E23 Move Your Way to Business Success
Small Biz Power
Courtney Bentley is the host of the Fit and Fabulous podcast. She holds certifications as a Personal Trainer and Behavioral Change specialist. She teaches people how to live a lifestyle of wellness.
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E022 Making Small Shifts for Big Results in Your Business
Small Biz Power
The right coach can catapult your business. The wrong coach equals money and time wasted. In this episode of Small Biz Power, our guest is Tim Furlong, a nationally recognized speaker, facilitator & executive coach. Tim tackles business coaching qualifications, including the right questions to ask to determine if your coach is a good fit for you and more importantly if he or she is qualified to help you grow.
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E021 Helping Sick Children Take Flight
Small Biz Power
Our guest is, CEO of Miracle Flights, Mark Brown talks about the work Miracle Flights does to help sick children fly to other cities to get specialized care or second opinions. Mark has a business background. We talk about how that plays into how he runs the organization, and why he calls this the “best job in the world.”
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E020 Building a Modern Company in a Traditional Industry
Small Biz Power
“The average age of a mortgage professional is 56,” says Coby Baker, CEO of Alderus Mortgage. And yet the modern workforce is behind that by about 25 years. Find out what Cody Baker has to say about building a millennial-friendly culture in a traditional business.
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E019 Build Your Business Through the Power of Connection
Small Biz Power
What is the role of a chamber of commerce in the business community? It involves more than you might think. In this episode of Small Biz Power, our guest is Lisa Chao, the Vice President of Membership for the Henderson Chamber of Commerce.
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E018 Connecting Las Vegas Through Social Media
Small Biz Power
On this episode of Small Biz Power, we’re talking to the amazing social media team at the city of Las Vegas. This small, but mighty team manages the city’s communication strategy on all of its social platforms – from Facebook to Twitter to Instagram to Snapchat to YouTube. Learn how their strategy can help small businesses grow their social media footprint.
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E017 Going Strong
Small Biz Power
My guest for this episode is Bret Fitzgerald, VP of Corporate Communications & Education at Las Vegas Athletic Clubs.
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E016 Transform Your Company
Small Biz Power
Have you ever felt like you were paddling in a “circle of frustration” in your business? My guest on this episode of Small Biz Power wants you to stop doing that. has 20 years experience as a CPA, clean-up CFO and C-Level Executive. He grew tired of treating the financial symptoms of organizational dysfunction. Yet he found that there was really nothing in business books, even in business school curriculum to address the root cause of the problems. So he decided to tackle that himself and he wrote the book, . In this episode, we chat about what it takes to write a book as well...
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E015 Poscasting for Prospects
Small Biz Power
In this episode of Small Biz Power, we're focusing on the power of podcasting to grow your business. My guest is Debbie DeChambeau, a Business Growth Strategist, National Speaker, Published Author and Podcast Host. Debbie has spent her entire career helping entrepreneurs: from creating business plans to implementing risk management programs and developing marketing blueprints. Now she spends her time helping organizations create podcasts to spread their message and reach a larger audience. Debbie and I have been working together on a podcasting for profits system for business....
info_outline![E014 - Building Wealth Beyond Wall Street [video] show art](https://assets.libsyn.com/content/16603460?height=50&width=50)
E014 - Building Wealth Beyond Wall Street [video]
Small Biz Power
This week on Small Biz Power, my buddy, , joins me in the co-host chair. We talk about the latest changes at Facebook, including their new mission statement and what it means for your company's Facebook strategy moving forward. Our guest is self-described recovering CPA, . We talk about why the safest place for your money may not be on Wall Street. Plus, Anthony's got great advice for building wealth in today's volatile times. .
info_outlineOn this episode of Small Biz Power, we’re talking to the amazing social media team at the city of Las Vegas. This small, but mighty team manages the city’s communication strategy on all of its social platforms – from Facebook to Twitter to Instagram to Snapchat to YouTube. Can you imagine what their editorial calendar looks like?
The team is made up of:
- Jennifer Davies
- Natasha Shahani
- Shane Savanapridi
Jennifer originally wanted to be a lawyer. Then a publicist. Then she got a Twitter account and the rest is history. She is the very first person the city ever hired to focus solely on social media.
Natasha risked it all and moved from Los Angeles to help launch the Life is Beautiful festival. She handled all of the marketing and media requests during the first festival.
Shane has an incredibly diverse background in photography, web design, videography, you name it. At the city, they jokingly say that he is the only one who could single-handedly run the entire department (including a TV station!)
These three create and post all the content on the city’s social media channels, but their social media strategy goes beyond just broadcasting. They use these online platforms as a tool for engaging with the community, soliciting feedback, and monitoring chatter around key issues and events.
Small business owners can learn a lot from their integrated approach to social media.
Questions I ask the City Social Media Team
- How does social media fit with the city’s overall communication strategy?
- Why is it so important for the city to be engaged on social media?
- How do you keep up with the never-ending comments/conversations?
- How difficult has it been to get buy-in from council members on the importance of social media and the importance for them personally to be involved and engaged?
- What role does social media play in decision making?
- How are you using video on social media and why is it so crucial?
What You’ll Learn If You Listen:
- Why the perception that they sit around and eat donuts and tweet all day is dead wrong
- How the team uses statistics to drive their content strategy
- The role of social media in monitoring how the city’s message is received
- Why responding on social media (to good or bad posts) is so important for brands big and small
- Who’s really running the council members’ Twitter accounts
- How creating a system for engaging can help small businesses
Links to Things We Talked About & Follow the City on Social Media:
City of Las Vegas Facebook Page
City of Las Vegas Twitter Page
City of Las Vegas YouTube Page
City of Las Vegas Instagram Page
Like what you hear? Be sure to Subscribe and leave us a review in iTunes.
Read the Full Transcript Here