The Secrets of Law Firm Marketing Success With Brian Hansen
Release Date: 03/12/2025
Double Your Productivity With AI: Ethan King’s Proven Strategy
Smart Business Revolution | Turn Relationships into Revenues | Networking | More Clients | Relationship Advice
Ethan King is the Co-founder of Zeus' Closet and Stuff4GREEKS, two custom apparel companies known for their creative designs and advanced embroidery for fraternities, sororities, and the entertainment industry. He is a TEDx speaker, global keynote presenter, former president of the Entrepreneurs' Organization (EO) Atlanta chapter, and communications expert for EO US East. Ethan is recognized internationally for his leadership and innovation in business. He is also the author of ChatGPT to Double Your Business in 90 Days and a strong advocate for leveraging AI and automation to enhance...
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The Hyperlocal Hub: Growing Your Media Footprint With Josh Dunn
Smart Business Revolution | Turn Relationships into Revenues | Networking | More Clients | Relationship Advice
Josh Dunn is the Founder and CEO of Premier Media Group, a full media company with print, digital, social, and live event marketing. Since its inception in 2001, Premier Media Group has grown to include several publications, including 425 Magazine, 425 Business, South Sound Magazine, South Sound Business, and Northwest Travel & Life. Josh has been recognized for his volunteer work, including being named Community Volunteer of the Year by the Master Builders Association of Pierce County. He also founded TEDxTacoma and has been involved in various nonprofit initiatives. In this episode…...
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Why Systems Matter More Than Goals: Insights From John Corcoran
Smart Business Revolution | Turn Relationships into Revenues | Networking | More Clients | Relationship Advice
John Corcoran is a recovering attorney, an author, and a former White House writer and speechwriter to the Governor of California. Throughout his career, John has worked in Hollywood, the heart of Silicon Valley, and ran his boutique law firm in the San Francisco Bay Area, catering to small business owners and entrepreneurs. Since 2012, John has been the host of the Smart Business Revolution Podcast, where he has interviewed hundreds of CEOs, founders, authors, and entrepreneurs, including Peter Diamandis, Adam Grant, Gary Vaynerchuk, and Marie Forleo. John is also the Co-founder of Rise25, a...
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Exceptional CX Meets Tech: Future-Proofing Your Agency With Steve Zehngut
Smart Business Revolution | Turn Relationships into Revenues | Networking | More Clients | Relationship Advice
Steve Zehngut is a seasoned entrepreneur and technologist with over 30 years of experience in digital strategy, technical leadership, and business development. He founded Zeek Interactive, a Huntington Beach-based digital agency specializing in web, SaaS, and mobile development, which he sold in February 2024 at a 3.5x EBITDA multiple. Steve later founded SnapCTO, where he helps founders align their technology with their business vision. He also serves as the Membership Chair for the Orange County Entrepreneurs' Organization, highlighting his commitment to fostering entrepreneurial growth and...
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AI for Focused Founders: Doing Less, Achieving More With Blake Underhill
Smart Business Revolution | Turn Relationships into Revenues | Networking | More Clients | Relationship Advice
Blake Underhill is the President and Co-founder of Industrial Safety & Rescue, a Massachusetts-based company that provides specialized safety and rescue services for high-risk industrial environments. At IS&R, he oversees all financial, legal, and contractual matters, ensuring the company’s operations align with industry standards and client expectations. With over 20 years of experience in construction and safety, he has earned multiple certifications — including OSHA 500 Outreach Construction Trainer and PADI Certified Diver — and serves on the board of Notch Mechanical...
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Turning Ideas Into Impactful Business Growth With Brad Costanzo
Smart Business Revolution | Turn Relationships into Revenues | Networking | More Clients | Relationship Advice
Brad Costanzo is the Founder and CEO of Accelerated Intelligence AI, a consultancy that helps businesses integrate artificial intelligence to drive growth, innovation, and efficiency. With a background in investment advisory at Prudential Investments and a Certified Investment Management Analyst designation from The Wharton School, he brings a wealth of experience to his ventures. Brad has a history of successful entrepreneurial endeavors, including strategic exits and the founding of Costanzo Marketing Group and Costanzo Capital. He is also the creator and host of the Bacon Wrapped Business...
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Why Knowing Your Numbers Is the Key to Business Growth With W. Michael Hsu
Smart Business Revolution | Turn Relationships into Revenues | Networking | More Clients | Relationship Advice
W. Michael Hsu is the Founder and CEO of DeepSky, a pioneering virtual CFO firm that functions as the accounting department for entrepreneurs. He was the first professional in the US to adopt and become certified by Xero and the inaugural recipient of the Bill.com Guru Certification. Beyond DeepSky, Michael is the creator of MEASURE x HACK, a methodology designed to help entrepreneurs achieve more while working less. His insights and work have been featured in esteemed publications, including Inc. Magazine, Forbes, CPA Practice Advisor’s 40 Under 40, Accounting Today, and AIGA. In this...
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Insights on Succession Planning and Growth With Donald Bielen
Smart Business Revolution | Turn Relationships into Revenues | Networking | More Clients | Relationship Advice
Donald Bielen is the Managing Director of Capital Eleven Advisors, an investment firm specializing in private equity, early-stage venture capital, and real estate development. Donald has completed over 300 business transitions and exit plans for clients across the United States. Before joining Capital Eleven Advisors, he led the Business Transition Services team as Principal at Perkins and Co., was the Director of Business Advisory Services at the Rainier Group, Inc., and was an Operations Manager at a Fortune 100 company. He earned his bachelor's degree in Finance and Economics, followed by...
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Marketing With Meaning: Growing Purpose Driven Businesses With Tyler Kelley
Smart Business Revolution | Turn Relationships into Revenues | Networking | More Clients | Relationship Advice
Tyler Kelley is the Co-founder and Chief Strategist of SLAM! Agency, a digital marketing firm dedicated to helping purpose-driven businesses create a lasting impact. He has led campaigns for national brands, spoken alongside industry leaders like Google and Facebook, and co-hosts Innovation City, a podcast recognized by Bloomberg for spotlighting urban innovators. An advocate for conscious business, Tyler actively mentors entrepreneurs, serves on local boards and contributes to the St. Louis business community through organizations like the Better Business Bureau and Entrepreneur's...
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Scaling With Integrity and Impact With Brad Pedersen
Smart Business Revolution | Turn Relationships into Revenues | Networking | More Clients | Relationship Advice
Brad Pedersen is an award-winning entrepreneur, angel investor, and business coach with over 30 years of experience. He co-founded Pela, the creator of the world's first compostable phone case, and Lomi, a smart kitchen composter, both aimed at promoting environmental sustainability. Previously, Brad co-founded Tech 4 Kids, which later merged to form Basic Fun!, a company behind iconic toy brands like Tonka and Care Bears, achieving nine-figure revenues. He is also the author of Startup Santa, sharing business lessons from his entrepreneurial journey. In this episode… Many aspiring...
info_outlineBrian Hansen is the Founder and President of Rocket Pilots, a boutique digital marketing agency specializing in law firm marketing. With a background in large agencies, Brian established Rocket Pilots to provide transparent and effective digital marketing solutions for attorneys. Under his leadership, the company focuses on enhancing law firms' online presence through tailored SEO and Google Ads campaigns.
In this episode…
Law firms face intense competition in the digital space, yet many struggle with ineffective marketing strategies that fail to generate consistent leads. Traditional agencies often lack transparency, overcharge for services, and fail to deliver results, leaving attorneys frustrated and unsure how to grow their practice. So, with ever-changing regulations, evolving digital trends, and the rise of AI, how can firms rethink their marketing approach to stay ahead?
With experience at large agencies like ReachLocal and Zocdoc, Brian Hansen saw firsthand the common pitfalls of digital marketing. He highlights how law firms often overlook key aspects of client acquisition, such as intake processes and market positioning. Brian also shares a case study of a law firm forced to pivot overnight when regulations banned their primary marketing method, highlighting the importance of diversifying lead generation strategies.
Tune in to this episode of the Smart Business Revolution Podcast as John Corcoran interviews Brian Hansen, Founder and President of Rocket Pilots, about the evolving landscape of law firm marketing. They discuss the impact of AI on SEO, how law firms can expand into new markets, and the future of lead generation. Brian also shares insights on the power of specialization, the risks of relying on a single marketing channel, and how law firms can maximize their digital presence.