SOCIAL IN SIX – TIKTOK US SPECIAL
SocialMinds - A Social Media Marketing Podcast
On a special episode of Social in Six, Mil and our creative director Jake are talking all about TikTok’s imminent ban in the US. They cover everything that’s happened so far, what the short- and long-term impacts of a nationwide ban would be, and what that could mean for the future of social. Plus, they’re ensuring your social strategy is prepared for every possible scenario come Monday with some actionable advice for brands. Download our free fact guide for brands here: Got a question or suggestion for the Social Minds podcast? Get in touch at .
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Pinterest: What Pinterest Predicts 2025 will look like for brands and marketers | Louise Richardson, Pinterest (Europe)
SocialMinds - A Social Media Marketing Podcast
Pinterest Predicts is the not-yet-trending report that fuels brands and marketers’ plans - and consumers’ wildest imaginations – every year. And, every year, we sit down with Pinterest’s director of marketing for Europe, Louise Richardson, to learn how these trends to be will shape what we wear, eat, dress, decorate with, plan, drive, and experience throughout the next 12 months. No matter your job title, no matter your brand’s category, no matter your personal passions – this report is a non-negotiable for you to sink your teeth into. If you want to start and stay ahead of the...
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SOCIAL IN SIX [090]
SocialMinds - A Social Media Marketing Podcast
On this episode of Social in Six, Mil and Eve cover two updates from Instagram: a Trials update for Reels, and its latest new features for Broadcast Channels. They also discuss what Australia’s social media ban means for brands, how TikTok is allegedly hoping to boost shopping with TikTok Mini apps, and YouTube’s latest slate of updates to facilitate brand and creator partnerships on platform with BrandConnect. Finally, they cover an ads update from Meta that gives your Traffic campaigns increased flexibility. Got a question or suggestion for the Social Minds podcast? Get in touch at .
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Duolingo: How Social Creates Word of Mouth Buzz for Duolingo | Rebeca Ricoy, Duolingo
SocialMinds - A Social Media Marketing Podcast
When the language learning app’s owl mascot, Duo, first appeared on our TikTok screens, marketers and audiences alike couldn’t look away from the unhinged comedy bits and hilarious community engagement. Now, as Duolingo looks to build on its success and evolve the brand for the future, we sit down with its Regional Marketing Director for Europe & LATAM, Rebeca Ricoy, to learn what the future holds for Duo and the other ensemble cast of characters you interact with on the app. Expect to hear why the brand wasn’t shy to embrace its intimidating reputation, how they approach local vs...
info_outline![SOCIAL IN SIX [089] show art](https://assets.libsyn.com/item/33969537?height=50&width=50)
SOCIAL IN SIX [089]
SocialMinds - A Social Media Marketing Podcast
Got a question or suggestion for the Social Minds podcast? Get in touch at .
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From scroll to sale: the past, present and future of social commerce with TikTok Shop, SocialChain and Brave Bison
SocialMinds - A Social Media Marketing Podcast
Only a decade ago, social platforms were purely that: social. But what started out as places for people to connect and catch up with family and friends has now become an altogether different space. Nowhere is this transformation more evident than TikTok. From entertainment to discovery to search to sale, the explosion of social commerce means TikTok has effectively become a microcosm of the customer journey, launching its ecommerce platform TikTok Shop in 2021. Hear more tips from Jackie, Hannah and Gareth as they took to the SocialMinds LIVE stage to prepare your brand...
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Fireside Chat: Creator Special with Natalie O'Leary, BBC Radio 1 | SocialMinds Live Manchester 2024
SocialMinds - A Social Media Marketing Podcast
The creator economy is barely twenty years old, but already, it’s dramatically changed the social landscape for brands and marketers. Audiences crave real life, not challenge videos; excessive gifting is seen as out of touch, not aspirational; and TikTok has levelled the playing field by making creators out of everyday people sharing their stories. But if there’s one thing creators know how to do, it’s adapt. Creators are testing and learning, leaning into new content formats and features, and even building empires of their own. And old-school influencers who made a name for...
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SocialChain's Next Chapter with CEO Jacinta Faul | SocialMinds Live Manchester 2024
SocialMinds - A Social Media Marketing Podcast
This year marks 20 years since Facebook was founded. It's also the year SocialChain celebrated its tenth birthday and welcomed its new CEO Jacinta Faul. Talk about milestone moments. One month into her role, there was no better time for Jacinta to sit down with our CMO Hannah Baker to look back on the past ten years - and pull out some predictions for the future - than at SocialMinds LIVE. For our second Mini Cini session at SocialMinds LIVE: Future Casting Social’s Next 20, Jacinta sat down in conversation with our CMO Hannah Baker to give social marketers insight into what the future...
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How to leverage local on social with Greene King | SocialMinds Live Manchester 2024
SocialMinds - A Social Media Marketing Podcast
Real people. Real stories. Real moments. Locally created social content can connect with your customers more than generic brand content ever could. At least, that’s the thinking behind Greene King’s social strategy. Leveraging its local teams was a mammoth task for the pub chain, which owns over 2,000 pubs and multiple sub-brands across the country. But with over five million fans across its social channels, the UK’s biggest pub retailer and brewer is clearly doing something right. In this episode from SocialMinds Live, discover how you can balance global brand...
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Forecasting the future feed with Reddit, TikTok and Meta | SocialMinds Live Manchester 2024
SocialMinds - A Social Media Marketing Podcast
Social is no longer just about being social. It’s a place where people buy, are entertained, become influenced or even find their dream job. And it’s even poised to be a powerful search and discovery channel – look at Search Ads Campaign on TikTok. With so much change on the horizon, how can marketers make sense of social’s evolving role in their broader marketing mix? There’s no one better placed to answer this question than the platforms themselves. At SocialMinds LIVE: Future Casting Social’s Next 20, senior marketing leaders from TikTok joined Meta and Reddit to discuss...
info_outlineThis time on Social in Six, Kieran and Mil cover two updates from TikTok, including a keyword search ad update and a new partnership that’ll help you get more people shopping in store. They also cover Facebook’s facelift to get Gen Z usership on the rise, two new updates from Snapchat, and a surprising update from Instagram. Finally, Pinterest’s Halloween report is here to give you inspo for your seasonal cotntent.
Got a question or suggestion for the Social Minds podcast? Get in touch at [email protected].