Duolingo: How Social Creates Word of Mouth Buzz for Duolingo | Rebeca Ricoy, Duolingo
SocialMinds - A Social Media Marketing Podcast
Release Date: 12/02/2024
How Surreal Turns Failure Into a Roadmap For Success | John Thornton, Surreal
SocialMinds - A Social Media Marketing Podcast
In a space where failure is hidden from a wider audience, Surreal embrace the imperfect. A challenger brand within the staid world of cereal marketing, Surreal have emerged as a distinct voice. John Thornton, Senior creative at Surreal breaks down the process of embracing your marketing bluffs and peeling back the veneer of the social economy.
info_outline![SOCIAL IN SIX [093] show art](https://assets.libsyn.com/item/36125430?height=50&width=50)
SOCIAL IN SIX [093]
SocialMinds - A Social Media Marketing Podcast
SocialChain strategy and innovation director Gareth Harrison joins Mil to unpack this month’s Social in Six updates. This time, that’s an update on TikTok’s ban in the US, which has been extended again; a handful of updates from Meta to improve social SEO and make creator partnerships easier; and LinkedIn’s new Trends page that curates videos based on trending workplace topics. Elsewhere, Snapchat has launched a new ad format in Sponsored AI Lenses, while YouTube Shorts has changed the way it measures views. Got a question or suggestion for the Social Minds...
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How Weetabix Reinvented Itself Without Losing Its Legacy | Lorraine Rothwell, Weetabix
SocialMinds - A Social Media Marketing Podcast
“Have you had your Weetabix?” is an iconic ad slogan as any. But post-pandemic, though Weetabix had become part of online conversations, it wasn’t necessarily translating to consumers’ shopping baskets. In this episode, Lorraine Rothwell, head of marketing at Weetabix, shares the story of how the brand reconnected with its core demographic while remaining relevant to younger audiences. Discover how social informed ad creative, the power of nostalgia in marketing, and how Weetabix continues to surprise and delight without losing its heritage roots.
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What Emerging Technology Means for Creativity | Sabrina Godden-Tuma, Vodafone
SocialMinds - A Social Media Marketing Podcast
AI is the hot topic on everyone’s lips. One which, if you ask most creatives, will be spoken of with some level of selfish scepticism. But what do you do when a company built on the good of tech has their own department of creatives? This conversation is full of honest questions, thought-provoking answers, and candid discussions on how Ai is actually impacting creativity inside and outside of our studios, Don’t expect another narrative on how “AI is coming for our jobs” (it might yet) but come away feeling educated on how to make it work for you.
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How to appear in search results as social shapes SEO | Hannah Walker, Reddit
SocialMinds - A Social Media Marketing Podcast
Social is changing the face of search and, with that, the impact on how brands and products are discovered has also shifted. Reddit is among the platforms capitalising on this - tapping into consumer habits of adding ‘Reddit’ to the end of every search term, making the brand name the 6th most-Googled term in the US. In this episode with Hannah Walker, Reddit’s Head of Mid-Market for the UK, we find out why platforms are leaning on AI to elevate their search offerings, how brands can benefit from Reddit’s curious community through both paid and organic, and what their behaviour tells us...
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Why Every Brand Needs a Data-Driven Mindset | Nick Bamber, Domino’s
SocialMinds - A Social Media Marketing Podcast
Every time you order a Domino’s pizza, you’re interfacing with countless data-driven touchpoints – whether it’s suggested items or Dom the Pizza Tracker telling you your Pepperoni Passion is in the oven. In this episode, Nick Bamber, digital and data director at Domino’s, unpacks why the brand sees itself as a data company first and a pizza business second. He reveals how leveraging smart data and AI resulted in 10 million app users, the learnings from Domino’s’ journey to become “the Netflix of pizza”, and the future of food delivery in an increasingly digital world.
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How Brands and Marketers Need to Plan as Social Commerce Explodes | Nilam Atodaria, TikTok
SocialMinds - A Social Media Marketing Podcast
TikTok Shop has taken over everyone’s For You Page in the last 12 months, and that’s in no small part down to the commerce ambitions of the business. Layer onto that the way TikTok has (and continues to) change the creator economy, and you’re left with an extremely actionable conversation for brands and marketers that will leave you empowered and educated to perform on your commerce objectives whilst still prioritising creativity and content – crucially, how the two must work together if brands are to compete in 2025 and beyond.
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How Primark Converts Social Buzz to IRL Sales | Kymberley Thomson, Primark
SocialMinds - A Social Media Marketing Podcast
For years, Primark thrived without an online presence, but post-pandemic, that had to change. In this episode, Kymberley Thomson, senior global social media and community manager at Primark, takes us through the retailer’s social evolution - from having no ecommerce channel to building an engaged digital audience. Find out how to adapt a bricks and mortar retail strategy for online conversations, why community isn’t just a nice-to-have, and the role social plays in new product development and overarching campaigns. If you want to understand how retail brands can win on social without...
info_outline![SOCIAL IN SIX [092] show art](https://assets.libsyn.com/item/35698295?height=50&width=50)
SOCIAL IN SIX [092]
SocialMinds - A Social Media Marketing Podcast
On this episode of Social in Six, Mil is joined by Callum Woodbridge, senior creative at SocialChain. Together they cover all the headlines you need to know from the world of social, including TikTok Shop’s new feature to get you buying top products, LinkedIn rolling out comment impressions and Pinterest’s plan to stop AI images taking over the feed. Plus, two updates from Instagram, including a possible new standalone Reels app and testimonials for Partnership Ads. Finally, they give you the lowdown on a new study that says TikTok is the top media channel for short-term ROI. Got...
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How Very Media Group Is Redefining Retail Media | Laura Jones, Very Media Group
SocialMinds - A Social Media Marketing Podcast
Retail media is booming, and Very Media Group is making big moves to stay ahead. In this episode, Laura Jones, head of Very Media Group, breaks down how the brand is moving beyond its catalogue roots to create scroll-stopping content, data-driven insights, and collaborations with over 2000 brand partners. Expect to hear about how social slots into the full marketing funnel, why balancing brand and performance is crucial, and what’s next for retail media.
info_outlineWhen the language learning app’s owl mascot, Duo, first appeared on our TikTok screens, marketers and audiences alike couldn’t look away from the unhinged comedy bits and hilarious community engagement. Now, as Duolingo looks to build on its success and evolve the brand for the future, we sit down with its Regional Marketing Director for Europe & LATAM, Rebeca Ricoy, to learn what the future holds for Duo and the other ensemble cast of characters you interact with on the app. Expect to hear why the brand wasn’t shy to embrace its intimidating reputation, how they approach local vs global social, and how social is just one piece of a much larger marketing plan.
Got a question or a suggestion for the SocialMinds podcast? Get in touch at [email protected].