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Into The Future of Connected Consumers With Dan Mitchell from SAS

SMACtalk

Release Date: 01/11/2018

Mobile World Congress 2019: What to expect? show art Mobile World Congress 2019: What to expect?

SMACtalk

On this episode hosts Daniel Newman & Brian Fanzo preview the upcoming technology event Mobile World Congress 2019.  Daniel will be heading over there to cover the event as an analyst and provided his predictions for the event.

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Facebook + Apple + Google: Flexing Muscle or More Than That show art Facebook + Apple + Google: Flexing Muscle or More Than That

SMACtalk

On this episode of SMACtalk Brian Fanzo and Daniel Newman breakdown the current drama and flexing of muscles between technology giants Facebook, Apple and Google. 

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Marketers don’t get emerging technology or do they? show art Marketers don’t get emerging technology or do they?

SMACtalk

A recent Digiday survey found that 9% of marketers consider themselves fluent in blockchain…  This mindblowing stat was the inspiration for this episode of SMACtalk hosted by Daniel Newman & Brian Fanzo.

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Leadership in the Digital Transformation Age show art Leadership in the Digital Transformation Age

SMACtalk

As you’ll hear both Brian and Daniel are extremely passionate about this topic as its the main theme that they speak about on stages around the world and on this episode they covered a wide range.

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CES 2019: What you need to know before, during and after the show! show art CES 2019: What you need to know before, during and after the show!

SMACtalk

It’s CES time of the year and Daniel Newman and Brian Fanzo are back again to talk about the trends they are excited about and what they expect to emerge from CES 2019 week in Las Vegas.  

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2019 Social Media, Mobility, .Analytics and Cloud Predictions  show art 2019 Social Media, Mobility, .Analytics and Cloud Predictions

SMACtalk

What are Daniel and Brian’s predictions around:

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How Automation Will Forever Change Customer Experience  show art How Automation Will Forever Change Customer Experience

SMACtalk

A SMACTalk interview with IBM VP Gene Chao discussing how employees and customers will forever be changed by Automation.

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B2B Content Marketing Innovation with Ginger Shimp and Jeff Janiszewski of SAP show art B2B Content Marketing Innovation with Ginger Shimp and Jeff Janiszewski of SAP

SMACtalk

While so many B2B companies struggle to evolve beyond traditional funnel marketing, Shimp and Janiszewski share how they have taken traditional funnel methods like white papers, lead generation and social media and utilized new tactics like audio books and podcast inspired storytelling to shake things up AND to challenge the thinking and traditional marketing practices of their colleagues throughout SAP. 

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Exploring New Data Center Technology Driving IT and User Experience  show art Exploring New Data Center Technology Driving IT and User Experience

SMACtalk

In this special Intel sponsored episode of SMACTalk, Co-Host Daniel Newman goes solo on the hosting duties and leads a show focused on what to expect from Intel at VMworld 2018, starting August 26 in Las Vegas, Nevada. Joining Daniel for the discussion was Jake Smith, Director of Data Center Technology at Intel Data Center Group, where he focuses on Xeon and Optane Persistent Memory product lines and how those products can be integrated with technology like VMware.

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Facebook Woes and Twitter Blows (Away their best quarter yet!) show art Facebook Woes and Twitter Blows (Away their best quarter yet!)

SMACtalk

On this episode co-hosts Daniel Newman and Brian Fanzo discuss the massive stock drop by Facebook not as financial advisors because they won't claim to be that but they share their thoughts on what it means for the future of social media marketing.  They also discuss why Twitter losses even when they do win and where they think social media marketing is moving in the future.  

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More Episodes

These days the way we shop is changing more than ever before. We have smart speakers that we can talk to, “Alexa, order paper towels, oh and grab me a burger from Wendy’s as well.” And voilia, in comes your paper towels and Grub Hub delivers you lunch. Of course, this is just the power of shopping in the home. What is even more powerful is how these in-home experiences, mobile experiences and in the store experiences are all coming together.

In the next few years, we will see technologies like IoT, Blockchain and Real Time Data and Analytics influence even more change in how we shop. Companies will know us better than ever before and they will be able to personalize to our needs. The outcomes will be so spot-on that consumers cannot even complain about the trade off of privacy because the convenience will be so invaluable. Brands will know what we want, when we want it, where we need it and more just by leveraging the data we input and provide every day just by going through our routines. Scary awesome we may say. And what about drone deliveries? We think stuff we order online gets here fast now, well it’s possible to get even faster.

On this week’s episode of SMACTalk, we had SAS Software’s Dan Mithcell join us. Dan is a Principal Industry Consultant and Connected Consumer lead at SAS Softwre.

In this episode, some of the topics and questions we covered with Dan included:

  • What are the major drivers of adoption? In what ways is IoT a necessity? An opportunity?
  • Describe the kinds of things can retailers do now with IoT that they couldn’t do before?
  • What do the major capabilities retailers need to plan for to be ready for the 'Analytics of Things?
  • Are there some data management and security challenges of IoT in retail?
  • What are some of the organizational and other non-technological challenges?
  • What are some key things that retail executives and technologists need to know and do to drive business value with IoT?

Be sure to download and tune into this episode of SMACtalk brought to you in partnership with SAS Software (Link). We promise it is full of learnings that all business leaders can leverage in planning the future of their organizations.