Mastering AI for Small Business: Practical Strategies & Common Mistakes - Podcast Episode 335
Small Business Made Simple Podcast
Release Date: 02/12/2025
How to Make Money on Social Media with Jade Warne - Podcast Episode 359
Small Business Made Simple Podcast
Episode 359: How to Actually Make Money on Social Media with Jade Warne Ready to actually make money from all the hours you're pouring into social media? This episode is your golden ticket. In this bonus chat, I’m joined by the magnetic Jade Warne—founder of the Small Business Growth Club, mum of three, and social selling superstar. Jade’s built a $200K+ online income using nothing more than her phone, smart strategy, and a whole lot of heart. Now, she’s sharing how you can do it too. Whether you’re a service-based business, eComm queen, or bricks-and-mortar biz, this conversation is...
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How to Use Video to Grow Your Small Business Without Fancy Gear or Fear - Podcast Episode 358
Small Business Made Simple Podcast
Episode 358 – How to Use Video to Grow Your Small Business Without Fancy Gear or Fear If you know you should be doing more video in your business but feel overwhelmed, tech-resistant, or a little camera shy — this episode is for you! In this week’s chat, I’m joined by Caleb Maxwell from Hebron Films — a regional Victorian video strategist who breaks down how small business owners can start creating better video content without fancy gear, big budgets, or overthinking it. We talk about: 🎯 Why video isn’t the goal — the outcome is 📽️ How to use video strategically (without...
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Someone Has to be the Most Expensive - Why Not Make it You? Podcast Episode 357
Small Business Made Simple Podcast
BONUS EPISODE 357: Someone Has to Be the Most Expensive – Why Not Make It You? with Andrew Griffiths In this bonus episode, I’m sharing something a little bit special with you – a repurposed chat from a recent LinkedIn Live I hosted with the incredible Andrew Griffiths – bestselling author, speaker, and all-round legend. Andrew is not only one of my personal mentors, but also my closing keynote speaker for the 2025 Social Media & Marketing Conference in Melbourne on 29 August. We sat down to talk about a BIG topic: charging what you're worth – and why so many business owners...
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Your Brand vs Your Product: Why Business Owners Must Market Themselves First - Podcast Episode 356
Small Business Made Simple Podcast
EPISODE 356: Your Brand vs Your Product – Are You What People Are Buying? Ever wondered how much your business name really matters? Or whether you’re spending too much time branding your business and not enough branding you? In this episode, I dive into a brilliant question I was asked during a recent keynote: “How important is the business name if I am the one clients are buying?” If you're a service-based business – coach, celebrant, photographer, personal trainer, social media manager – this one’s for you. Because here’s the truth: your clients aren’t just buying a...
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The Number One Thing You Need To Know When Launching -Podcast Episode 355
Small Business Made Simple Podcast
EPISODE 355: The Number One Thing You Need to Know When Launching Got something exciting in the works – a new product, a service, a book, maybe even a podcast? Then this episode is for YOU. In today’s chat, I’m sharing my best launch advice ever – the kind that turns “meh” launches into momentum-building, community-powered rollouts. Spoiler alert: showing up with your launch already done is a marketing misstep. Instead, I’ll walk you through how to bring your people on the journey so they’re ready to buy when you’re ready to sell! Plus, I dive into my own book launch...
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Marketing With No Money: Katrina McCarter's Smart Strategies for Small Business Growth
Small Business Made Simple Podcast
Bonus Episode – Marketing With No Money: Katrina McCarter’s No-Fluff Advice for Small Business Owners In this bonus episode, I’m chatting with the amazing Katrina McCarter – marketing strategist, keynote speaker, and one of the powerhouse presenters at my 2025 Social Media & Marketing Conference. We dive into the topic she’s most passionate about: marketing with no money – and why it’s not just possible, but powerful when done right. Katrina shares her personal journey, her favourite budget-friendly strategies, and a sneak peek of what she’s bringing to the stage in...
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Instagram Content Now Searchable on Google: What It Means for Small Business Owners in 2025 -Podcast Episode 353
Small Business Made Simple Podcast
Episode 353: Instagram and Google Are Now in Bed Together – What This Means for Your Biz! Big news in the digital world! From 10 July 2025, your Instagram content (yep – posts, Reels, carousels and videos) can now appear in Google search results if you’ve got a public professional account. What does that mean for your business visibility? More eyes, more clicks… but maybe a little more pressure too. In this episode, I break down what’s changing, how it affects you as a small business owner, the pros and cons (yes, there are a few “eep” bits!), and – of course – what you...
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BONUS - How to be More Inclusive in Your Marketing With Zoe Simmons - Podcast Episode 352
Small Business Made Simple Podcast
🎧 BONUS EPISODE – Inclusive Marketing with Zoe Simmons: What You Might Be Missing In this bonus episode of the Small Business Made Simple Podcast, I’m sharing a powerful conversation I had live on LinkedIn with one of the speakers at my upcoming Social Media and Marketing Conference, the brilliant Zoe Simmons. Zoe is an award-winning journalist, disability advocate, and all-round powerhouse, and she’s here to challenge the way we think about marketing. Spoiler alert – 20% of the population lives with a disability, and yet, most marketing leaves them out. We chat about: Why...
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HR & Leadership for Small Business - Podcast Episode 351
Small Business Made Simple Podcast
** Purchase your 2025 Social Media and Marketing Conference ticket for $199 here: ** Episode 351 – How to Do “The People Stuff” Better in Your Business with Amy Christopherson Got a team? Thinking about building one? Or just wondering how to lead better without losing your mind (or your weekends)? This episode is for you. This week on the Small Business Made Simple Podcast, I’m joined by HR expert and small business champion, Amy Christopherson from Grounded HR. Amy’s on a mission to make the “people part” of business less daunting and more empowering—for you and your team....
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BONUS EPISODE – Visibility, Awards & Why It’s Time You Made Some Noise (with Jemimah Ashleigh)
Small Business Made Simple Podcast
BONUS EPISODE – Visibility, Awards & Why It’s Time You Made Some Noise (with Jemimah Ashleigh) Surprise! I’m popping into your ears today with a juicy bonus episode. This is a chat I had live on socials with the fabulous Jemimah Ashleigh, visibility expert, founder of The Visibility Lab, and one of the incredible speakers at my Social Media & Marketing Conference in Melbourne this August. In this raw and real conversation, we unpack why entering business awards is one of the most underused, undervalued, and totally brilliant marketing strategies out there. (Spoiler alert: it’s...
info_outlineđź’ˇ AI for Small Business: How to Use It Without Losing Your Human Edge đź’ˇ
AI is everywhere in 2025, but how do you actually use it to grow your business—without losing your brand’s unique voice?
In this episode of Small Business Made Simple, I sit down with Leanne Shelton, AI coach and marketing expert, to talk all things artificial intelligence—but not in the way you’re used to! We’re diving into:
âś… Practical ways to use AI to save time (without sounding robotic!)
✅ The biggest AI mistakes business owners make—and how to avoid them
âś… How to train AI to understand your brand voice and write like you
✅ The truth about AI security, paid vs free tools, and what’s worth your investment
This isn’t just another AI hype session—this is real talk for business owners who want to stay ahead, work smarter, and grow a more profitable business in 2025.
🎧 Hit play now to listen, and if you love this episode, don’t forget to subscribe and leave a review! Your support helps more small business owners get the insights they need to thrive. 🚀
đź”— Listen now: https://www.socialmediaandmarketing.com.au/335
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🔵 SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/322
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