The Found Podcast with Molly Knuth

Welcome to The Found Podcast with Molly Knuth, a podcast for women who are founding and getting found with their businesses online. I’m your host Molly Knuth, and my mission is to help women in rewrite how we live and work on our own terms. We want to grow families, impact others for the better, and be a positive force in our communities…but we also want to have a fulfilling life, ya know? In the past 6 years I’ve gone from a stay-at-home mom to a freelance social media marketer to a #bossbabe managing client needs, talented team members, and my husband and four kiddos and our little farm in Eastern Iowa. What I’ve learned in that time is that it’s not just about going full force or any one-size-fits-all strategy a business owner. It takes you leaning into your unique gifts, intuition, and goals, and learning about who you are as a person along the way. So come along for lessons and stories from female founders growing and scaling businesses with energetics, tried-and-true tactics, and high-vibe personal growth. Be ready to get found.

199: Creating Connection Through Food with Leslie Shalabi of Convivium Urban Farmstead 04/23/2025

198: The Power of Place 04/16/2025

197: Finding and Creating Your Community with Emily Reuschel 04/09/2025

197: Finding and Creating Your Community with Emily Reuschel This week on The Found Podcast, we're continuing our conversation on one of the most important ingredients for female entrepreneurs and small business owners in 2025: community. And who better to help us dig deeper into this topic than returning guest and true community-building expert, Emily Reuschel? Emily is a rural wife, mom, and multi-passionate entrepreneur with a heart for growth and connection. From her early career as a teacher and camp counselor to her current work facilitating masterminds and leading in-person retreats, Emily’s mission is clear: help women come home to themselves and find belonging with others. In this episode, we explore the many forms community can take: virtual, in-person, and even niche-based (yes, we even have a moment to ooh and aah over the Empyrean series!). Emily brings her grounded insight, tangible advice, and heartfelt encouragement to the table, reminding us that finding your people starts with intention, energy, and a willingness to be seen. If you’ve been craving real connection this year, or wondering where to even begin, this conversation is a must-listen. And be sure to stick around all the way to the end. Emily’s final thoughts are a gentle but powerful nudge to take the next step. In this episode, we cover: Emily’s journey from educator to community leader The value and dynamics of virtual vs. local communities How shared passions and niche interests can create unexpected bonds The energy and magic that come from intentional gatherings Practical tips for finding or creating community that fits you How vulnerability leads to deeper connection—online and offline Resources & Links: 🎙 Listen to Emily’s first episode on The Found Podcast . 📚 Learn more about Emily and her work at or give her a . 💬 Let us know what resonated with you—DM us or leave a review! /episode/index/show/smallmindedpodcast/id/36008420

196: Finding Your People, The Power of Community for Ambitious Women 04/02/2025

195: From School Counselor to Content Creator with Lauren Trefethren (Lauren Midwest) 03/26/2025

194: Finding Balance & Building Community with Thea Larson of Cowgirls Over Coffee 03/19/2025

193: The Power of Energy, Innovation, and Leadership with Dr. Claire Muselman 03/12/2025

193: The Power of Energy, Innovation, and Leadership with Dr. Claire Muselman Welcome to another episode of The Found Podcast with Molly Knuth! Today, I get to sit down with the incredible Dr. Claire Muselman. I was introduced to Dr. Claire less than a month ago when I attended a women-in-business event in Cedar Rapids, Iowa. She was the keynote speaker, and let me tell you, I was immediately captivated. The way she engaged with the audience, energized the room, and encouraged interaction was nothing short of electric. From the very first moments of our conversation, you’re going to feel that energy radiate through your speakers. In today’s episode, we dive deep into the power of energy and how the energy you bring into a room impacts your environment, your relationships, and ultimately, your success. Dr. Claire shares incredible insights about leadership, innovation, rewiring your brain, and stepping into your fullest potential. So grab your notebook and pen because she is going to be dropping statistics, strategies, and insights that you’ll want to capture and implement. Trust me, this is an episode packed with actionable takeaways! What You’ll Learn in This Episode: How to choose your energy and use it to influence those around you The importance of rewiring your brain for success and innovation How to enhance communication and leadership skills Strategies for personal and professional growth How to create a lasting, positive impact About Dr. Claire Muselman: Dr. Claire Muselman is passionate about leadership, empowerment, and innovation. Through her work, she helps individuals ascend to new heights by igniting their passion, illuminating their leadership, and helping them radiate the brilliance they already possess. She brings a powerful mix of energy, strategy, and insight that will leave you inspired and ready to take action. Connect with Dr. Claire Muselman: Website: LinkedIn: /episode/index/show/smallmindedpodcast/id/35594715

192: The State of Women in 2025: Challenges, Progress, and Moving Mountains 03/05/2025

191: Creativity as Joy: Embracing the Process with Anna Dellamuth of Lovely Little Light 02/26/2025

190: Creating vs. Consuming – Unlocking Your Creative Potential in 2025 02/19/2025

189: Finding Yourself Through Words with Poet Jennae Cecelia 02/11/2025

188: A Kerfuffle: What Ambitious Women Really Need in 2025 02/05/2025

187: "Wonder" in 2025 01/29/2025

186: Measuring your 2024 Metrics 12/18/2024

185: Money's Mom, Gina Knox 12/11/2024

185: Money's Mom, Gina Knox You can be transformed by this episode if you let it. I’m 100% serious. Today I’m sitting down with Money’s Mom herself, Gina Knox. Guys, I’m seriously tingly at the opportunity to share her message with you this week on the pod! Gina Knox is a financial coach for entrepreneurs with variable income. She teaches entrepreneurs and small business owners how to save $100k with her program Small Business Money School, then she helps her clients create a 7-figure wealth portfolio with her mastermind 7 Figure Wealth. Over her career as a coach Gina has helped her clients save $8,257,123.75 (as of 10-28-24)! Gina’s podcast, Small Business, Big Money, is an amazing resource for those who want more financial understanding AND key skills and strategies that will help them get there. Personally, I worked with Gina since March 2024 to help me build savings at MKM and help identify. And I can personally attest to the fact that her systems work. I have more money on hand than I have in the history of my business’ 7-year history, and I know how to put my money to work for me. In this episode we talk about money systems you can implement (aka: the Cash Flow Waterfall), debt, money mindset, planning for the future, and building wealth. But most of all, I want you to hear the energy and excitement of our conversation and that money can feel this level of freeing for you too. Trust me, if I can do these things, you can to. You can be transformed by this episode if you let it. Key Takeaways “Your financial data in your business is the biggest gold mine of data that your business has. It is such a wasted opportunity when folks ignore it or avoid it.” “What’s important about money is that you have some kind of mental model for how to visualize it in your brain.” “Businesses spend money to make money.” “I’ve worked with over 700 companies, and I’ve never seen a business that hasn’t used debt at one point or another.” “Debt is a business tool.” “Stop waiting for a windfall, solve your actual money problems.” Key Links /episode/index/show/smallmindedpodcast/id/34017672

184: Molly Talks Money 12/04/2024

183: Your Resilience Battery with Guest Whitney Sullivan 11/27/2024

183: Your Resilience Battery with Guest Whitney Sullivan Today I welcome a past guest, dear friend, and resilience expert to the podcast to share skills and strategies that we can practice to stay resilient in our lives, work, and engagements. Whitney Sullivan is a speaker, educator, team trainer, and coach with a background in health, wellness, higher education, communications, entrepreneurship and the Enneagram. All these life experiences have allowed her to test and build up her resilience over time and use it to help her current clients and students build what she refers to as their “resilience batteries.” The Resilience Battery In today’s episode, Whitney shares that resilience is like a battery - the more charge you have going into challenges, setbacks and failures, the more capacity you have to thrive in the face of them. In the interview, Whitney shares that resilience is less about willpower and more about wellness. Tending to your resilience battery will help you stay energized, manage stress, prevent overwhelm and avoid burnout in work, life and leadership. By practicing self awareness and knowing when our own resilience batteries are in the various color zones, we can be proactive about our wellness and enact interventions to keep us healthy and resilient. Green Zone: your most energized self. We still experience stressors in this zone, it’s just that our challenges are balanced evenly with our comforts. We have capacity to face whatever comes our way. Yellow Zone: your most stressed self. This is when challenges start to outpace comforts and things feel like they’re moving faster than we can keep up with. The signs for needed self-care intensify a little bit, so we want to intervene and address them here. Orange Zone: your exhausted self. Your mind and body’s final call before depletion, and we start to get “emergency alerts” from our body. These alerts might appear as outbursts, reacting to triggers, or feeling the desire to quit or engage in numbing behaviors. We may still be in a good mood and have decent morale, but our highs are higher and our lows are lower. Red Zone: your depleted self. Your nervous system is overwhelmed and you experience a hard time making decisions, problem solving, and seeing the big picture. In the interview, Whitney shares stories, strategies and skills to help you identify and move through the zones in your own life to keep yourself resilient and healthy. For additional support, you can grab her or her at the links below. Key Takeaways “Owning a business is a masterclass of resilience.” “[Resilience is] not this innate ability, it’s a nurtured capacity.” “[Resilience is] not a matter of willpower, it’s a matter of wellness.” “I like to think of resilience as a battery and the more charge you have going into each day, the more capacity you have to thrive, no matter what challenges come your way.” “We have to go on offense with our wellness, not defense.” “I want everyone to not underestimate the power of 10-20 minutes.” “I’m always evaluating what I need to grit and what I need to quit.” “One thing that lead me into burnout was this ‘I never quit’ mentality…and it’s sneaky because that looks like resilience, doesn’t it? …but that actually just exposed me to a lot of harm in my health.” “To grit is staying the course and working hard when the easy, but wrong thing, would be to quit. To quit is letting go of what’s not working and moving on when the easy, but wrong thing, would be to grit.” More about Whitney: Whitney Hinshaw Sullivan is a resilience speaker, Enneagram practitioner, team-builder and coach. Her professional training and coaching business is designed to: Help leaders and teams use the Enneagram to positively influence their relationships, responsibilities and results Support emerging leaders in the development of skills in communication, stress management and self-mastery Deliver keynotes and company webinars on resilience, connection and purpose With a background in leading health/wellness and student leadership programs in higher education, she has been a professional educator since 2012. Whitney's favorite moments in higher education were always when others stopped by her office and asked, "Hey, Whitney. Do you got a minute?" She loved the coaching conversations and mentorship moments that followed so much, that she opened her own business in 2021 in order to do it even more. In 2024, Whitney created : a virtual learning platform designed to deliver professional Enneagram trainings, masterminds, coaching and more. Her goal is to demystify the Enneagram and make it an accessible and mainstream professional development tool in leadership, business and higher education settings. She currently lives in Bozeman, Montana with her husband Tim, where she is also an avid reader, outdoor adventurer, and communication professor at Montana State University. Connect with Whitney at Resilience Battery Tracker: To-Do List Audit: /episode/index/show/smallmindedpodcast/id/33884642

182: Resilience in Your Marketing 11/20/2024

181: Resilience in Your Business 11/12/2024

181: Resilience in Your Business I’ve been in business for 8 years here at Molly Knuth Media and had this podcast for over 4 of those years, and let me be the first to tell you: it has not always been easy. There have been successes and struggles. High points and lows. People who’ve been on my team that are no longer with me. Contracts I’ve had to cancel with clients. Contracts clients have cancelled with me. Programs I’ve started and ended. Groups I’ve joined and quit. Being in business this long means I’ve seen some things…and I also know enough to know that I do not and will not ever know it all. I can just do my best to stay open and stay resilient in the face of it all. I recently read an article from the Harvard Business Review entitled by Rob Cross, Karen Dillon, and Danna Greenberg Resilience is typically described in our society as the ability to bounce back from setbacks, and this ability to stay resilient is often described as the difference between “successful” and “unsuccessful” people. In their article, the authors found that resilience has been shown to positively influence work satisfaction and engagement, as well as improve overall well-being, and lower depression levels. But they are very clear that resilience isn’t just a kind of solitary internal “grit” that allows us to bounce back. Their research shows that resilience is also heavily enabled by strong relationships and networks. So what can we learn from this today? We can each nurture and build our resilience through cultivating a wide variety of interactions with people in our personal and professional lives. These interactions can help us to alter the magnitude of any challenge we face. Our relationships can also help crystalize the meaningful purpose in what we are doing or help us see a path forward to overcome a setback. It is our relationships and connections that motivate us to keep going, even in our toughest times. In this episode of the podcast we explore a little more of the article and apply its resilience exercise to our own businesses. Be prepared to get gritty as we analyze our own resilience and ask ourselves: “Are my relationships broad and deep enough to help support me when me and my business hit setbacks?” Episode and article takeaways: Resilience is not an individual characteristic through nature/nurture - but through connections and interactions. “Resilience is not something we need to find deep down inside ourselves: we can actually become more resilient in the process of connecting with others in our most challenging times.” “Collectively, the relationships we develop are a toolbox that we can turn to in our most difficult times, which we can rely upon to help us navigate day-to-day life challenges” Relationships and connections help us in the follow 8 areas shift or manage workloads make sense of people or politics in certain situations find confidence to push back and help self-advocate see a path forward release negative emotions laugh at ourselves and the situation remind us of purpose/meaning maintain perspective If you feel like your resilience needs a little boost, ask yourself: “are your relationships broad enough and deep enough?” In conclusion, we are not resilient because we have survived. We are resilient because we set ourselves up to connect with people that allow us to thrive. Different people in our lives serve to help us in different ways, that’s ok and allowable. More from Molly Link to full article: Submit your Q&A here: Book a discovery call here: /episode/index/show/smallmindedpodcast/id/33419327

180: Resilience: Election Day 11/05/2024

179: Your Marketing Audit Checklist 10/23/2024

178: Marketing Local with guest Madelyn Victoria 10/15/2024

178: Marketing Local with guest Madelyn Victoria Guys, this interview is so much fun. Today I’m sitting down with a new friend, Madelyn Victoria a local marketing strategist in her small town in Alabama, to discuss all things marketing for local businesses. While we primarily focus on helping local businesses enhance their holiday marketing efforts this Q4 of 2024, Madelyn’s strategies and actionable tips are practices you can employ all year round to create visibility and sales for your business. A few quick tips from Madelyn that you’ll hear us break down in detail in the podcast: “Marketing is all about knowing what your audience wants and giving that to them in the best way possible.” Double down on growing community and collaborating with other businesses to maximize your marketing and get in front of new clients and customers. Having limited-time products for the season is a great way to create a special feel for the holidays. For some businesses, like our friends in retail, this is part of your regular business strategy, but any business can tie in limited-time holiday opportunities. “There’s a big lull [for retailers] in January and February, but what helps mitigate that is getting all peoples’ email addresses during the holiday time.” Focus your efforts, choose 3 places to show up and spend your energy and your time on only those. This helps you reduce the pressure of feeling like you need to show in all the places at all the times. Helpful links More About Madelyn Madelyn Victoria helps small businesses create a marketing strategy to attract more clients and increase profit while making a local impact. With seven years of experience in the digital marketing industry, Madelyn uses her knowledge and experiences to help her coaching clients take their businesses to the next level. Connect with her at or get her “3 Simple Strategies to Become More Visible, Get More Customers, and Increase Your Profit" guide at /episode/index/show/smallmindedpodcast/id/33238387

177: Social Media is a Dumpster Fire 10/08/2024

177: Social Media is a Dumpster Fire Quick, answer the following questions: when was the last time you made an actual post on your socials? when was the last time you shared a post that you cared about to your newsfeed? when was the last time you doom scrolled? when was the last time you saw anger and hatred in a meme or in someone’s comment section? when was the last time you felt happy after being on social media? A couple of months ago I was in a conversation with my friend and client, Lindsy, and we were both talking about how draining it felt to participate in social media. So I had a realization: if I want a better experience when I’m on social media, I have to take action and be part of the solution. This means doing more creating, purging the accounts and people that drain me, being active and interactive, and practicing Social Leadership. Let’s commit to listening to this episode and afterward, becoming social leaders, owning the power that we have over our algorithms and experiences online and using it for the good of us all. Quick Tips for Improving Your Social Media Experience: You get more of what you click on. So stop clicking into click-baity, dumb shit. Unfollow. Accounts, people, trends, platforms. Follow: what brings you joy. Make something. Creating brings more joy than consuming. Be a human. Engage, look for humanity, uplift, educate. Implement time limits. Apps, bricks, lockboxes. Think critically. Connect. with others IRL and with yourself. Ask: why do these little digital boxes have such a hold on me? Next: practice social leadership: 30-day posting my favorite photos to make Facebook suck less initiative. Encourage others to join in. Have productive conversations, and encourage connection offline. Put your phones away when you’re in a gathering next time. Critically ask yourself, how am I contributing to the dumpster fire I’m being served? This is especially important if you are using social to market your business. If you are annoyed/aggrieved and generally questioning your presence on socials, be sure your content you release on behalf of your business meets these standards too. Give people something to care about, not something to scroll past. Support my friend Nicole’s Hurricane Helene . I met her through social media, and I’m using social media to connect her cause with more people who can help. Connect with Molly: Submit your Q&A here and get your questions answered on an upcoming episode of the podcast: Book a discovery call here to see how Molly can help your business thrive through intentional, strategic marketing: /episode/index/show/smallmindedpodcast/id/33157702

176: This Episode is Shit: Hard Truths about Leading Yourself 09/24/2024

Re-Find Mini Series Bonus: Be Brave 09/23/2024

Re-Find Mini Series: Quit Avoiding 09/22/2024

Re-Find Mini Series: Eat Better 09/21/2024

Re-Find Mini Series: Get Outside 09/20/2024

Re-Find Mini Series: Influence 09/19/2024

Re-Find Mini Series: Lift Heavy 09/18/2024

The Found Podcast with Molly Knuth

TOPICS