’ve lost: agency. A Technical Fellow and Corporate Vice President at , Marcus has spent decades helping build the infrastructure that powers the modern internet, including leadership roles at , and . His new book, , is both a guide to understanding the technologies shaping our lives and a reminder that we are not merely passengers along for the ride. Drawing on...
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The Value Of Uncertainty With Simone Stolzoff - TWMJ #1037
Thinking With Mitch Joel
Welcome to episode #1037 of Thinking With Mitch Joel (formerly Six Pixels of Separation). At a moment when certainty has become both a cultural obsession and a commercial product, is asking a far more uncomfortable question: what if the real skill is learning how to live without it? A journalist whose work has appeared in publications like and author of the bestselling book , Simo has built his work around examining the hidden psychological contracts shaping modern life… especially our increasingly tangled relationship with work, ambition and identity. His new book, , pushes that...
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Unlocking The Best In People With Ashley Herd - TWMJ #1036
Thinking With Mitch Joel
Welcome to episode #1036 of Thinking With Mitch Joel (formerly Six Pixels of Separation). did not set out to become a management expert. Trained as an employment lawyer and later serving in senior HR and leadership roles supporting organizations including , Ashley built her career at the intersection of people, performance and workplace culture. What began as practical leadership advice shared through short-form social media videos evolved into a , with hundreds of thousands of managers turning to her for direct, actionable guidance on how to lead teams without burning people out. Her new...
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Modern Marketing With MichaelAaron Flicker - TWMJ #1035
Thinking With Mitch Joel
Welcome to episode #1035 of Thinking With Mitch Joel (formerly Six Pixels of Separation). At a time when marketers have more data, more technology and more precision than ever before… consumer trust, attention and loyalty somehow feel more fragile than ever. Few people are exploring that paradox more deeply than . An entrepreneur who started his company at just fourteen years old, Michael has spent years studying the intersection of marketing, behavioral science and human decision-making (he runs an agency, vventure capital firm and leads several other businesses). His book, (along with...
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The Business Of Culture And Art With Douglas Woodham - TWMJ #1034
Thinking With Mitch Joel
Welcome to episode #1034 of Thinking With Mitch Joel (formerly Six Pixels of Separation). At a time when the lines between culture, commerce and identity feel increasingly blurred, few people understand how value is actually constructed… and reconstructed… better than . A former President of the Americas at and a longtime advisor through his firm , Doug brings a rare dual lens to the conversation… equal parts economist and art obsessive. With a PhD in economics and decades spent inside the machinery of the global art market, he has seen firsthand how artists move from obscurity to icon...
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Revolutionizing Humanity And Tech With Pablos Holman - TWMJ #1033
Thinking With Mitch Joel
Welcome to episode #1033 of Thinking With Mitch Joel (formerly Six Pixels of Separation). We spent the last twenty-five years calling software “technology,” which was convenient, profitable and just a little bit delusional. Apps got smarter. Feeds got stickier. Ads got creepier. Dashboards got dashboards. Meanwhile, the real world kept asking harder questions. How do we produce enough clean energy for eight billion people? How do we build things again? How do we manufacture without waste? How do we use AI for science, not just better chatbots and faster slop? has spent his career living...
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Unlocking Creativity And Productivity With Natalie Nixon - TWMJ #1032
Thinking With Mitch Joel
Welcome to episode #1032 of Thinking With Mitch Joel (formerly Six Pixels of Separation). At a time when productivity is still measured in speed, output and constant motion, few voices are pushing for a more human… and ultimately more effective… way of working than . A creativity strategist, keynote speaker and founder of , Natalie has built her career helping leaders unlock the business value of imagination… not as a soft skill, but as a strategic capability. Her work sits at the intersection of design thinking, anthropology and business innovation, and her previous book, , positioned...
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New Business Transformations With Joseph Pine - TWMJ #1031
Thinking With Mitch Joel
Welcome to episode #1031 of Thinking With Mitch Joel (formerly Six Pixels of Separation). At a time when businesses are still trying to wrap their heads around “customer experience,” few thinkers have shaped that conversation… and pushed it forward… as much as As cofounder of , Joe has spent decades helping organizations understand how economic value evolves… from commodities to goods, to services, to experiences… and now, to something far more ambitious. Best known for , Joe didn’t just introduce a concept… he gave leaders a new language to describe how businesses compete for...
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Thinking At The Edge Of What's Possible With Avinash Kaushik - TWMJ #1030
Thinking With Mitch Joel
Welcome to episode #1030 of Thinking With Mitch Joel (formerly Six Pixels of Separation). At a time when marketing (and AI) feels both hyper-measurable and strangely uncertain, few voices bring as much clarity… and lived perspective… as . A longtime friend (and he’s also available for your next meeting at e) of the show and one of the most influential thinkers in marketing and technology, Avinash first rose to prominence as the analytics evangelist at , where he helped bring web analytics into the mainstream and reshape how businesses think about measurement and decision-making. He is...
info_outlineWelcome to episode #984 of Six Pixels of Separation - The ThinkersOne Podcast.
Steve Pratt knows how to earn attention - and not in the algorithm-chasing, trend-hopping way most marketers talk about it. As the co-founder of Pacific Content (the first agency dedicated to branded podcasts), Steve helped pioneer a model for long-form brand storytelling that respected the audience as much as it served the client. Before podcasting was a thing brands took seriously, Steve was guiding companies like Slack, Facebook, Shopify, BMW, Adobe, and Charles Schwabinto a new kind of media - one built on trust, consistency, and real creative value. That experience forms the foundation of his new book, Earn It - Unconventional Strategies For Brave Marketers. In this conversation, he unpacks why so many marketers are stuck in short-term thinking, how performance marketing is cannibalizing brand, and what it really takes to build content worth someone’s time. There’s insight here on the difference between being loud and being relevant, on why the future belongs to brave brands with a point of view, and how AI may flood the market with content - but only humans can still make something remarkable. Steve’s career started in TV production, moved through digital innovation at CBC, and has now landed at the intersection of creativity, business strategy, and media design with his newest venture, The Creativity Business. His message is simple: the only brands that win long-term are the ones willing to put in the work, respect the audience, and be consistently great over time. For anyone wrestling with content strategy, podcasting, or how to think like a media company - this one’s a masterclass. Enjoy the conversation...
- Running time: 1:00:53.
- Hello from beautiful Montreal.
- Listen and subscribe over at Apple Podcasts.
- Listen and subscribe over at Spotify.
- Please visit and leave comments on the blog - Six Pixels of Separation.
- Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
- Check out ThinkersOne.
- or you can connect on LinkedIn.
- ...or on X.
- Here is my conversation with Steve Pratt.
- Earn It - Unconventional Strategies For Brave Marketers.
- The Creativity Business.
- Follow Steve on Instagram.
- Follow Steve on LinkedIn.
Chapters:
(00:00) - The Journey of Podcasting.
(02:58) - Consistency vs. Relevance in Content Creation.
(06:05) - The Landscape of Media Companies vs. Individual Creators.
(08:58) - Audience Development in the Digital Age.
(11:49) - The Nature of Podcasts vs. Video Content.
(15:09) - The Evolution of Podcasting and Video Strategies.
(17:49) - The Role of Sensationalism in Media.
(20:52) - Quality vs. Mediocrity in Content Creation.
(33:37) - The Challenge of Earning Success.
(34:44) - The Longevity of Podcasting and Audience Engagement.
(39:01) - Niche Marketing and Brand Media Companies.
(42:59) - The Pressure of Performance Marketing.
(50:00) - The Role of AI in Content Creation.
(01:03:16) - Red Bull: A Case Study in Media Innovation.