Ep. 246 - Building a Brand Worth Talking About: With Oatly’s Sarah Sutton | SocialMinds LIVE 2024
SocialMinds - A Social Media Marketing Podcast
Release Date: 04/29/2024
Ep. 248 - Building Engaging Campaigns: With Meta, LinkedIn & Pinterest | SocialMinds LIVE 2024
SocialMinds - A Social Media Marketing Podcast
What should we, as brands, be doing to make our campaigns more engaging and, ultimately, more effective? There’s no one better to ask than those who write the rules of engagement – the platforms themselves. At SocialMinds LIVE 2024 we put three of the major social players around the same table to find out – algorithm be damned - what formats, campaigns and ad solutions really drive engagement on their respective channels. Hear from Tobi Demuren, head of advocacy marketing at LinkedIn; Matthew Siberry, head of home at Pinterest UK; and Molly Rajanathan; agency solutions at Meta. Got a...
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Ep. 247 - Building Communities at Scale: With American Express Global Business Travel, MOB & SocialChain | SocialMinds LIVE 2024
SocialMinds - A Social Media Marketing Podcast
Our first panel at SocialMinds LIVE in London asked one simple question: how can brands bin the buzzword and build a genuine community? Answering our question was Leah Silverlock, global director of social media at American Express GBT; Jake Gauntlett, head of content at MOB; and Tom Bellamy, SocialChain’s executive creator director. But here’s the catch: how we define community and how the wider industry defines it, is wildly disconnected. Through this discussion and the following Q&A, we set the record straight and set brands on the right path. Got a question or a suggestion for the...
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Ep. 246 - Building a Brand Worth Talking About: With Oatly’s Sarah Sutton | SocialMinds LIVE 2024
SocialMinds - A Social Media Marketing Podcast
Join us from the SocialMinds stage in London, as we go behind the scenes of the ODMC (the Oatly Department of Mind Control) to find out what makes a distinctive brand on social. Hear from Sarah Sutton, global media director for the illustrious Oatly, as we learn how vowing to be consistently inconsistent has enabled everyone’s favourite oat drink to build reams of brand equity. Plus, listen as your questions get answered in our Q&A section. Got a question or a suggestion for the SocialMinds podcast? Get in touch at .
info_outline![Ep. 245 - SOCIAL IN SIX [082] show art](https://assets.libsyn.com/item/30810228?height=50&width=50)
Ep. 245 - SOCIAL IN SIX [082]
SocialMinds - A Social Media Marketing Podcast
This week on Social in Six, we’re talking about Instagram’s latest move into collaborative social, with Blend, TikTok’s push into shopping ads and search, and YouTube’s focus on creator-led shopping. Elsewhere, Facebook’s rules for video uploads have changed, while Reddit and LinkedIn both have exciting updates to their ads offering, branching into generative AI, live events, and Connected TV or CTV. Got a question or suggestion for the Social Minds podcast? Get in touch at .
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Ep. 244 - Surreal: How To Make People Care About Product | John Thornton
SocialMinds - A Social Media Marketing Podcast
This episode is proudly sponsored by Riverside.fm. to try it for yourself, and use the code socialminds to get 15% off any available plan. What we learned this episode: saying people don’t care about product-focused posts isn’t true. What today’s guest says, is they don’t care by default. Doesn’t mean you can’t make them. That guest is John Thornton, senior creative at Surreal and ex-SMM & copywriter at Innocent Drinks. Surreal’s product posts and ads make people care - as do Innocent’s. So in this episode, we’re on a mission to find out how the hell John...
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SocialMinds Live is back, and we’re heading to London!
SocialMinds - A Social Media Marketing Podcast
SocialMinds Live is back, and we’re heading to London! Listen to this quick update to get the lowdown, and be among the first to register your interest to hear Oatly, SharkNinja, American Express and more, in the flesh. To find out more, visit
info_outline![Ep. 243 - SOCIAL IN SIX [081] show art](https://assets.libsyn.com/item/30389303?height=50&width=50)
Ep. 243 - SOCIAL IN SIX [081]
SocialMinds - A Social Media Marketing Podcast
This episode is proudly sponsored by Riverside.fm. to try it for yourself, and use the code socialminds to get 15% off any available plan. Today’s Social in Six covers several strategy-changing updates – including a new LinkedIn algorithm that doesn’t care when you published your post, only what you’re talking about; a direct Instagram competitor app from TikTok called TikTok Photos (👀); and a TikTok AI tool that automatically identifies products and generates native Shop links. We also have to talk about Instagram’s Creator Marketplace getting a global rollout, all...
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Ep. 242 - Sidemen: Managing One of YouTube’s Biggest Entertainment Properties | Jordan Schwarzenberger
SocialMinds - A Social Media Marketing Podcast
This episode is proudly sponsored by Riverside.fm. to try it for yourself, and use the code socialminds to get 15% off any available plan. Sidemen was eight years into their YouTube journey when Arcade Media stepped in to manage the operation. As if they weren’t already, since then, the group has surpassed heights that most creators only dream of. In this episode, we’re joined by Arcade co-founder and manager of Sidemen, Jordan Schwarzenberger, to find out how the magic happens. Expect to learn the number of staff working every day to ensure the boys don’t get burnout, why Jordan’s...
info_outline![Ep. 241 - SOCIAL IN SIX [080] show art](https://assets.libsyn.com/item/29986233?height=50&width=50)
Ep. 241 - SOCIAL IN SIX [080]
SocialMinds - A Social Media Marketing Podcast
This episode is proudly sponsored by Riverside.fm. to try it for yourself, and use the code socialminds to get 15% off any available plan. This week on Social in Six, we’re talking all about Instagram’s latest peek at TikTok’s homework, Meta’s new tool to tackle video ad conversion, and how X plans to win back advertisers and creators. We also discuss the ongoing drama between Universal Music Group and TikTok and its impact on artists and TikTok’s culture, TikTok’s new shortcut set to dominate search for Gen Z, and LinkedIn’s latest feature to turn your web visitors into...
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Ep. 240 - Booking.com: How to Differentiate Your Brand in a World of Choice | Laura Kaye
SocialMinds - A Social Media Marketing Podcast
Booking.com is the first port of call for many a traveller when they’ve got a trip to plan. But it isn’t the only online travel agency out there. So how is it staying ahead of the game? On today’s episode, its global social media director Laura Kaye reveals how Booking.com remains top-of-mind for holidaymakers through unique social creative. Find out how the brand deals with complaints in the comments, the most effective strategies for leveraging influencers, and the key to balancing high-performing ‘travel porn’ with ownable, distinctive content. Got a question or a suggestion for...
info_outlineJoin us from the SocialMinds stage in London, as we go behind the scenes of the ODMC (the Oatly Department of Mind Control) to find out what makes a distinctive brand on social. Hear from Sarah Sutton, global media director for the illustrious Oatly, as we learn how vowing to be consistently inconsistent has enabled everyone’s favourite oat drink to build reams of brand equity. Plus, listen as your questions get answered in our Q&A section.
Got a question or a suggestion for the SocialMinds podcast? Get in touch at [email protected].