Digital Transformation's Impact On Travel and Transportation Industries
Release Date: 04/25/2018
SMACtalk
On this episode hosts Daniel Newman & Brian Fanzo preview the upcoming technology event Mobile World Congress 2019. Daniel will be heading over there to cover the event as an analyst and provided his predictions for the event.
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On this episode of SMACtalk Brian Fanzo and Daniel Newman breakdown the current drama and flexing of muscles between technology giants Facebook, Apple and Google.
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A recent Digiday survey found that 9% of marketers consider themselves fluent in blockchain… This mindblowing stat was the inspiration for this episode of SMACtalk hosted by Daniel Newman & Brian Fanzo.
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As you’ll hear both Brian and Daniel are extremely passionate about this topic as its the main theme that they speak about on stages around the world and on this episode they covered a wide range.
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It’s CES time of the year and Daniel Newman and Brian Fanzo are back again to talk about the trends they are excited about and what they expect to emerge from CES 2019 week in Las Vegas.
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What are Daniel and Brian’s predictions around:
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A SMACTalk interview with IBM VP Gene Chao discussing how employees and customers will forever be changed by Automation.
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While so many B2B companies struggle to evolve beyond traditional funnel marketing, Shimp and Janiszewski share how they have taken traditional funnel methods like white papers, lead generation and social media and utilized new tactics like audio books and podcast inspired storytelling to shake things up AND to challenge the thinking and traditional marketing practices of their colleagues throughout SAP.
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In this special Intel sponsored episode of SMACTalk, Co-Host Daniel Newman goes solo on the hosting duties and leads a show focused on what to expect from Intel at VMworld 2018, starting August 26 in Las Vegas, Nevada. Joining Daniel for the discussion was Jake Smith, Director of Data Center Technology at Intel Data Center Group, where he focuses on Xeon and Optane Persistent Memory product lines and how those products can be integrated with technology like VMware.
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On this episode co-hosts Daniel Newman and Brian Fanzo discuss the massive stock drop by Facebook not as financial advisors because they won't claim to be that but they share their thoughts on what it means for the future of social media marketing. They also discuss why Twitter losses even when they do win and where they think social media marketing is moving in the future.
info_outlineSMACTalk special episode with SAP's Paul Pessutti, Global Head, Travel and Transportation Industry Business Unit
Transportation companies have done a pretty good job at operational efficiency; however, the threat of new entrants is a forcing factor to push into customer-centric innovations. For instance, shippers could use blockchain to provide greater transparency into the journey of goods from factory to customer receipt.
Increasingly, customers expect personalized services when they travel; however, providers have struggled to keep up with customers’ imaginations and expectations. Now, with new technologies, travel companies have an opportunity to leverage live data to connect with travelers in the moment.
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Innovation itself isn’t the entire challenge – pockets of innovation can be found in most any company, from the wildly successful to those that have failed spectacularly. The real challenge is being able to innovate at scale across an entire organization, all while creating a mechanism for those innovations to be shared, sustained, and to drive value back into the core of the business. In this series of podcasts, we’ll explore how you can make that happen in your business. Listen in on these talks from your fellow innovators to discover how to embrace digital transformation and become a disruptor in your industry. Learn More: https://fm.sap.com/campaigns/CRM-US17-1LE-LSMACTLI/index.html |