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Takeaways from Jeff Walker's LaunchCon conference

Social Media for Small Business

Release Date: 11/14/2016

Tips for running several social media platforms at once with Chantelle Bell show art Tips for running several social media platforms at once with Chantelle Bell

Social Media for Small Business

Chantelle Bell has been a naturopath for 9 years, has been running her own clinic for 7, and has recently launched a new business for her line of herbal teas. In this episode of Social Media for Small Business, Suzi Dafnis and Cat Matson talk with Chantelle about her social media strategy, which platforms work best for different aspects of her businesses, and how she chooses which platforms to prioritise.

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Social Media for Small Business

In this week’s year-end episode of the Social Media for Small Business podcast, Suzi Dafnis and Cat Matson interview Mireille Ryan, the CEO of the Social Media Marketing Institute and founder of the Social Media Marketing Awards, about three social media trends she’s going to watch for in 2017: live video, influence in marketing, and understanding and quantifying social media as a return on investment.

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Anita McLachlan’s tips for building a thriving Facebook community show art Anita McLachlan’s tips for building a thriving Facebook community

Social Media for Small Business

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The Importance of Telling Your Brand Story show art The Importance of Telling Your Brand Story

Social Media for Small Business

Content is more powerful than advertising, and having a solid, cohesive brand story across all your content can mean the difference between a customer being compelled to read on or just clicking away.

In this episode of the Social Media for Small Business podcast, Suzi Dafnis and Cat Matson interview Amey Lee of Heart Content -- a content consultancy firm that helps brands find the story they want to tell, and share it with the right customers -- about how small business owners can create a better brand story.


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Takeaways from Jeff Walker's LaunchCon conference show art Takeaways from Jeff Walker's LaunchCon conference

Social Media for Small Business

Jeff Walker is author of “Launch: An Internet Millionaire’s Secret Formula to Sell Almost Anything Online, Build a Business You Love, and Live the Life of your Dreams.” In this episode of the Social Media For Small Business podcast, Suzi Dafnis talks with Cat Matson about attending Jeff’s LaunchCon – a three-day even with over 800 attendees, where current and potential small business owners can learn and share their experience about launching a product or service.


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Social Media and the Face Behind the Brand show art Social Media and the Face Behind the Brand

Social Media for Small Business

Digital is more than just a marketing channel. In this week’s episode of the Social Media for Small Business podcast, Suzi Dafnis and Car Matson talk with Holly Tattersall – the founder and CEO of Women In Digital and Digital Talent Co, two digital recruitment agencies that help match clients and companies that understand the value of digital – about unlocking the full potential of the digital medium.


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How a Podcast Can Drive Sales and Business show art How a Podcast Can Drive Sales and Business

Social Media for Small Business

Tim Reid is the host of Australia and New Zealand’s #1 business and marketing podcast, the Small Business Big Marketing show. In this episode of Social Media for Small Business, Suzi Dafnis and Cat Matson invite Tim back on the show to talk about podcasting, social media, and marketing.

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Social Media for Small Business

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Storyboard: A Visual Storytelling App for Small Business show art Storyboard: A Visual Storytelling App for Small Business

Social Media for Small Business

Storyboard is a new social media app that matches your photos and videos to the places you visit -- creating a more engaging story than you could get from Facebook, Snapchat, or blogging alone. In this episode of the Social Media for Small Business, Suzi Dafnis and Cat Matson interview Darren Tonkin, the creator and director of Storyboard, about how small businesses can use the app to create more quality interactions between customers and their brand. Listen in to find out more about: Why Darren created Storyboard How Storyboard communicates who, what, where, when, why, and how Getting people...

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A Quick Guide to Video Marketing for Small Business show art A Quick Guide to Video Marketing for Small Business

Social Media for Small Business

Videos are becoming an increasingly important tool for small businesses. In this episode of Social Media for Small Business, Suzi Dafnis and Cat Matson interview social media strategist and coach Rachel McLean about why small businesses need high-quality, well-targeted videos, and how to get most from your video content. Listen in to find out more about: Where video fits in a social media content cycle, Using selfie sticks, and other technical tricks for recording high quality videos yourself. Pros and cons of professional vs. DIY videos, Learning from your competition, Why a call to action is...

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Jeff Walker is author of “Launch: An Internet Millionaire’s Secret Formula to Sell Almost Anything Online, Build a Business You Love, and Live the Life of your Dreams.”

In this episode of the Social Media For Small Business podcast, Suzi Dafnis talks with Cat Matson about attending Jeff’s LaunchCon – a three-day even with over 800 attendees, where current and potential small business owners can learn and share their experience about launching a product or service.