Why Brand Fundamentals Are More Important Than Ever | Kathryn Swallow, Unilever
SocialMinds - A Social Media Marketing Podcast
Release Date: 05/05/2025
Procurement, Pitches and Partnerships: Why Chemistry Still Counts | Tina Fegent
SocialMinds - A Social Media Marketing Podcast
Procurement isn’t just about cost-cutting anymore. It’s about chemistry, collaboration and long-term value. That’s the message from this week’s guest, Tina Fegent – one of the UK’s first marketing procurement specialists and a leading voice in agency-client relationships. In this episode, we explore how procurement has evolved from tactical to strategic, why “fit over flash” matters in pitches, and how agencies can build lasting partnerships with brands. Tina also shares her take on the future of social media, the role of AI in marketing, and what makes campaigns like...
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Introducing Brave Talk: the brand-new podcast from the team at Brave Bison.
SocialMinds - A Social Media Marketing Podcast
The Brave Bison team sit down to decode what’s next — from search and social to technology and experience. No jargon. No fluff. Just unfiltered insights, bold opinions, and the real stories behind the strategies shaping growth today. Whether you're scaling campaigns or rethinking the funnel, if it moves the needle — we’re talking about it. Hit follow to be the first to listen to Decoding Discovery — a two-part series diving into how AI and social are reshaping the way people search, discover, and decide. Listen on Apple Podcasts: Listen on Spotify:
info_outline![SOCIAL IN SIX [094] show art](https://assets.libsyn.com/content/188422465?height=50&width=50)
SOCIAL IN SIX [094]
SocialMinds - A Social Media Marketing Podcast
Show your support! Vote for Eve, your SocialMinds host, to win Creative Trailblazer in the Prolific North Creative Awards here: This week, SocialChain strategist Chelsea Noronha joins Mil in the studio to unpack the latest, greatest, and up-and-coming social media features you need to know about. That includes an update to TikTok Ads and its new moderation feature, native reposts on Instagram, and new creator collaboration tools on YouTube. We also cover one LinkedIn feature brought back from the dead, and Pinterest’s latest foray into AI with a smart recommendations-based...
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Why Brand Fundamentals Are More Important Than Ever | Kathryn Swallow, Unilever
SocialMinds - A Social Media Marketing Podcast
Platforms change, trends come and go. Brand fundamentals must remain. That’s the opinion of this week’s guest, Kathryn Swallow - worldwide head of Unilever’s deodorants category, previously the global VP for Rexona (Sure) and Dove. Among all of Unilever’s brands, the deodorant category stands out thanks to the global success of those brands as well as Lynx (Axe), and their success is owed in part, Kathryn says, to a deep understanding and respect for a brand’s positioning, purpose and and proposition. In this, we ask how brands can stay true to their core - and communicate...
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How Surreal Turns Failure Into a Roadmap For Success | John Thornton, Surreal
SocialMinds - A Social Media Marketing Podcast
In a space where failure is hidden from a wider audience, Surreal embrace the imperfect. A challenger brand within the staid world of cereal marketing, Surreal have emerged as a distinct voice. John Thornton, Senior creative at Surreal breaks down the process of embracing your marketing bluffs and peeling back the veneer of the social economy.
info_outline![SOCIAL IN SIX [093] show art](https://assets.libsyn.com/item/36125430?height=50&width=50)
SOCIAL IN SIX [093]
SocialMinds - A Social Media Marketing Podcast
SocialChain strategy and innovation director Gareth Harrison joins Mil to unpack this month’s Social in Six updates. This time, that’s an update on TikTok’s ban in the US, which has been extended again; a handful of updates from Meta to improve social SEO and make creator partnerships easier; and LinkedIn’s new Trends page that curates videos based on trending workplace topics. Elsewhere, Snapchat has launched a new ad format in Sponsored AI Lenses, while YouTube Shorts has changed the way it measures views. Got a question or suggestion for the Social Minds...
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How Weetabix Reinvented Itself Without Losing Its Legacy | Lorraine Rothwell, Weetabix
SocialMinds - A Social Media Marketing Podcast
“Have you had your Weetabix?” is an iconic ad slogan as any. But post-pandemic, though Weetabix had become part of online conversations, it wasn’t necessarily translating to consumers’ shopping baskets. In this episode, Lorraine Rothwell, head of marketing at Weetabix, shares the story of how the brand reconnected with its core demographic while remaining relevant to younger audiences. Discover how social informed ad creative, the power of nostalgia in marketing, and how Weetabix continues to surprise and delight without losing its heritage roots.
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What Emerging Technology Means for Creativity | Sabrina Godden-Tuma, Vodafone
SocialMinds - A Social Media Marketing Podcast
AI is the hot topic on everyone’s lips. One which, if you ask most creatives, will be spoken of with some level of selfish scepticism. But what do you do when a company built on the good of tech has their own department of creatives? This conversation is full of honest questions, thought-provoking answers, and candid discussions on how Ai is actually impacting creativity inside and outside of our studios, Don’t expect another narrative on how “AI is coming for our jobs” (it might yet) but come away feeling educated on how to make it work for you.
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How to appear in search results as social shapes SEO | Hannah Walker, Reddit
SocialMinds - A Social Media Marketing Podcast
Social is changing the face of search and, with that, the impact on how brands and products are discovered has also shifted. Reddit is among the platforms capitalising on this - tapping into consumer habits of adding ‘Reddit’ to the end of every search term, making the brand name the 6th most-Googled term in the US. In this episode with Hannah Walker, Reddit’s Head of Mid-Market for the UK, we find out why platforms are leaning on AI to elevate their search offerings, how brands can benefit from Reddit’s curious community through both paid and organic, and what their behaviour tells us...
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Why Every Brand Needs a Data-Driven Mindset | Nick Bamber, Domino’s
SocialMinds - A Social Media Marketing Podcast
Every time you order a Domino’s pizza, you’re interfacing with countless data-driven touchpoints – whether it’s suggested items or Dom the Pizza Tracker telling you your Pepperoni Passion is in the oven. In this episode, Nick Bamber, digital and data director at Domino’s, unpacks why the brand sees itself as a data company first and a pizza business second. He reveals how leveraging smart data and AI resulted in 10 million app users, the learnings from Domino’s’ journey to become “the Netflix of pizza”, and the future of food delivery in an increasingly digital world.
info_outlinePlatforms change, trends come and go. Brand fundamentals must remain. That’s the opinion of this week’s guest, Kathryn Swallow - worldwide head of Unilever’s deodorants category, previously the global VP for Rexona (Sure) and Dove. Among all of Unilever’s brands, the deodorant category stands out thanks to the global success of those brands as well as Lynx (Axe), and their success is owed in part, Kathryn says, to a deep understanding and respect for a brand’s positioning, purpose and and proposition.
In this, we ask how brands can stay true to their core - and communicate that - among fast-moving tech, endless data, modernising audiences and, of course, social media. And we find out how Unilever’s deodorant brands approach the above to ensure they don’t just stay relevant, but are revered.
Got a question or a suggestion for the SocialMinds podcast? Get in touch at [email protected]