Small Business Made Simple Podcast
Small Business Made Simple Podcast - for small business owners who want to reach their goals, need accountability and bite size marketing and social media tips and tricks. Hear from Small Business owners just like you or our host Jenn Donovan, who has been in the trenches of small business and is now here to help you achieve those goals. You've GOT THIS!
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How to Make Money on Social Media with Jade Warne - Podcast Episode 359
08/05/2025
How to Make Money on Social Media with Jade Warne - Podcast Episode 359
Episode 359: How to Actually Make Money on Social Media with Jade Warne Ready to actually make money from all the hours you're pouring into social media? This episode is your golden ticket. In this bonus chat, I’m joined by the magnetic Jade Warne—founder of the Small Business Growth Club, mum of three, and social selling superstar. Jade’s built a $200K+ online income using nothing more than her phone, smart strategy, and a whole lot of heart. Now, she’s sharing how you can do it too. Whether you’re a service-based business, eComm queen, or bricks-and-mortar biz, this conversation is packed with timeless tips, a few truth bombs, and just the nudge you need to turn posts into profit. Jade’s also one of our keynote speakers at the 2025 Social Media and Marketing Conference—so if you’re on the fence about coming, this might just be the push you need to grab that ticket. 🎧 Listen to Episode 359 now to learn how to sell on social without selling your soul. 🎟️ Conference tix:
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How to Use Video to Grow Your Small Business Without Fancy Gear or Fear - Podcast Episode 358
07/31/2025
How to Use Video to Grow Your Small Business Without Fancy Gear or Fear - Podcast Episode 358
Episode 358 – How to Use Video to Grow Your Small Business Without Fancy Gear or Fear If you know you should be doing more video in your business but feel overwhelmed, tech-resistant, or a little camera shy — this episode is for you! In this week’s chat, I’m joined by Caleb Maxwell from Hebron Films — a regional Victorian video strategist who breaks down how small business owners can start creating better video content without fancy gear, big budgets, or overthinking it. We talk about: 🎯 Why video isn’t the goal — the outcome is 📽️ How to use video strategically (without wasting time or money) 🧠 Simple mindset shifts to help you get confident on camera 🛠️ AI tools and techniques to make video production easier and more repeatable 📈 Why episodic content (like “Part 1, 2, 3”) is working right now — and how to use it in your own marketing This conversation is jam-packed with practical tips, real stories, and a healthy dose of “you’ve got this” encouragement. 👉 Go have a listen now — and check out the full show notes at: 🎟️ And if you haven’t grabbed your ticket for the 2025 Social Media and Marketing Conference, now’s the time! Early Bird ends soon and you can now pay in 4 instalments: 🟠 WANT 365 IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – 🟣 READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: 🟢 Let’s talk strategy with a free 3-Part Video series: 🔵 SHOW NOTES (including a transcription of this episode and all links and resources): 🟡DM JENN OVER ON INSTAGRAM 🔴⭕ Purchase a copy of my new book Small Town Big Impact here:
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Someone Has to be the Most Expensive - Why Not Make it You? Podcast Episode 357
07/27/2025
Someone Has to be the Most Expensive - Why Not Make it You? Podcast Episode 357
BONUS EPISODE 357: Someone Has to Be the Most Expensive – Why Not Make It You? with Andrew Griffiths In this bonus episode, I’m sharing something a little bit special with you – a repurposed chat from a recent LinkedIn Live I hosted with the incredible Andrew Griffiths – bestselling author, speaker, and all-round legend. Andrew is not only one of my personal mentors, but also my closing keynote speaker for the 2025 Social Media & Marketing Conference in Melbourne on 29 August. We sat down to talk about a BIG topic: charging what you're worth – and why so many business owners still hold themselves back when it comes to pricing. We cover: Why now is exactly the right time to review your pricing How confidence, mindset, and value perception all play a role Why product and service-based businesses alike need to embrace being “the most expensive” The real cost of saying yes to discounts (and the thousands you could be leaving on the table) If you've ever second-guessed your pricing, undercharged for your brilliance, or told yourself “now isn’t the right time to increase my rates”, this episode is a must-listen. 🎧 Tune in now and get a sneak peek at the message Andrew will be delivering live on stage at the conference – and why it might just be the message you need to hear. 🎟️ Ready to be in the room? Grab your ticket at:
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Your Brand vs Your Product: Why Business Owners Must Market Themselves First - Podcast Episode 356
07/25/2025
Your Brand vs Your Product: Why Business Owners Must Market Themselves First - Podcast Episode 356
EPISODE 356: Your Brand vs Your Product – Are You What People Are Buying? Ever wondered how much your business name really matters? Or whether you’re spending too much time branding your business and not enough branding you? In this episode, I dive into a brilliant question I was asked during a recent keynote: “How important is the business name if I am the one clients are buying?” If you're a service-based business – coach, celebrant, photographer, personal trainer, social media manager – this one’s for you. Because here’s the truth: your clients aren’t just buying a product, they’re buying you. We’ll talk about: Why YOU are your biggest marketing asset The power of personal brand over business name What to post when you feel like you’re “too professional” to be personal How to show up more as the expert your audience is already looking for This episode is a mindset shift, a confidence boost, and a nudge to start showing up more as you. 🎧 Tune in now and let’s talk about being the face, voice and heart of your business. Because people buy from people – especially brilliant ones like you. ** Tickets to the 2025 Social Media and Marketing Conference - 🟠 WANT 365 IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – 🟣 READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: 🟢 Let’s talk strategy with a free 3-Part Video series: 🔵 SHOW NOTES (including a transcription of this episode and all links and resources): 🟡DM JENN OVER ON INSTAGRAM 🔴⭕ Purchase a copy of my new book Small Town Big Impact here:
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The Number One Thing You Need To Know When Launching -Podcast Episode 355
07/17/2025
The Number One Thing You Need To Know When Launching -Podcast Episode 355
EPISODE 355: The Number One Thing You Need to Know When Launching Got something exciting in the works – a new product, a service, a book, maybe even a podcast? Then this episode is for YOU. In today’s chat, I’m sharing my best launch advice ever – the kind that turns “meh” launches into momentum-building, community-powered rollouts. Spoiler alert: showing up with your launch already done is a marketing misstep. Instead, I’ll walk you through how to bring your people on the journey so they’re ready to buy when you’re ready to sell! Plus, I dive into my own book launch experience and show you exactly what a six-week runway launch strategy looks like – step-by-step. Oh, and before you go – have you grabbed your ticket for the 2025 Social Media & Marketing Conference yet? Head to to get yours before Early Bird ends! 🎧 Tune in now – and let’s make your next launch your best one yet. 🟠 WANT 365 IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – 🟣 READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: 🟢 Let’s talk strategy with a free 3-Part Video series: 🔵 SHOW NOTES (including a transcription of this episode and all links and resources): 🟡DM JENN OVER ON INSTAGRAM 🔴⭕ Purchase a copy of my new book Small Town Big Impact here:
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Marketing With No Money: Katrina McCarter's Smart Strategies for Small Business Growth
07/15/2025
Marketing With No Money: Katrina McCarter's Smart Strategies for Small Business Growth
Bonus Episode – Marketing With No Money: Katrina McCarter’s No-Fluff Advice for Small Business Owners In this bonus episode, I’m chatting with the amazing Katrina McCarter – marketing strategist, keynote speaker, and one of the powerhouse presenters at my 2025 Social Media & Marketing Conference. We dive into the topic she’s most passionate about: marketing with no money – and why it’s not just possible, but powerful when done right. Katrina shares her personal journey, her favourite budget-friendly strategies, and a sneak peek of what she’s bringing to the stage in Melbourne this August. If you’re a small business owner looking for proven, practical, zero-fluff strategies to grow without burning cash, this is a must-listen. 🎧 Tune in now and get inspired – then grab your ticket to the conference before they’re gone! 👉 Get your ticket here: https://www.socialmediaandmarketing.com.au/conference
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Instagram Content Now Searchable on Google: What It Means for Small Business Owners in 2025 -Podcast Episode 353
07/11/2025
Instagram Content Now Searchable on Google: What It Means for Small Business Owners in 2025 -Podcast Episode 353
Episode 353: Instagram and Google Are Now in Bed Together – What This Means for Your Biz! Big news in the digital world! From 10 July 2025, your Instagram content (yep – posts, Reels, carousels and videos) can now appear in Google search results if you’ve got a public professional account. What does that mean for your business visibility? More eyes, more clicks… but maybe a little more pressure too. In this episode, I break down what’s changing, how it affects you as a small business owner, the pros and cons (yes, there are a few “eep” bits!), and – of course – what you should do next. Plus, I’m answering the big question: Will this help grow your Instagram followers – or just boost your visibility? Grab a cuppa, hit play and let’s chat strategy, SEO, and how to make your content work harder for you – without working harder yourself! 👉 Listen in now and get ahead of the curve! ** Have you got your ticket to the 2025 Social Media and Marketing Conference? Head here to pick yours up! **
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BONUS - How to be More Inclusive in Your Marketing With Zoe Simmons - Podcast Episode 352
07/02/2025
BONUS - How to be More Inclusive in Your Marketing With Zoe Simmons - Podcast Episode 352
🎧 BONUS EPISODE – Inclusive Marketing with Zoe Simmons: What You Might Be Missing In this bonus episode of the Small Business Made Simple Podcast, I’m sharing a powerful conversation I had live on LinkedIn with one of the speakers at my upcoming Social Media and Marketing Conference, the brilliant Zoe Simmons. Zoe is an award-winning journalist, disability advocate, and all-round powerhouse, and she’s here to challenge the way we think about marketing. Spoiler alert – 20% of the population lives with a disability, and yet, most marketing leaves them out. We chat about: Why inclusive marketing matters now more than ever Simple things you can do to make your business more accessible The lightbulb moments you’ll experience when you just start thinking differently Zoe will be taking the stage on 29 August in Melbourne at the Social Media and Marketing Conference to deliver even more practical, empowering, and mindset-shifting insights. 🎟️ Haven’t grabbed your ticket yet? Head to before the next price rise. Whether you're already booked in and can’t wait to meet Zoe in person, or this conversation is the nudge you needed – this episode is a must-listen.
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HR & Leadership for Small Business - Podcast Episode 351
06/26/2025
HR & Leadership for Small Business - Podcast Episode 351
** Purchase your 2025 Social Media and Marketing Conference ticket for $199 here: ** Episode 351 – How to Do “The People Stuff” Better in Your Business with Amy Christopherson Got a team? Thinking about building one? Or just wondering how to lead better without losing your mind (or your weekends)? This episode is for you. This week on the Small Business Made Simple Podcast, I’m joined by HR expert and small business champion, Amy Christopherson from Grounded HR. Amy’s on a mission to make the “people part” of business less daunting and more empowering—for you and your team. Whether you’ve got a handful of contractors or a fast-growing squad, we’re diving into how to lead with purpose, put solid contracts in place (hint: not the ChatGPT kind), and create a culture that makes people want to stay. Tune in for practical HR advice, real talk about hiring fears, and a timely reminder that investing in people is actually investing in your profits. 🎧 Ready to lead better and grow with confidence? Hit play now. 👉 Listen to the full episode at
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BONUS EPISODE – Visibility, Awards & Why It’s Time You Made Some Noise (with Jemimah Ashleigh)
06/23/2025
BONUS EPISODE – Visibility, Awards & Why It’s Time You Made Some Noise (with Jemimah Ashleigh)
BONUS EPISODE – Visibility, Awards & Why It’s Time You Made Some Noise (with Jemimah Ashleigh) Surprise! I’m popping into your ears today with a juicy bonus episode. This is a chat I had live on socials with the fabulous Jemimah Ashleigh, visibility expert, founder of The Visibility Lab, and one of the incredible speakers at my Social Media & Marketing Conference in Melbourne this August. In this raw and real conversation, we unpack why entering business awards is one of the most underused, undervalued, and totally brilliant marketing strategies out there. (Spoiler alert: it’s not about trophies, it’s about credibility, visibility, and opportunity.) We talk about: Why being “quietly brilliant” isn’t a strategy anymore How awards give you a massive ROI (even if you don’t win!) The mindset shift that’ll help you finally back yourself and get seen This convo is full of gold for anyone ready to step into the spotlight, even if the tech at the start is a little less than polished (classic me 🙈). 🎟️ If you haven’t grabbed your ticket to the conference yet, do it! Head to .
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The Real Reason Businesses Are Closing (And How to Stay Ahead) - Podcast Episode 349
06/19/2025
The Real Reason Businesses Are Closing (And How to Stay Ahead) - Podcast Episode 349
** Come Along to the 2025 Social Media and Marketing Conference in Melbourne - in August - get your tickets here: https://www.socialmediaandmarketing.com.au/conference The Real Reason Businesses Are Closing (And How to Stay Ahead) - Podcast Episode 349 Innovation. It's not just a buzzword, it's the lifeline of business. In this episode of the Small Business Made Simple Podcast, I’m diving into what happens when businesses stop evolving. Spoiler alert: they start disappearing. Think iconic brands like Katies and Just Jeans or long-running shows like The Project and Q&A, gone, not because they weren’t loved, but because they didn’t innovate. So, let me ask you this, when was the last time you did something innovative in your business? In this honest and action-packed episode, I explore: What innovation really means for small business owners (and no, it’s not just shiny tech) Why marketing and innovation are the only two things that truly matter in business How I’m walking the innovation talk by launching the 2025 Social Media & Marketing Conference Whether you’re stuck in the “this is how we’ve always done it” cycle or ready to shake things up, this episode is your nudge (or maybe your push!) to get curious, get courageous, and start innovating. Tune in now, because doing what you’ve always done may not get you where you want to go next. 🎧 Listen to the episode:
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3 Steps to Getting in to the Media for FREE - Podcast Episode 348
06/13/2025
3 Steps to Getting in to the Media for FREE - Podcast Episode 348
EPISODE 348: Is PR the Most Underrated Marketing Strategy for Small Business? With Liz Nable PR – it’s the free marketing strategy that small business owners often overlook… but not today! In this week’s episode of the Small Business Made Simple Podcast, I’m joined by the fabulous Liz Nabel—former TV journalist, now media and PR coach – and we’re diving into the world of getting your business into the media for FREE. We chat all things public relations (spoiler: it doesn’t stand for press release!), how to find media angles in your business, how AI can actually help if writing’s not your thing, and why pitching your story doesn’t need to be scary – just smart. Liz shares her journey from chasing breaking news to building a million-dollar business using the power of PR – with zero marketing budget. If you’ve ever thought, “PR isn’t for me,” this episode might just change your mind (and your visibility). 🎧 Tune in now and find out how to build your brand, your authority, and your audience – without spending a cent. 🟠 WANT TO JOIN ME FOR THE 2025 SOCIAL MEDIA AND MARKETING CONFERENCE IN MELBOURNE, 29 AUGUST? 🟣 READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: 🟢 Let’s talk strategy with a free 3-Part Video series: 🔵 SHOW NOTES (including a transcription of this episode and all links and resources): 🟡DM JENN OVER ON INSTAGRAM
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Building a Business That Serves Your Life—Not the Other Way Around- Podcast Episode 347
06/06/2025
Building a Business That Serves Your Life—Not the Other Way Around- Podcast Episode 347
** Get Along to the 2025 Social Media and Marketing Conference in Melbourne on 29th August - tickets now on sale - Ready to unlock what "good growth" really means for your small business? In this episode of Small Business Made Simple, host Jen Donovan sits down with Sarah Howard, founder of Writers Australia and author of "Beyond Solo." Sarah shares her 18-year journey from solo freelancer to agency leader and dives deep into the realities of business growth—spoiler alert, it's not always about getting bigger! Jen and Sarah chat about why listening to your customers is key, the challenges (and rewards) of building a team, what to delegate or outsource, and how to design a business that supports your life, not the other way around. Plus, Sarah introduces the concept of the "A-Team Collective" and explains why it's absolutely OK to stay small if that's what suits you. If you've ever wondered how to grow your business on your own terms, manage people effectively, or even plan for your eventual exit, this episode is packed with practical advice, real stories, and plenty of inspiration to help you build a business—and a life—you love. Tune in and discover a new approach to business growth that's all about purpose, values, and freedom!
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Hashtags in 2025: Should You Still Bother? - Podcast Episode 346
05/29/2025
Hashtags in 2025: Should You Still Bother? - Podcast Episode 346
Episode 346 – Hashtags in 2025: Should You Still Bother? Let’s talk hashtags—the little pound sign that once ruled the social media world… but in 2025, are they still pulling their weight? In this episode of the Small Business Made Simple Podcast, I’m cutting through the confusion and diving into what hashtags really do now, which platforms they still matter on, and whether you should keep using them or ditch them altogether. If you’re still popping #smallbizlife or #foryoupage into every post, but not seeing results—this episode is for you. You’ll learn: ✅ The truth about how hashtags work on Instagram, TikTok, LinkedIn and Facebook in 2025 ✅ How many hashtags to use (and which ones to skip completely) ✅ The rise of keyword-rich captions and why they’re now more powerful than your tag strategy ✅ 5 things to focus on instead of obsessing over hashtags ✅ A fresh, simplified approach to social media that prioritises connection over confusion Hashtags aren’t dead—but they’re no longer your growth engine. They’re the seasoning, not the main meal. 🎧 Tune in now to learn what actually moves the needle in 2025 social media marketing. Or read the full show notes at:
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How to Build a Micro Funnel in 24 Hours - Podcast Episode 345
05/21/2025
How to Build a Micro Funnel in 24 Hours - Podcast Episode 345
Episode 345 – How to Build a Micro Funnel in 24 Hours Think funnels are too complicated, too techy, or just plain too hard? Think again, lovely. In this episode of the Small Business Made Simple Podcast, I’m showing you how to build a smart, simple micro funnel in just 24 hours—without losing your mind, spending weeks mapping things out, or writing a 67-email sequence. Whether you’re launching soon, need a quick win, or want to stop sending people to your homepage and hoping for the best—this episode is your sign to stop overthinking and start funnel-ing. You’ll learn: ✅ What a micro funnel is (and why it works so well for small business) ✅ The 3 essentials you need to get started today ✅ The simple steps: from freebie to follow-up email to next action ✅ How to promote your funnel without ads or a big list ✅ My favourite tools and a secret AI shortcut to make it even easier! ✨ This episode is perfect for service providers, e-commerce brands, coaches, creatives and anyone ready to stop chasing leads and start converting them. 🎧 Press play now or head to the full show notes at: Let’s build you a lead machine that works while you sleep—without needing a tech degree.
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The Lie of 'Just Be Consistent' – Marketing Advice I Wish I’d Questioned Sooner - Podcast Episode 344
05/14/2025
The Lie of 'Just Be Consistent' – Marketing Advice I Wish I’d Questioned Sooner - Podcast Episode 344
Episode 344 – The Lie of “Just Be Consistent”: Marketing Advice I Wish I’d Questioned Sooner We’ve all heard it: “Just be consistent.” It sounds helpful. Harmless. Even wise. But what if that well-meaning advice is leading you to burnout, bland marketing, and busywork with zero results? In this episode of the Small Business Made Simple Podcast, I’m busting one of the biggest marketing myths out there—that consistency alone is the magic fix for your business visibility. (Spoiler: it’s not.) If you’re posting daily, showing up in stories, emailing your list religiously—and still wondering “Why isn’t this working?”—this one’s for you. Inside this episode: ✅ Why consistency without clarity leads to chaos ✅ The difference between strategy and survival posting ✅ What I wish I’d been told about content, messaging, and momentum ✅ How to reset your marketing to be consistent with purpose ✅ Three practical ways to make your marketing work harder (and feel lighter) ✨This is your permission slip to pause, rework what isn’t landing, and stop creating just for the sake of showing up. You’ll walk away with a refreshed view on consistency—one that’s aligned, strategic, and sustainable. Because being consistent should support your business, not drain it. 🎧 Tune in now or catch the full show notes at:
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LinkedIn Goldmines and Digital Referrals: How to Actually Get Sales in 2025 - Podcast Episode 343
05/08/2025
LinkedIn Goldmines and Digital Referrals: How to Actually Get Sales in 2025 - Podcast Episode 343
Struggling to make LinkedIn work for your small business? In this episode, I sit down with Michael Clark from Athletic Koala, a digital marketing expert who’s cracked the code on using LinkedIn for real business growth — especially in 2025. We dive into how to build a community on LinkedIn, use content to position yourself as a subject matter expert, and why giving away your best knowledge is the best marketing strategy you’ve got. You’ll learn why old-school Facebook and Google Ads just aren’t cutting it anymore, how to get over your fear of video, and exactly what types of posts are working on LinkedIn right now. This one’s practical, insightful, and peppered with Michael’s signature wit and wisdom — perfect for small biz owners who are ready to make LinkedIn their top sales platform. 🟠 WANT 365 IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – 🟣 READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: 🟢 Let’s talk strategy with a free 3-Part Video series: 🔵 SHOW NOTES (including a transcription of this episode and all links and resources): 🟡DM JENN OVER ON INSTAGRAM 🔴⭕ Purchase a copy of my new book Small Town Big Impact here:
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What Running a Podcast for 6+ Years Has Taught Me About Consistency (and When to Quit Something) - Podcast Episode 342
04/30/2025
What Running a Podcast for 6+ Years Has Taught Me About Consistency (and When to Quit Something) - Podcast Episode 342
Episode 342 – What Running a Podcast for 6+ Years Has Taught Me About Consistency (and When to Quit Something) After more than 6 years, 340+ episodes, and a truckload of cuppas... I’ve learned a thing or two about showing up. Especially when no one’s clapping yet. In this reflective, real-talk episode of the Small Business Made Simple Podcast, I’m sharing the truth about consistency—what it actually looks like, what it costs, and when it’s okay to quit (or at least press pause). Whether you’re podcasting, posting on social, writing newsletters, or trying to stay visible in your business without burning out—this is the pep talk you didn’t know you needed. We’re chatting: ✅ How consistency builds trust—and why that matters more than fancy funnels ✅ The sneaky difference between quitting and pivoting ✅ Why Episode 1 nearly didn’t happen (and what made me hit publish anyway) ✅ Five lessons from six years behind the mic—warts, wins, and all ✅ When to reflect, when to rest, and when to just keep going This episode is for the small business owner who’s ever thought: “Is anyone even watching?” “Does this even matter?” “Should I just quit?” 💡 Spoiler: Showing up is the strategy. Especially when it’s hard. Especially when no one’s clapping (yet). 🎧 Hit play now or read the full show notes at:
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Are You Ready for Zero-Click Content? Let’s Talk Algorithms - Podcast Episode 341
04/23/2025
Are You Ready for Zero-Click Content? Let’s Talk Algorithms - Podcast Episode 341
Episode 341 – Are You Ready for Zero-Click Content? Let’s Talk Algorithms Still obsessing over click-throughs and link clicks? You’re not alone—but in 2025, it might be time to shift your strategy. In this episode of the Small Business Made Simple Podcast, we’re diving into zero-click content—what it is, why the algorithms love it, and how your business can thrive even when no one’s clicking your links. If you’re pouring time into content and wondering why people aren’t “taking action,” it might be because they already got what they needed… right there in the scroll. ✨ The scroll economy is here, and it’s changing the way we create, connect, and convert. In this value-packed chat, you’ll learn: ✅ What zero-click content is (and why it’s not as scary as it sounds) ✅ How algorithms are rewarding in-feed, stay-put content more than ever ✅ Why giving the goods up front builds trust, visibility and long-term connection ✅ My four go-to strategies for creating high-performing, scroll-stopping content ✅ How to measure success when traditional clicks are dropping Spoiler alert: just because they’re not clicking doesn’t mean they’re not converting. 🎧 Hit play now and find out how to make your content work with the algorithm—not against it. Or read the full show notes at:
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The Rise of Searchless Marketing – How to Be Found Without Being Googled - Podcast Episode 340
04/16/2025
The Rise of Searchless Marketing – How to Be Found Without Being Googled - Podcast Episode 340
Episode 340 – The Rise of Searchless Marketing: How to Be Found Without Being Googled What if your next customer never Googles you? Welcome to the world of searchless marketing—where your dream clients are finding you without searching for your name, your website, or your keywords. In this episode of the Small Business Made Simple Podcast, I’m diving into the 2025 trend that’s turning traditional search strategies on their head—being discovered without being looked for. If you’ve been pouring effort into SEO, blogs, and Google listings—but still not seeing results—this episode will show you where attention is going (and how to meet your audience there). We’ll unpack: ✅ What “searchless marketing” means and why it’s growing fast ✅ The scroll economy vs. the search economy (and how to win in both) ✅ 6 ways to boost visibility without relying on Google ✅ Why shareability, memorability and collaboration are your new best friends ✅ Tools to help you show up in feed, in inboxes and in conversations ✨ This episode is for e-commerce brands, service-based businesses, local legends and regional trailblazers alike—if you want to grow without relying on the algorithm gods or page-one Google rankings, this one’s for you. 💡 You’ll walk away with fresh ideas for content, promotion and visibility—even if SEO makes your head spin! 🎧 Tune in now or head to the show notes at:
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AI Ethics in Your Marketing in 2025 - Podcast Episode 339
04/09/2025
AI Ethics in Your Marketing in 2025 - Podcast Episode 339
Episode 339 – AI Ethics in Your Marketing in 2025: What Small Biz Owners Need to Know AI is writing our captions, helping with email campaigns, and brainstorming blog titles—but just because we can use it for everything... should we? In this episode of the Small Business Made Simple Podcast, I’m diving head-first into the big conversation we need to be having in 2025—how to use AI ethically in your marketing without sounding like a robot, losing trust, or forgetting your voice in the process. If you’ve ever: ✅ Copied and pasted an AI-generated caption that didn’t sound quite like you ✅ Wondered whether you should credit AI when it helps you write content ✅ Set up auto-DMs that feel a bit... soulless ✅ Or worried about accidentally plagiarising from AI-sourced content... Then this is your must-listen episode. We’ll unpack: What ethical AI use actually means for small business owners in 2025 Real-life pitfalls (like made-up facts and “Love this!” bot replies 🙈) Best practice tips to keep your marketing human, honest, and on-brand My favourite AI tools (and how I use them without letting them take the reins) A 3-step checklist to keep your content authentic and audience-friendly 👀 Spoiler alert: AI isn’t going anywhere, but your voice still matters most. 🎧 So, if you're using AI (or thinking about it) in your content creation, make sure you’re doing it in a way that builds connection, not confusion. Hit play on this episode for a real, grounded take on where ethics meets automation. 👉 Read the show notes or catch up on past episodes at:
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Is Your Expertise Your Marketing Problem? - Podcast Episode 338
04/02/2025
Is Your Expertise Your Marketing Problem? - Podcast Episode 338
Episode 338 – Is Your Expertise Your Marketing Problem? Are you accidentally getting in your own way when it comes to your marketing? In this episode of the Small Business Made Simple Podcast, I’m asking the question many small business owners should be asking in 2025 — could your expertise actually be the problem in your messaging? If your marketing looks good on paper — you know your audience, your platforms, your niche — but it’s still not converting into leads or sales, this episode is for you. Together, we’ll unpack: ✅ Why “expert language” can disconnect you from your ideal customer ✅ What’s keeping your customer up at 3 a.m. (hint: it’s not “clinically proven formulas”) ✅ Real examples of how to shift your copy from product features to emotional resonance ✅ A proven, four-step customer-centric copy formula you can use right away ✅ A dead-simple AI tip to check whether your copy is actually customer-first From e-commerce and service providers to coaches, creatives, and consultants — this episode will help you flip the script and write copy that connects, converts and communicates real value. 💬 If you’ve ever been told “just share your expertise” and found yourself hearing crickets, tune in now. It’s time to make your message land — in the hearts (and inboxes!) of your dream clients. 🎧 Ready for the shift? Hit play now or read the full show notes at:
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Botcasts vs Podcasts – Are Botcasts the Future in Audio? - Podcast Episode 337
02/27/2025
Botcasts vs Podcasts – Are Botcasts the Future in Audio? - Podcast Episode 337
💥💥 In episode 337 of the Small Business Made Simple Podcast, host Jenn Donovan delves into the emerging trend of 'Botcasting'—podcast episodes generated entirely by AI. Jenn shares a unique audio segment where two AI-generated voices discuss her book, showcasing the potential of this technology to revolutionise content creation. She explores the implications of AI in podcasting, pondering whether it could democratise content production or pose challenges to traditional podcasting. Listeners are invited to reflect on the future of 💥AI in media and its impact on authentic human connection. Tune in to discover how AI is reshaping the podcasting landscape and what it means for content creators and consumers alike. 🟠 WANT 365 IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – 🟣 READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: 🟢 Let’s talk strategy with a free 3-Part Video series: 🔵 SHOW NOTES (including a transcription of this episode and all links and resources): 🟡DM JENN OVER ON INSTAGRAM 🔴⭕ Purchase a copy of my book Small Town Big Impact here:
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5 Big Myths Small Business Owners Still Believe (And Why They’re Holding You Back!) - Podcast Episode 336
02/20/2025
5 Big Myths Small Business Owners Still Believe (And Why They’re Holding You Back!) - Podcast Episode 336
5 Big Myths Holding Your Business Back – Are You Falling for Them? 🎙️✨ Episode 336 of the Small Business Made Simple Podcast Hey there, my friend! Are sneaky business and marketing myths keeping you stuck? 🤯 In this episode, I’m busting five of the biggest myths small business owners STILL believe—myths that could be slowing down your growth, draining your time, and holding you back from real success. From the “If I build it, they will come” illusion to the “I need to go viral” trap, I’m breaking them down and giving you practical, fluff-free marketing strategies to move past them. 🚀 ✅ Think more followers mean more sales? Think again. ✅ Feeling pressured to be on ALL the platforms? Let’s fix that. ✅ Struggling to ‘find time’ for marketing? I’ll call BS on that one! If you’ve ever second-guessed your marketing efforts, this is an episode you won’t want to miss. Tune in now, subscribe so you never miss a future ep, and if you love what you hear, leave me a review—it’s like gold for podcasters like me! 💛✨ 🎧 Listen now: And hey, let’s keep the conversation going! Jump into the Like Minded Business Owners Facebook group and share the biggest myth you’ve busted in business! 💬🔥
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Mastering AI for Small Business: Practical Strategies & Common Mistakes - Podcast Episode 335
02/12/2025
Mastering AI for Small Business: Practical Strategies & Common Mistakes - Podcast Episode 335
💡 AI for Small Business: How to Use It Without Losing Your Human Edge 💡 AI is everywhere in 2025, but how do you actually use it to grow your business—without losing your brand’s unique voice? In this episode of Small Business Made Simple, I sit down with Leanne Shelton, AI coach and marketing expert, to talk all things artificial intelligence—but not in the way you’re used to! We’re diving into: ✅ Practical ways to use AI to save time (without sounding robotic!) ✅ The biggest AI mistakes business owners make—and how to avoid them ✅ How to train AI to understand your brand voice and write like you ✅ The truth about AI security, paid vs free tools, and what’s worth your investment This isn’t just another AI hype session—this is real talk for business owners who want to stay ahead, work smarter, and grow a more profitable business in 2025. 🎧 Hit play now to listen, and if you love this episode, don’t forget to subscribe and leave a review! Your support helps more small business owners get the insights they need to thrive. 🚀 🔗 Listen now: 🟠 WANT 365 IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – 🟣 READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: 🟢 Let’s talk strategy with a free 3-Part Video series: 🔵 SHOW NOTES (including a transcription of this episode and all links and resources): 🟡DM JENN OVER ON INSTAGRAM 🔴⭕ Purchase a copy of my new book Small Town Big Impact here:
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10-Minute Marketing: What to Do When You Have No Time - Podcast Episode 333
02/10/2025
10-Minute Marketing: What to Do When You Have No Time - Podcast Episode 333
🎧 10-Minute Marketing: What to Do When You Have No Time – Episode 334 Time-poor but still want to grow your business? You’re not alone! In this episode of Small Business Made Simple, I’m sharing 11 powerful 10-minute marketing activities that can help boost your sales, brand awareness, and engagement—without eating up your entire day. From quick Instagram stories to clever email tweaks, updating your Google Business Profile, and pitching yourself for a podcast—these bite-sized strategies are designed for busy business owners who want to see real results. Marketing doesn’t have to be overwhelming—it just needs to be consistent. And guess what? Just 10 minutes a day adds up to over 60 hours of marketing a year! Imagine the impact that could have on your business in 2025. 🎙 Tune in now, grab your list of 10-minute marketing tasks, and let’s take action together. Don’t forget to subscribe so you never miss an episode, and if you find this helpful, I’d love for you to leave a review—it helps more business owners like you discover the show! 🚀 👉 Listen now: 🟠 WANT 365 IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – 🟣 READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: 🟢 Let’s talk strategy with a free 3-Part Video series: 🔵 SHOW NOTES (including a transcription of this episode and all links and resources): 🟡DM JENN OVER ON INSTAGRAM 🔴⭕ Purchase a copy of my new book Small Town Big Impact here:
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What You Need to Know About Business in 2025 – Insights from the Big Small Business Survey - Podcast Episode 333
01/29/2025
What You Need to Know About Business in 2025 – Insights from the Big Small Business Survey - Podcast Episode 333
🚀 What You Need to Know About Business in 2025 – Insights from the Big Small Business Survey The world of small business is shifting fast, and if you want to stay ahead, you need the latest insights. In this episode, I dive into the results of the Big Small Business Survey, co-authored by myself, Andrew Griffiths, Tracy Sheen, and Katrina McCarter. 🔎 What’s keeping business owners up at night? 💰 Rising costs – and why only 15% have a pricing strategy in place 🤖 AI adoption – 63% say it’s a game-changer, but 20% are still hesitant 📢 Marketing overwhelm – it’s decreasing (finally!), but consistency is still a challenge 💡 How small businesses are fighting back with innovation, community, and new income streams 📊 The burden of high taxes and red tape – the conversation that needs to be louder! The numbers don’t lie – small businesses make up 98% of all businesses in Australia and contribute $506 billion to the economy. Yet, many feel unsupported. With an election looming, now is the time to take action, speak up, and push for real change. If you want to future-proof your business, embrace AI, and fine-tune your pricing and marketing strategies, this is an episode you can’t afford to miss. 🎧 Hit play now, subscribe to the podcast, and don’t forget to leave a review – it helps more business owners like you! 👉 Download the full survey results at 🟠 WANT 365 IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – 🟣 READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: 🟢 Let’s talk strategy with a free 3-Part Video series: 🔵 SHOW NOTES (including a transcription of this episode and all links and resources): 🟡DM JENN OVER ON INSTAGRAM 🔴⭕ Purchase a copy of my new book Small Town Big Impact here:
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Unlocking CRM for Small Businesses: Simplify Customer Relationships and Marketing in 2025
01/24/2025
Unlocking CRM for Small Businesses: Simplify Customer Relationships and Marketing in 2025
Curious about how a CRM system can revolutionise your small business? In this episode, I chat with CRM expert Freda Ma, who demystifies customer relationship management systems, sharing practical tips to boost efficiency and improve customer interactions. Tune in to discover how the right CRM can simplify your marketing, nurture relationships, and free up your time for the things that matter most. 🟠 WANT 365 IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – 🟣 READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: 🟢 Let’s talk strategy with a free 3-Part Video series: 🔵 SHOW NOTES (including a transcription of this episode and all links and resources): 🟡DM JENN OVER ON INSTAGRAM 🔴⭕ Purchase a copy of my new book Small Town Big Impact here:
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3 Smart Steps to Simplify and Boost Your Business for 2025
01/15/2025
3 Smart Steps to Simplify and Boost Your Business for 2025
🎙️ 3 Smart Steps to Simplify and Boost Your Business for 2025 Are you ready to hit the ground running in 2025? In this episode, we’re diving into three simple yet powerful steps you can take right now to set your small business up for success. From optimising your income streams and crafting effortless content strategies to mastering time management with actionable diary hacks, this episode is packed with practical tips to help you stay ahead. Whether you're feeling stuck or simply want to refine your focus for the year ahead, these insights are designed to simplify your marketing, streamline your goals, and inspire unstoppable momentum. Don’t miss out—listen now and get ready to make 2025 your best year yet! 🎧 Subscribe, rate, and share with your fellow small business owners. Let’s dream big, but always remember, there’s no point in dreaming small! 👉 Join the conversation in our Facebook Group: Like Minded Business Owners 👉 Free Marketing in 2025 Webinar: Register here Let’s make marketing simple and your small business shine! ✨ 🟠 WANT 365 IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – 🟣 READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: 🟢 Let’s talk strategy with a free 3-Part Video series: 🔵 SHOW NOTES (including a transcription of this episode and all links and resources): 🟡DM JENN OVER ON INSTAGRAM 🔴⭕ Purchase a copy of my new book Small Town Big Impact here:
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The Big Change to Google That Will Affect Your Website Visits - Podcast Episode 330
01/08/2025
The Big Change to Google That Will Affect Your Website Visits - Podcast Episode 330
Podcast Blurb: Episode 330 – The Big Change to Google That Will Affect Your Website Visits Ready to tackle the latest disruption in the digital world? In episode 330 of the Small Business Made Simple Podcast, we dive into the game-changing new feature from Google: AI Overviews in search results. These automated answers are shaking up the way customers find information—and it’s a shift every business owner needs to know about. Join me as we unpack: What Google’s AI Overviews mean for your website traffic. The golden opportunities hidden in "People Also Ask" and "People Also Search For" sections. How to adapt your content strategy to stay visible and relevant in 2025. Whether you’re a seasoned marketer or just starting to leverage AI for growth, this episode will give you actionable tips to keep your business thriving in the evolving search landscape. 🎙️ Don’t miss out—download now and hit subscribe to stay ahead of the curve. And hey, if you found this episode helpful, leave a review! Your support helps others discover the show and keeps us bringing you the insights you need. Let’s navigate these exciting changes together and make 2025 your most profitable year yet! 🟠 WANT 365 IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – 🟣 READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: 🟢 Let’s talk strategy with a free 3-Part Video series: 🔵 SHOW NOTES (including a transcription of this episode and all links and resources): 🟡DM JENN OVER ON INSTAGRAM 🔴⭕ Purchase a copy of my new book Small Town Big Impact here:
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