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What Do You Do If Your Customer Won't Take Your Recommendations?

SMB Community Podcast by James Kernan

Release Date: 10/11/2024

Business Plans/Goals: How Often Should These Be Updated? show art Business Plans/Goals: How Often Should These Be Updated?

SMB Community Podcast by James Kernan

To kick off the new year, hosts James and Amy discuss business plans & goals, this week's MSP question of the week, as well as year-end news. --- 1.) MSP Question of the week:  When should a business update their business plan and goals? --- 2.) Notes on the News Intel CEO Pat Gelsinger has resigned as of December 1:  In late November, a ransomware attack disrupted a third-party software used by Starbucks to track and manage its baristas’ schedules. As a result, the coffee chain has had to switch to manual operations:   --- New Book Release: I'm proud to...

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How Often Should You Attend Channel Events? show art How Often Should You Attend Channel Events?

SMB Community Podcast by James Kernan

In the final episode of the calendar year 2024, Amy and James sit down to discuss the final MSP Question of the week as well as current events and news. --- 1.) MSP Question of the week:  How often should you and your business attend channel events? --- 2.) Notes on the News Tiktok will be banned from the U.S. starting on January 19, 2025. Will they be forced to sell or shut down? Cryptocurrency Bitcoin prices have surpassed $100,000 for the first time in history. How will President-elect Trump's administration handle this?   Broadcom ,AT&T have reached a settlement in the...

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Mergers & Acquisitions: When Is The Best Time To Buy/Sell? show art Mergers & Acquisitions: When Is The Best Time To Buy/Sell?

SMB Community Podcast by James Kernan

To finish off the calendar year 2024, host James Kernan sits down with Karl Palachuk to discuss this year's hot topic: mergers & acquisitions. In this episode, James and Karl uncover the importance of timing and understanding when the ideal time to buy/sell a practice would be.   Our upcoming events and more: Check out the link below for details on upcoming 2025 events:   New Book Release: I'm proud to announce the release of my new book, The Anthology of Cybersecurity Experts! This collection brings together 15 of the nation's top minds in cybersecurity, sharing...

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Year-End Marketing: What Are Some Good End of Year Campaigns? show art Year-End Marketing: What Are Some Good End of Year Campaigns?

SMB Community Podcast by James Kernan

Now nearly halfway into December, James and Amy return to discuss Q4 marketing plans and recent headlines in the news. --- 1.) MSP Question of the week:  What are some good marketing campaigns to run at the end of the calendar year? --- 2.) Notes on the News a). Amazon Chip Supplier: As one of the top web server suppliers in the world (AWS), Amazon is capitalizing on a great market opportunity.  b.) Paid Training for Cybersecurity: James and Amy both realize there is a big skills gap in our industry. While training can be expensive and time-consuming, training can help cultivate...

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Return to Office: Risks and Rewards show art Return to Office: Risks and Rewards

SMB Community Podcast by James Kernan

To kick off the month of December, James and Amy are back with another episode of the SMB Community Podcast. --- 1.) MSP Question of the week:  Should I require my remote employees to return to the office? In response to a recent article by Amazon, it sounds not so desirable. For Amazon, their reasoning was due to a lack of innovation. Perhaps there is a type of creative thinking that is missing? Tune in to hear more! ---  Our upcoming events and more: December 5-6: MASTERMIND LIVE in Scottsdale, AZ December 11: Channel Program M&A Forum in Dallas, TX   Check out...

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How Do I Hold My Team Accountable? show art How Do I Hold My Team Accountable?

SMB Community Podcast by James Kernan

Another fun week of James and Amy! Following Halloween, James and Amy shared their mission of Halloween costumes and handing out Halloween candy. Kicking off this week's episode, DATTOCON missed out an opportunity for press and hype.  From lack of a major announcement, there is a PR opportunity missed.  --- 1.) MSP Question of the week:  How can you hold your team accountable? Business coaches are being hired all across the country due to a lack of accountability. Instead, James and Amy share some insightful areas to strengthen your accountability with your team: Set goals with...

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MSSP vs. MSP: Why does Security Matter? show art MSSP vs. MSP: Why does Security Matter?

SMB Community Podcast by James Kernan

Hosts James and Amy are back this week to discuss the series of noteworthy headlines from this week as well as this week's MSP question of the week. --- 1.) Notes On The News IT Nation - one announcement CompTIA Aquired - New Divisions will be created Department of Labor - Ruling for Overtime Labor --- 2.) MSP Question of the week:  Are you a REAL MSSP? What does it take to become a MSSP? ---  Our upcoming events and more: December 4: M&A Workshop in Scottsdale, AZ December 5-6: MASTERMIND LIVE in Scottsdale, AZ December 11: Channel Program M&A Forum in Dallas, TX  ...

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Measuring Success: What KPI's Do You Use? show art Measuring Success: What KPI's Do You Use?

SMB Community Podcast by James Kernan

Hosts James and Amy sit down this week to discuss key performance indicators (KPIs) that can be used to measure success with your business.   1.) MSP Question of the week:   What reports or KPI’s do you need to manage your business?  Article by Amy:  --- 2.) Notes On The News  ConnectWise market share dropped from 26.8% to 24.3%. Kaseya market share dropped from 22.9% to 22.7% N-able market share dropped from 12.5% to 11.4% NinjaOne’s market share grew from 8.4% to 9.4% All others combined had a market share of 29.4% last year, which grew to 32.1% this...

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How to Navigate HIPAA: Interview with David Sims show art How to Navigate HIPAA: Interview with David Sims

SMB Community Podcast by James Kernan

This week, host James Kernan speaks with David Sims, founder of Security First IT, regarding navigating HIPAA from the lens of MSP business ownership. About David Sims Since 1998, David is an experienced IT and cybersecurity professional who specializes in healthcare security and compliance. With over two decades of hands-on experience, he founded Security First IT to provide advanced solutions tailored to healthcare providers and small to medium-sized practices, ensuring they stay secure in an ever-changing threat landscape. David also founded and runs the podcast "Help Me with HIPAA", a...

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How to Stand Out: Differentiating Your Business show art How to Stand Out: Differentiating Your Business

SMB Community Podcast by James Kernan

Returning to the podcast, host James sat down with Tim Fitzpatrick from Rialto Marketing. Topics include defining your processes, establishing your onboarding, and identifying your competitive advantage in the markets you serve. About Tim Fitzpatrick Tim is the President of Rialto Marketing, a company that provides marketing consulting, advisory, and outsourced or fractional Chief Marketing Officer (CMO) services. Rialto Marketing specializes in helping B2B professional service firms accelerate their growth by building and managing their marketing engines. He also hosts the...

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More Episodes

Hosts James and Amy sit down this week to discuss difficult situations where the customer will not take your prosposal or recommendation

 

1.) MSP Question of the week:  What happens if you customer won't take your recommendation?

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2.) Notes On The News 

  1. Safety around AI: https://edition.cnn.com/2024/09/29/tech/newsom-california-ai-safety-bill/index.html

  2. Warnings about Free/Public Wi-fi in airports: https://www.cnbc.com/2024/09/29/its-time-to-take-warnings-about-using-airport-public-wi-fi-seriously.html

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Our upcoming events and more:


SMBTechfest Q4 - Irvine, CA - October 17-18

www.smbtechfest.com

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Sign up now: https://mailchi.mp/thirdtier/small-business-tech-news

Kernan Consulting “Weekly Tips”! 

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