Episode 236: Safe Sleeve's First 60 Days On Omnisend
Release Date: 09/10/2025
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info_outlineEpisode Title
SafeSleeve’s First 60 Days on Omnisend
Episode Description
What happens when you migrate to Omnisend? In this episode, John Grimshaw sits down with Ezra Firestone and Omnisend’s CEO, Rytis Lauris, to share the behind-the-scenes story of SafeSleeve’s first 60 days on the platform.
Spoiler: Just by migrating to Omnisend, before adding any new automations or campaigns, SafeSleeve projected an additional $100,000 in annual revenue.
“If you're doing under 25 to 30% of your revenue from email, you ain't working hard enough.” – Ezra Firestone
You Will Learn
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Why SafeSleeve was only getting 8% of revenue from email (and how they fixed it)
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The exact steps Smart Marketer used to migrate seamlessly to Omnisend
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How cleaning disengaged contacts and bots improved deliverability and engagement
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Why a “warming campaign” can skyrocket your click rates
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The power of automations and why 2% of traffic often drives 37% of orders
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How brands can realistically hit 25–30% of revenue from email and SMS
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What’s next: AI-driven automations and real human storytelling
Links & Resources
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Omnisend Special Offer – https://omnisend.com/smart
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Smart Marketer – https://smartmarketer.com/
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Ezra Firestone – https://smartmarketer.com/about/
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SafeSleeve – https://www.safesleevecases.com/
Timestamps (Main Beats)
00:07 – Intro by Anthony: Why this episode matters
01:11 – John Grimshaw welcomes Ezra Firestone & Rytis Lauris
04:13 – The $100K Hook: Projected lift from switching to Omnisend
05:20 – Ezra’s backstory with SafeSleeve & the 8% email revenue problem
09:55 – Why Mailchimp held SafeSleeve back and why Omnisend made sense
12:06 – Key migration steps: template update & 4 core automations
15:07 – The warming campaign and engagement “snowball”
19:05 – July 4th promotion: 20% revenue lift post-migration
21:36 – Cleaning bots, disengaged contacts, and better deliverability
24:27 – Why migrations don’t have to be painful
25:03 – $101K projected lift from automations alone
27:48 – Targets: hitting 25%+ email revenue by year’s end
30:05 – Is SafeSleeve a unicorn or a typical case study?
33:16 – Omnisend’s “customer-funded” approach & ROI promise
35:27 – Why automations drive the biggest long-term wins
39:55 – AI’s role in scaling automations for the future
41:52 – Ezra & Rytis on AI vs authenticity: why real stories still win
44:48 – Closing thoughts & special Omnisend offer
Call to Action
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