![SOCIAL IN SIX [088] show art](https://assets.libsyn.com/item/33533532?height=50&width=50)
SOCIAL IN SIX [088]
SocialMinds - A Social Media Marketing Podcast
This time on Social in Six, Kieran and Mil cover two updates from TikTok, including a keyword search ad update and a new partnership that’ll help you get more people shopping in store. They also cover Facebook’s facelift to get Gen Z usership on the rise, two new updates from Snapchat, and a surprising update from Instagram. Finally, Pinterest’s Halloween report is here to give you inspo for your seasonal cotntent. Got a question or suggestion for the Social Minds podcast? Get in touch at .
info_outline
Canva: When Local Social Works and How To Implement It | Lachlan Stewart, Canva
SocialMinds - A Social Media Marketing Podcast
As a global platform used by businesses, creatives, and entrepreneurs (and everybody in-between), Canva must create content that not only showcases its capabilities but also connects with diverse international markets, each using the platform for different reasons. Joining us today to discuss Canva's 'Truly Local' strategy is Lachlan Stewart, Social Lead at Canva. He shares insights into the challenges, investments, and successes that have come from the brand's commitment to localised social over the past year – offering valuable lessons from Canva’s journey. Get in touch at . Plus make...
info_outline
Your Invitation to SocialMinds LIVE | Returning to Manchester
SocialMinds - A Social Media Marketing Podcast
Join us at Ducie Street Warehouse in Manchester on Wednesday 16th October for a day filled to the brim with expert brand speakers, platform workshops, and live podcasts with some of social media’s brightest minds. Register for free at
info_outline![SOCIAL IN SIX [087] show art](https://assets.libsyn.com/item/33159807?height=50&width=50)
SOCIAL IN SIX [087]
SocialMinds - A Social Media Marketing Podcast
This time on Social in Six, we’re back with a very familiar update for YouTube Shorts, LinkedIn’s push for more vertical video content, and TikTok’s decision to let you edit videos after posting. Plus there are a few key updates to Ads on Facebook and Instagram including better API access for Reminder Ads, and Instagram changes the rules of play for its increasingly popular Broadcast Channels. We’re here to simply break it down for you. Got a question or suggestion for the Social Minds podcast? Get in touch at .
info_outline
Liquid Death: Why Ignoring Advertising’s Rules Produces the Best Creative | Andy Pearson
SocialMinds - A Social Media Marketing Podcast
Liquid Death only launched in 2019 and has already cemented its place in consumer’s hearts and creatives’ bucket lists. It’s taken the simplest commodity - water - and built a rich universe of personality, creativity and credibility around it, that’s turned a product into an entertainment property. In this episode we’re joined by Liquid Death’s VP of creative, Andy Pearson, who shares with us the creative decisions, crazy brainstorms, and love for comedy which made Liquid Death the third most-followed beverage brand in the world on social. Forget everything you know about...
info_outline![SOCIAL IN SIX [086] show art](https://assets.libsyn.com/item/32609187?height=50&width=50)
SOCIAL IN SIX [086]
SocialMinds - A Social Media Marketing Podcast
On today’s episode of Social in Six, our associate creator director Emma Lyskava joins our content marketer Mil to break down X’s lawsuit against ad safety nonprofit Global Alliance for Responsible Media (GARM) and discuss Instagram’s analytics changes that put views front and centre. We also cover YouTube’s new ad type for livestreams, LinkedIn giving newsletters a boost with paid, a small but handy update from Instagram, and a much-requested TikTok feature. Got a question or a suggestion for the SocialMinds podcast? Get in touch at .
info_outline
SocialChain: Why Brands Should Aim Higher Than Authentic on Social | Eve Young and Georgia Hill
SocialMinds - A Social Media Marketing Podcast
“Authentic”. It’s one of marketing’s biggest buzzwords. Authenticity has become brands’ North Star on social, but what does that word actually mean? Our content marketer Melissa Harvey wants to find out. In this episode, Melissa’s diving into SocialChain’s brand-new white paper Forget Real: Why Brands Should Aim Higher Than Authentic on Social. Together with its contributors, senior creator Eve Young and midweight creator Georgia Hill, they uncover why brands should stop trying to be authentic and start holding themselves accountable instead; why your setbacks shouldn’t be...
info_outline![SOCIAL IN SIX [085] show art](https://assets.libsyn.com/item/32224877?height=50&width=50)
SOCIAL IN SIX [085]
SocialMinds - A Social Media Marketing Podcast
On this week’s Social in Six, we’re sharing the latest on TikTok’s answer to virtual influencers: Digital Avatars, and an expansion of its Out of Phone ad placement. We discuss Instagram’s exciting addition to Reels regarding audio and an update to its Collab Posts, plus X’s decision to introduce downvotes and Pinterest’s new AI image editing tool. Got a question or suggestion for the Social Minds podcast? Get in touch at .
info_outline
RNIB: On Making Accessible Creative Content an Achievable Ambition | Helen Dutson & Holly Tuke
SocialMinds - A Social Media Marketing Podcast
If you saw Jeremy Allen White’s Calvin Klein ad, count yourself lucky. It was shared without ALT text, so blind and partially sighted people couldn’t join the fun. That was until RNIB schooled us all. Behind every sassy, creative, and inventive post from the Royal National Institute of Blind People is an important message: People with sight loss exist. Social media content manager and previous copywriter for Specsavers’ agency, Helen Dutson, and RNIB’s social media officer Holly Tuke, who’s registered blind are on a mission to show social media that accessible content is achievable,...
info_outline![SOCIAL IN SIX [084] show art](https://assets.libsyn.com/item/31733547?height=50&width=50)
SOCIAL IN SIX [084]
SocialMinds - A Social Media Marketing Podcast
This week on Social in Six, we’re joined by SocialChain senior strategist Gareth to break down the top stories circulating in social right now. On the agenda are two updates from Instagram – the first being a test for text overlays and different image ratios in Carousels, and the second being unskippable in-feed video ads. We also discuss TikTok replacing its Creator Centre with new TikTok Studio, X launching new analytics (with a catch), and LinkedIn implementing yet another AI ad tool. Finally we unpack findings from a new Pinterest report, which offers some key insights into getting...
info_outlineThis time on Social in Six, we’re back with a very familiar update for YouTube Shorts, LinkedIn’s push for more vertical video content, and TikTok’s decision to let you edit videos after posting. Plus there are a few key updates to Ads on Facebook and Instagram including better API access for Reminder Ads, and Instagram changes the rules of play for its increasingly popular Broadcast Channels. We’re here to simply break it down for you.
Got a question or suggestion for the Social Minds podcast? Get in touch at [email protected].