Social Media Marketing Happy Hour Podcast
info_outlineSocial Media Marketing Happy Hour Podcast
info_outlineSocial Media Marketing Happy Hour Podcast
Starting with the onboarding process, you need to instill confidence in your clients with excellent customer experiences so that they are evangelical about you. We talked about: The 3-ways to generate revenue Relieve anxiety and stress by focusing on 2 & 3 Communicating with a client is an opportunity Take amazing care of your clients Automate your onboarding process The value of getting in front of your clients Never let the debt go too deep Make sure you come back next week, we're starting a series on Customer Experiences. Where to Find Us
info_outlineSocial Media Marketing Happy Hour Podcast
Working virtually can be lonely. Feelings of being behind or missing out is a normal feeling. We talked about: Hal Elrod's Journal Tip Negative thoughts can happen Emily Fletcher and Mike Michalowicz books We live in a perpetual state of being inadequate They aren't necessarily doing better than you Don't be discouraged Where to Find Us
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It is important to look at what marketing does for your business as a whole instead of just silo marketing. We talked about: Everything you do is traffic and content Ads keep all search traffic up You have to think of the overall health In the beginning, things might just be content machine, but they can change to traffic machines Commit to being business owners that look at the business holistically instead of in a silo Where to Find Us:
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Having systems, procedures and automations for management and marketing are essential for your business to continue when life happens. Keep Your Ducks in a Row for when life happens Keep a marketing machine running in the background Have a strong team and hiring process As business owners we get to architect our business Document everything that you do Where to Find Us:
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FB ads can be totally overwhelming. Today we dive into a beginner's guide to FB ads for all of our business owners just reaching into FB ads. We talked about: Get into a zen mindset Put marketing at the very top Don't compare and don't copy Run FB Ads as a visibility project Always work backwards Get the FB Pixel on all of your sites When outsourcing Where to Find Us:
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Online marketing can be difficult as an introvert but it isn't impossible. You get to do what you want in your business and staying true to your energy source is important. We talked about: You don't have to be an extrovert to put out video and marketing content. Introverts do not have to go to big events. Mix best practices with who you are. Repurpose content Well-Syndicated Content Screen-share videos & Audio Create evergreen content Keep moving forward every day in faith. Where to Find Us:
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Imagery and good creative assets are essential for marketing. You don't have to invest a ton of money into your imagery, but you do need to have a careful strategy. You can influence 65% of the population with good images because they are visual learners. We talked about: Digital marketers don't often talk about packaging People will remember your face Marketing platforms are visual nowadays Invest in good graphic designs Don't drop the ball on the visuals Have a brand board Retarget with different visuals Visuals include your videos Where to Find Us: ...
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If you have ever been frustrated about offers falling short, you need to tune in to this episode where we dive into copywriting. We talked about: Don’t only include the features Sales funnels need the benefit Write a FAB Statement Because of (feature), it will (advantage) which means to you (benefit) Advantage vs. Benefit Never run out of hook ideas Do a feature dump & go through this process Where to Find Us:
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