Liquid Death: Why Ignoring Advertising’s Rules Produces the Best Creative | Andy Pearson
SocialMinds - A Social Media Marketing Podcast
Release Date: 09/09/2024
How Very Media Group Is Redefining Retail Media | Laura Jones, Very Media Group
SocialMinds - A Social Media Marketing Podcast
Retail media is booming, and Very Media Group is making big moves to stay ahead. In this episode, Laura Jones, head of Very Media Group, breaks down how the brand is moving beyond its catalogue roots to create scroll-stopping content, data-driven insights, and collaborations with over 2000 brand partners. Expect to hear about how social slots into the full marketing funnel, why balancing brand and performance is crucial, and what’s next for retail media.
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Why Brands Need to Match Creator-Led Challenger Brands | Sunna van Kampen, Tonic Health
SocialMinds - A Social Media Marketing Podcast
Creator-led brands are on the rise, and heritage brands with decades of equity are finding themselves threatened and losing market share. In this episode, social-born brand Tonic Health speaks on the value of using only social, how being an entrepreneur-fronted brand impacts your approach to transparency, and what most brands don’t realise they’re doing wrong. Expect plenty of candour on what real audiences want, and a welcome reality check on how we can all work to improve and compete with our new competitors.
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How Kopparberg Used Meaning to Win Millennials Back from Fad Trends | Nancy Dales, Kopparberg
SocialMinds - A Social Media Marketing Podcast
Last Summer, Kopparberg decided they needed to win back the favour of customers who’ve turned to trends like craft beer and chicken wine. To do so the brand made an unexpected but genius collaboration with Melanoma Fund, tapping into audiences’ interest in skincare and health at peak summer (Kopparberg’s time to shine). In this episode, Nancy Dales, brand manager at Kopparberg breaks down the case study of that Summer campaign – what worked, what didn’t, and what brands inside and outside of the drinks category can learn from it. Expect to hear the value of physical PR, strategically...
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How Yorkshire Tea Uses Northern Charm to Own its Category | Dom Dwight, Taylor’s of Harrogate
SocialMinds - A Social Media Marketing Podcast
Yorkshire Tea is a well-loved social-first brand leading its category in market share – hard to believe when you consider it was once the underdog amongst its multinational competitors. So how did the brand flip the script? By leaning into what made them different: their Northern-ness. In this episode, Dom Dwight, strategy and innovation director at Taylor’s of Harrogate, breaks down Yorkshire Tea’s approach to social and brand building. Expect insights on the power of consistency, how social went from a novelty to a central part of the brand’s media planning, and how...
info_outline![SOCIAL IN SIX [091] show art](https://assets.libsyn.com/item/35283735?height=50&width=50)
SOCIAL IN SIX [091]
SocialMinds - A Social Media Marketing Podcast
On this episode of Social in Six, SocialChain strategist Chelsea Noronha joins Mil to break down the latest headlines from social. This time that includes: an update on TikTok US, LinkedIn’s new video features for desktop users, and YouTube’s latest partnership to get you posting Shorts. Chelsea and Mil also cover two updates from Instagram, including the platform’s CapCut clone and some changes to the grid. Finally, they break down how Meta’s fact checking program, set to launch next month, will work. Got a question or suggestion for the Social Minds podcast? Get in...
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Manchester City FC: How Fans Are at the Centre of City’s Social Strategy | Paul Handler
SocialMinds - A Social Media Marketing Podcast
Football clubs’ social output is a different ball game to traditional B2C brands. As one of the world’s most beloved, Manchester City must both use its channels to please die-hard fans whilst enticing the emerging. In this episode, City’s head of social media and international content, Paul Handler, tells us what makes their fans tick and how their strategy facilitates that. Expect to learn how to convert passion into engagement, why leveraging your content archive is crucial, and how to proactively keep a reactive mindset. Got a question or a suggestion for the...
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SOCIAL IN SIX – TIKTOK US SPECIAL
SocialMinds - A Social Media Marketing Podcast
On a special episode of Social in Six, Mil and our creative director Jake are talking all about TikTok’s imminent ban in the US. They cover everything that’s happened so far, what the short- and long-term impacts of a nationwide ban would be, and what that could mean for the future of social. Plus, they’re ensuring your social strategy is prepared for every possible scenario come Monday with some actionable advice for brands. Download our free fact guide for brands here: Got a question or suggestion for the Social Minds podcast? Get in touch at .
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Pinterest: What Pinterest Predicts 2025 will look like for brands and marketers | Louise Richardson, Pinterest (Europe)
SocialMinds - A Social Media Marketing Podcast
Pinterest Predicts is the not-yet-trending report that fuels brands and marketers’ plans - and consumers’ wildest imaginations – every year. And, every year, we sit down with Pinterest’s director of marketing for Europe, Louise Richardson, to learn how these trends to be will shape what we wear, eat, dress, decorate with, plan, drive, and experience throughout the next 12 months. No matter your job title, no matter your brand’s category, no matter your personal passions – this report is a non-negotiable for you to sink your teeth into. If you want to start and stay ahead of the...
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SOCIAL IN SIX [090]
SocialMinds - A Social Media Marketing Podcast
On this episode of Social in Six, Mil and Eve cover two updates from Instagram: a Trials update for Reels, and its latest new features for Broadcast Channels. They also discuss what Australia’s social media ban means for brands, how TikTok is allegedly hoping to boost shopping with TikTok Mini apps, and YouTube’s latest slate of updates to facilitate brand and creator partnerships on platform with BrandConnect. Finally, they cover an ads update from Meta that gives your Traffic campaigns increased flexibility. Got a question or suggestion for the Social Minds podcast? Get in touch at .
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Duolingo: How Social Creates Word of Mouth Buzz for Duolingo | Rebeca Ricoy, Duolingo
SocialMinds - A Social Media Marketing Podcast
When the language learning app’s owl mascot, Duo, first appeared on our TikTok screens, marketers and audiences alike couldn’t look away from the unhinged comedy bits and hilarious community engagement. Now, as Duolingo looks to build on its success and evolve the brand for the future, we sit down with its Regional Marketing Director for Europe & LATAM, Rebeca Ricoy, to learn what the future holds for Duo and the other ensemble cast of characters you interact with on the app. Expect to hear why the brand wasn’t shy to embrace its intimidating reputation, how they approach local vs...
info_outlineLiquid Death only launched in 2019 and has already cemented its place in consumer’s hearts and creatives’ bucket lists. It’s taken the simplest commodity - water - and built a rich universe of personality, creativity and credibility around it, that’s turned a product into an entertainment property.
In this episode we’re joined by Liquid Death’s VP of creative, Andy Pearson, who shares with us the creative decisions, crazy brainstorms, and love for comedy which made Liquid Death the third most-followed beverage brand in the world on social. Forget everything you know about advertising. This is a masterclass in redefining what brands can achieve when you throw out the rule book.
Got a question or a suggestion for the SocialMinds podcast? Get in touch at [email protected].