Ep. 231 - SOCIAL IN SIX [076]
SocialMinds - A Social Media Marketing Podcast
Release Date: 09/18/2023
Ep. 246 - Building a Brand Worth Talking About: With Oatly’s Sarah Sutton | SocialMinds LIVE 2024
SocialMinds - A Social Media Marketing Podcast
Join us from the SocialMinds stage in London, as we go behind the scenes of the ODMC (the Oatly Department of Mind Control) to find out what makes a distinctive brand on social. Hear from Sarah Sutton, global media director for the illustrious Oatly, as we learn how vowing to be consistently inconsistent has enabled everyone’s favourite oat drink to build reams of brand equity. Plus, listen as your questions get answered in our Q&A section. Got a question or a suggestion for the SocialMinds podcast? Get in touch at .
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Ep. 245 - SOCIAL IN SIX [082]
SocialMinds - A Social Media Marketing Podcast
This week on Social in Six, we’re talking about Instagram’s latest move into collaborative social, with Blend, TikTok’s push into shopping ads and search, and YouTube’s focus on creator-led shopping. Elsewhere, Facebook’s rules for video uploads have changed, while Reddit and LinkedIn both have exciting updates to their ads offering, branching into generative AI, live events, and Connected TV or CTV. Got a question or suggestion for the Social Minds podcast? Get in touch at .
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Ep. 244 - Surreal: How To Make People Care About Product | John Thornton
SocialMinds - A Social Media Marketing Podcast
This episode is proudly sponsored by Riverside.fm. to try it for yourself, and use the code socialminds to get 15% off any available plan. What we learned this episode: saying people don’t care about product-focused posts isn’t true. What today’s guest says, is they don’t care by default. Doesn’t mean you can’t make them. That guest is John Thornton, senior creative at Surreal and ex-SMM & copywriter at Innocent Drinks. Surreal’s product posts and ads make people care - as do Innocent’s. So in this episode, we’re on a mission to find out how the hell John...
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SocialMinds Live is back, and we’re heading to London!
SocialMinds - A Social Media Marketing Podcast
SocialMinds Live is back, and we’re heading to London! Listen to this quick update to get the lowdown, and be among the first to register your interest to hear Oatly, SharkNinja, American Express and more, in the flesh. To find out more, visit
info_outline![Ep. 243 - SOCIAL IN SIX [081] show art](https://assets.libsyn.com/item/30389303?height=50&width=50)
Ep. 243 - SOCIAL IN SIX [081]
SocialMinds - A Social Media Marketing Podcast
This episode is proudly sponsored by Riverside.fm. to try it for yourself, and use the code socialminds to get 15% off any available plan. Today’s Social in Six covers several strategy-changing updates – including a new LinkedIn algorithm that doesn’t care when you published your post, only what you’re talking about; a direct Instagram competitor app from TikTok called TikTok Photos (👀); and a TikTok AI tool that automatically identifies products and generates native Shop links. We also have to talk about Instagram’s Creator Marketplace getting a global rollout, all...
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Ep. 242 - Sidemen: Managing One of YouTube’s Biggest Entertainment Properties | Jordan Schwarzenberger
SocialMinds - A Social Media Marketing Podcast
This episode is proudly sponsored by Riverside.fm. to try it for yourself, and use the code socialminds to get 15% off any available plan. Sidemen was eight years into their YouTube journey when Arcade Media stepped in to manage the operation. As if they weren’t already, since then, the group has surpassed heights that most creators only dream of. In this episode, we’re joined by Arcade co-founder and manager of Sidemen, Jordan Schwarzenberger, to find out how the magic happens. Expect to learn the number of staff working every day to ensure the boys don’t get burnout, why Jordan’s...
info_outline![Ep. 241 - SOCIAL IN SIX [080] show art](https://assets.libsyn.com/item/29986233?height=50&width=50)
Ep. 241 - SOCIAL IN SIX [080]
SocialMinds - A Social Media Marketing Podcast
This episode is proudly sponsored by Riverside.fm. to try it for yourself, and use the code socialminds to get 15% off any available plan. This week on Social in Six, we’re talking all about Instagram’s latest peek at TikTok’s homework, Meta’s new tool to tackle video ad conversion, and how X plans to win back advertisers and creators. We also discuss the ongoing drama between Universal Music Group and TikTok and its impact on artists and TikTok’s culture, TikTok’s new shortcut set to dominate search for Gen Z, and LinkedIn’s latest feature to turn your web visitors into...
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Ep. 240 - Booking.com: How to Differentiate Your Brand in a World of Choice | Laura Kaye
SocialMinds - A Social Media Marketing Podcast
Booking.com is the first port of call for many a traveller when they’ve got a trip to plan. But it isn’t the only online travel agency out there. So how is it staying ahead of the game? On today’s episode, its global social media director Laura Kaye reveals how Booking.com remains top-of-mind for holidaymakers through unique social creative. Find out how the brand deals with complaints in the comments, the most effective strategies for leveraging influencers, and the key to balancing high-performing ‘travel porn’ with ownable, distinctive content. Got a question or a suggestion for...
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Ep. 239 - SOCIAL IN SIX [079]
SocialMinds - A Social Media Marketing Podcast
Social in Six is back for the new year, and already there’s lots to talk about. This time we’re sharing TikTok’s new AI chatbot that’ll give you content ideas, why it’s important for Threads to have a write API, and the first stage of Google’s cookiepocalypse set into motion. We also talk about TikTok’s commerce spend push in the West, Instagram Reels outperforming TikToks for views, and what qualities made the most popular YouTube ads last year. Got a question or suggestion for the Social Minds podcast? Get in touch at .
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Ep. 238 – Pinterest Predicts: Spotlight on Trends for 2024 | Louise Richardson
SocialMinds - A Social Media Marketing Podcast
The crystal ball is out once more as we’re joined by Pinterest’s director of marketing for Europe, Louise Richardson, who comes to our studio armed with this year’s Pinterest Predicts report. This year, look out for trends like tropic like its hot, where we’ll see everything from food to décor go tropical, to making a racket, where badminton’s popularity is breaking out of China and seeping into things like shoes and accessories! Got a question or a suggestion for the SocialMinds podcast? Get in touch at [email protected].
info_outlineIt’s time for Social in Six and this week we’re bringing you news of the new Instagram Reels length, the sites that X (formerly Twitter) is limiting the reach of links to, and the possibility of ad-free Facebook and Instagram. We also discuss TikTok’s new plan to provide better conversion data, its update to shopping in the US, and the much-awaited Threads feature rolling out now.
Got a question or a suggestion for the SocialMinds podcast? Get in touch at [email protected].