66 | Building Relationships, Not Just Lists: Email Marketing Q+A
Sprout Nonprofit | the podcast for small shop nonprofits
Release Date: 10/26/2023
Sprout Nonprofit | the podcast for small shop nonprofits
Can an email series transform your community engagement? In today’s episode, I’m join by the one and only Trent Rash, Executive Director of the Missouri Symphony to talk about being stopped on the street because of an email — and how storytelling is essential to every nonprofit organization. Trent reflects on the challenges and rewards of nonprofit leadership, especially in the arts sector. Join us to hear how storytelling and embracing change can redefine the success of a nonprofit organization. 🔗 Links mentioned in this episode ☕️ Find me on social media ⭐️ Get...
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Whether you’re a small shop leader, an aspiring nonprofit professional, or simply someone interested in the intersection of creativity, finance, and education, this episode is a must-listen. Andrea Ferrero-Haggerty is on the podcast sharing about her journey as the Executive Director and Co-Founder of Pockets Change. This episode serves as an inspiring example of how small organizations can make a substantial impact with the right approach, mindset, and community support. Join this conversation in exploring how productivity and purpose can align to create meaningful, sustainable change....
info_outlineSprout Nonprofit | the podcast for small shop nonprofits
If you're feeling the strain of endless tasks and unrelenting expectations, this episode is a breath of fresh air. Ask we kick off the new year, we’re also calling for a call to action to rewrite the narrative on productivity, focusing on what truly matters. Tune in for an enlightening journey towards sustainable productivity, where doing less can actually mean achieving more. 🔗 Links mentioned in this episode ☕️ Find me on social media ⚙️ My favorite tech tools (PS. nonprofits get 20% off!) Running a nonprofit is not easy, but what if you had a few more hours...
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This time of year, your inbox is the LAST place you should be spending all your time. Yet, here we are. Stuck spending our days and weeks in our inboxes. You likely know this frustration. In today’s episode, we’re talking about just that - your email inbox! And more specifically, the simple strategies you need to keep it under control and from taking over your life. ☕️ Find me on social media ⚙️ My favorite tech tools (PS. nonprofits get 20% off!) Running a nonprofit is not easy, but what if you had a few more hours back in your day? During the challenge, I will show you...
info_outlineSprout Nonprofit | the podcast for small shop nonprofits
Is direct mail fundraising all that and a bag of chips? Dive into this Bonus Call from inside the SproutED membership featuring Steven Screen, a fundraising guru with over 30 years of experience! Steven shares a treasure trove of tips on leveraging direct mail for donor engagement. He unpacks the nuances of creating impactful appeals and explains why direct mail remains a powerful tool in your fundraising arsenal, especially amidst the trend of decreasing online giving. Get ready to transform your fundraising strategy from transactional to relational with Steven's expert guidance....
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Are you ready for a no-BS conversation with Rhea Wong all about raising major money with high net worth donors? On this 🌱 SproutED bonus call replay, Rhea and I dive into the significance of major gifts in fundraising and the impact that our mindset plays in our fundraising success. Giddy up, because this episode is chalked full of mic drop moments. If major giving is part of your fundraising strategy, you’re not going to want to miss this episode. 🔗 Connect with our guest Connect with Rhea on Learn more about the Listen to the ☕️ Find me on social media ...
info_outlineSprout Nonprofit | the podcast for small shop nonprofits
Have you all of a sudden looked up from your computer and realized you’ve spent all day in your inbox? You likely know this frustration. In today’s episode, we’re talking about just that - your email inbox! And more specifically, the 4 rules you need to keep from wasting your whole day responding to emails that are other people’s priorities. ☕️ Find me on social media ⚙️ My favorite tech tools (PS. nonprofits get 20% off!) Running a nonprofit is not easy, but what if you had a community of people to support you? Enrollment for 🌱SproutED, the only community for small...
info_outlineSprout Nonprofit | the podcast for small shop nonprofits
Welcome back to Part 2 of our deep dive into email marketing and list segmentation. If you missed Part 1, make sure to take a listen so you have the full scoop! In this episode, I dive into all your email marketing questions — including my favorite tool (ConvertKit - duh!), is unsubscribe stress worth it and a powerful case study from Andrea, Executive Director, of Pockets Change, and SproutED member. ☕️ Find me on social media ⚙️ My favorite tech tools (PS. nonprofits get 20% off!) Running a nonprofit is not easy, but what if you had a community of people to support you?...
info_outlineSprout Nonprofit | the podcast for small shop nonprofits
Today, we're diving into the tech and automation side of email marketing, and there was so much to unpack, you’ll need to check back next week for part 2! This episode was inspired by a voice memo we received from Jo, the Executive Director of ., a creative organization in Arkansas. If you're new to email marketing or still getting the hang of managing your donor list, this is the episode for you as I break down key email marketing terminology, why segmenting your list is so important and the impact it can have on your org. 🔗 Resources mentioned in this episode 🏷️ ➜...
info_outlineSprout Nonprofit | the podcast for small shop nonprofits
Peeling back the curtain on one of the SproutED Community Bonus calls. In this episode, DeaRonda Harrison of chats with SproutED community members and answers all their grant writing questions. Bonus calls take place monthly inside the SproutED community and members get exclusive access to industry experts on some of the biggest issues facing EDs and nonprofits. . . ☕️ Find me on social media ⚙️ My favorite tech tools (PS. nonprofits get 20% off!)
info_outlineWelcome back to Part 2 of our deep dive into email marketing and list segmentation. If you missed Part 1, make sure to take a listen so you have the full scoop!
In this episode, I dive into all your email marketing questions — including my favorite tool (ConvertKit - duh!), is unsubscribe stress worth it and a powerful case study from Andrea, Executive Director, of Pockets Change, and SproutED member.
☕️ Find me on social media
⚙️ My favorite tech tools
ConvertKit (PS. nonprofits get 20% off!)
Running a nonprofit is not easy, but what if you had a community of people to support you? Enrollment for 🌱SproutED, the only community for small shop Executive Directors to grow — together.
Enroll today: https://www.smallshopstrategies.com/joinsprouted