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178: Marketing Local with guest Madelyn Victoria

The Found Podcast with Molly Knuth

Release Date: 10/15/2024

199: Creating Connection Through Food with Leslie Shalabi of Convivium Urban Farmstead show art 199: Creating Connection Through Food with Leslie Shalabi of Convivium Urban Farmstead

The Found Podcast with Molly Knuth

In this heartwarming episode of The Found Podcast, Molly takes you inside one of Dubuque, Iowa's most inspiring spaces: Convivium Urban Farmstead.  Molly sits down with Leslie Shalabi, co-founder of Convivium, to talk about how their nonprofit uses the power of food to combat disconnection, build relationships, and cultivate community. In this episode, you’ll hear about: The founding story of Convivium Urban Farmstead How food can be a universal tool for connection and healing Simple, local actions that create a ripple effect in communities Why creating intentional spaces matters in...

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198: The Power of Place show art 198: The Power of Place

The Found Podcast with Molly Knuth

Imagine a place where you walk in and people genuinely ask how your day is, not out of politeness, but because they care. A third place. In today’s episode, we dive into why physical, in-person communities matter more than ever for women, especially in our hyper-digital age. In this episode, you’ll learn: ✅ What a “Third Place” is and why it matters ✅ The science-backed benefits of in-person connection ✅ How your community shapes your life and business ✅ Small and big ways to engage with your local community ✅ How to create your own gathering space if one doesn’t exist...

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197: Finding and Creating Your Community with Emily Reuschel show art 197: Finding and Creating Your Community with Emily Reuschel

The Found Podcast with Molly Knuth

This week on The Found Podcast, we're continuing our conversation on one of the most important ingredients for female entrepreneurs and small business owners in 2025: community. And who better to help us dig deeper into this topic than returning guest and true community-building expert, Emily Reuschel? Emily is a rural wife, mom, and multi-passionate entrepreneur with a heart for growth and connection. From her early career as a teacher and camp counselor to her current work facilitating masterminds and leading in-person retreats, Emily’s mission is clear: help women come home to themselves...

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196: Finding Your People, The Power of Community for Ambitious Women show art 196: Finding Your People, The Power of Community for Ambitious Women

The Found Podcast with Molly Knuth

Hey friend, welcome back to The Found Podcast! If there’s one thing I’ve learned in my years of business, it’s this: You cannot do this alone. No matter how independent, driven, or capable you are, success is never a solo journey. Yet, so many ambitious women hesitate to reach out, lean on others, or build the community they need to thrive. In this episode, I share my journey of discovering the power of community, from my first vision-boarding session with EmpowerHer to the mastermind groups and business friendships that have shaped my success. We dive into why finding your people is...

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195: From School Counselor to Content Creator with Lauren Trefethren (Lauren Midwest) show art 195: From School Counselor to Content Creator with Lauren Trefethren (Lauren Midwest)

The Found Podcast with Molly Knuth

This week on The Found Podcast, I’m joined by the hilarious and insightful Lauren Trefethren—the creative force behind the beloved Instagram account Lauren Midwest. If you love Midwest culture, motherhood musings, and content that perfectly balances humor and heart, you’re in for a treat. Lauren’s journey is anything but conventional (which is what I LOVE). She started as a school counselor, but life had other plans. Now, she’s building a thriving online community by sharing relatable, laugh-out-loud Midwest moments while also tackling deeper topics like grief, identity, and the...

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194: Finding Balance & Building Community with Thea Larson of Cowgirls Over Coffee show art 194: Finding Balance & Building Community with Thea Larson of Cowgirls Over Coffee

The Found Podcast with Molly Knuth

Welcome back to The Found Podcast with Molly Knuth! I am beyond excited for this week’s conversation with the one and only Thea Larsen, the powerhouse behind Cowgirls Over Coffee. At the end of 2024, I started noticing a lot of Instagram engagement from a particular account and thought to myself: "There’s no way this person is following me." Thea was out there making an impact, building a community, and guiding ambitious women in a way that was inspiring and fresh. How could I have even crossed her radar?  Fast forward to today, and not only did we connect on Instagram, but we...

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193: The Power of Energy, Innovation, and Leadership with Dr. Claire Muselman show art 193: The Power of Energy, Innovation, and Leadership with Dr. Claire Muselman

The Found Podcast with Molly Knuth

Welcome to another episode of The Found Podcast with Molly Knuth! Today, I get to sit down with the incredible Dr. Claire Muselman. I was introduced to Dr. Claire less than a month ago when I attended a women-in-business event in Cedar Rapids, Iowa. She was the keynote speaker, and let me tell you, I was immediately captivated. The way she engaged with the audience, energized the room, and encouraged interaction was nothing short of electric. From the very first moments of our conversation, you’re going to feel that energy radiate through your speakers. In today’s episode, we dive deep...

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192: The State of Women in 2025: Challenges, Progress, and Moving Mountains show art 192: The State of Women in 2025: Challenges, Progress, and Moving Mountains

The Found Podcast with Molly Knuth

Welcome back to The Found Podcast with Molly Knuth! In this episode, we kick off Women's History Month with a deep dive into the state of women in 2025, the third year in a row of this particular episode format. This week I reflect on the challenges women face in the workforce, access to childcare, pay disparity, and political representation. Drawing from research, statistics, and personal experiences, we discuss how much progress has been made and how far we still have to go. I also explore the importance of finding personal success and working together as women to overcome obstacles and move...

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191: Creativity as Joy: Embracing the Process with Anna Dellamuth of Lovely Little Light show art 191: Creativity as Joy: Embracing the Process with Anna Dellamuth of Lovely Little Light

The Found Podcast with Molly Knuth

This week, I’m joined by my friend and creative powerhouse, Ana Dellamuth! Anna and I first connected through Empower Her, a community for female entrepreneurs in Eastern Iowa, and I’ve been inspired by her joyful outlook ever since. Anna’s journey from teacher to creator is a beautiful example of how creativity isn’t just about art—it’s about community, courage, and joy. She specializes in hand lettering, calligraphy, and brand design, but she also brings people together through her , a monthly gathering where women explore new creative projects (and step out of their comfort...

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190: Creating vs. Consuming – Unlocking Your Creative Potential in 2025 show art 190: Creating vs. Consuming – Unlocking Your Creative Potential in 2025

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Are you creating or just consuming? In today’s episode, we’re diving into the power of creativity and how shifting into a creative mindset can make your life more fulfilling and productive in unconventional ways. What You’ll Learn: Why 75% of people feel they’re not living up to their creative potential How creativity is a learned behavior, not just a natural talent The importance of creativity beyond traditional artistic expression What you need to foster creativity: time, space, and inspiration How I’m prioritizing creativity in 2025 The science behind right-brain vs. left-brain...

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Guys, this interview is so much fun.
 
Today I’m sitting down with a new friend, Madelyn Victoria a local marketing strategist in her small town in Alabama, to discuss all things marketing for local businesses. While we primarily focus on helping local businesses enhance their holiday marketing efforts this Q4 of 2024, Madelyn’s strategies and actionable tips are practices you can employ all year round to create visibility and sales for your business.
 
A few quick tips from Madelyn that you’ll hear us break down in detail in the podcast:
  • “Marketing is all about knowing what your audience wants and giving that to them in the best way possible.”
  • Double down on growing community and collaborating with other businesses to maximize your marketing and get in front of new clients and customers.
  • Having limited-time products for the season is a great way to create a special feel for the holidays. For some businesses, like our friends in retail, this is part of your regular business strategy, but any business can tie in limited-time holiday opportunities. 
  • “There’s a big lull [for retailers] in January and February, but what helps mitigate that is getting all peoples’ email addresses during the holiday time.”
  • Focus your efforts, choose 3 places to show up and spend your energy and your time on only those. This helps you reduce the pressure of feeling like you need to show in all the places at all the times.

Helpful links

More About Madelyn

Madelyn Victoria helps small businesses create a marketing strategy to attract more clients and increase profit while making a local impact.
 
With seven years of experience in the digital marketing industry, Madelyn uses her knowledge and experiences to help her coaching clients take their businesses to the next level.   
 
Connect with her at https://madelynvictoriaco.com/ or get her “3 Simple Strategies to Become More Visible, Get More Customers, and Increase Your Profit" guide at https://madelynvictoriaco.com/visibility