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What Emerging Technology Means for Creativity | Sabrina Godden-Tuma, Vodafone

SocialMinds - A Social Media Marketing Podcast

Release Date: 04/07/2025

SOCIAL IN SIX [098] show art SOCIAL IN SIX [098]

SocialMinds - A Social Media Marketing Podcast

On this week’s trend-focused Social in Six, account manager Scarlett Carson joins Mil for a midyear lookback on the trends that are dominating social right now – and the trends to come. They dissect Pinterest’s autumn trends report, YouTube’s digital culture recap, and talk about the trends they think will sustain in 2025.   They also break down the hottest new updates, like Instagram adding new analytics, a Reels linking feature and considering screenshots as a measurable metric; plus TikTok quietly implementing a hashtag limit and Reddit’s Pro Organic playbook.   ...

info_outline How UKTV Uses Data to Fuel Brand Loyalty through Fandom | Erina Jones, UKTV show art How UKTV Uses Data to Fuel Brand Loyalty through Fandom | Erina Jones, UKTV

SocialMinds - A Social Media Marketing Podcast

For TV broadcasters, social marketing has to do more than just educate or entertain – it has to convince audiences to get *off* their phones and sit down to watch. Sharing the solution to that challenge is Erina Jones, director of social media and social AVOD at UKTV, part of the award-winning BBC Studios. Erina delves into why consolidating UKTV’s owned channels made for a stronger brand, the secret to a perfect TV show cutdown for social, and how data helps the team convert passionate communities into loyal brand fans.  Got a question or a suggestion for the SocialMinds podcast?...

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SocialMinds - A Social Media Marketing Podcast

On this week’s episode of Social in Six, The Fifth’s account manager Chiara Yeomans joins Mil in the studio. They’re talking about the updates that have social marketers talking, including Instagram finally launching Reposts, YouTube beating out ITV to become the 2nd most-watched channel in the UK; and the hottest influencer marketing trends set to continue in 2025.    They also cover Meta’s new tips for Advantage+ campaigns; a familiar collab post feature from YouTube; and TikTok’s reported Engaged Session feature that lets you retarget website visitors without a tracking...

info_outline How to Build a Paid Social Strategy Around Real Audience Behaviour | Mark Byrne, Brave Bison and Gareth Harrison, SocialChain show art How to Build a Paid Social Strategy Around Real Audience Behaviour | Mark Byrne, Brave Bison and Gareth Harrison, SocialChain

SocialMinds - A Social Media Marketing Podcast

Mindsets matter more than metrics. In episode two of The Media Lift Effect, Eve Young returns with Gareth Harrison (SocialChain) and Mark Byrne (Brave Bison) to unpack how brands can apply the model across audience, creative, media, and measurement.  From auditing assets to making use of AI tools like AudienceGPT, this episode shows how to build strategy around real behaviour, not outdated personas. Creative becomes your targeting, organic becomes your testbed, and measurement becomes the bridge between brand and performance.  If you want a social strategy that works with the...

info_outline What Effective Social Performance Really Looks Like | Mark Byrne, Brave Bison and Gareth Harrison, SocialChain show art What Effective Social Performance Really Looks Like | Mark Byrne, Brave Bison and Gareth Harrison, SocialChain

SocialMinds - A Social Media Marketing Podcast

Social ad spend is growing but over half of it still goes to waste. In this first episode of The Media Lift Effect, a special SocialMinds × Brave Talk collaboration, host Eve Young is joined by Gareth Harrison (SocialChain) and Mark Byrne (Brave Bison) to unpack why performance is falling short — and what needs to change.  They explore the new realities of rising CPMs, fractured attention, and misleading last-click attribution. And introduce a smarter model built for how people move through social: aligning creative, media, and measurement to reduce waste and lift...

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SocialMinds - A Social Media Marketing Podcast

On this week’s episode of Social in Six, senior creative Eve Young is back with Mil in the studio. Together, they recap the top headlines from social, including Bulletin Boards, TikTok’s answer to Broadcast Channels; Instagram and TikTok developing connected TV apps; and YouTube's new shoppable stickers for Shorts.  They also discuss Meta’s plan to train chatbots to send follow-up messages unprompted; X making advertisers literally pay by the pixel, and Reddit’s new Recommendations tool. Got a question or suggestion for the Social Minds podcast? Get in touch at...

info_outline How Dr. Oetker Cooked Up Its Content Strategy for Culture & Loyalty | Josephine Keller, Dr. Oetker show art How Dr. Oetker Cooked Up Its Content Strategy for Culture & Loyalty | Josephine Keller, Dr. Oetker

SocialMinds - A Social Media Marketing Podcast

Dr. Oetker is a brand that has a place in every household’s cupboards, but it’s also found its place on everybody’s social feeds - particularly for its baking category. Today’s guest is Josephine Keller, Dr. Oetker’s head of digital marketing, and she joins us to share how the brand has successfully built out its in-house social production capabilities, what the power of both UGC & EGC has been for them (and when to use each) and why old cult classic Facebook Groups is still worth the investment.   Got a question or a suggestion for the SocialMinds podcast? Get in...

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SocialMinds - A Social Media Marketing Podcast

This week, Mil is joined by The Fifth’s associate creative director Joel Newman to break down the need-to-know headlines from the world of social. This time, they’re discussing a suite of new ad tools from both TikTok and Meta, LinkedIn’s new First Impressions Ads and a promising update on Instagram’s trial Reels. We also cover Pinterest’s midyear trends report and, finally, unpack a WPP Media report that says creators are set to generate more revenue than traditional media channels this year. Got a question or suggestion for the Social Minds podcast? Get in touch at .

info_outline Procurement, Pitches and Partnerships: Why Chemistry Still Counts | Tina Fegent show art Procurement, Pitches and Partnerships: Why Chemistry Still Counts | Tina Fegent

SocialMinds - A Social Media Marketing Podcast

Procurement isn’t just about cost-cutting anymore. It’s about chemistry, collaboration and long-term value. That’s the message from this week’s guest, Tina Fegent – one of the UK’s first marketing procurement specialists and a leading voice in agency-client relationships.  In this episode, we explore how procurement has evolved from tactical to strategic, why “fit over flash” matters in pitches, and how agencies can build lasting partnerships with brands. Tina also shares her take on the future of social media, the role of AI in marketing, and what makes campaigns like...

info_outline Introducing Brave Talk: the brand-new podcast from the team at Brave Bison. show art Introducing Brave Talk: the brand-new podcast from the team at Brave Bison.

SocialMinds - A Social Media Marketing Podcast

The Brave Bison team sit down to decode what’s next — from search and social to technology and experience. No jargon. No fluff. Just unfiltered insights, bold opinions, and the real stories behind the strategies shaping growth today. Whether you're scaling campaigns or rethinking the funnel, if it moves the needle — we’re talking about it. Hit follow to be the first to listen to Decoding Discovery — a two-part series diving into how AI and social are reshaping the way people search, discover, and decide. Listen on Apple Podcasts:  Listen on Spotify: 

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